SOT Bar & Burger

What SOT Bar & Burger does

SOT Bar & Burger is a Norwegian casual dining restaurant concept founded in 2014 and headquartered at Solsiden in Trondheim, specializing in smashburgers with the DBC burger as its signature item. It operates as a brand within the Bitastad AS hospitality group, alongside sibling restaurant concepts, which provides shared back-office and cross-brand data leverage. The business sells food and beverage directly to consumers primarily through a single flagship full-service restaurant, with delivery extending reach via the Foodora partnership and a 20% student discount program targeting the student segment.

The operating model is a single physical restaurant generating consumer food-service revenue, augmented by a third-party delivery channel. To support an announced national rollout beyond Trondheim, SOT has standardized on an integrated SaaS stack: Munu for point-of-sale, Voyado for CRM and loyalty, Oculos for analytics, and TeamTailor for recruiting — indicating an intent to operationalize a repeatable multi-site playbook rather than a one-off independent operator.

Revenue mechanics are typical of casual dining: in-restaurant dine-in and takeaway sales supplemented by delivery commissions, with price-segment diversification through student pricing. The customer base is entirely consumer (B2C), currently concentrated in the Trondheim catchment, with no enterprise or contracted-volume exposure. SOT has 9 employees on record (likely corporate/management only, excluding FOH restaurant staff). No financial disclosures, unit-economics data, or proprietary technology assets are referenced in the available material.

Name

SOT Bar & Burger

Legal name

SOT Bar & Burger

Website

https://sotbar.no

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

SOT Bar & Burger is a Norwegian smashburger casual dining concept founded in 2014 in Trondheim, operating a flagship restaurant at Solsiden under the Bitastad AS hospitality group and expanding nationally with Foodora delivery and student discount pricing.

Ownership category

akta.pro rank

Product category

Casual Dining / Burger Restaurant

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

Keywords

• Smashburger restaurant
• Casual dining
• Burger and beer bar
• Takeaway and delivery
• Student discount dining

Headquarters

HQ city

Trondheim

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dine-in Restaurant Sales: Revenue from customers dining at SOT Bar & Burger restaurants, including smashburgers, sides, and beverages.
2. Takeaway and Delivery: Revenue from takeaway orders placed online or in-person, with delivery available through Foodora partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

SOT Bar & Burger is a casual dining restaurant concept specializing in smashburgers made from fresh beef, cooked on a grill to a perfect sear while remaining juicy, and served on specially made soft burger buns. The restaurant pairs its burgers with sides and a wide selection of local beers in an informal, lively atmosphere, and supplements dine-in service with takeaway pickup, Foodora delivery, and a student discount program.

Product overview

SOT Bar & Burger is a single-location restaurant concept operated by Bitastad AS, specializing in smashburgers made from fresh beef cooked on a grill. The core offering centers on signature smashburgers served in soft burger buns, with the flagship product being the Dobbel Bacon Cheese (DBC). The restaurant also offers takeaway ordering through its website (powered by Munu), delivery via Foodora partnership, student discount programs, and table booking services. The product portfolio is relatively unified around the burger restaurant concept, with supporting services for ordering, delivery, and venue hire rather than a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Smashburger (signature menu item) Signature smashburger made from fresh daily beef, cooked on a grill to create a perfect sear while remaining juicy and flavorful, served on specially made soft and airy burger buns. Offered to dine-in, takeaway, and delivery customers.
• Dobbel Bacon Cheese (DBC) burger Bestseller burger featuring 160 grams of beef divided into two juicy patties with melted cheddar cheese, crispy bacon, and signature Sot-dressing, served on SOT's signature soft burger buns. Targeted at burger enthusiasts visiting the restaurant or ordering takeaway/delivery.
• Takeaway Service Takeaway ordering service allowing customers to order burgers for in-person pickup or home delivery via Foodora. Designed for individual consumers and small groups seeking SOT's smashburgers off-premises.
• Student Discount Program Pricing program offering 20% off food and reduced student prices on selected beverages, targeted at university and college students for individual meals and group bookings/student events.
• Restaurant Table Booking Table reservation service allowing customers to book seating at SOT Bar & Burger locations, intended for groups, afterwork gatherings, and casual social dining.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

Four partnerships are on record, tiered core.

• FoodoracoreChannel Partner/ Reseller/ DistributorFoodora partnership enables SOT Bar & Burger to offer delivery services, bringing burgers directly to customer doors. This extends the restaurant's reach beyond physical dine-in locations.
• MunucoreTechnology or IntegrationMunu is used as the POS and transactions system for SOT restaurants, enabling order management and payment processing.
• VoyadocoreTechnology or IntegrationVoyado provides CRM and loyalty program functionality for customer relationship management and loyalty program administration.
• OculoscoreTechnology or IntegrationOculos serves as the analytics platform and is used for CRM, loyalty, web and app operations for the restaurant chain.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Burger Joint: Norwegian casual burger chain with dine-in, takeaway, and a comparable young-adult demographic focus. Closest direct competitor in the Norwegian premium-casual burger segment.
• Holy Cow: Norwegian smashburger-style chain with dine-in service, beer offerings, and student-friendly positioning. Operates in similar urban markets to SOT and competes for the same afterwork and student occasions.
• Max Burgers: Swedish-origin smashburger chain that pioneered the format in Scandinavia. Comparable on product (smashburgers), target market (young adults), and regional operating model, though at significantly larger scale.

Broad incumbents

• Olivia Restaurants: Norwegian casual dining chain with comparable price point, bar atmosphere, and young-adult demographic appeal. Adjacent competitor for the casual social dining occasion.
• Five Guys: Global premium burger chain emphasizing fresh beef and customization. Comparable on burger-quality positioning and casual dining experience, though at much larger international scale.
• Smashburger: US-based chain built specifically around the smashburger concept. Most direct format-comparable brand globally, though operating in different geographies.
• Shake Shack: US-listed premium burger chain built on the smashburger format. Comparable concept DNA and demographic focus, though operating at global scale and with significantly broader resources.
• McDonald's Norway: Dominant QSR incumbent in the Norwegian burger segment. Competes for budget-conscious and convenience-driven occasions with SOT's delivery and student-priced offerings.
• Egon Restaurant: Norwegian casual dining chain competing for the same afterwork, family, and group dining occasions as SOT, though with broader menus and established multi-city presence.

Emerging players

• Joe & The Juice: Scandinavian-origin casual food and beverage chain targeting young urban demographics with bar-style atmosphere. Comparable brand vibe, customer demographic, and physical-format strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sotbar

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOT Bar & Burger