Sound Beginnings Speech and Lactation

What Sound Beginnings Speech and Lactation does

Sound Beginnings Speech and Lactation (legal entity: Sound Beginnings Allied Health) is a privately held paediatric allied health practice headquartered in Ashgrove, Brisbane, Queensland. Founded and directed by Jessica Hajdu, a Certified Practising Speech Pathologist and International Board Certified Lactation Consultant (IBCLC), the practice delivers evidence-based speech pathology, lactation consulting, and orofacial myology services to children from birth to 15 years and to expectant and new parents. The clinical team comprises certified paediatric speech pathologists and allied health assistants, several of whom are concurrently completing Bachelor of Speech Pathology (Honours) degrees at the University of Queensland, creating a pathway from assistant to fully certified clinician.

The practice operates a fee-for-service model with a published price list per appointment type: comprehensive speech pathology assessments at AUD $350/60 minutes, standard therapy sessions at AUD $193/40 minutes, allied health assistant therapy at AUD $125/40 minutes, orofacial myology assessments at AUD $300, and IBCLC lactation consultations ranging from AUD $150 to AUD $180. Therapy approaches include PROMPT, SOS Approach to Feeding, Hanen programs, ADOS Autism assessment, Sounds-Write and Read3 literacy programs, and neurodiversity-affirming methodologies. Service delivery is multi-channel: in-clinic at Ashgrove, mobile visits across nine Brisbane postcodes, and telehealth via Zoom. The practice accepts NDIS (self- and plan-managed), Medicare Chronic Condition Management Plan and M10 rebates, and private health fund rebates.

Go-to-market is predominantly direct-to-consumer combined with community-led and event-driven marketing: families book directly via phone, email, or the Halaxy-powered online booking system without needing referrals for private pay, while the practice generates awareness through free parent education sessions at local childcare centres and kindergartens, educator seminars, school programs, and fortnightly Baby to Three Rhyme Time group sessions. The practice is a Certified Practising member of Speech Pathology Australia, all clinicians hold Blue-Card certification, and the business is founder-owned with no disclosed institutional investors, funding rounds, or acquisition activity.

Name

Sound Beginnings Speech and Lactation

Legal name

Sound Beginnings Allied Health

Website

https://soundbeginnings.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sound Beginnings is a privately held paediatric speech pathology, lactation consulting, and orofacial myology practice in Ashgrove, Brisbane, serving children from birth to 15 years and expectant or new parents across nine Brisbane postcodes via in-clinic, mobile, and telehealth delivery.

Ownership category

akta.pro rank

Product category

Paediatric Speech Pathology and Lactation Consulting

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Speech & Language Therapy (Early Intervention) (EDACAFAB)

akta.pro secondary industries

Feeding, Swallowing & Oral-Motor Therapy (EDACAFAH), Speech Sound Disorders (Articulation/Phonology) Intervention (EDAKAEAD)

Keywords

• Paediatric speech pathology
• Lactation consulting services
• Orofacial myology therapy
• Allied health services
• Child speech therapy

Headquarters

HQ city

Ashgrove

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Speech Pathology Services: One-on-one speech pathology assessments and therapy sessions for children with speech, language, communication, feeding, reading, spelling, and stuttering difficulties. Revenue generated through individual session fees.
2. Lactation Consulting Services: IBCLC-qualified lactation consultations including antenatal education and postnatal breastfeeding assessments and support. Offered in-clinic, via telehealth, or home visits.
3. Group Therapy Programs: Group sessions including Baby & Toddler Rhyme Time, Tiny Talkers, Early Literacy Group, Oral Language Group. Provides additional revenue stream with lower price points per participant.
4. Orofacial Myology: Specialized therapy for facial and mouth movement patterns for children of all ages.
5. Allied Health Assistant Therapy: Cost-effective therapy appointments delivered by allied health assistants for children who have completed initial assessment. Lower cost than speech pathologist sessions.
6. NDIS Funding: Services billed to NDIS for self-managed or plan-managed clients. Families pay invoices and claim back or have plan managers pay on their behalf.
7. Medicare Rebates: Chronic Condition Management Plan (CCMP) provides up to 5 Medicare rebates per calendar year; M10 items provide up to 8 assessment and 20 therapy sessions across lifetime for eligible conditions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sound Beginnings provides paediatric speech pathology assessments and therapy for children from birth to 15 years (covering speech sounds, stuttering, late talkers, receptive language, reading/spelling, and feeding/dysphagia), IBCLC-certified lactation consulting for expectant and new parents, and orofacial myology therapy. Services are delivered one-on-one or in group formats, in-clinic, via mobile visits, or via telehealth.

Product overview

Sound Beginnings Allied Health is a speech pathology and lactation consulting practice based in Ashgrove, Brisbane, offering a comprehensive suite of allied health services for children and families. The core service portfolio consists of Speech Pathology Services covering assessment and therapy for speech sounds, stuttering, late talkers, receptive language, reading/spelling, and feeding difficulties; Lactation Consultancy Services providing IBCLC-qualified breastfeeding support; and Orofacial Myology therapy. Additional offerings include group therapy programs (Baby & Toddler Rhyme Time, Tiny Talkers, Early Literacy Group, Oral Language Group), Allied Health Assistant Therapy for cost-effective ongoing treatment, and Education Services for families and educators. The practice accepts NDIS (self-managed and plan-managed), Medicare (CCMP and M10 rebates), and private health funds, and provides mobile visits across Brisbane postcodes. All clinicians are Blue-Card certified and the practice operates as a Certified Practicing Member of Speech Pathology Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Paediatric Speech Pathology Services Comprehensive speech pathology assessment and therapy for children covering speech sounds, stuttering, late talkers, receptive language, reading and spelling, and feeding difficulties. Services available for children from birth to 15 years.
• Lactation Consultancy Services
• Orofacial Myology Therapy
• Speech Pathology Initial Assessment (0-15 years)
• Speech Pathology Therapy Session
• Breastfeeding / IBCLC Services
• Baby & Toddler Rhyme Time (0-3 years)
• Tiny Talkers Group (1-3 years)
• Early Literacy Group (Kindy - Grade 2)
• Oral Language Group (Kindy - Grade 2)
• Orofacial Myology Initial Assessment
• Daycare Screening Assessment (3-6 years)
• Allied Health Assistant Therapy
• Education Services
• Mobile Speech Pathology Visits

Quantifiable outcome

• Children can start speech therapy as early as a few months old for feeding concerns or hearing challenges
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• SpotOn Speech Pathology: Australian paediatric speech pathology practice covering speech, language, literacy, stuttering and feeding for children — overlapping service menu and paediatric-only focus with Sound Beginnings.
• Talking Heads Speech Pathology: Australian paediatric speech pathology practice offering assessment and therapy for children across speech, language, literacy, stuttering, and feeding — directly comparable service mix and NDIS/Medicare funding model to Sound Beginnings.
• Chatterbox Speech Pathology: Brisbane-based paediatric speech pathology practice providing therapy for speech sounds, language, literacy, stuttering and feeding difficulties — operates in the same Brisbane metro with overlapping NDIS/Medicare/private funding model.

Broad incumbents

• Therapy Focus: Western Australian paediatric therapy provider offering speech pathology, OT and physiotherapy under NDIS — established scale incumbent in the same paediatric allied health category Sound Beginnings operates in.
• CPL (Choice, Passion, Life): Queensland-based disability and allied health provider offering speech pathology, OT and physiotherapy under NDIS — geographically relevant incumbent benchmark for funding mix and service breadth.
• Noah's Ark Inc. Victorian paediatric allied health provider delivering speech pathology, OT and psychology under NDIS and private funding — comparable full-service paediatric allied health positioning at larger scale.
• Kids First Children's Services: Larger multi-disciplinary paediatric allied health provider (speech pathology, OT, psychology) across Sydney — relevant incumbent comparison for Sound Beginnings' paediatric speech + multi-disciplinary service direction.

Emerging players

• Latch On Lactation: Australian IBCLC lactation consultancy focused on antenatal and postnatal breastfeeding support — directly comparable lactation-only offering to Sound Beginnings' IBCLC service line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sound-beginnings-speech-and-lactation

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sound Beginnings Speech and Lactation