What CPL - Choice, Passion, Life does

CPL - Choice, Passion, Life is a registered NDIS provider and non-profit organisation headquartered in Brisbane, Australia, delivering integrated disability support services across Queensland and Northern NSW. Founded circa 1955 (originally as the Cerebral Palsy League) to support people with cerebral palsy, CPL has expanded into a multi-service lifespan provider serving children, teenagers, adults and seniors with disability through a portfolio that includes home support (24/7 personal care, meals, medication and overnight support), Supported Independent Living (SIL) and Specialist Disability Accommodation (SDA) housing, community access programs, employment services through its Mylestones sub-brand, integrated allied health therapies (physiotherapy, occupational therapy, speech therapy, social work), respite, holiday support, aged care, and creative/life skills programs including the Artel Art Studio. The organisation operates 22+ physical service centers from Cairns to Ballina, co-located with partners such as Youngcare, The Salvation Army, Kentwell Community Centre and Home of the Arts (HOTA).

CPL's core technology footprint is modest and service-delivery-focused rather than platform-driven: the public website integrates the UserWay Web Accessibility Widget for WCAG 2.1 compliance, while internal operations rely on standard Microsoft tooling (SharePoint intranet, Outlook webmail). The organisation maintains a research capability through the Queensland Cerebral Palsy Register and a Human Research Ethics Committee. The business model is predominantly NDIS plan-funded (registered provider under NDIS Practice Standards with completed certification audits), supplemented by tax-deductible donations and fundraising campaigns (Trek Challenge, Giving Day, bequests, workplace giving). Service costs are covered through participants' NDIS plans rather than direct out-of-pocket payment, with no public pricing tiers disclosed. Go-to-market is sales-led and direct, reaching participants via the website, a 1800 contact line, community events, workshops, and referrals from schools and community organisations. CPL is governed by an independent Board (Chair Simon Crane, CEO Rhys Kennedy, CFO Leanne Perry, COO Wendy Lavelle) and is not publicly traded, with no external private equity or venture capital ownership indicated.

Name

CPL - Choice, Passion, Life

Legal name

CPL - Choice, Passion, Life

Website

https://cpl.org.au

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

CPL - Choice, Passion, Life is a registered NDIS non-profit disability support provider operating 22+ service centers across Queensland and Northern NSW, delivering integrated lifespan services — including home support, SIL/SDA housing, employment, therapies, respite and aged care — to NDIS participants of all ages.

Ownership category

akta.pro rank

Product category

Disability Support Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Residential Intellectual and Developmental Disability Facilities (62321), Residential Intellectual and Developmental Disability Facilities (623210)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000), Lessors Of Real Property, Nec (6519)

akta.pro primary industry

Multi-Campus / Regional CCRC Networks (HLADAEAF)

akta.pro secondary industries

Nonprofit / Faith-Based CCRCs (HLADAEAC), Single-Site CCRCs (HLADAEAE)

Keywords

• Disability support services
• NDIS registered provider
• Supported independent living
• Disability employment services
• Community access support

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. NDIS Funded Services: CPL receives revenue through the National Disability Insurance Scheme (NDIS) for registered NDIS provider services including Supported Independent Living (SIL), Specialist Disability Accommodation (SDA), home support, community access, and employment services. Services are funded through participants' NDIS plans.
2. Donations and Fundraising: CPL accepts tax-deductible donations (above $2) and runs fundraising campaigns including workplace fundraisers, physical challenges like Trek Challenge, corporate donations, and bequests. These complement government funding for service delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

CPL is a registered NDIS provider delivering integrated disability support services across Queensland and Northern NSW. Its core offering includes home support, community access, Supported Independent Living (SIL), Specialist Disability Accommodation (SDA), aged care, short-term accommodation/respite, integrated therapies, holiday support, and creative/recreational/life-skills programs, with employment services delivered through the wholly-owned Mylestones subsidiary.

Product overview

CPL - Choice, Passion, Life is a registered NDIS provider offering an integrated suite of disability support services across Queensland and Northern NSW. The organization operates a multi-service portfolio including core support services (Home Support, Community Access, Supported Independent Living, Specialist Disability Accommodation, and Aged Care), therapeutic services (Integrated Therapies including physiotherapy, occupational therapy, speech therapy, and social work), and lifestyle programs (Creative, Recreational & Life Skills Activities, Artel Art Studio, and Holiday Support Services). Employment support is delivered through the Mylestones brand, offering programs including Transition to Work, School Leaver Employment Supports, and Work Skills Hubs. The organization also provides Short Term Accommodation (Respite), resource libraries (Toy and Resource Library, Communication Books and Boards), and manages the Queensland Cerebral Palsy Register and Human Research Ethics Committee. Services are delivered through numerous physical locations across the service area.

Differentiator

Problem solved

Functional benefit

Brands

• Artel Art Studio: Professional art studio offering a space for artists with disability to express themselves using visual languages
• Mylestones
• Cascade Place

Products and services

• Home Support In-home disability services providing personal care, meal preparation, school/university/work preparation, mealtime assistance, medication support, light domestic duties, and overnight support, available 24/7 for NDIS participants across Queensland and Northern NSW.
• Creative, Recreational & Life Skills Activities Programs enabling clients to pursue passions, explore new experiences, meet others, and develop skills through activities such as art, cooking, music, gardening, fitness, and woodworking across multiple CPL service locations.
• Employment Services (Mylestones) Disability employment services delivered through the Mylestones brand, including Transition to Work (TTW), School Leaver Employment Supports (SLES), Work Skills Hub, and work crew programs across Queensland and Northern NSW.
• Supported Independent Living (SIL) 24/7 supported accommodation services helping individuals with disability live independently in shared homes, partnering with SDA providers to support lifestyle, care needs, and funding navigation for suitable living arrangements.
• Specialist Disability Accommodation (SDA) Specialist housing designed for people with very high support needs, featuring High Physical Support elements such as ceiling hoists, automatic doors, and major physical accessibility adjustments.
• Getting into Your Community Community access services assisting with outings, events, work, errands, and daily activities with appropriate support workers to help individuals engage with their local community.
• Aged Care Services In-home support services for seniors to maintain independence and social connections, offering individual social support, group social support, centre-based day respite, and transport assistance.
• Short Term Accommodation (Respite) Temporary supported accommodation providing up to 14 days of care, offering opportunities to build independence, develop new skills, and connect with others while giving families and carers a break from daily routines.
• Integrated Therapies Allied health services including physiotherapy, occupational therapy, speech therapy, and social work to support individuals with disability in achieving their goals.
• Holiday Support Services NDIS-funded holiday support services providing 24-hour assistance at accommodation venues or drop-in support for independent living and community participation during travel throughout Queensland and Northern NSW.
• Artel Art Studio Professional art studio in Redcliffe offering artists with disability a space to create art through visual mediums including print, paint, ink, and textile design, supporting creative expression and pathways to paid employment.
• Toy and Resource Library Library service providing toys and resources for loan to support children and families living with disability.

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Nine partnerships are on record, tiered core, major, local, minor and research.

• YoungcarecoreStrategic or Co-development PartnerPartnership with Youngcare to develop the North Lakes apartment complex - a bespoke, integrated mixed-use development for young people with high physical support needs. The development includes seven two-bedroom apartments with onsite and around-the-clock care, plus a café, rehabilitation therapy and retail tenancies on-site.
• Cootharinga North QueenslandcoreStrategic or Co-development PartnerCPL announced merger with Cootharinga North Queensland, expanding CPL's services into North Queensland region. This merger brought together two disability service organizations to provide enhanced support across a wider geographic area.
• Access ArtsmajorStrategic or Co-development PartnerWendy Lavelle, CPL's Chief Operating Officer, sits on the Board of Access Arts - Queensland's leading disability and arts organization. CPL and Access Arts have joined forces to support artists with disability.
• Mylestones EmploymentcoreStrategic or Co-development PartnerMylestones is CPL's dedicated employment services business focused on creating meaningful employment opportunities for people with disabilities. Mylestones operates across Queensland with services including Transition to Work, SLES, SWEET program, Work Skills Hub, and work crews. CPL references relationships with Mylestones at multiple service locations.
• The Salvation Army Tweed CentrelocalChannel Partner/ Reseller/ DistributorCPL's Tweed service is co-located at The Salvation Army Tweed Centre, providing disability and aged care services from this shared community location in Banora Point.
• Kentwell Community CentrelocalChannel Partner/ Reseller/ DistributorCPL's Ballina service operates from Kentwell Community Centre, providing disability support services from this community facility location.
• Home of the Arts (HOTA)majorStrategic or Co-development PartnerCPL's Southport service has relationships with Home of the Arts (HOTA), Access Arts, and Mylestones to foster opportunities for capacity building, recreational creative pursuits and pathways to paid employment on the Gold Coast.
• Gladstone & District Wildlife Carers Association Inc.minorStrategic or Co-development PartnerPartnership between CPL Gladstone's woodworking group and local wildlife carers to build possum boxes from reclaimed logs for native wildlife habitat.
• University of Queensland (UQ)researchStrategic or Co-development PartnerCPL client Jamie Booth participated in a UQ research study on swimming and cerebral palsy health outcomes. The PARA Start swimming team is organized through UQ researchers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yooralla: Long-standing Victorian disability services nonprofit providing accommodation, therapy, and community supports. Comparable to CPL in mission, multi-service portfolio, and nonprofit governance, though geographically focused on Victoria.
• Youngcare: Australian nonprofit focused on housing and support for young people with high physical support needs. CPL partners with Youngcare on the North Lakes development; comparable in SDA focus and high-support-need disability housing mission.
• Aruma: One of Australia's largest disability services providers, formed from the merger of House with No Steps and Lifestyle Solutions. Comparable to CPL in offering SIL, SDA, employment, and community-based supports across multiple states, with similar NDIS-registered funding model.
• Life Without Barriers: Major Australian nonprofit delivering disability, aged care, and child protection services nationally. Comparable to CPL in providing NDIS-funded SIL, community access, and home support across multiple regions with a similar multi-service integrated model.
• Endeavour Foundation: Queensland-headquartered disability services nonprofit providing accommodation, employment, and community participation supports. Highly comparable to CPL on geographic footprint, nonprofit status, and integrated service model.
• Sunnyfield: NDIS-registered disability services provider offering supported independent living, accommodation, and community participation. Comparable to CPL as a mid-sized nonprofit with similar service categories and NDIS-funded delivery model.

Emerging players

• Mable: Australian NDIS-registered online marketplace connecting participants with independent support workers. Comparable to CPL in serving NDIS participants for home and community support but disrupts the traditional employed-carer model CPL relies on.

Regional players

• Helping Hand: South Australian nonprofit providing aged care, disability, and retirement living services. Comparable to CPL in offering integrated disability and aged care under one organization, though regionally focused on SA rather than QLD/NSW.

Broad incumbents

• Aged Care Queensland / Leading Age Services Australia: Peak industry body representing aged care providers across Australia, including those offering in-home aged care similar to CPL's aged care service line. Comparable as a sector umbrella overlapping with CPL's seniors offering.

Others

• AbilityFirst Australia: Allied health and therapy provider operating across Australia, relevant to CPL's integrated therapies offering (physio, OT, speech therapy). Comparable as an ecosystem participant providing specialist clinical services to NDIS participants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/CPLChoicePassionLife
• Facebookfacebook.com/ChoicePassionLife
• LinkedInlinkedin.com/company/cpl-choice-passion-life?originalSubdomain=au
• Instagraminstagram.com/mycpl/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPL - Choice, Passion, Life