What Southbound does

Southbound is an annual one-day go-to-market (GTM) conference organized by RevPartners, targeting senior revenue leaders, founders, and GTM operators responsible for pipeline, retention, positioning, and revenue strategy. Held at The Coca-Cola Roxy in Atlanta, Georgia, the event is intentionally capped at 500 attendees to preserve room quality, with the 2025 edition reportedly drawing 70% CEO attendance. The 2026 edition (Southbound '26) is scheduled for April 16, 2026, featuring a curated speaker lineup that includes HubSpot CEO Yamini Rangan, NYT bestselling authors Donald Miller and Jon Acuff, Clay co-founder Varun Anand, GTM Partners CEO Sangram Vajre, Stage 2 Capital co-founder Mark Roberge, and Storybrand's Donald Miller. The brand operates as a content and community event rather than a technology product company; no proprietary platform, SDK, or API is disclosed.

Revenue is generated through two streams: ticket sales for all-access passes and corporate sponsorships. All-access passes include keynote sessions, panels, micro-events, happy hour, sponsor-hosted dinners, session recordings, and free access to RevPartners' RPX-accredited training curriculum. Specific ticket pricing is not publicly disclosed; group discounts are available via direct email to RevPartners. Sponsor tiers include one Flagship (Gong as Happy Hour Sponsor) and seven minor-tier sponsors (Clay, Supered, Panda, TechCXO, Memory Blue, Share Your Genius, Walker Sands). Marketing leverages RevPartners' dual Elite Partner accreditation with HubSpot and Clay, LinkedIn paid promotion, email outreach, and speaker-driven content. Distribution is primarily self-serve via the event website, with inside-sales-supported group/enterprise sales through RevPartners.

The conference brand is owned and operated by RevPartners, a private, founder-led company. RevPartners' co-founders include Brendan Tolleson (CEO & Co-Founder) and Sangram Vajre (Co-Founder). RevPartners is the only organization worldwide with Elite Partner accreditation from both HubSpot and Clay, and uses Southbound as its flagship annual GTM event. Southbound reports 6 employees, no parent company, no disclosed funding rounds, no subsidiaries, and no M&A activity. Operating geography is regional (Southeast US), though the audience profile (HubSpot, Clay, Gong, Deloitte, etc.) suggests national reach within the B2B revenue ecosystem.

Name

Southbound

Legal name

RevPartners

Website

https://southbound.show

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Southbound is an annual one-day GTM conference organized by RevPartners, targeting senior revenue leaders and GTM operators at The Coca-Cola Roxy in Atlanta, capped at 500 attendees. Revenue is generated through all-access ticket sales and a tiered corporate sponsorship program anchored by Gong.

Ownership category

akta.pro rank

Product category

Business Conferences and Professional Events

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Consumer & Public Shows (B2C) Organizers (THAHABAC)

Keywords

• GTM conferences
• Revenue leadership events
• B2B sales conferences
• Go-to-market summits
• Professional networking events

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Conference Ticket Sales: Revenue is generated through ticket sales for the annual Southbound GTM conference. The event offers all-access passes including keynotes, panels, micro-events, happy hour, and sponsor-hosted dinners. Attendees also receive free access to RevPartners' RPX-accredited training curriculum.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Southbound is an annual one-day GTM (go-to-market) conference for revenue leaders, organized by RevPartners and held at The Coca-Cola Roxy in Atlanta, GA. The offering bundles curated keynotes, panel discussions, micro-events, networking, a sponsor-hosted happy hour, session recordings, and complimentary RPX-accredited training into a single all-access pass capped at 500 attendees.

Product overview

Southbound is an annual one-day conference event for revenue leaders and GTM professionals, organized by RevPartners. The primary offering is the Southbound conference, which features keynote sessions, panel discussions, networking opportunities, and entertainment. The event brings together CEOs, founders, bestselling authors, and operators to discuss modern go-to-market strategies. Attendees receive access to session recordings and free RPX-accredited training. The event is capped at 500 attendees to maintain high-quality networking.

Differentiator

Problem solved

Functional benefit

Products and services

• Southbound '26 GTM Conference

Quantifiable outcome

• 70% of attendees were CEOs
• +1 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• RevPartnerscoreStrategic or Co-development Partner · 16 April 2026RevPartners is the host and organizer of the Southbound conference. They are the only organization in the world with Elite Partner accreditation from both HubSpot and Clay. RevPartners helps companies orchestrate better revenue outcomes by fixing how tools, data, and teams work together. Southbound is their flagship annual GTM event.
• GongflagshipGTM or Marketing PartnerGong is the Happy Hour Sponsor for Southbound '26. The sponsorship includes 'Magical Entertainment & Happy Hour' featuring David Gerard (Silicon Valley's #1 mentalist), surprise cameos, live music, craft bites & cocktails.
• SuporedminorGTM or Marketing PartnerSupored is a sponsor of the Southbound '26 conference. Their logo appears in the sponsors section of the event website.
• PandaminorGTM or Marketing PartnerPanda is listed as a sponsor of the Southbound '26 conference.
• TechCXOminorGTM or Marketing PartnerTechCXO is listed as a sponsor of the Southbound '26 conference.
• Memory BlueminorGTM or Marketing PartnerMemory Blue is listed as a sponsor of the Southbound '26 conference.
• Share Your GeniusminorGTM or Marketing PartnerShare Your Genius is listed as a sponsor of the Southbound '26 conference. Rachel Downey, CEO & Founder of Share Your Genius, is also a featured speaker at the event.
• Walker SandsminorGTM or Marketing PartnerWalker Sands is listed as a sponsor of the Southbound '26 conference.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• INBOUND (HubSpot): HubSpot's flagship annual marketing and GTM conference, targeting the same audience of B2B marketers, sales leaders, and revenue operators. HubSpot is also a Southbound speaker sponsor (CEO Yamini Rangan), making INBOUND the most directly comparable peer in mission and attendee profile.
• SaaStr Annual: The largest community-led conference for B2B SaaS founders, sales leaders, and GTM operators. Directly comparable to Southbound in its focus on revenue leadership and go-to-market strategy, with a similarly curated attendee profile of CEOs and revenue executives.
• Content Marketing World: The largest content marketing-focused event, run by the Content Marketing Institute. Overlaps Southbound's content, brand, and GTM narrative themes and attracts a similar mix of senior marketing leaders and content strategists.
• Pavilion: Pavilion (formerly Revenue Collective) is the largest private community of GTM leaders, hosting summits and curated events for CMOs, CROs, and VPs of Sales. Closely mirrors Southbound's senior-revenue-leader persona and event-driven community model.
• MarketingProfs B2B Forum: Long-running B2B marketing conference targeting senior marketers and demand generation leaders. Comparable attendee profile and GTM-strategy content tracks to Southbound.
• Demand Gen Summit: A focused event series for B2B demand generation leaders, with content overlapping Southbound's positioning, pipeline growth, and GTM operating system themes. Comparable in scale and audience composition to Southbound.
• B2B Summit North America (Forrester): Forrester's annual B2B marketing and sales conference, focused on GTM strategy, demand generation, and revenue operations. Targets a similar audience of senior B2B revenue leaders and is a primary substitute event for Southbound attendees.

Broad incumbents

• Web Summit: One of the largest global tech and SaaS conferences, with significant GTM and revenue-leader attendance. Comparable in its premium, multi-stakeholder positioning and sponsor monetization model, though far broader in scope than Southbound.
• Gartner CMO Conference: Gartner's flagship event for marketing leaders and CMOs, addressing strategy, technology, and leadership at the enterprise level. Comparable in its senior-marketing-leader target audience to Southbound, though broader in scope and analyst-driven.
• Dreamforce (Salesforce): Salesforce's massive annual user conference covering sales, marketing, service, and analytics. A large-scale incumbent in the GTM software event category; Southbound's curated, premium positioning contrasts with Dreamforce's mass-market scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/southbound-event

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southbound