Southland Academy

What Southland Academy does

Southland Academy is a private, nonprofit Christian K-12 school located in Americus, Georgia, serving approximately 500 students drawn from a 10-county region in southwest Georgia. The institution is governed by a Board of Trustees, operates with a 15:1 student-teacher ratio, and holds dual accreditation from SAIS and Cognia/SACS. It delivers a college-preparatory curriculum within a faith-based framework and reports a 100% college acceptance rate with a 1093 average SAT score. Core offerings include a full K-12 academic program, college counseling, extracurricular activities, and tuition-supported financial aid.

The school's technology infrastructure comprises third-party platforms rather than proprietary systems: Google Classroom supports instructional delivery, PlusPortals handles parent and student communication, and FACTS manages tuition billing. A ParentPlus app was introduced recently to extend parent engagement, and a Sumter EMC grant is funding additional programmatic offerings. The institution also operates under a multi-year Strategic Plan covering 2021-2026.

Revenue is generated through a diversified mix: tuition from enrolled families, an annual giving fund with a $150,000 target, distributions from the Southland Foundation, a Sumter EMC grant, and state-level support via Georgia GOAL and the Georgia Promise Scholarship (which provides up to $6,500 per recipient). Approximately 40% of students receive financial aid, indicating meaningful price sensitivity in the addressable market. The school's go-to-market is primarily reputation-driven within its regional catchment rather than via paid acquisition or digital channels.

Name

Southland Academy

Legal name

Southland Academy

Website

https://southlandacademy.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Southland Academy is a private, nonprofit Christian K-12 school in Americus, Georgia, serving approximately 500 students across a 10-county region with a 15:1 student-teacher ratio and dual SAIS/Cognia accreditation.

Ownership category

akta.pro rank

Headquarters

HQ city

Americus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition: Primary revenue from tuition payments with multiple payment options including monthly and semi-annual plans
2. Annual Giving Fund: Annual fundraising campaign with goal of $150,000 for academic programs, campus improvements, and faculty resources
3. Southland Foundation: 501(c)(3) foundation managing endowment fund and multiple named scholarships
4. Georgia GOAL Program: State tax credit scholarship program where donors contribute in exchange for Georgia state income tax credits, funding scholarships for students

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Southland Academy is a private, Christian-affiliated K-12 school delivering college preparatory education from 3-year-old kindergarten through 12th grade, organized into Lower School (3K-5), Middle School (6-8), and Upper School (9-12). The program includes honors and AP coursework, dual enrollment, 14 interscholastic sports, arts and band programs, and a Student Support Program for students with learning differences, with tuition invoiced through the FACTS system and delivered on a single 123 Southland Road campus in Americus, Georgia.

Differentiator

Problem solved

Functional benefit

Brands

• Southland Foundation: The school's not-for-profit charitable organization providing resources for student scholarships, capital improvements, and faculty salary supplementation.
• Raider Club
• Raiders Reaching Out

Quantifiable outcome

• 1093 average SAT score over 5 years
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Georgia GOALcoreStrategic or Co-development Partner · 1 January 2008Georgia GOAL is a state tax credit scholarship program established in 2008. The program allows Georgia taxpayers to contribute in exchange for state income tax credits, and the contributions fund scholarships for students to attend Southland Academy. Contact: Patty Webb (Head of School) and Meredith Haugabook (Business Manager).
• FACTS ManagementcoreTechnology or IntegrationFACTS provides tuition management and payment processing services for Southland Academy. The platform enables families to make monthly or semi-annual tuition payments and manages financial aid applications through their platform.
• PlusPortals (by Rediker Software)coreTechnology or IntegrationPlusPortals is the parent and student portal platform used by Southland Academy. The ParentPlus and StudentPlus apps are available in Apple and Google Play stores. The platform provides access to grades, schedules, announcements, and parent communications.
• GooglecoreTechnology or IntegrationSouthland Academy uses Google Classroom as its primary learning management system for assignments, class resources, and academic communications.
• Auburn UniversityminorStrategic or Co-development PartnerAuburn University hosts the Universal Cheerleading Association (UCA) Summer Camp where Southland Academy Varsity and JV cheerleading squads attend annually. The squads compete with approximately 400 students from Alabama, Georgia, and Florida.
• Universal Cheerleading Association (UCA)minorStrategic or Co-development PartnerUCA is the oldest and largest cheerleading association in the world, providing educational training for college, high school, and middle school cheerleaders. Southland cheerleaders attend UCA Summer Camp at Auburn University annually.
• PAGE FoundationminorStrategic or Co-development PartnerThe PAGE Foundation coordinates the STAR (Students Taking Academic Responsibility) Student Program, which awards the top academic achievement award annually to a senior class member with the highest SAT score ranked in top 10% of graduating class.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Regional players

• The Baylor School: Independent college-preparatory day and boarding school in Chattanooga, Tennessee. Comparable Southern college-prep tradition to Southland though drawn from a different metro.
• McCallie School: Independent college-preparatory day and boarding school in Chattanooga, Tennessee. Useful peer for tuition, athletics, and college-matriculation benchmarks in the Southeast.

Direct peers

• Savannah Country Day School: Independent PK-12 college-preparatory school in Savannah, Georgia. Comparable mission, grade span, and tuition-based model to Southland.
• Holy Innocents' Episcopal School: Independent, faith-based PK-12 college-preparatory school in Atlanta. Overlaps Southland on Christian ethos, college-prep focus, and extracurricular programming.
• Woodward Academy: Large independent PK-12 college-preparatory school in Atlanta. Comparable college-prep curriculum and extracurricular breadth to Southland.
• Wesleyan School: Independent, faith-based K-12 college-preparatory school in Norcross, Georgia. Closest Christian-identity competitor with overlapping mission and student profile.
• Westminster Schools: Independent, faith-informed PK-12 college-preparatory school in Atlanta. Closest spiritual-and-academic comparator to Southland in Georgia, though much larger.
• Mount Paran Christian School: Independent Christian PK-12 college-preparatory school in Kennesaw, Georgia. Strongly comparable on faith-based identity, college-prep mission, and North Georgia catchment.
• Pace Academy: Independent K-12 college-preparatory school in Atlanta with a similar emphasis on strong academics, small classes, and broad extracurriculars — useful scale benchmark for Southland.
• Darlington School: Independent, co-ed, college-preparatory day and boarding school in Rome, Georgia. Closest geographic and curricular analog to Southland Academy among Georgia independents.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/school/southland-academy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southland Academy