South Simcoe United FC

What South Simcoe United FC does

South Simcoe United FC is a community-based, not-for-profit soccer club operating under the Ontario Not-for-Profit Corporations Act, 2010, and headquartered in Alliston, Ontario. The club serves children, youth, and adults in the New Tecumseth/Alliston region with 35+ programs spanning age tiers from U3 Parent & Tots through U17/U21 competitive play, plus adult co-ed indoor and outdoor offerings. Programs run year-round, with outdoor seasons from May to mid-September and indoor seasons from October to April, delivered across seven field/facility locations including GS Gaston Park, Mel Mitchell Fields, GA Wright Athletic Field, New Tecumseth Recreation Centre, Tottenham Community Centre, and JC Massie Field at Georgian College in Barrie. The organization relies on a 5-person staff supplemented by an extensive volunteer network of parent coaches, community coaches, staff coaches, team leaders, and match officials.

The club's product portfolio includes recreational soccer programs (U3–U17), an All Star entry-level competitive track (U8), Development Programs (U9–U12), and Competitive Programs (U13–U21) aligned with Ontario Soccer's Long Term Player Development framework. Supplementary offerings include Summer Soccer Camps, a Girls Training Program, a Rep Prep transition program, premium guest-coach training camps (notably a camp with Nasser Larguet, former Moroccan national team director and Olympic coach), and Adult Co-ed Soccer. Registration and club management are handled through the PowerUp Sports online platform, supporting self-serve family registration with seasonal subscription billing (CAD $50–$300 per program/camp) plus $25 late fees after March 31.

Revenue is generated through three primary streams: seasonal program registration fees, local business sponsorships (recreational and competitive tiers), and the Victory Vault digital fundraising sweepstakes launched in partnership with Ascend Fundraising Solutions. As a registered non-profit, SSU is governed by an elected Board of Directors (President, Vice President, Treasurer, Secretary, Directors-at-Large) drawn from voting members including directors, registered players, coaches, game officials, and administrators; surpluses are reinvested into operations rather than distributed. The go-to-market is community-led and event-driven, relying on social media (Facebook, Instagram), the website, email, community word-of-mouth, and partnerships such as the official clinic alliance with South Simcoe Physiotherapy for injury and concussion care.

Name

South Simcoe United FC

Legal name

South Simcoe United Football Club

Website

https://southsimcoeunited.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

South Simcoe United FC is a volunteer-driven, not-for-profit community soccer club in Alliston, Ontario, offering 35+ recreational and competitive programs year-round for players from U3 through adult across multiple field locations in the New Tecumseth region.

Ownership category

akta.pro rank

Product category

Community Youth Soccer Club Programs

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKACAF

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKACAG

Recreational & Intramural Sports Programs

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Community youth soccer
• Recreational soccer programs
• Competitive soccer training
• Soccer player development
• Youth sports clubs

Headquarters

HQ city

Alliston, Ontario

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Program Registration Fees: SSU generates revenue through seasonal registration fees for recreational and competitive soccer programs, summer camps, indoor programs, and training sessions. Fees vary by program type and age group.
2. Sponsorship Revenue: Local businesses and organizations sponsor teams and programs, with both recreational and competitive sponsorship tiers available. Sponsors receive recognition and branding opportunities.
3. Victory Vault Fundraising: Victory Vault sweepstakes program where ticket proceeds fund SSU initiatives and help offset costs for families.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

South Simcoe United FC is a community-based not-for-profit soccer club providing recreational and competitive soccer programs for all ages from toddlers (U3) through adults in the New Tecumseth/Alliston area of Ontario, Canada. The club delivers year-round programming including outdoor (May-mid-September) and indoor (October-April) seasons, summer camps, and specialized training camps, with programs structured under Canada Soccer and Ontario Soccer guidelines including the Long Term Player Development framework.

Product overview

South Simcoe United FC is a community soccer club serving the New Tecumseth/Alliston area in Ontario, Canada. The organization operates a multi-tiered program portfolio consisting of Recreational Soccer Programs (U3-U17 with separate outdoor and indoor seasons), Competitive Programs (U13-U21 with C License coaching), Development Programs (U9-U12 with Learn To Train certification), and All Star Programs (U8 entry-level competitive). Additional offerings include Summer Soccer Camps, specialized Training Camps with guest coaches like Nasser Larguet, Girls Training Programs, Rep Prep Programs, and Adult Co-ed Soccer. The club also manages a Victory Vault fundraising initiative and conducts seasonal ID Sessions/Tryouts for competitive team placement. Programs run year-round with both outdoor (May-mid-September) and indoor (October-April) seasons at multiple field locations including GS Gaston Park, Mel Mitchell Field, and New Tecumseth Recreation Centre.

Differentiator

Problem solved

Functional benefit

Products and services

• Recreational Soccer Programs Youth recreational soccer programs for ages U3 to U17, offering age-appropriate outdoor and indoor soccer with community volunteer coaches, emphasizing fun, skill development, and participation over competition.
• Competitive Program (U13-U21) Structured competitive soccer program for players aged 12-18 (born 2008-2013), offering 3-4 days per week training with C License trained coaches, competing in Regional or Local competitions, with both indoor (mid-October-April) and outdoor (May-mid-September) seasons.
• Development Program (U9-U12) Youth development soccer program for children aged 8-12 (born 2014-2017), focusing on individual player growth and ball proficiency through structured training 3-4 days per week with Learn To Train certified coaching.
• All Star Program (U8) Entry-level competitive program for advanced U8 players (born 2017), featuring 2 days per week training and 16-20 games/festivals throughout the outdoor season (May-mid-September).
• Summer Soccer Camps Full-day outdoor soccer camps for children born 2014-2021, held at Mel Mitchell Complex during July-August with activities including skill development, team building, and small-sided games.
• Training Camp with Nasser Larguet High-level development training camp with Nasser Larguet (July 28-30) at Mel Mitchell Fields, open to players born 2008-2019, running daily from 9:00 a.m. to 4:00 p.m. with focus on technical growth, tactical understanding, and player development.
• Girls Training Program Female-specific soccer training program designed to enhance sports and movement abilities in a fun environment, preparing participants for Fall Identification sessions with licensed and qualified coaches.
• Rep Prep Program Preparation program for recreational players (born 2014-2019) looking to transition to All Star and Development programs, focusing on individual player growth and ball proficiency.
• Adult Co-ed Summer Soccer Outdoor adult recreational soccer for players born 2008 and earlier, featuring 12-week divisional program with standings and playoffs including 2 pre-season games, 8 regular season games, and 2 playoff games.

Quantifiable outcome

• Programs run year-round including both indoor (October-April) and outdoor (May-mid-September) seasons
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• Victory Vault (Ascend Fundraising Solutions)minorGTM or Marketing Partner · 26 November 2025Victory Vault is a digital fundraising sweepstakes program administered by Ascend Fundraising Solutions. Ticket proceeds fund SSU initiatives and directly help young athletes by offsetting costs that would otherwise fall on parents. The program offers Ontarians weekly chances to win cash prizes while supporting local clubs. Ascend has raised over $2 Billion through its platform for 800+ charitable organizations.
• South Simcoe PhysiotherapycoreStrategic or Co-development Partner · 1 January 2025South Simcoe Physiotherapy is the official clinic partner of SSU. They provide one-on-one, personalized treatment and exercise programs for injured players and those with concussions, helping them return to sport as quickly as possible. The partnership includes outreach to players and parents about concussion recognition and treatment. The clinic is located in the South Simcoe area.
• Ascend Fundraising SolutionsminorGTM or Marketing Partner · 1 January 2025Ascend Fundraising Solutions administers the Victory Vault sweepstakes program. They are a digital fundraising platform trusted by 800+ charitable organizations worldwide, having raised over $2 Billion through their industry-leading platform and strategy.
• Nasser LarguetminorStrategic or Co-development Partner · 1 January 2025Nasser Larguet is a high-profile soccer development figure conducting a training camp for SSU. The camp (July 28-30) is open to players born between 2008-2019 and runs 9:00 a.m. to 4:00 p.m. daily at Mel Mitchell Fields. This high-level development opportunity provides engaging training focused on technical growth, tactical understanding, and overall player development.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aurora FC: Community-based soccer club in Aurora, Ontario offering both recreational and competitive youth pathways with year-round indoor/outdoor programming at a similar scale to SSU.
• Newmarket Soccer Club: York Region community soccer club serving Newmarket with recreational and competitive streams, comparable scale and program mix to SSU in the adjacent catchment.
• Bradford Soccer Club: Community soccer club in Bradford, Ontario — a directly adjacent community to SSU's New Tecumseth catchment — offering recreational and competitive youth programs.
• King Township Soccer Club: Community soccer club in King Township, Ontario serving a similar suburban/rural catchment south of SSU with comparable recreational and competitive programs.
• Essa Township Soccer Club: Community soccer club in Essa Township, directly adjacent to SSU's New Tecumseth area, competing for players in the same Huronia District region.
• Barrie Soccer Club: Larger community soccer club in nearby Barrie offering recreational and competitive streams. Uses JC Massie Field at Georgian College, one of SSU's own facility locations, suggesting direct overlap in player recruitment geography.
• Innisfil Soccer Club: Community soccer club in Innisfil, Ontario — adjacent to SSU's catchment — delivering recreational and competitive youth soccer with similar volunteer-driven model.
• East Gwillimbury Soccer Club: Community soccer club in East Gwillimbury, Ontario running recreational and competitive youth programs within the same York Region/Simcoe County corridor as SSU.

Broad incumbents

• Toronto FC (MLSE): Major League Soccer franchise and broader MLSE youth development ecosystem; while not a direct community competitor, it sets the regional aspirational benchmark for elite soccer pathways and competes for top-tier coaching talent and ambitious competitive families.
• Ontario Soccer: Provincial governing body for soccer in Ontario under which SSU operates, setting the Long-Term Player Development framework SSU references and providing competitive league structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ssufc
• Instagraminstagram.com/southsimcoeunitedfc/reels
• LinkedInlinkedin.com/company/south-simcoe-united-fc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Simcoe United FC