Southwark Gymnastics Club CIC

What Southwark Gymnastics Club CIC does

Southwark Gymnastics Club CIC, trading as Synergy Gymnastics London, is a Community Interest Company (non-profit) founded in 2012 by Andrew, Ava, and Levent in Camberwell, South East London. The company delivers structured gymnastics instruction across four venues — two in Camberwell (including Camberwell Leisure Centre as the primary facility), one in London Bridge, and one in Blackheath — serving preschoolers (Tiny Gym, under 5s), children aged 4–15 (Gymnastics for All), adults aged 16+, and invitation-only competitive squads in Tumbling, Team Gym, and Women's Artistic. Adjacent programmes include Aerial Silks, Tricking, Holiday Club, birthday parties at £335 per event, a Schools Programme (PE lessons and after-school/breakfast clubs), and a Young Leaders leadership academy.

The operating model is built on third-party SaaS rather than proprietary technology: iClassPro handles parent enrollment and recurring class management, BookWhen processes drop-in bookings and events, and PayPal processes donations to the Synergy Foundation. There is no proprietary software, app, or AI/ML capability disclosed. The club is affiliated to British Gymnastics, the UK national governing body, ensuring coaches are BG/UKCC qualified, DBS-checked, and first-aid trained. The CIC structure mandates that all surplus profits are reinvested into equipment, coach education, and community programmes, constraining margin extraction in favour of mission-aligned reinvestment.

Revenue is generated through a mix of subscription (pay-monthly Gymnastics for All at £11/session plus Annual Community Membership), usage-based (Tiny Gym £8 and Adult Gymnastics £12.50 drop-ins, Holiday Club), and one-time transactions (birthday party packages £335). Go-to-market is community-led, relying on parent word-of-mouth, free trial sessions, an extensive 70+ article blog for content marketing, organic social (Instagram, Facebook, YouTube), email newsletters, and recurring community events. The customer base is distributed B2C across South East London families and adults, with a small B2B school channel. Headcount is disclosed at 5, likely reflecting core staff rather than the broader part-time coaching team that delivers the seven-day-a-week schedule.

Name

Southwark Gymnastics Club CIC

Legal name

Synergy Gymnastics London

Website

https://southwarkgymnastics.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Southwark Gymnastics Club CIC (Synergy Gymnastics London) is a non-profit Community Interest Company founded in 2012 that delivers affordable gymnastics classes, squads, and adjacent programmes across four South East London venues, serving children, adults, schools, and birthday party hosts.

Ownership category

akta.pro rank

Product category

Recreational Gymnastics Instruction

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers) (THAJAEAC)

akta.pro secondary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Recreational gymnastics classes
• Youth gymnastics programs
• Adult gymnastics training
• Gymnastics birthday parties
• Community gymnastics club

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Gymnastics Classes: Pay-monthly structured classes for children and adults, with per-session pricing. Requires Annual Community Membership in addition to monthly fees.
2. Drop-in Classes: Pay-as-you-go sessions for Tiny Gym and adult gymnastics, allowing flexible participation without monthly commitment.
3. Birthday Party Packages: One-time party bookings at Camberwell Leisure Centre, priced at £335 per party with £150 deposit to secure.
4. Holiday Club: Full-day, morning, or afternoon sessions during school holidays for members and non-members.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Southwark Gymnastics Club CIC operates as a non-profit Community Interest Company providing accessible gymnastics classes across four venues in South East London (Camberwell, London Bridge, Blackheath). The core offering is structured weekly gymnastics classes for preschoolers (Tiny Gym), school-age children (Gymnastics for All), adults (Adults Gymnastics), and invitation-only competitive squads (Tumbling, Team Gym, Women's Artistic), supplemented by Aerial Silks, Tricking, birthday parties, holiday clubs and school delivery programmes. All surplus profits are reinvested into equipment, coach education and community programmes under the CIC structure.

Product overview

Synergy Gymnastics (Southwark Gymnastics Club CIC) is a non-profit community interest company providing accessible gymnastics programmes across South East London. The core offering centres on structured weekly classes — Gymnastics for All (ages 4–15), Tiny Gym (under 5s), Adults Gymnastics, Squad Gymnastics (competitive, by invitation), Aerial Silks, and Tricking — delivered across four venues. Additional revenue streams include gymnastics birthday parties, holiday clubs, school programmes, a Young Leaders leadership academy, and community social events. The company also maintains a content platform via its SGL Blog publishing tutorials and equipment guides. All surplus profits are reinvested into the club for equipment and coach education.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 70% of parents reported improved school performance in children after joining Synergy programmes
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• British GymnasticscoreStrategic or Co-development PartnerAffiliated to British Gymnastics, the national governing body. All coaches are qualified through BG and UKCC certification programmes. The affiliation ensures standardised coaching qualifications and access to competitive pathways for squad members.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Others

• iClassPro: Class management and parent portal software used by Synergy for enrollment and billing.Adjacent enabling technology provider rather than a competitor, but a key operational backbone for the club's subscription billing model.
• British Gymnastics: National governing body for gymnastics in the UK and Synergy's strategic affiliate. Not a direct competitor but an ecosystem participant that sets coaching standards and provides the competitive pathway that Synergy's squad gymnasts access.

Direct peers

• Nottingham Gymnastics Academy: Multi-discipline UK gymnastics club offering recreational and competitive gymnastics to children and adults. Comparable as a gymnastics instruction business with similar product segmentation (recreational classes, squads, holiday clubs) and multi-site operating model.
• Premier Sport: UK provider of multi-sport and gymnastics instruction including school PE delivery, after-school clubs, and holiday programmes. Comparable via its school partnership channel and recreational gymnastics instruction for children.
• City of London Gymnastics Club: UK gymnastics club operating in London providing recreational and competitive gymnastics classes for children and adults. Directly comparable as a London-based gymnastics instruction club serving similar age segments and operating across multiple venues.
• Dynamo Gymnastics Centre: UK gymnastics club offering structured classes for children across age groups, including competitive squads. Similar business model providing recreational gymnastics classes with multi-venue operations and subscription billing.

Emerging players

• Balance Climbing: UK-based indoor climbing and aerial sports operator offering Aerial Silks and acrobatic disciplines. Comparable as a niche aerial/acrobatic instruction provider with overlapping Aerial Silks programming to Synergy.

Regional players

• South London Gymnastics Centre: London-based gymnastics club serving similar South London communities with recreational and competitive gymnastics classes. Direct geographic overlap with Synergy's South East London footprint, making it a regional competitor.

Broad incumbents

• Better (GLL): Large UK leisure centre operator (run by GLL) offering gymnastics classes, swimming, and broader fitness at public leisure facilities. Comparable via the leisure-centre-based gymnastics instruction at Camberwell Leisure Centre and broader community recreation positioning.
• The Little Gym: International franchise providing gymnastics and motor-skills classes for children from 4 months to 12 years. Comparable as a structured children's gymnastics instruction business with multi-site UK presence, though broader and more franchise-driven.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/synergygymnasticslondon
• Facebookfacebook.com/synergygymnasticslondon
• Instagraminstagram.com/synergygymnasticslondon
• LinkedInlinkedin.com/company/southwark-gymnastics-club-cic

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southwark Gymnastics Club CIC