The Salvation Army Southwest Division

What The Salvation Army Southwest Division does

The Salvation Army Southwest Division is a regional nonprofit social services entity of The Salvation Army, an international evangelical Christian charitable organization founded in 1865 in London, England, and operating in the United States since 1900. The Southwest Division specifically delivers services across Arizona, New Mexico, and Southern Nevada as part of the USA Western Territory. Its service portfolio spans food assistance (food pantries, community kitchens, mobile food distributions), homeless shelters (emergency, transitional, men's, women's, youth, permanent supportive housing), disaster relief (hurricane, wildfire, flood, tornado response), substance abuse recovery (180-day Adult Rehabilitation Center residential work-therapy, Harbor Light treatment), youth programs (after-school, summer camps), senior services (community centers, adult day care, housing), holiday assistance (Angel Tree, Red Kettle), and utility/rent assistance. In 2024, the broader U.S. organization served nearly 28 million people through 7,400+ centers of operation, delivered 183 million meals, provided 10 million nights of shelter, assisted 1.57 million households financially, and mobilized 1.55 million volunteers.

The division's underlying technology is a web-based service delivery platform featuring a ZIP-code-based location finder, online donation processing via the Classy fundraising platform, and standard web analytics (Google Analytics, Adobe Analytics, Microsoft Clarity). Distribution occurs through 887 national thrift stores, local service centers, phone donations (1-800-SAL-ARMY), online channels, mail, and cryptocurrency. Corporate partnerships include Walmart (40+ years), Lilly Endowment, Map International (Platinum $1M+ tier), UPS, CenterPoint Energy, Sinclair Broadcasting, Bobcat (Gold $500K-$999K tier), Kroger, Lowes, FedEx (Silver $100K-$499K tier), and Walgreens, Sam's Club (Kettle partners), plus in-kind partners Delta Air Lines, Ashley Furniture, Copia, and Midwest Food Bank.

Revenue mechanics rely on four streams: financial donations (one-time and recurring from individuals, corporations, and foundations), thrift store proceeds (funding 78 Adult Rehabilitation Centers), in-kind donations (goods sold at thrift stores or distributed directly), and corporate partnerships (cause marketing, point-of-sale round-ups, matching gifts). Most services are provided free of charge; only specific programs carry fees (e.g., $250 anger management program), while rehabilitation, food, and shelter services are generally without charge to participants.

Name

The Salvation Army Southwest Division

Legal name

The Salvation Army National Corporation

Website

https://southwest.salvationarmy.org

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

11–50 employees

Short description

The Salvation Army Southwest Division is a nonprofit social services organization serving Arizona, New Mexico, and Southern Nevada through food assistance, homeless shelters, disaster relief, substance abuse recovery, youth and senior programs, funded by donations, thrift store proceeds, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Social Services

NAICS

Religious Organizations (8131), Emergency and Other Relief Services (624230), Community Food Services (624210), Community Housing Services (62422)

SIC

Services-Social Services (8300)

akta.pro primary industry

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

akta.pro secondary industries

Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC), Food Assistance & Nutrition Relief (Emergency Feeding) (BPAGAAAD), Faith-Based Humanitarian Aid & Relief Ministries (BPAGAJAF)

Keywords

• Social services nonprofit
• Homeless shelter programs
• Disaster relief services
• Food assistance programs
• Addiction recovery services

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Financial Donations: One-time and recurring monetary donations from individuals, corporations, and foundations. Donations can be made online, by phone (1-800-SAL-ARMY), by mail, or through cryptocurrency. Employer matching programs available through Double the Donation integration.
2. Thrift Store Proceeds: 887 thrift stores across the United States sell donated goods. Proceeds fund local programs including Adult Rehabilitation Centers, which helped 154,000 individuals in 2025. 78 rehabilitation centers funded by store proceeds.
3. In-Kind Donations: Accepts donated goods including clothing, furniture, vehicles through SATRUCK.org and 1-800-SA-TRUCK. Donated goods either sold at thrift stores or distributed directly to those in need.
4. Corporate Partnerships: Partnerships with corporations including Walmart (40+ years), seasonal programs, disaster partnerships, point of sale/round up campaigns, cause marketing, volunteer engagement, and matching gifts. Partners include Platinum ($1M+), Gold ($500K-$999K), Silver ($100K-$499K) tiers.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

The Salvation Army Southwest Division is a regional arm of The Salvation Army that delivers social services across Arizona, New Mexico, and Southern Nevada. Its core offerings include food pantries and hunger relief, homeless and emergency shelters, disaster relief and recovery, adult rehabilitation and substance abuse programs, youth and senior services, holiday giving programs, thrift stores, and volunteer-driven community outreach.

Product overview

The Salvation Army Southwest Division is a social services organization providing a comprehensive portfolio of programs and services rather than a technology product. The core offerings include: Food Pantries and Hunger Relief (neighborhood pantries, mobile distributions, community kitchens, SNAP assistance); Homeless Shelters (emergency, transitional, and specialized shelters for men, women, youth, and families); Disaster Relief Services (hurricane, wildfire, flood, tornado response with mobile feeding units and long-term recovery); Recovery Programs (Adult Rehabilitation Centers and Harbor Light substance abuse treatment); Youth Services (after-school programs, summer camps, sports, arts); Senior Services (community centers, housing, adult day care); Holiday Giving (Angel Tree, Red Kettles, utility assistance); Utility/Rent Assistance; Thrift Stores (funding rehabilitation programs); and Volunteer/Donation Processing. These programs operate through a network of service centers across Arizona, New Mexico, and Southern Nevada, serving nearly every ZIP code in America.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Pantries and Hunger Relief Neighborhood food pantries, mobile food distributions, community kitchens, home delivery, and SNAP enrollment assistance providing nutritious meals and groceries to families and individuals struggling with food insecurity.
• Homeless Shelters Emergency and transitional shelters providing warm, secure places for men, women, children, veterans, and families experiencing homelessness or housing instability, offering case management, life-skills training, and housing assistance.
• Disaster Relief Services Immediate and long-term wildfire, flood, tornado, and hurricane relief including emergency food, water, shelter, mobile showers, emotional and spiritual care, and long-term disaster recovery case management and reconstruction support.
• Recovery Programs Adult Rehabilitation Centers offering 180-day residential work-therapy programs providing spiritual, social, and emotional assistance for people dealing with substance abuse and social problems, including Harbor Light Center substance abuse treatment programs.
• Youth Services After-school programs offering mentorship, homework assistance, counseling, sports, clubs, arts, music, STEM, and extracurricular activities for children and teens in communities nationwide.
• Summer Camps Free summer camp programs providing outdoor recreation, educational activities, swimming, sports, arts and crafts, music, drama, leadership training, and hands-on projects for children from low-income families.
• Senior Services Wide range of services promoting dignity, independence, and well-being in seniors including community centers, activities, housing assistance, residential living quarters, and adult day care facilities.
• Angel Tree Program Christmas gift program providing new clothing and toys to over one million children in need each year through in-store tags and Walmart Spark Good Registry partnerships.
• Utility and Rent Assistance Emergency rent and utility assistance helping families struggling to pay basic bills, including heating, air conditioning, water, and prescription drug assistance.
• Thrift Stores 887 thrift stores across the United States providing affordable clothing and household items while funding local programs including Adult Rehabilitation Centers.
• Donation Processing Online and phone donation processing through multiple channels including 1-800-SAL-ARMY, mail, cryptocurrency options, and monthly giving programs.

Quantifiable outcome

• 183,111,494 meals served to those in need in 2024
• +10 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

18 partnerships are on record, tiered platinum ($1m+), gold ($500k-$999k), silver ($100k-$499k), kettle partner, in-kind partner and core.

• Walmartplatinum ($1m+)GTM or Marketing PartnerLongstanding partnership with Walmart spanning more than 40 years. Angel Tree program collaboration with Walmart allowing donors to shop via Walmart Spark Good Registry. Multiple point-of-sale and cause marketing activations including Angel Tree display in Walmart stores.
• Map Internationalplatinum ($1m+)GTM or Marketing PartnerPlatinum partner with $1M+ cumulative giving in a single year.
• UPSgold ($500k-$999k)GTM or Marketing PartnerGold partner with $500,000-$999,999 cumulative giving in a single year.
• CenterPoint Energygold ($500k-$999k)GTM or Marketing PartnerGold partner with $500,000-$999,999 cumulative giving in a single year. Energy assistance partnerships with utility companies.
• Sinclair Broadcasting Group (SBGI)gold ($500k-$999k)GTM or Marketing PartnerGold partner with $500,000-$999,999 cumulative giving in a single year.
• Bobcatgold ($500k-$999k)GTM or Marketing PartnerGold partner with $500,000-$999,999 cumulative giving in a single year.
• Krogersilver ($100k-$499k)Channel Partner/ Reseller/ DistributorSilver partner with $100,000-$499,999 cumulative giving in a single year. Point of sale and cause marketing partnerships with major grocery retailer.
• Lowessilver ($100k-$499k)GTM or Marketing PartnerSilver partner with $100,000-$499,999 cumulative giving in a single year.
• FedExsilver ($100k-$499k)GTM or Marketing PartnerSilver partner with $100,000-$499,999 cumulative giving in a single year.
• Walgreenskettle partnerChannel Partner/ Reseller/ DistributorKettle partner supporting Red Kettle Campaign at store locations nationwide.
• Sam's Clubkettle partnerChannel Partner/ Reseller/ DistributorKettle partner supporting Red Kettle Campaign at warehouse club locations.
• Delta Air Linesin-kind partnerGTM or Marketing PartnerIn-kind partner providing flight services for disaster response and humanitarian missions.
• Habitat for HumanitycoreStrategic or Co-development PartnerLongstanding partnership for disaster recovery and housing reconstruction. Partnered to support construction and rehabilitation of more than 400 homes. Sponsored the 2008 Jimmy & Rosalynn Carter Work Project.
• ClassycoreTechnology or IntegrationDigital fundraising platform partner providing secure online donation processing. Classy's privacy policy and security protocols protect donor data from unauthorized access, alteration, or disclosure.
• Double the DonationcoreTechnology or IntegrationMatching gift and volunteer grant database tool integrated into donation platform to help donors identify employer matching programs.
• Ashley Furniturein-kind partnerGTM or Marketing PartnerIn-kind partner through Hope to Dream program providing furniture donations.
• Copiain-kind partnerGTM or Marketing PartnerIn-kind partner for food waste reduction and donation logistics.
• Midwest Food Bankin-kind partnerGTM or Marketing PartnerIn-kind partner providing food donations for distribution programs.

Scale indicators24 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• American Red Cross: Closest direct peer: also a large national humanitarian and disaster relief organization operating shelters, food distribution, and emergency response across the U.S. with similar volunteer-driven delivery model.
• Goodwill Industries International: Operates a massive thrift store network funding workforce development and community programs, directly competing with Salvation Army thrift stores and the Adult Rehabilitation Center model.
• United Way Worldwide: Federated nonprofit fundraising and grantmaking organization that mobilizes corporate giving for social services; competes for the same donor and corporate-partner relationships.
• Habitat for Humanity International: Active partner of the Salvation Army in disaster recovery housing, with overlapping donor base and volunteer network; directly comparable housing and community-development mission.
• World Vision U.S. Christian humanitarian organization providing disaster relief, child sponsorship, and community development; directly comparable faith-based relief and development mission.
• Catholic Charities USA: Faith-based social service network operating shelters, food pantries, refugee resettlement, and disaster response through diocesan agencies; directly comparable faith-rooted social services model.
• Feeding America: National network of food banks; directly comparable food insecurity mission and large-scale meal distribution capability.
• Society of St. Vincent de Paul: Faith-based nonprofit providing rent/utility assistance, food, and shelter through parish-based volunteer conferences; directly comparable faith-rooted social assistance model.
• Volunteers of America: National faith-based nonprofit providing housing, re-entry, behavioral health, and senior services with a similar volunteer-driven delivery model.

Emerging players

• Direct Relief: Major humanitarian aid organization focused on medical supply distribution and disaster response; overlaps in disaster relief mission but is more specialized in medical logistics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/salvationarmysw

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Salvation Army Southwest Division