Double the Donation
Double the Donation is a bootstrapped Atlanta-based SaaS platform that helps nonprofits and educational institutions identify and capture revenue from corporate matching gifts, volunteer grants, and payroll giving programs through a 24,000-company database and 100+ native integrations.
- Company typePrivate
- Founded2009
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Double the Donation does
Double the Donation (legally Impact Ventures, LLC) is a privately held, bootstrapped SaaS company founded in 2009 and headquartered in Atlanta, Georgia. It sells a workplace-giving automation platform to nonprofit fundraising organizations and educational institutions, helping them identify and capture revenue from corporate matching gifts, volunteer grants, and payroll giving programs. The platform is anchored by a proprietary corporate giving database covering more than 24,000 companies with employer-specific eligibility rules and application links, accessed through automated donor email workflows that trigger on the basis of real-time donation events.
The product suite centers on Double the Donation Matching, supported by modules for volunteer grants and payroll giving, plus adjunct products including Auto-Submission, embeddable Workplace Giving Plugins, Sponsorship tracking, Workplace Insights analytics, and an Enterprise tier. The platform is also marketed under the 360MatchPro sub-brand. Integration breadth — 100+ native connectors into nonprofit CRM, donation-form, peer-to-peer, and event platforms (including Blackbaud, Salesforce, Classy, GiveCampus, Anthology, DonorPerfect, EveryAction, OneCause, and GiveButter) — is the primary technical and distribution moat, reinforced by a Certified Leader in Matching Automation (CLMA) program that gates auto-submission behind partner certification.
Revenue is generated primarily through annual SaaS subscriptions priced via quote and scaled to organization needs and feature tier, supplemented by paid onboarding packages (Standard from $500+, Advanced from $2,500+) and supported by a free self-service onboarding path. Go-to-market combines direct enterprise field sales (evidenced by “Get a Demo” and personalized-quote CTAs) with channel sales through the CLMA integration partner ecosystem. With 8,000+ fundraising organizations on the platform, 100+ integrations, and a 15-year operating history with no disclosed external funding, the business operates with low cash dependence while maintaining a deliberately lean leadership bench of six executives.
Double the Donation firmographics
Firmographics- Name
- Double the Donation
- Legal name
- Impact Ventures, LLC
- Website
- https://doublethedonation.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Double the Donation is a bootstrapped Atlanta-based SaaS platform that helps nonprofits and educational institutions identify and capture revenue from corporate matching gifts, volunteer grants, and payroll giving programs through a 24,000-company database and 100+ native integrations.
- Ownership category
- akta.pro rank
Double the Donation industry classification
Industry- Product category
- Nonprofit Fundraising Software
- NAICS
- Grantmaking and Giving Services (81321), Other Grantmaking and Giving Services (813219)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Fundraising & Annual Giving (EDALAOAB)
- akta.pro secondary industry
- Public Charities & Grantmaking Intermediaries (BPAGAKAE)
Keywords
Where Double the Donation is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
Double the Donation business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription (SaaS): Subscription-based SaaS model for nonprofit fundraising organizations. Fees are due in advance, typically within 30 days of invoice. Plans scale based on features and organization needs. Payment methods include check, ACH, and optionally credit card with additional fee.
- Onboarding Packages: Optional paid onboarding packages provide implementation support, training, and technical developer support beyond self-service options. Standard Onboarding starts at $500+, Advanced Onboarding starts at $2,500+.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | No Onboarding - Self-Service |
| Subscription | Annual | Standard Onboarding Package |
| Subscription | Annual | Advanced Onboarding Package |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Double the Donation product offering
Product offeringCore offering
Double the Donation provides a SaaS platform that helps nonprofits and educational institutions identify, automate, and capture revenue from corporate workplace giving programs. The platform surfaces matching gift, volunteer grant, and payroll giving opportunities in real time during the donation process, then drives automated donor outreach to employer-specific next steps. It is backed by a proprietary corporate giving database covering 24,000+ companies and integrates with 100+ nonprofit CRM, donation form, and peer-to-peer fundraising tools.
Product overview
Double the Donation is a workplace giving automation platform that helps nonprofits and schools increase revenue through corporate giving programs. The platform is built around a core product (Double the Donation Matching) that discovers matching gift opportunities in real time, complemented by two additional modules: Double the Donation Volunteering for volunteer grant automation and Double the Donation Payroll Giving for payroll giving enrollment. The platform is powered by a proprietary Corporate Giving Database covering over 24,000 companies. Additional capabilities include Auto-submission (enabling automatic match request submission via CLMA-certified partners), embeddable Workplace Giving Plugins, Automated Email Streams for donor follow-up, and Workplace Insights for analytics. The platform is also marketed under the brand name 360MatchPro. The platform integrates with 100+ donation forms, CRMs, and peer-to-peer tools including Classy, Salesforce, Blackbaud, GiveCampus, and others.
Differentiator
Problem solved
Functional benefit
Brands
- 360MatchPro: The company's matching gift and workplace giving automation platform.
Products and services
- Double the Donation Matching Core SaaS product that discovers matching gift opportunities in real time as donors give, then nudges donors to submit matching gift requests to their employers. Integrates with 100+ donation forms, CRMs, and peer-to-peer fundraising tools, and is designed for nonprofit and higher education fundraising teams.
- Double the Donation Volunteering Module that identifies donors eligible for volunteer grants or paid volunteer time off (VTO) and automates communication to connect them with their employer's volunteer grant programs, used by nonprofit fundraising teams to convert volunteer activity into corporate grant revenue.
- Double the Donation Payroll Giving Module that identifies donors whose employers offer payroll giving programs and connects them to enrollment resources, enabling recurring workplace giving donations for nonprofit and higher education fundraising teams.
- 360MatchPro Platform brand encompassing Double the Donation's full suite of matching gift, volunteer grant, and payroll giving automation tools used by nonprofit and educational fundraising organizations.
Quantifiable outcome
- 60-90% of eligible donors submit matching gift requests (vs 10-20% without)
- +7 more outcomes
Companies that use Double the Donation
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles3 records
Double the Donation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability1 record
Feature4 records
Double the Donation partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core.
- Springboard by Jackson RivercoreIntegration partnership enabling greater matching gift functionality. Springboard is a comprehensive online fundraising platform that now offers native Double the Donation matching gift automation to its nonprofit clients.
- MissionTrackercoreIntegration partnership to unlock corporate volunteer opportunities. MissionTracker provides volunteer management solutions and now integrates with DTD to identify volunteer grant eligibility for nonprofit supporters.
- ClassycoreNative integration with Classy fundraising platform. Classy is a leading online fundraising platform for nonprofits.
- SalesforcecoreNative integration with Salesforce CRM. Allows nonprofits to sync donation data and trigger matching gift workflows from their Salesforce donor management.
- GiveCampuscoreNative integration with GiveCampus crowdfunding platform. Enables matching gift automation for day of giving campaigns and ongoing fundraising.
- BlackbaudcoreNative integration with Blackbaud nonprofit technology suite including Raiser’s Edge NXT and other Blackbaud products.
- KindfulcoreNative integration with Kindful donor management platform for nonprofits.
- EveryActioncoreNative integration with EveryAction CRM platform for nonprofit advocacy and fundraising.
- AnthologycoreNative integration with Anthology (formerly iModules) platform for higher education advancement.
- DonorPerfectcoreNative integration with DonorPerfect donor management software for nonprofits.
- Engaging NetworkscoreNative integration with Engaging Networks nonprofit marketing and engagement platform.
- Fundraise UpcoreNative integration with Fundraise Up donation processing platform.
- GiveSmartDonorCRMcoreNative integration with GiveSmartDonorCRM donor management solution.
- OneCausecoreNative integration with OneCause event and fundraising platform.
- DonorDrivecoreNative integration with DonorDrive peer-to-peer fundraising platform.
- GiveButtercoreNative integration with GiveButter modern fundraising platform.
- AllegiancecoreNative integration with Allegiance nonprofit CRM platform.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Double the Donation competitors and assessment
Company assessmentDirect peers
- Benevity: Corporate giving and volunteer management platform used by large employers to administer matching-gift, volunteer-grant, and payroll-giving programs. Competes with Double the Donation for the same workplace-giving dollars, though Benevity sells primarily to employers rather than nonprofits.
- CyberGrants: Corporate grants and employee-giving management platform handling matching-gift disbursements, volunteer programs, and corporate philanthropy for large enterprises. Directly comparable to DTD's volunteer-grant and payroll-giving modules on the corporate side.
- Bright Funds: Workplace giving and employee-engagement platform that integrates corporate matching-gift, volunteer, and donation programs. Overlaps with DTD's core use cases across workplace giving.
- Givinga: Workplace-giving platform focused on matching-gift automation, payroll giving, and charitable-rewards programs. Competes in the same core matching-gift category as Double the Donation.
Broad incumbents
- Bonterra (Network for Good, GiveGab, etc.): Broader nonprofit software suite including fundraising, donor CRM, and workplace-giving capabilities. Competes in the same nonprofit-tech category with a wider portfolio than DTD's specialized matching-gift focus.
- Blackbaud: Dominant incumbent in nonprofit CRM and fundraising software (Raiser’s Edge NXT, etc.). Currently a DTD distribution partner, but its scale and footprint make it the most significant competitive threat if it bundles native matching-gift functionality.
- Salesforce.org (Nonprofit Cloud): Enterprise CRM with a dedicated nonprofit sector offering. Currently integrated with DTD but represents a broad incumbent that could disintermediate DTD by adding native matching-gift workflows.
Emerging players
- Bloomerang: Donor management and fundraising CRM for small-to-mid nonprofits. Competes with DTD for nonprofit wallet share and increasingly offers workplace-giving-adjacent functionality.
- Funraise: Modern nonprofit fundraising platform with donation forms, CRM, and peer-to-peer tools. Overlaps with DTD through its donation-form integrations and competes for the same mid-market nonprofit customer.
- Givebutter: Modern donation and fundraising platform popular with smaller nonprofits. Currently integrated with DTD for matching-gift functionality, but expanding its own workplace-giving features creates competitive overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Double the Donation social profiles
Digital presenceDouble the Donation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Double the Donation leadership team
Management profileNumber of profiles
Profiles6 records
Double the Donation funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Double the Donation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Double the Donation
What does Double the Donation do?
Double the Donation provides a SaaS platform that helps nonprofits and educational institutions identify, automate, and capture revenue from corporate workplace giving programs. The platform surfaces matching gift, volunteer grant, and payroll giving opportunities in real time during the donation process, then drives automated donor outreach to employer-specific next steps. It is backed by a proprietary corporate giving database covering 24,000+ companies and integrates with 100+ nonprofit CRM, donation form, and peer-to-peer fundraising tools.
Is Double the Donation a public or private company?
Double the Donation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Double the Donation founded?
Double the Donation was founded in 2009. It employs 11 to 50 people.
Where is Double the Donation based?
Double the Donation is headquartered in Atlanta, United States, in the North America region.
How does Double the Donation make money?
Two revenue lines are on record. Platform Subscription (SaaS) is the primary driver. The others are onboarding Packages.
Who are Double the Donation's main competitors?
Direct peers on record are Benevity, CyberGrants, Bright Funds and Givinga. Broad incumbents are Bonterra (Network for Good, GiveGab, etc.), Blackbaud and Salesforce.org (Nonprofit Cloud). Emerging players are Bloomerang, Funraise and Givebutter.
Does Double the Donation have an API?
Yes. Double the Donation provides a DD API (Double the Donation API) that clients can use to access the Platform Services. Clients receive DD API Credentials (login and API keys) to access the API. The API usage is subject to rate limits set by Provider at their sole discretion without notice. Provider may update the DD API and Documentation from time to time, and may add or remove functionality. Clients must use the DD API solely as described in the Documentation. Developer documentation is at No Information.
What industry is Double the Donation in?
Double the Donation's product category is Nonprofit Fundraising Software. Its primary akta.pro industry code is EDALAOAB, Fundraising & Annual Giving, with a secondary code of BPAGAKAE, Public Charities & Grantmaking Intermediaries. Its NAICS code is 81321 and its SIC code is 7372.