SovéFrais - grossiste de produits frais en restauration hors domicile

What SovéFrais - grossiste de produits frais en restauration hors domicile does

So Breizh (formerly SovéFrais) is a French B2B wholesale distributor specializing in fresh food products for the out-of-home catering (restauration hors domicile, RHD) market in Brittany. The company was formed in March 2024 through the merger of SovéFrais and A2S under the Réseau Krill national wholesale network and serves professional restaurants, caterers, and foodservice establishments across the four Breton departments of Finistère, Morbihan, Côtes-d'Armor, and Ille-et-Vilaine.

The company operates two primary warehouses in Ploudaniel and Kervignac (Hennebont), supported by four branch locations in Tréglamus, Yffiniac, Quimper, and Bréal-sous-Montfort. Its catalog spans 15 product categories — including cocktail items, charcuterie, prepared dishes, meat, poultry, game, fish and shellfish, dairy, desserts and fruits, bread and pastries, ice cream, groceries, and non-food items. A notable operational differentiator is the in-house meat cutting workshop staffed by experienced butchers that produces artisanal sausages and Breton specialties such as Véritable andouille de Guéméné supérieure; the workshop holds membership in the Produit en Bretagne regional quality association. The company is certified to ISO 22000 food safety management standard by DNV.

So Breizh runs a wholesale distribution model with direct field sales coverage through 75 sales representatives and a delivery fleet of 95 drivers, taking orders Monday through Friday from 8h00 to 17h00 and delivering six days per week. The legal entity is a Société par Actions Simplifiée (SAS) registered at RCS Lorient under SIREN 865 500 516 with €1,000,000 in share capital. The company is privately held with no disclosed external investors or funding rounds. Its market positioning combines regional Breton product expertise, broad product range, and value-added butchery services that are uncommon among generalist distributors.

Name

SovéFrais - grossiste de produits frais en restauration hors domicile

Legal name

So Breizh

Website

https://sovefrais.bzh

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

So Breizh (formerly SovéFrais) is a Breton B2B wholesale distributor of fresh food products serving out-of-home catering professionals across all four Breton departments in France, operating two warehouses, a proprietary meat cutting workshop, and a field sales and delivery force of 170 personnel.

Ownership category

akta.pro rank

Product category

Wholesale Food Distribution

NAICS

Meat and Meat Product Merchant Wholesalers (42447)

SIC

Wholesale-Groceries, General Line (5141), Ice Cream & Frozen Desserts (2024), Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Regional/Local Broadline Foodservice Distributors (AFAIAAAB)

Keywords

• Wholesale food distribution
• Fresh produce supply
• Out-of-home catering
• Meat cutting services
• Food safety distribution

Headquarters

HQ city

Ploudaniel

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure

Revenue model

1. Wholesale fresh food distribution: B2B wholesale distribution of fresh products (meat, poultry, charcuterie, fish, dairy, desserts, etc.) to professional restaurants and catering businesses (restauration hors domicile/RHD). Revenue generated through product sales with order-based delivery.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

SovéFrais, now operating as So Breizh following its March 2024 merger with A2S under the Réseau Krill network, is a wholesale distributor of fresh food products serving professional restaurants and out-of-home catering (RHD) businesses across all four Breton departments (Finistère, Morbihan, Côtes-d'Armor, and Ille-et-Vilaine) in France. The company operates two warehouses in Ploudaniel and Kervignac, runs an in-house artisanal meat cutting workshop staffed by experienced butchers, and delivers a comprehensive fresh product range through a force of 75 sales representatives and 95 delivery drivers.

Product overview

So Breizh is a wholesale food distribution company for out-of-home catering, formed by the merger of SovéFrais and A2S in March 2024 as part of the Krill Network. The company operates from two warehouses in Ploudaniel and Kervignac, serving clients across all four Breton departments. So Breizh offers a comprehensive range of fresh food products organized into 15 categories including cocktail items, charcuterie, prepared dishes, meat, poultry, game, fish, dairy, desserts, pastries, ice cream, and groceries. The company differentiates itself through its in-house meat cutting workshop producing artisanal sausages and its membership in the 'Produit en Bretagne' association. Deliveries are made through a team of 75 sales representatives and 95 delivery personnel, operating Monday through Saturday.

Differentiator

Problem solved

Functional benefit

Products and services

• So Breizh Wholesale Food Distribution Service
• Meat Cutting Workshop (Atelier de découpe de viande)
• Véritable andouille de Guéméné supérieure

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Réseau KrillcoreChannel Partner/ Reseller/ Distributor · 1 March 2024So Breizh operates as a member of the Krill Network (Réseau Krill), a French food wholesale network serving restaurant professionals. This affiliation provides access to a national brand, shared resources, product catalogs, and the distributor locator platform.
• A2ScoreStrategic or Co-development PartnerA2S merged with SovéFrais in March 2024 to form So Breizh, combining forces to become the Breton leader in food distribution for out-of-home dining (RHD).
• Produit en BretagneminorOthersSo Breizh's meat cutting workshop is a member of Produit en Bretagne, a regional association promoting Breton products and quality standards.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Pro à Pro: French B2B food distributor serving independent restaurants and caterers, part of the Auchan retail group. Closely comparable customer profile (independent RHD) and broadline catalog.
• Relais d'Or: French network of regional food distributors serving restaurants and caterers, with an organizational model similar to Réseau Krill (independent members pooled under a national brand).
• Réseau Krill: National French food wholesale network for RHD professionals of which So Breizh is a member. Provides shared catalog, brand, distributor locator, and meat/ice cream expertise — directly comparable go-to-market and customer segment.
• France Frais: French dairy and fresh products distributor affiliated with the Collishaw network, serving RHD professionals. Comparable fresh-product focus and customer base, with regional depot network.

Broad incumbents

• Pomona (PassionFroid): France's largest specialist food distributor to out-of-home catering with multiple specialist networks (PassionFroid, TerreAzur, etc.). Comparable B2B foodservice model and customer base, but at significantly larger national scale.
• METRO France: Major international foodservice cash-and-carry and wholesale operator serving HoReCa professionals in France. Overlapping customer base with So Breizh, but operates at substantial scale with a different delivery/proximity model.
• Transgourmet France: Wholesale foodservice distributor (part of Transgourmet/Coop Group) serving restaurants and caterers across France. Comparable broadline offering to RHD with multi-region presence.
• Davigel: French subsidiary of Sysco specializing in frozen and fresh foods for foodservice. Overlapping product categories (frozen, fresh, prepared) and restaurant customers, but at national scale.
• Brake France (Sysco): Major French foodservice distributor owned by Sysco, serving restaurants and caterers across France. Directly comparable broadline B2B model with far greater national scale and procurement power.

Emerging players

• Disgroup: French foodservice distributor and member of the Relais d'Or network serving restaurant clients. Comparable broadline regional B2B model with network affiliation similar to So Breizh's tie to Krill.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ReseauKrill
• Facebookfacebook.com/reseau.krill
• LinkedInlinkedin.com/company/sov%C3%A9frais
• Instagraminstagram.com/reseau_krill

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SovéFrais - grossiste de produits frais en restauration hors domicile