SO/ VIENNA

What SO/ VIENNA does

SO/ Vienna is a 5-star lifestyle hotel located at Praterstraße 1 in Vienna's 2nd district, directly opposite the Danube canal and within 400 meters of the Schwedenplatz U-Bahn interchange. The property operates 182 designed rooms and suites across floors 6–17 and was conceived by architect Jean Nouvel with a Pipilotti Rist art installation. It forms part of the SO/ Hotels & Resorts brand, which was launched around 2011 and is owned by UK-based Ennismore Holdings Limited; most SO/ properties operate under management or franchise agreements rather than direct ownership by Ennismore.

The hotel runs an integrated hospitality offering spanning overnight accommodation, two food-and-beverage outlets (Das LOFT on the 18th floor and BAR/Terre), a 750-square-meter Jean Nouvel–designed spa on the 5th floor, a 24/7 fitness center, eight flexible meeting rooms, and weddings and private events. Ancillary revenue is generated through gift vouchers, day-spa bookings via Treatwell, the in-house SYLGV fashion corner, and rotating brand pop-ups (e.g., RENDL swimwear). Distribution is multi-channel: direct website and phone reservations, walk-ins, SevenRooms and Covermanager for F&B, Treatwell for spa, and the global Ennismore/Accor reservation network. The property participates in the cross-brand Dis-loyalty Collective (€15/month) and serves as the official hotel partner of Vienna Fashion Week.

SO/ Vienna's customer base is primarily fashion-conscious leisure travelers, with secondary segments in corporate/business events and dining/celebration guests. Go-to-market is direct-to-consumer, supported by organic social (Instagram, Facebook, LinkedIn), email, PR/earned media, and brand collaborations. Revenue is not publicly disclosed at the property level. The hotel is actively operating, with ongoing events, seasonal F&B programming, and brand partnerships observed through 2025–2026.

Name

SO/ VIENNA

Legal name

Ennismore Holdings Limited

Website

https://so-vienna.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

SO/ Vienna is a 5-star Jean Nouvel–designed lifestyle hotel in Vienna's 2nd district, operating 182 rooms, a rooftop restaurant, spa, and meeting facilities under the SO/ brand within Ennismore's collective.

Ownership category

akta.pro rank

Product category

Luxury Lifestyle Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Design-Led Boutique Hotels (THAGADAA)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Luxury hotel accommodation
• Hotel dining services
• Spa wellness treatments
• Meetings event venues
• Wedding hospitality services

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Accommodations: Revenue generated from 182 designed rooms and elegant suites across floors 6-17, offering views over Vienna's rooftops, the Donaukanal, and city landmarks.
2. Food & Beverage: Revenue from Das LOFT restaurant and BAR/Terre bar located on the 18th floor, offering panoramic city views. Das LOFT features Winter Menu by Chef Peter Duransky and Sunday Brunch Reloaded.
3. Spa & Wellness Services: 750-square-meter luxury spa offering treatments including Himalayan Salt Massage, facial treatments, steam rooms, oversized Jacuzzi, panoramic sauna, and relaxation lounges. Located on the 5th floor.
4. Meetings & Events: Eight flexible meeting rooms in Jean Nouvel style suitable for work gatherings, product launches, and private functions.
5. Gift Vouchers: Exclusive gift vouchers for spa days and dining experiences with views over Vienna.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

SO/ Vienna is a 5-star lifestyle hotel operating 182 designed rooms and suites across floors 6-17 with views over Vienna's rooftops, the Donaukanal, and city landmarks. The hotel offers integrated hospitality services including the Das LOFT restaurant and BAR/Terre on the 18th floor, a 750-square-meter spa and wellness facility on the 5th floor, a 24/7 fitness center, eight flexible meeting rooms, and wedding/event venues. The property is conceived by architect Jean Nouvel and features art installations by Pipilotti Rist, with operations rooted in fashion and design collaborations.

Product overview

SO/ Vienna is a 5-star lifestyle hotel forming part of the SO/ Hotels & Resorts brand, which is owned by Ennismore. The hotel operates a unified hospitality offering centered on its core accommodation product—182 designed rooms and suites across floors 6-17—with integrated dining venues (Das LOFT rooftop restaurant and BAR/Terre), a 750-sqm spa and wellness facility, 24/7 fitness center, and flexible meeting/event spaces. The hotel also offers ancillary services including gift vouchers, the Dis-loyalty membership program, and rotating lifestyle partnerships such as the SYLGV fashion collective in the lobby. The product portfolio functions as an integrated hotel experience rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Dis-loyalty: Travel and dining membership program offering discounts on hotel stays and F&B, part of the SO/ collective.

Products and services

• Rooms & Suites 182 designed rooms and elegant suites with minimalist colors and delicate interior design, all offering striking views over Vienna's rooftops, the Donaukanal, and capital landmarks. Room categories include SO/ Cosy Room, SO/ Comfy Room, and the SO/ Black Suite.
• Das LOFT Restaurant & Bar Signature restaurant and bar spanning the top floor (18th floor) of SO/ Vienna, offering unmatched 360-degree panoramic views over the city. Features seasonal menus by Chef Peter Duransky, Sunday Brunch Reloaded, and R&B Rooftop Parties. Reservations via SevenRooms.
• BAR/Terre Bar located within the hotel offering drinks and casual dining. Walk-ins welcome, no reservations required.
• Spa & Wellness 750-square-meter luxury spa on the 5th floor, conceived by Jean Nouvel. Features steam rooms, oversized Jacuzzi, relaxation lounges, panoramic sauna, and treatments including Himalayan Salt Massage and facials. Available to hotel residents and day spa guests with pre-booked treatments via Treatwell.
• SO/ FIT Fitness State-of-the-art fitness center open 24/7 with complimentary access for hotel guests. Features daily collective classes and equipment designed in Jean Nouvel's minimalist style (gray, black, white).
• Meetings & Events Eight flexible meeting rooms in unique Jean Nouvel style, suitable for work gatherings, product launches, conferences, and private functions. Available with meeting space brochure download.
• Weddings Wedding venues and celebration services at SO/ Vienna, utilizing the hotel's distinctive design and event spaces for private functions.
• Gift Vouchers Exclusive gift vouchers for SO/ Vienna experiences including spa days and dining with panoramic city views. Available for purchase at vouchers-so-vienna.com/vouchors.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• RENDLminorStrategic or Co-development Partner · 29 June 2026Vienna-based fashion label collaboration featuring minimalist, elegant swimwear designs. A pop-up shop was hosted in the SO/ Vienna lobby until September 3, 2026, offering guests the opportunity to purchase fashion pieces. The partnership aligns with SO/ Vienna's fashion-forward brand identity and lifestyle positioning.
• SYLGVminorStrategic or Co-development PartnerVienna-based women's fashion collective redefining local design through sustainability and creative collaboration. Features a curated selection of fashion, accessories, and sculptural pieces available 24/7 in the SO/ Vienna lobby, allowing guests to explore and purchase pieces from Vienna's creative scene.
• Dis-loyalty CollectivecoreGTM or Marketing PartnerTravel and dining membership program where SO/ Vienna participates alongside 10 other brands. Members receive 50% off newly opened hotels, 20% off first stays, 10% off repeat stays, 10% F&B discount, and 365 free coffees monthly for €15/month. SO/ Hotels are flagship members of this collective.
• Vienna Fashion WeekminorStrategic or Co-development PartnerSO/ Vienna serves as the official hotel partner for Vienna Fashion Week. The hotel hosted the Archive Sale of Vienna Fashion Week.25, marking the 17th edition of Vienna as a meeting point for Austrian and international fashion scenes.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hotel Das Stue Berlin: Sister SO/ Hotels & Resorts property in Berlin (also operated under the SO/ umbrella), sharing the same design DNA, Jean Nouvel-style architecture, and animal/lifestyle-themed branding.
• Kimpton Hotels & Restaurants (IHG): Boutique lifestyle brand under IHG with design-forward properties, strong F&B programming, and lifestyle loyalty mechanics — competing for the same fashion-and-design-conscious traveler across European capitals.
• 25hours Hotels: Design-led lifestyle hotel brand with multiple European city properties, competing for the same fashion-conscious urban luxury traveler with bold interior concepts and F&B-led lobbies.
• Park Hyatt Vienna: Direct luxury competitor located in Vienna's 1st district inside a former bank building, offering comparable 5-star service, spa, fine dining, and meeting facilities — sets the ADR benchmark in the same Vienna luxury segment.
• W Hotels (Marriott): Global design-led lifestyle luxury brand under Marriott Bonvoy with a Vienna property, offering comparable avant-garde design, rooftop bars, and fashion-forward programming aimed at the same demographic as SO/ Vienna.
• Mama Shelter: Playful, design-forward lifestyle hotel group with European flagship locations (Paris, Lyon, Vienna) targeting younger, style-driven guests with rooftop restaurants and social lobbies — directly comparable to SO/ Vienna's positioning.
• The Hoxton: European-rooted lifestyle hotel brand (now part of Ennismore) with design-led rooms, vibrant lobby F&B, and locally curated programming — overlapping with SO/ Vienna's fashion/design-led value proposition.
• citizenM: Compact luxury lifestyle hotels in major European capitals featuring Philippe Starck design and tech-forward rooms, competing for design-conscious urban travelers at a slightly lower price tier than SO/ Vienna.
• Andaz Vienna (Hyatt): Hyatt's design-led lifestyle brand with a Vienna property in a former bank building, featuring contemporary art, locally inspired F&B, and similar fashion-conscious traveler targeting.
• Hotel Sans Souci Vienna: Boutique luxury hotel in Vienna's 1st district featuring contemporary art, designer interiors, and a wellness spa — competing head-to-head with SO/ Vienna for design-luxury travelers in the same city.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights2 records

Customer concentration

• Facebookfacebook.com/soviennaofficial
• LinkedInlinkedin.com/company/so-vienna
• Instagraminstagram.com/so.vienna

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SO/ VIENNA