Zion Canyon Hot Springs

What Zion Canyon Hot Springs does

Zion Canyon Hot Springs is a single-location geothermal wellness destination in La Verkin, Utah, operating under Zion Canyon Hot Springs Holding LLC and opened to guests in 2025. The property is less than 30 minutes from Zion National Park and sources its water from Pah Tempe Hot Springs along the Virgin River, which the company markets as having the highest mineral concentration of any U.S. hot spring, with 14+ minerals including lithium and silica at a flow rate of 1,000 gallons per minute (roughly 7 million gallons daily). The physical plant comprises over 50 pools: 32+ natural geothermal mineral pools, 16 WorldSprings-inspired pools modeled after famous international hot springs (Blue Lagoon, Dead Sea, Chianciano Terme, Bath, Vichy, Bali, Hokkaido), cold plunges in the 40s-50s°F, three barrel saunas, and two on-site cafés, supported by RFID-enabled luxury locker rooms and 13-hour daily operations (10am-11pm, seven days a week).

The company operates a direct-to-consumer wellness and tourism business selling time-based admission passes (3-hour at $46-$72 per adult depending on tier and peak/off-peak, with a $30 all-day upgrade), tiered annual memberships ($1,499 Anytime or $920 Weekday, with 20% Washington County resident discounts), a $49/month Ambassador subscription requiring five monthly referrals, and ancillary revenue from on-site food and beverage (full bar and cafés), private cabanas, towel and robe rentals, and partner referral commissions. Customers are primarily Zion National Park tourists seeking post-hike recovery, families seeking the Select Access family-friendly side, adults 21+ seeking the Premier Access side with full bar service, and Washington County locals who receive 20% discounts and free parking.

Distribution runs through the company's own website and phone line, augmented by a partner network of 50+ hotels, resorts, glamping sites, RV resorts, helicopter tour operators, and adventure outfitters that issue booking links and discounts to their guests. The destination shares branding with two sibling properties — WorldSprings (Texas) and Iron Mountain Hot Springs (Colorado) — without a disclosed formal parent-subsidiary relationship.

Name

Zion Canyon Hot Springs

Legal name

Zion Canyon Hot Springs Holding LLC

Website

https://zioncanyonhotsprings.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

51–100 employees

Short description

Zion Canyon Hot Springs is a single-location geothermal wellness destination in La Verkin, Utah, opened 2025, serving Zion National Park tourists, families, and 21+ visitors with 50+ mineral pools, world-inspired soaking, on-site dining, and tiered memberships.

Ownership category

akta.pro rank

Product category

Wellness Hospitality (Hot Springs Resort)

NAICS

Nature Parks and Other Similar Institutions (71219)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Thermal Springs, Hot Springs & Thalassotherapy Resorts (THAGAMAE)

akta.pro secondary industries

Hot Springs & Nature Wellness Lodges (THAAAHAH), Mountain & Ski Luxury Resorts (THAGACAB)

Keywords

• Mineral hot springs
• Wellness tourism
• Thermal therapy
• Hydrotherapy pools
• Spa resort

Headquarters

HQ city

La Verkin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Day Admission Passes: Customers purchase time-based admission passes (3-hour sessions or all-day upgrades) for access to mineral hot springs pools, cold plunges, barrel saunas, and amenities. Two tiers: Select Access (family-friendly) and Premier Access (21+ with full bar and all pools). Pricing varies by peak and off-peak times.
2. Annual Memberships: Annual memberships provide unlimited visits for 365 days from purchase. Two tiers: Anytime Annual ($1,499/year or $1,199 for Washington County residents) and Weekday Annual ($920/year or $736 for locals). Includes 10% discount on food, retail, and robe rentals.
3. Ambassador Program Memberships: Month-to-month ambassador membership at $49/month requiring minimum 5 referrals per month. Ambassadors earn free months by referring guests who book. Provides 7-Day Anytime Access when goals are met.
4. Food and Beverage: On-site cafe and full-service bar generating revenue from meals, snacks, specialty sodas, mocktails, cocktails, beer, and wine. Available poolside. Revenue included in cafe and bar sales.
5. Premium Add-ons: Additional revenue from private cabana rentals (up to 16 guests), towel rentals ($5 each), robe rentals ($10), and all-day pass upgrades ($30).
6. Partner Referral Revenue: Revenue generated through partnerships with hospitality and activity providers who offer discounted admission to their customers. Booking links and discount codes tracked through partnership programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Zion Canyon Hot Springs operates a single-location natural geothermal wellness destination near Zion National Park in La Verkin, Utah. The property offers over 50 mineral hot springs pools, including 32 natural geothermal springs sourced from the Virgin River and 16 WorldSprings globally-inspired pools, alongside cold plunges, barrel saunas, poolside cafés, and a full-service bar. Visitors purchase time-based admission passes (Select Access family-friendly or Premier Access 21+) or annual memberships, with options to upgrade to all-day access or rent private cabanas.

Product overview

Zion Canyon Hot Springs is a single-location wellness destination offering a unified hot springs experience. The core offering includes over 50 mineral hot springs pools split between two distinct areas: the family-friendly Select Access side (14 mineral pools, large freshwater pool, cold plunge, barrel sauna, Little Canyon Café) and the adults-only Premier Access 21+ side (18 mineral pools, 16 WorldSprings inspired global pools, 2 barrel saunas, 2 cold plunges, The Springs Café with full bar). Add-on experiences include All-Day Admission upgrades ($30), Private Cabana Rentals (up to 16 guests), and Annual Memberships (Anytime and Weekday tiers). The property also operates the Ambassador Program for referral-based rewards and partners with ZionZen Massage for adjacent spa services. The experience is supported by RFID-enabled luxury locker rooms, hydration stations, and poolside loungers.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 50 pools including 32 natural geothermal hot springs and 16 globally-inspired mineral pools
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Zion HelicoptercoreGTM or Marketing PartnerPremium activity partner offering helicopter tours over Zion National Park. Guests booking helicopter tours receive up to 30% off hot springs passes. Located in Virgin, Utah with climate-controlled aircraft.
• Zion GurucoreGTM or Marketing PartnerActivity partner providing adventure experiences near Zion. Offers discounted admission to Zion Canyon Hot Springs for customers.
• Rock OdysseyscoreGTM or Marketing PartnerAdventure outfitters partner offering tours and experiences. Provides discounted hot springs access to booked customers.
• ZionZen MassageminorStrategic or Co-development PartnerConvenience partnership with massage service located across the street from Zion Canyon Hot Springs. Offers relaxing massage complement to hot springs soaks, perfect for before or after visits.
• Balcony OneminorGTM or Marketing PartnerRestaurant partnership in Virgin, Utah offering dining and live music. Guests enjoy dinner and drinks at Balcony One then receive discounted admission to Zion Canyon Hot Springs.
• Flanigan's Resort and SpacoreGTM or Marketing PartnerPremium hospitality partner in Springdale, Utah. Boutique eco-minded lodge 5-minute walk from Zion entrance. Guests receive discounted hot springs admission when booking directly.
• The DwellingscoreGTM or Marketing PartnerPremium hospitality partner in La Verkin across from hot springs. Modern tiny-home and kitchenette lodging with canyon/river views. Provides discounted admission to guests.
• Silo SuitescoreGTM or Marketing PartnerHospitality partner in La Verkin offering unique stay in converted silos on historic dairy farm. Vaulted ceilings, kitchenettes, modern comfort. Guests receive discount on hot springs.
• Zion White Bison ResortcoreGTM or Marketing PartnerPremium glamping partner minutes from springs. Luxury accommodations in covered wagons, teepees, cliff dwellings, and luxury RV sites. Features live white bison and red rock views.
• Gateway Luxury RV ResortcoreGTM or Marketing PartnerLuxury RV resort 1.5 miles from hot springs. 81 full hook-up RV sites and 16 Luxury Casitas with kitchenettes. Pickleball, dog park, pool. Guests get hot springs discounts.
• Best Western Plus Abbey InncoreGTM or Marketing PartnerPremium hospitality partner near St. George with exceptional service and modern amenities. Convenient access to Zion and Snow Canyon. Guests receive hot springs discounts.
• ZionZen MassageminorStrategic or Co-development PartnerMassage partnership across the street offering relaxation services to complement hot springs visits.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Castle Hot Springs: Luxury Arizona hot springs resort offering mineral pools, spa, and overnight lodging; comparable premium, adult-oriented hot springs retreat positioning.
• Mount Princeton Hot Springs Resort: Colorado resort combining natural hot springs soaking, cold plunges, and lodging; comparable outdoor mineral pool + cold plunge + lodging experience.
• Iron Mountain Hot Springs: Colorado hot springs destination with multiple mineral pools and a Glenwood Springs location; cross-linked from Zion Canyon's site, indicating an affiliated multi-property platform with overlapping product.
• Glenwood Hot Springs Resort: Long-established Colorado resort built around the world's largest hot spring pool, with lodging, F&B, and a spa; comparable destination-scale hot springs experience serving tourism-driven demand.
• Ojo Caliente Mineral Springs Resort & Spa: New Mexico destination with multiple mineral pools of differing chemistries, lodging, and spa; comparable multi-pool, multi-experience wellness retreat model in the Southwest.
• Calistoga Hot Springs (Calistoga Spa Hot Springs / Indian Springs): Historic Napa Valley hot springs destination with mineral pools, mud baths, and lodging; comparable Western U.S. hot springs resort serving tourism-driven demand.
• Ten Thousand Waves: Japanese-inspired hot tubs and spa resort near Santa Fe, New Mexico; comparable premium wellness/hot springs destination with elevated pricing and 21+ amenities.
• WorldSprings: Operates globally-inspired mineral soaking pools in Texas; cross-linked from Zion Canyon's website, signaling a shared brand family and directly comparable hot springs/wellness experience.
• Pagosa Springs (The Springs Resort & Spa): Colorado resort built around deep geothermal hot springs with multiple soaking pools and lodging; comparable destination-scale mineral hot springs operation in the Mountain West.

Broad incumbents

• Blue Lagoon Iceland: Iconic geothermal spa destination with globally-themed soak areas and on-site hospitality; a global benchmark for premium hot springs experiences and aspirational peer for the WorldSprings-inspired concept.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xinstagram.com/zioncanyonhotsprings
• Facebookfacebook.com/61572209896341
• Instagraminstagram.com/zioncanyonhotsprings
• LinkedInlinkedin.com/company/zion-canyon-hot-springs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zion Canyon Hot Springs