Spa & Wellness

What Spa & Wellness does

Spa & Wellness is a privately held, founder-operated wellness travel media and directory platform headquartered in Freshwater, New South Wales, Australia. Founded by Kris Abbey, the company aggregates a searchable online directory of spas, wellness centres, medispa facilities, retreats, hot springs, bath houses, wellness brands and beauty products across Australia and at least nine international destinations including Bali, Thailand, Vietnam, Malaysia, the Maldives, Japan, Fiji, New Zealand and Europe. The underlying technology is a web-based content and directory platform (WordPress-based at spaandwellness.com.au) layered with an editorial blog, a digital magazine (currently at Issue 9), a returning print magazine, destination guides, and an event/retreat calendar. Distribution spans organic social (Facebook, Instagram, LinkedIn), email newsletter, and Google Business Profile integration.

The business monetises through five revenue streams: (1) recurring directory listing subscriptions paid by spas and wellness businesses, (2) one-time event calendar listings at AUD $195 per event, (3) curated exclusive escape packages with named luxury resort partners (Kamalaya Koh Samui and Regent Phu Quoc) generating transaction-based revenue, (4) magazine subscriptions and advertising across print and digital editions, and (5) an affiliate e-commerce shop featuring curated wellness products from brands such as Waterlily, Elemis, Inu8, Mos and Nu Skin, priced between AUD $51 and AUD $410. The go-to-market is hybrid: a marketplace/directory model on the SMB side paired with direct-to-consumer content marketing and an annual Wellness Summit Awards program (held in 2024 and 2025) that reinforces industry positioning. The company has no disclosed funding, no headcount disclosed, no AI/ML capabilities, and operates as a lean founder-led business serving both wellness-seeking consumers and SMB wellness businesses.

Name

Spa & Wellness

Legal name

Spa & Wellness

Website

https://spaandwellness.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Spa & Wellness is a founder-led Australian wellness travel directory and media platform that connects consumers with spas, retreats and wellness destinations across Australia and Asia-Pacific, monetising via SMB directory listings, paid event calendar placements, curated exclusive resort packages, and magazine subscriptions.

Ownership category

akta.pro rank

Product category

Wellness Travel Directory and Media

NAICS

Advertising, Public Relations, and Related Services (5418), Accommodation (721)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wellness, Spa & Retreat Travel Agencies (THAKAFAI)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Luxury Wellness & Spa Resorts (THAGACAG), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)

Keywords

• Wellness directory platform
• Spa travel marketplace
• Wellness retreat packages
• Spa business listings
• Wellness editorial content

Headquarters

HQ city

Freshwater

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Directory Listings: Spa and wellness businesses pay for directory listing packages to be featured on the platform and discoverable by wellness travelers.
2. Event Calendar Listings: Event organizers pay AUD $195 to list retreats and wellness events on the platform's events calendar.
3. Exclusive Package Deals: Platform curates and promotes exclusive escape packages with partner properties (Kamalaya, Regent Phu Quoc), generating revenue through package pricing differentials.
4. Magazine Subscriptions and Advertising: Print and digital magazine generate revenue through subscriptions and advertising from wellness brands.
5. E-commerce Shop: Features curated wellness products (skincare, beauty, wellness wear) with affiliate links to external retailers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Spa & Wellness operates a web-based wellness directory and media platform that aggregates spas, wellness centres, retreats, hot springs, bath houses, and wellness brands across Australia and international destinations. The platform monetizes through paid business directory listings, event calendar placement, print and digital magazine subscriptions and advertising, curated exclusive retreat packages with partner resorts, and an affiliate e-commerce shop featuring curated wellness products.

Product overview

Spa & Wellness operates a wellness travel media and directory platform consisting of multiple integrated products: a core Spa & Wellness Directory for discovering spas, retreats, and wellness venues; Digital and Print Magazines delivering wellness editorial content; a Blog with beauty, travel, and wellness articles; Destination Guides for wellness travel planning; an Event & Retreat Calendar showcasing upcoming wellness events; and Spa & Wellness Exclusives — curated travel packages offering accommodation combined with spa treatments at partner resorts including Kamalaya Koh Samui and Regent Phu Quoc. The platform also offers business listing and advertising products for wellness businesses to reach the platform's audience.

Differentiator

Problem solved

Functional benefit

Products and services

• Spa & Wellness Directory A curated online directory of spas, wellness centres, day spas, hotel spas, medispa facilities, wellness retreats, hot springs, bath houses, and wellness brands across Australia and internationally, allowing users to search by category and location.
• Digital Magazine Online magazine featuring wellness content including destination guides, beauty articles, wellness tips, travel features, and spa spotlights. Currently at Issue 9.
• Print Magazine Physical wellness magazine delivered to subscribers, featuring curated wellness destinations, health insights, and spa experiences.
• Wellness Blog Wellness blog covering topics including beauty, wellness, people, travel, spa, food, and wellness escapes with editorial articles and product reviews.
• Destination Guides Curated guides for wellness travel destinations including Margaret River, Byron Bay, Gold Coast, Noosa, Mornington Peninsula, Melbourne, and Bangkok, Thailand.
• Event & Retreat Calendar Calendar listing upcoming wellness retreats and events across Australia and beyond, allowing users to discover and filter transformative wellness experiences.
• Spa & Wellness Exclusives Curated exclusive escape packages combining accommodation with spa and wellness experiences at partner resorts such as Kamalaya Koh Samui and Regent Phu Quoc, offering special rates and enhanced inclusions.
• Kamalaya Koh Samui Retreat Package 5-night wellness sanctuary package at Kamalaya Koh Samui including full board, wellness consultations, body treatments, yoga, meditation, fitness facilities, and airport transfers. From AUD $5,127 per person based on twin share.
• Regent Phu Quoc Spa & Wellness Package Spa and wellness experience at Regent Phu Quoc, Vietnam, featuring breakfast, two 90-minute spa treatments per person, private wellness and fitness sessions, and daily nutrition platters. Minimum 3-night stay from USD $2,110 / AUD $3,183.
• Silent Meditation Digital Detox Retreat 4-day silent meditation and digital detox retreat hosted by Zensi Retreat in Mudgee NSW, featuring Vipassana-inspired practices, yoga, guided meditation, sound therapy, and Ayurvedic-inspired meals.
• Directory Listing Packages Business listing and advertising packages for wellness businesses to be included in the Spa & Wellness directory, with options for event calendar listings and advertising in the magazine.
• Event Calendar Listing Product allowing businesses to list events or retreats on the Spa & Wellness event calendar for business visibility promotion. Priced at AUD $195.
• Spa & Wellness Shop Online shop featuring curated wellness products including Waterlily skincare, Elemis, Inu8 wellness wardrobe, Mos Sea Moss gels, and Nu Skin ageLOC LumiSpa devices, offered through affiliate links to external retailers.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Kamalaya Koh SamuicoreStrategic or Co-development PartnerKamalaya is featured as a Spa & Wellness Exclusive partner, offering curated retreat packages. The partnership provides exclusive rates for the Spa & Wellness community, including wellness programs with accommodation packages, spa treatments, meals, and airport transfers. The 5-night Sea View Suite package is priced from $5,127 AUD per person based on twin share.
• Regent Phu QuoccoreStrategic or Co-development PartnerRegent Phu Quoc in Vietnam is featured as a Spa & Wellness Exclusive partner. The property offers a Spa and Wellness Experience Package combining accommodation with individually designed relaxation and revitalisation journeys. Package includes spa treatments, private wellness sessions, fitness sessions, and daily group wellness classes. Minimum 3-night stay required with Ocean View Suite at USD$2,110/AUD$3,183.

Recent moves6 records

Expansion highlights5 records

Direct peers

• BookRetreats: Online booking marketplace for wellness retreats globally. Directly comparable as a digital platform connecting retreat seekers with wellness venues, with a similar transaction-based business model.
• Retreat Guru: Wellness retreat booking and directory platform serving global audiences. Comparable in directory-plus-booking functionality and focus on transformational retreat experiences.
• SpaSeekers: UK-based spa days and breaks booking platform offering curated packages at spa venues. Highly comparable in curating and selling spa experience packages to consumers.
• Treatwell: European online booking platform for hair, beauty, and wellness services. Comparable business model connecting consumers with salon and spa businesses via directory and booking.
• BookWell: Australian wellness and beauty booking marketplace. Direct competitor in the Australian market connecting consumers with day spas, wellness centers, and beauty service providers.

Broad incumbents

• Expedia: Global online travel platform with wellness and spa booking categories. Competes for both consumer bookings and B2B travel content in the same category.
• Tripadvisor: Global travel review and discovery platform with extensive spa and wellness listings. Comparable as a discovery platform for wellness venues and competes for SEO traffic in the category.
• Booking.com: Global OTA with extensive spa, wellness, and retreat inventory including booking functionality. Competes for wellness travel bookings and could capture share of package revenue through scale and SEO dominance.

Emerging players

• Wellness Travel & Spa: Specialty wellness travel agency offering curated spa and wellness retreats internationally. Comparable in curating exclusive wellness travel packages with partner properties.
• Fresha: Global beauty and wellness marketplace with booking, payments, and SaaS tools for salons and spas. Comparable as a directory-plus-software platform serving spa and wellness businesses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SpaandWellness.com.au
• LinkedInlinkedin.com/company/spa-wellness
• Instagraminstagram.com/spaandwellness.com.au

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spa & Wellness