Spacestation CPG

What Spacestation CPG does

Spacestation CPG is a consulting and incubator platform that helps Consumer Packaged Goods (CPG) brands navigate retail distribution and scale from startup to shelf placement. The company serves two primary customer groups: start-up CPG brands seeking retail entry and mentorship, and innovative retail buyers seeking access to emerging brands and industry trends. It operates within The Spacestation ecosystem, co-founded by Shonduras and Holladay, alongside sister ventures in YouTube, Esports, Investments, and Brand Building.

The company's core offerings are structured as four interconnected services. The Anti-Brokerage service provides a partnership-based alternative to traditional CPG brokerage, focusing on placement flexibility rather than rigid commission structures. The Incubator Program is a bespoke growth strategy that connects brands with a network of retail buyers and CPG founders for mentorship and market access. The Buyers Collective is an exclusive network of retail buyers who share emerging trend intelligence and brand philosophies. Consulting Services provide advisory support for brand positioning and pitch preparation prior to retail engagement. Core team members Corey and Kimball contribute a combined 20 years of retail operations and category management experience that underpins the firm's buyer network and brand-selection methodology.

The business model is B2B services revenue, though pricing mechanics are not publicly disclosed. Revenue likely derives from a mix of consulting retainers, placement commissions or fees tied to retail outcomes, and incubator program engagements. The firm is privately held, appears US-based, has no disclosed institutional funding, and operates with a small named team, which is consistent with a boutique advisory positioning. Its differentiated value proposition rests on the combination of retail buyer network access, the broader Spacestation influencer and content ecosystem (producing hundreds of millions of monthly content views), and an explicit anti-brokerage positioning.

Name

Spacestation CPG

Legal name

Spacestation CPG

Website

https://spacestationcpg.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Spacestation CPG is a consulting and incubator platform that helps CPG brands secure retail placement through anti-brokerage services, an incubator program, a buyers collective network, and consulting, leveraging the broader Spacestation ecosystem of content, influencer, and brand-building assets.

Ownership category

akta.pro rank

Product category

CPG Consulting and Retail Brokerage Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Services (8741)

akta.pro primary industry

Consumer Packaged Goods (CPG) (EDABALAG)

Keywords

• CPG brand consulting
• Retail brokerage services
• CPG incubator program
• Retail buyer network
• Consumer packaged goods strategy

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Spacestation CPG is a consulting and incubator firm for consumer packaged goods brands seeking to enter retail. It provides an Anti-Brokerage placement service, a bespoke Incubator Program that connects brands with retail buyers and CPG founders, a Buyers Collective of innovative retail buyers, and Consulting Services to enhance brand pitches and retail readiness.

Product overview

Spacestation CPG is a consulting and incubator platform that offers a suite of interconnected services for Consumer Packaged Goods brands seeking retail placement. The core offerings include the Anti-Brokerage service (a partnership-based alternative to traditional brokerage), the Incubator Program (a bespoke growth strategy connecting brands with retail buyers and CPG founders), and the Buyers Collective (an exclusive network of retail buyers sharing industry insights). These services work together as an integrated ecosystem—brands enter through the Incubator, gain access to the Buyers Collective network, and leverage Anti-Brokerage services for placement—supported by consulting to enhance brand positioning.

Differentiator

Problem solved

Functional benefit

Brands

• The Spacestation: An incubator for opportunity that creates powerhouse brands, manages top influencers, and produces content. Spacestation CPG is part of this ecosystem.

Products and services

• Anti-Brokerage

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Direct peers

• Daymon Worldwide: A retail services and private label brokerage firm that connects CPG suppliers with global retailers, particularly in private brand development - a traditional brokerage peer that Spacestation CPG competes against for retail placement mandates.
• RangeMe: A B2B platform that helps emerging CPG brands get discovered by retail buyers across categories - serves the same startup-CPG-to-retail-buyer use case as Spacestation CPG's Buyers Collective and Incubator.
• Acosta Sales & Marketing: One of the largest retail sales and brokerage agencies in North America, connecting CPG brands with retail buyers through outsourced sales, merchandising, and category management - the exact incumbents Spacestation CPG positions against as an "Anti-Brokerage" alternative.
• The Hatchery Chicago: A CPG incubator and accelerator providing mentorship, manufacturing access, and retail connections to food and beverage startups - mirrors the Incubator Program and buyer-introduction model at Spacestation CPG.
• Velocity Made Good (VMG): A CPG growth consultancy and brand-building firm that helps emerging consumer brands scale through strategy, creative, and retail execution - directly comparable to Spacestation CPG's incubator and consulting offerings for startup CPG brands.
• The Partnering Group (TPN): A retail and CPG consulting firm focused on category management, shopper insights, and retail strategy for consumer brands - directly comparable to Spacestation CPG's consulting and buyer-network offerings.

Broad incumbents

• Circana (formerly IRI): A market intelligence and data analytics company serving CPG brands and retailers with insights for category management and retail execution - overlaps with the data, buyer-network, and category expertise Spacestation CPG provides to emerging brands.
• Advantage Solutions: A large sales and marketing agency providing retail brokerage, category management, and merchandising services to CPG brands across North America - represents the broader incumbent brokerage model Spacestation CPG seeks to disrupt.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/spacestation-cpg

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spacestation CPG