Spain is More

Name

Spain is More

Legal name

SPAIN IS MORE 2010, S.L.

Website

https://spainismore.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Travel Agency Services (Northern Spain and Camino de Santiago pilgrimages)

NAICS

Tour Operators (561520), Travel Agencies (56151), Travel Agencies (561510)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAKAFAA

Luxury Travel Agencies

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Specialty/Niche Travel Agencies (Luxury, Adventure, Honeymoon, etc.)

SECONDARYTHAKADAE

Luxury Multi-Day Tour Operators

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Tour Operators (Multi-Day Package Tours)

SECONDARYTHAJABAL

Multi-Activity & Expedition Packages (Guided Adventure Trips)

Travel & Hospitality/Tours, Attractions & Experiences/Adventure & Outdoor Experiences (Hiking, Rafting, Zipline, Safaris)

SECONDARYTHAKADAN

Rail Journey Package Tour Operators

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Tour Operators (Multi-Day Package Tours)

Keywords

• Camino de santiago tours
• Northern spain holidays
• Self-drive tour packages
• Luxury train journeys
• Pilgrimage travel agency

Headquarters

HQ city

León

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Package Tour Bookings: Revenue generated from selling complete travel packages including hotel accommodations, luggage transfer services, transportation arrangements (trains, buses, flights), and optional activities along the Camino de Santiago routes and Northern Spain tours.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Spain is More is a specialized travel agency that designs and sells personalized multi-day tour packages focused exclusively on Northern Spain and the Camino de Santiago pilgrimages. The agency bundles hotel accommodations, ground transportation, luggage transfer, and curated activities into tailored itineraries across six Camino routes (Francés, Primitivo, Del Norte, Portugués, Finisterre, Inglés) plus self-drive holidays, active/adventure holidays, luxury train journeys (Transcantábrico, Costa Verde Express, Al Andalus), Parador hotel stays, and private villa rentals. All travelers receive a custom-tailored digital (or printed) travel guide and 24/7 assistance.

Product overview

Spain is More is a specialized travel agency offering personalized pilgrimage tours, self-drive holidays, and luxury train experiences focused exclusively on Northern Spain. The core offerings include six Camino de Santiago pilgrimage routes with hotel-to-hotel accommodation and luggage transfer, self-drive holiday packages, luxury train journeys (Transcantábrico, Costa Verde Express, Al Andalus), active adventure holidays, Parador hotel stays, and holiday villa rentals. All travelers receive a complimentary digital travel guide (with optional printed version for purchase) accessible through the My Spain is More client portal. The company operates on a consultative booking model where customers submit preferences via questionnaire and receive customized trip proposals.

Differentiator

Problem solved

Functional benefit

Products and services

• Camino de Santiago Pilgrimages Specialized multi-day pilgrimage tour packages along the Camino de Santiago, offering six distinct routes with pre-booked hotel-to-hotel accommodations, luggage transfer, and a custom-tailored travel guidebook. Available for walking or cycling, with options for last 100 km, 7-14 day, and 15+ day itineraries. Target customers are individual hikers and cyclists undertaking the pilgrimage to Santiago de Compostela.
• Drive-Yourself Holidays Self-drive holiday packages enabling independent travel through Northern Spain at the customer's own pace, with pre-booked accommodations and curated route suggestions. Designed for tourists who want flexibility to explore the Basque Country, Cantabria, Asturias, and Galicia independently while having logistics handled.
• Luxury Train Travel (Transcantábrico, Al Andalus, Costa Verde Express) Luxury train journey experiences including Transcantábrico Gran Lujo (San Sebastián to Santiago), Costa Verde Express (Bilbao to Santiago), Express by Robla (Bilbao to León), and Al Andalus (Sevilla to Madrid), featuring suite accommodations and fine dining. Targeted at luxury travelers and train enthusiasts.
• Active Holidays Adventure and activity-based holidays including hiking, cycling, kayaking, and nature experiences across Northern Spain's mountains, rivers, and beaches. Targeted at active travelers seeking outdoor experiences beyond the standard Camino.
• Parador Hotel Holidays Holiday packages featuring stays at Spain's famous Parador hotels—state-run accommodations housed in historic buildings, palaces, and natural settings. Targeted at travelers seeking distinctive, high-end accommodation experiences.
• Holiday Homes and Villas Private holiday villa and cottage rentals in scenic Northern Spain locations with tasteful surroundings. Targeted at families, couples, or small groups seeking independent accommodation with local character.
• Printed Travel Guide Physical printed version of the personalized travel guide, available for purchase as an add-on when booking a trip, offering a tangible alternative to the complimentary digital guide.

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Turismo AsturiasminorOthersRegional tourism board partner featured on the website footer showcasing collaboration for Northern Spain tourism promotion.
• Turismo Castilla y LeónminorOthersRegional tourism board partner featured on the website footer.
• Turismo de CantabriaminorOthersRegional tourism board partner featured on the website footer.
• Turismo País Vasco (Euskadi)minorOthersRegional tourism board partner featured on the website footer.
• FETAVE (Federación Empresarial de Turismo Activo)minorOthersActive tourism business federation partner.
• Responsible TravelminorOthersSustainable tourism partner showcasing responsible travel practices.
• Allianz Global AssistancecoreOthersProvides cancellation and travel insurance to customers. Spain is More offers Allianz insurance during booking process as an optional add-on.
• Correos (Spanish Postal Service)coreTechnology or IntegrationExternal logistics provider for luggage transport services along the Camino routes. Spain is More acts as intermediary in contracting this service.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Headwater Holidays: Long-established UK operator of self-guided walking, cycling, and activity holidays across Europe including Spain. Competes on the same 'self-guided independent travel with pre-arranged logistics' value proposition that Spain is More uses for its Camino and active-holiday products.
• CaminoWays: Ireland-based DMC specializing in self-guided and guided Camino de Santiago packages with hotel booking, luggage transfer, and 24/7 support. Operates as a direct competitor in the same niche (specialist Camino agency), with a near-identical product offering and customer base.
• MACS Adventures: UK-based specialist in self-guided walking and cycling holidays across Europe, including extensive Camino routes. Highly comparable on product (multi-day walking packages with luggage transfer), target customer (independent English-speaking travelers), and sales model (online inquiry-to-quote).
• Great Rail Journeys: UK-based specialist in escorted luxury rail holidays worldwide including the Transcantábrico and Al Andalus itineraries. Direct competitor for Spain is More's luxury train portfolio, with comparable price points and customer demographic.
• Walk the Camino: Camino de Santiago specialist offering guided and self-guided pilgrimage packages with hotel and luggage arrangements. Overlaps directly with Spain is More's core product and Spanish DMCs landscape, with comparable pricing and customer base.
• Santiago Ways: Spain-based DMC operating as a one-stop Camino specialist with hotel booking, luggage transfer, and travel insurance add-ons. Closely comparable in geography (Spain-based), product catalog, and target customer.

Broad incumbents

• Intrepid Travel: Global adventure tour operator with small-group itineraries across Spain and Europe. Overlaps with Spain is More on Northern Spain active and cultural travel but at a different scale, with group-tour rather than personalized-bespoke delivery.
• G Adventures: Large adventure-travel brand offering small-group tours across Spain and Europe. Comparable on region and experiential travel positioning, although distribution, customer segment, and pricing model differ from Spain is More's bespoke approach.
• TourRadar: OTA marketplace aggregating multi-day tour operators including walking and adventure tours across Europe. Acts as a comparator-channel for Spain is More's products and a potential disintermediation vector for the specialist-agency model.

Others

• Responsible Travel: UK-based marketplace and advocacy platform for sustainable travel, which is also listed as a partner of Spain is More. Comparable as a thematic neighbor in ethical tourism marketing and a distribution channel rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jakobsweganfaenger
• LinkedInlinkedin.com/company/spain-is-more

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spain is More