Santiago Ways

What Santiago Ways does

Santiago Ways (legal entity SANTIAGO WAYS S.L.) is a privately-held Spanish travel agency founded in 2016 and headquartered in Las Palmas de Gran Canaria. The company specializes in organized self-guided and guided pilgrimages along the Camino de Santiago, offering eight distinct routes across Spain and Portugal including the Camino Francés, Portugués, del Norte, Finisterre, Inglés, Primitivo, and Via de la Plata. Its core customers are individual international pilgrims and small groups seeking end-to-end logistics — accommodation, baggage transfer between stages, meals, pilgrim credential assistance, and 24/7 emergency support — without the complexity of self-arranging multi-day walks.

The technology stack centers on a custom multilingual web booking platform (English, Spanish, German, Italian, Portuguese) and a proprietary offline navigation app that consolidates maps, itineraries, and travel information for pilgrims. Santiago Ways sells directly to consumers via its website and country-specific phone lines in the UK, Ireland, US, Australia, and Spain, with no intermediary resellers. Pricing is per-person and varies by route, duration, and accommodation tier, with starting prices around €484–€697 for short itineraries and a 20% deposit / balance-before-departure payment structure. Add-on revenue streams include travel insurance, cancellation insurance, single-room supplements, extra nights, and guided group packages with up to 15 participants.

The business model is a one-time package-purchase model with optional recurring-style insurance upsells. With 200,000+ customers served since 2016 and a 4.7-star Google rating from 2,730+ reviews, the company has built brand recognition in a niche tourism segment, though no institutional investors, parent company, or external funding are disclosed. The company is self-described as the #1 Camino de Santiago travel agency, a positioning underpinned by its official Spanish tour operator license (AV4433.1) and direct accommodation partnerships across routes.

Name

Santiago Ways

Legal name

SANTIAGO WAYS S.L.

Website

https://santiagoways.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Santiago Ways is a Spain-based travel agency that organizes self-guided and guided Camino de Santiago pilgrimage tours for international travelers, bundling accommodation, baggage transfer, navigation app, and 24/7 assistance across multiple routes in Spain and Portugal.

Ownership category

akta.pro rank

Product category

Pilgrimage Tourism Services

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Pilgrimage Packages (Land-Only) Tour Operators (THAKAHAJ)

akta.pro secondary industries

Pilgrimage Packages (Air-Inclusive) Tour Operators (THAKAHAK), Adventure & Expedition Travel Agencies (THAKAFAB)

Keywords

• Camino de Santiago tours
• Pilgrimage travel packages
• Self-guided walking tours
• Cycling pilgrimage tours
• Adventure travel services

Headquarters

HQ city

Las Palmas

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Package Tours: Organized pilgrimages including accommodation, baggage transfer between stages, and support services. Customers pay per person based on route, duration, and accommodation level.
2. Insurance Products: Cancellation insurance and travel assistance insurance sold as optional add-ons to the base package.
3. Additional Services: Single room supplements, extra nights, transfers, and other à la carte services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Santiago Ways organizes self-guided Camino de Santiago pilgrimages for individual travelers, couples, and pre-formed groups across multiple Spanish and Portuguese routes (Camino Francés, Portugués, del Norte, Finisterre, Inglés, Primitivo, Vía de la Plata). Each tour package bundles accommodation booking, baggage transfer between stages, meals, and 24/7 emergency support, complemented by a proprietary offline-capable navigation app. Optional add-ons include cancellation insurance, travel assistance insurance, single-room supplements, extra nights, transfers, and group-guided departures.

Product overview

Santiago Ways is a travel agency specializing in organized self-guided Camino de Santiago pilgrimage tours. The core product is the Camino de Santiago Organized Tours, which bundles accommodation booking, baggage transfer between stages, and 24/7 support services. A Personalized Navigation App with offline maps and detailed itineraries complements the tours. Additional optional services include Travel Assistance Insurance, Cancellation Insurance, and Baggage Transfer Service. The company also offers Group Travel Packages with specialized guides and handles Pilgrim Passport documentation.

Differentiator

Problem solved

Functional benefit

Products and services

• Camino de Santiago Organized Tours Self-guided pilgrimage tours along multiple Camino de Santiago routes (Camino Francés, Portugués, Portugués Coastal, del Norte, Finisterre, Inglés, Primitivo, Vía de la Plata), bundling accommodation booking, baggage transfer between stages, meals, and 24/7 support. Targeted at individual pilgrims, couples, and pre-formed groups.
• Group Travel Packages with Guide
• Camino de Santiago by Bicycle Pilgrimage tours completed by bicycle rather than on foot, with itinerary adaptation for cycling and optional bicycle rental. Targeted at cyclists seeking to complete a Camino route.

Quantifiable outcome

• 200,000+ happy customers served
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Selected Hotels and AccommodationscoreOthersSantiago Ways works directly with a curated network of hotels, rural homes (casas rurales), and charming hostels along the Camino routes. No intermediary agencies are used. Accommodations are selected for comfort, tranquility, and location near the pilgrim routes.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Follow the Camino: UK-based specialist tour operator offering self-guided and guided Camino de Santiago packages with accommodation, baggage transfer, and pilgrim support. The closest head-to-head competitor to Santiago Ways in the same niche, product structure, and customer base.
• Camino Adventures: Spain-based specialist Camino tour operator bundling accommodation, luggage transfer, and itinerary planning across multiple Camino routes. Directly comparable product offering and target pilgrim customer.
• Macs Adventure: UK self-guided walking and cycling holiday specialist with baggage transfer and app-based navigation across European trails including the Camino. Comparable asset-light, direct-to-consumer model serving international walking pilgrims.
• Camino Travel Centre: Specialist online Camino de Santiago booking platform selling accommodation and baggage transfer across multiple Camino routes. Overlaps significantly with Santiago Ways' core logistics-bundling value proposition.

Broad incumbents

• Exodus Travels: Established adventure travel operator offering guided and self-guided walking trips worldwide including Camino routes. Larger incumbent with broader adventure portfolio but overlapping product category and active-lifestyle customer.
• Intrepid Travel: Global adventure tour operator with small-group walking and cultural itineraries across Europe. Comparable customer segment (experience-seeking international travelers) and bundled-package model, though broader portfolio.
• Explore Worldwide: UK-based small-group adventure and walking holiday operator with European itineraries. Comparable walking-tour bundle model and English-speaking international customer base, though not a Camino specialist.

Emerging players

• Wilderness Scotland: Boutique self-guided and guided walking/cycling tour operator in Scotland with similar bundled logistics (luggage transfer, app-based navigation, curated accommodation). Comparable niche-walking business model and direct-to-consumer approach.

Others

• TourRadar: Online marketplace aggregating multi-day guided and self-guided adventure tours from thousands of operators. Functions as a distribution channel and competitive alternative for booking Camino packages, with overlap in customer acquisition.
• Booking.com: Global OTA enabling travelers to independently book Camino accommodation and ancillary services without a specialist operator. Represents the DIY alternative Santiago Ways competes against for pilgrim bookings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/santiagoways
• YouTubeyoutube.com/@santiago_ways
• Facebookfacebook.com/SantiagoWaysEN
• LinkedInes.linkedin.com/company/santiago-ways
• Instagraminstagram.com/santiagoways_en
• TikToktiktok.com/@santiagoways_en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santiago Ways