The SPARROW

What The SPARROW does

The SPARROW is a single-property boutique hotel located at 1070 W. Grove St in downtown Boise, Idaho. Founded in 2024, it is the fourth property in a collection owned by a Bozeman, Montana-based hospitality group and operated under a management agreement with Columbia Hospitality, with sister properties The LARK (Bozeman, MT), The Wren (Missoula, MT), and The FINCH (Walla Walla, WA). The hotel offers 12 distinct guestroom types ranging from 200 sq ft Queen Rooms to a 515 sq ft Willow Suite, plus accessible courtyard rooms, all featuring Malin+Goetz toiletries, pillow-top beds, walk-in showers, HD TVs, complimentary Wi-Fi, and custom infographic-style artwork created by local Boise artists. On-site amenities include an outdoor wood-burning fireplace and open-air patio overlooking Grove Street, a Form & Function coffee shop in the lobby, and the Crisp food truck on the courtyard patio.

The hotel operates a hybrid direct-to-consumer and enterprise field sales distribution model. Direct bookings flow through the SynXis reservation platform embedded in the company website and via phone reservations, supplemented by presence on TripAdvisor and integration with the Stash Hotel Rewards loyalty program. Group and convention demand is captured by a dedicated sales team targeting corporate retreats and events proximate to Boise Centre. Revenue is generated primarily through nightly room rentals, with ancillary streams from experience packages (Best of Boise, Boise Birding Escape, SPARROW & Acero), advance-purchase discounts (Early Bird Savings, First Stay Savings, Nest Now/Decide Later), group packages (Work Well Stay Better), the Brewery of the Month program featuring Payette, 10 Barrel, and Woodland Empire, gift cards processed via Shift4, and add-on fees for parking ($15/night) and pets ($35/night, capped at $70/stay). Pricing tiers include standard rates subject to 6% Idaho sales tax plus 2% travel and convention tax, with cancellation windows ranging from 24 hours to 7 days depending on booking type and length.

The SPARROW targets four customer segments: business travelers (offering negotiated corporate rates, workspace amenities, and flexible cancellation), group bookings (10+ room nights with complimentary meeting space via Office Evolution), leisure travelers seeking authentic Boise experiences, and pet owners (dog-friendly rooms with pet-free allergy options available). The property earned recognition in the Condé Nast Traveler Readers' Choice Awards 2025 and maintains WCAG 2.0 AA website accessibility compliance.

Name

The SPARROW

Legal name

The SPARROW

Website

https://sparrowboise.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

The SPARROW is a 2024-opened boutique pet-friendly hotel in downtown Boise, Idaho, operated by Columbia Hospitality as the fourth property in a regional collection. It serves business travelers, leisure guests, and corporate groups via 12 room types, curated local experience packages, and a dedicated group sales team.

Ownership category

akta.pro rank

Product category

Boutique Hotel Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAGAAAD

Resort-Area Full-Service Hotels (Non–All-Inclusive)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

Keywords

• Boutique hotel accommodations
• Pet-friendly lodging
• Downtown Boise hotel
• Business travel rooms
• Group hotel bookings

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Hotel Room Rentals: Nightly hotel room rentals across various room types including Queen, Double Queen, Queen+Bunk, King, Studio King, SPARROW King, Cottonwood Corner Suite, Sycamore Suite, Willow Suite, and accessible courtyard rooms. Revenue generated from standard nightly rates with cancellation policies ranging from 24 hours to 7 days depending on booking type.
2. Package Add-ons: Bundled packages including Best of Boise (with dining credits), SPARROW & Acero package, Boise Birding Escape, and Work Well Stay Better group packages. Additional revenue from optional add-ons like Form & Function gift cards.
3. Gift Cards: Digital e-gift cards and physical gift cards sold in various amounts, redeemable for hotel stays and services.
4. Group and Event Bookings: Group accommodation blocks for corporate retreats, team events, and meetings. Includes special group rates, complimentary amenities, and meeting space partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

The SPARROW operates a boutique pet-friendly hotel in downtown Boise, Idaho, offering 12 distinct guestroom configurations ranging from 200 sq ft Queen Rooms to a 515 sq ft Willow Suite, along with bundled experience packages, gift cards, and group/event accommodations. Each room features custom infographic-style artwork by local Boise artists, Malin+Goetz toiletries, pillow-top beds, walk-in showers, HD TVs, complimentary Wi-Fi, and access to a local coffee shop, food truck, brewery program, and gym partner. The hotel serves leisure travelers, business travelers, corporate groups, and pet owners seeking an authentic locally-curated downtown Boise stay.

Product overview

The SPARROW is a boutique pet-friendly hotel in downtown Boise, Idaho offering a portfolio of 12 distinct guestroom types across standard rooms, suites, and accessible accommodations, complemented by 8 specialized packages and programs. Core room products range from 200 sq ft Queen Rooms to 515 sq ft Willow Suite, all featuring Malin+Goetz toiletries, pillow-top beds, walk-in showers, HD TVs, and complimentary Wi-Fi. The add-on portfolio includes experience packages (Birding Escape, Best of Boise, Dining & Acero), advance booking discounts (Early Bird, Nest Now), group travel offerings (Work Well Stay Better), loyalty integration (Stash Hotel Rewards), gift cards, and the Brewery of the Month program. On-site amenities include Form & Function coffee shop and Crisp food truck on the outdoor patio.

Differentiator

Problem solved

Functional benefit

Products and services

• Queen Room Standard guestroom with one queen bed, private bathroom with walk-in tile shower, averaging 200 square feet, featuring HD flat-screen TV, mini fridge, air conditioning, and bathrobes. Bookable by individual travelers and business guests through the SynXis booking engine.
• Double Queen Room Guestroom with two queen beds, private bathroom with walk-in tile shower, averaging 270 square feet, featuring desk, HD flat-screen TV, mini fridge, air conditioning, and bathrobes; sleeps up to 4 guests.
• Queen + Bunk Room Guestroom featuring one queen bed and full-sized bunk bed with private bathroom and walk-in tile shower, averaging 270 square feet; includes desk, HD flat-screen TV, mini fridge, air conditioning, and bathrobes, with a total of 3 beds.
• King Room Guestroom with one king bed and private bathroom with walk-in tile shower, averaging 270 square feet, featuring desk, HD flat-screen TV, mini fridge, air conditioning, and bathrobes.
• Studio King Larger guestroom with one king bed and queen pull-out sleeper sofa, private bathroom with walk-in tile shower, averaging 360 square feet, featuring desk, HD flat-screen TV, mini fridge, air conditioning, and bathrobes.
• SPARROW King Guestroom with one king bed and queen pull-out sleeper sofa, private bathroom with walk-in tile shower, averaging 270 square feet, featuring desk, HD flat-screen TV, mini fridge, air conditioning, and bathrobes.
• Cottonwood Corner Suite One-bedroom king suite with dinette and couch, averaging 375 square feet, featuring private bathroom with walk-in tile shower, desk, HD flat-screen TV, mini fridge, air conditioning, and bathrobes.
• Sycamore Suite

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

15 partnerships are on record, tiered core and minor.

• Columbia HospitalitycoreImplementation/ SI/ Consulting PartnerColumbia Hospitality is the management company overseeing The SPARROW. They manage the hotel's operations, branding, and overall hospitality standards including the Columbia Clean health and safety program.
• The LARK (Bozeman, MT)minorStrategic or Co-development PartnerSister property owned by the same Bozeman-based hospitality group. Part of a collection of boutique hotels including The LARK, The Wren, and The FINCH.
• The Wren (Missoula, MT)minorStrategic or Co-development PartnerSister property owned by the same Bozeman-based hospitality group. Part of a collection of boutique hotels including The LARK, The Wren, and The FINCH.
• The FINCH (Walla Walla, WA)minorStrategic or Co-development PartnerSister property owned by the same Bozeman-based hospitality group. Part of a collection of boutique hotels including The LARK, The Wren, and The FINCH.
• Stash Hotel RewardscoreChannel Partner/ Reseller/ DistributorThe SPARROW is a partner of Stash Hotel Rewards, an independent traveler's rewards program where guests can earn and redeem points for free stays at independent hotels. Stash members receive up to 12% off Best Flexible Rate.
• Explore RentalsminorGTM or Marketing PartnerCar rental partner offering SPARROW guests a 5% discount using the SPARROWBOISE coupon code. Partners provide transportation recommendations to guests.
• Form & Function CoffeecoreStrategic or Co-development PartnerLocal artisan coffee shop located in the hotel lobby, serving ethically sourced and locally roasted coffee. The hotel offers Rise and Shine packages with Form & Function gift cards in $15, $30, or $50 denominations.
• Crisp Food TruckcoreStrategic or Co-development PartnerFood truck located in the hotel courtyard offering casual dining options. Part of The SPARROW's commitment to local culinary partnerships.
• Payette BrewingminorGTM or Marketing PartnerLocal craft brewery featured in the Brewery of the Month program, offering guests authentic Boise beer experiences and exclusive discounts.
• 10 Barrel BrewingminorGTM or Marketing PartnerLocal craft brewery featured in the Brewery of the Month program, offering guests authentic Boise beer experiences and exclusive discounts.
• Woodland EmpireminorGTM or Marketing PartnerLocal craft brewery featured in the Brewery of the Month program, offering guests authentic Boise beer experiences and exclusive discounts.
• Torque Body ShopminorGTM or Marketing PartnerGym partner providing complimentary gym access to SPARROW guests. Located at 800 W Main St #210, Boise, ID 83702.
• Boise CentrecoreStrategic or Co-development PartnerThe SPARROW is conveniently located near Boise Centre convention facility, making it ideal for conference and event attendees.
• Acero RestaurantminorGTM or Marketing PartnerRestaurant partner included in the Best of Boise package offering $100 dining credit. Also featured in the Delight in The SPARROW & Acero package with $75 gift card.
• Office EvolutionminorGTM or Marketing PartnerWorkspace partner providing complementary half-day use of Falcon Room for group bookings of 10+ rooms under the Work Well, Stay Better package.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The LARK: Sister boutique hotel in Bozeman, MT, also managed by Columbia Hospitality. Shares the same repurposed-building concept, local-artist-driven room design, and downtown walkable positioning, making it the most directly comparable property in the portfolio.
• The FINCH: Sister boutique hotel in Walla Walla, WA, part of the same Columbia Hospitality collection. Operates the same independent-boutique playbook, local partnerships, and experience-package model as The SPARROW.
• The Wren: Sister boutique hotel in Missoula, MT, sharing the Columbia Hospitality operating model, brand voice, and curated local experience positioning. Directly comparable in concept and execution.
• The Modern Hotel: Independent boutique hotel in downtown Boise with a similarly curated, design-forward positioning. Competes head-to-head with The SPARROW for design-conscious leisure and business travelers in the same walkable district.
• Inn at 500 Capitol: Boutique hotel in downtown Boise focused on personalized service and curated local experience. Closest direct competitor for independent leisure and business travelers seeking a non-chain stay in the same downtown catchment.

Broad incumbents

• Hyatt Place Boise Downtown: Select-service chain hotel in downtown Boise targeting business travelers and group bookings. Competes on reliability, loyalty points, and group capacity rather than local experience, but draws from the same demand pool.
• The Grove Hotel: Larger full-service hotel directly connected to Boise Centre, the primary convention and group demand venue that anchors The SPARROW's group strategy. Represents the established incumbent competing for the same group blocks.
• Residence Inn Boise Downtown: Extended-stay chain hotel in downtown Boise appealing to longer-duration business travelers and relocation guests. Competes for the multi-night stays that form a meaningful share of The SPARROW's corporate demand.
• Hotel 43: Independent full-service hotel in downtown Boise with comparable group and convention exposure to Boise Centre. Operates at a larger scale and broader amenity set, making it an incumbent peer competing for the same corporate and group demand.
• Hampton Inn & Suites Boise Downtown: Limited-service chain competitor in downtown Boise targeting price-sensitive business and leisure travelers. Sets the value benchmark The SPARROW must clear to justify its rate premium.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sparrowboise
• LinkedInlinkedin.com/company/the-sparrow-boise
• Instagraminstagram.com/sparrowboise

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The SPARROW