Spasm design

What Spasm design does

SpasmDesign is a Paris-based freelance motion design and art direction practice operated as a sole proprietorship by Pierre-Alexandre Loy, a graduate of ESAG – Met de Penninghen (1996) who began his career at DDB Paris's multimedia division before specializing in digital design and moving image. Operating since 2012 under the registered SpasmDesign™ trademark, the studio delivers integrated creative services spanning motion design, 3D animation, monumental video mapping and projection, digital sculpting, art toy and character creation, and, since 2024, fully AI-generated short films. The studio uses Cinema 4D for particle systems and 3D work, ZBrush for digital sculpting, motion capture data for character animation, and generative AI tools for image, video, and voice output.

The studio serves enterprise clients across music and live entertainment (Stromae, MetalHeadz, Red Bull), luxury and fashion (Louis Vuitton, Audemars Piguet, Le Carl Gustaf Barrière), automotive and industrial (Citroën, Mitsubishi), healthcare (Dex Surgical, Lamidey-Noury), aerospace (Qatar Airways), gaming (Ubisoft Rainbow Six), cultural institutions (Tintin/Moulinsart, Océans immersive), and government (INPI). Projects are won through a combination of direct commissions from end clients and subcontracting arrangements with specialized studios (Les Vandales, Spectre-Lab, Cutback, Moonworks, Cake Design, Skertzò), with the studio partnerships serving as the primary recurring channel for large-scale projection and immersive work.

Commercial delivery is structured as project-based freelance professional services with per-project fees negotiated by scope; the studio also produces self-initiated artistic projects (art toys, short films, greeting cards) that function primarily as portfolio and brand-building assets rather than direct revenue. The practice operates without external investment, has no employees beyond the founder, and has no disclosed revenue, funding rounds, or M&A activity in the source data.

Name

Spasm design

Legal name

SpasmDesign

Website

https://spasmdesign.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

SpasmDesign is a Paris-based freelance motion design and art direction studio operated by Pierre-Alexandre Loy, delivering motion graphics, 3D animation, video mapping, and AI-generated films for luxury, music, automotive, healthcare, and cultural clients via direct commissions and partner studios.

Ownership category

akta.pro rank

Product category

Motion Design and Animation Services

NAICS

Graphic Design Services (541430), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)

akta.pro primary industry

Motion Brand Design (Title Design, Brand Animation) (MPAAAEAH)

akta.pro secondary industry

Virtual Art Department (VAD) & Environment/Digital Matte Painting (MPADAHAG)

Keywords

• Motion design services
• Video projection mapping
• 3D animation services
• AI-generated films
• Digital sculpting

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Freelance Motion Design Services: Project-based professional services as an independent contractor. Works on commission for studios, agencies, and direct clients producing motion graphics, 3D animation, visual direction, and VJ content. Revenue is earned through per-project fees for creative services including art direction, animation, compositing, editing, and AI-generated content creation.
2. Personal Artistic Projects: Self-initiated creative work including art toys, short films, and experimental audiovisual content. These projects serve as portfolio and experimental exploration rather than direct revenue generation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

SpasmDesign is an independent Paris-based creative studio that provides motion design, 3D animation, monumental video mapping/projection, AI-generated short films, digital sculpting, and art direction on a per-project freelance basis. Deliverables include VJ loops, stage backdrops, brand films, product demonstration visuals, immersive show sequences, and 3D character/art-toy assets for brands, agencies, and event studios.

Product overview

Spasm Design is a Paris-based creative studio operated by Pierre-Alexandre Loy, offering integrated audiovisual and digital creative services. The core offering combines Motion Design Services, AI-Generated Films, Video Mapping/Projection, 3D Generalist Services, and Digital Sculpting/Character Creation. These services are delivered through five interconnected work areas: Motion (VJing, film production, live events), AI (generative AI films), Mapping (monumental projection), Characters (3D characters and art toys), and Archives (past work). Projects span brand content, live concerts, immersive experiences, product demonstrations, and experimental AI films.

Differentiator

Problem solved

Functional benefit

Products and services

• Motion Design Services Motion design services including VJ visual loops, promotional videos, film production, and stage backdrops for live events and concerts, delivered to clients such as Stromae, Red Bull, MSG Knicks, Citroën, Mitsubishi, and Audemars Piguet.
• Art Direction Artistic direction for audiovisual projects, brand content campaigns, and immersive experiences, covering concept development through visual execution.
• Video Mapping / Projection Monumental projection and video mapping services for large-scale events and venues, including SF Chase Center NBA All-Star, Qatar Airways Airbus A350-1000 ceremony, Tintin immersive experience, Océans shows at Bassins des Lumières Bordeaux, Hamburg, and Dortmund, and Ariane 5 rocket projection at Cité de l'Espace.
• 3D Generalist Services Generalist 3D animation services covering modeling, rendering, and 3D animation for projects ranging from product demonstrations (Citroën, Mitsubishi, Dex Surgical, Audemars Piguet) to immersive experiences (Océans, Tintin).
• AI-Generated Films Production of short films entirely created using generative AI tools, combining AI-generated images, video, and voice into coherent cinematic pieces; titles include The Shift, The Rise of the Machines, En route vers le futur! (MarsAI Festival), Noodle Apocalypse, Sea Dance, Valentine's Day, and Souvenirs from L.A.
• Digital Sculpting and 3D Characters / Art Toys Digital sculpting services for character creation, art toys, and 3D characters such as 'Ted the toad', 'Aïe Robot', dancing numbers, and custom characters, including AI animation of sculpted figures such as 'The Year of the Pig'.

Named customers15 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability18 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core, regular and minor.

• Les VandalescoreStrategic or Co-development PartnerPrimary recurring studio partner for video mapping and large-scale event projects. Collaboration on Audemars Piguet watch reveal, Qatar Airways Airbus ceremony, Rainbow Six Ubisoft event, and Qatar Airways A350-1000 delivery. Les Vandales is a specialized projection and VJ studio that regularly engages SpasmDesign for 3D animation and motion design expertise.
• Spectre-LabcoreStrategic or Co-development PartnerStudio partner for immersive shows and VJ loop content. Collaboration on Tintin L'aventure immersive show, Océans immersive show (with 3D and AI integration), SF Chase Center NBA All-Star projection, and MSG Knicks pitch. Long-term working relationship on multiple large-scale visual projects.
• CutbackcoreStrategic or Co-development PartnerStudio partner for live event visual content. Collaboration on Red Bull Dance Your Style event at Bassins des Lumières Bordeaux, and Stromae tour stage visuals for Solassitude track. Cutback provides VJ and event production services with SpasmDesign creating custom motion design and animation.
• MoonworksregularImplementation/ SI/ Consulting PartnerAgency partner for promotional and brand content films. Worked on INPI promotional film and Mitsubishi HyperHeating heat pump campaign. Moonworks produces promotional content for various brands and engages SpasmDesign for art direction and 3D animation.
• Cake DesignregularImplementation/ SI/ Consulting PartnerCreative agency partner with long history. Worked on Le Carl Gustaf Barrière hotel teaser film (Saint-Barthélemy), D'Days 2014 presentation film, and earlier Kenzoki Kenzo cosmetics institutional film (2004) and Kenzo Air perfume film (2003). Cake Design operates as creative agency subcontracting production to SpasmDesign.
• SkertzòminorStrategic or Co-development PartnerMonumental projection and video mapping studio mentioned as a collaborator since 2012. Specialized in large-scale immersive projection projects for which SpasmDesign provides animation and visual design services.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Psyop: Motion design and VFX studio with a similar premium-brand focus (advertising, entertainment, immersive). Comparable in combining art direction, 3D animation, and integration of emerging tools for commercial work.
• Unit Image: Paris-based motion design and VFX studio. Directly comparable as a French-headquartered boutique working on advertising, entertainment and immersive content for global brands.
• Nexus Studios: Animation and immersive content studio producing commercials, interactive experiences and short films. Comparable on the mix of premium commercial work, immersive/AI experimentation and short-form film projects.
• Sarofsky: Design-driven motion and VFX studio with a strong brand-film and title-sequence practice. Closely comparable on the 'design-led premium commercial motion' positioning and client caliber.
• Buck: US-based motion design and animation studio producing brand films, VFX and design-driven content for premium clients. Directly comparable as a motion-design boutique serving Fortune 500 and entertainment brands.
• The Mill: Global VFX and motion design studio serving luxury, automotive, and entertainment brands. Comparable scope of services (art direction, animation, brand films) and tier of clients (luxury and automotive marques).
• Cutback: French VJ and event production studio. SpasmDesign's recurring partner on Red Bull Dance Your Style and Stromae tour visuals; directly comparable in live-event VJ and motion-design delivery.
• Les Vandales: Paris-based projection and VJ studio. SpasmDesign's closest peer and primary recurring partner — both produce monumental projection and immersive event visuals for premium clients.
• Spectre-Lab: French immersive and VJ studio. SpasmDesign's recurring partner on Tintin and other immersive shows; comparable in offering immersive event and VJ-loop content for premium brands.

Emerging players

• Tendril: Montreal-based motion design studio with active AI/CG pipeline experimentation. Comparable as a motion-design boutique integrating generative tools into commercial production, though broader in team size.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/spasm-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spasm design