Spectre Lab

What Spectre Lab does

Spectre Lab is a French creative studio founded in 2014 and based in Montreuil-sous-Bois, specialising in immersive video, projection mapping, 3D animation, and interactive experiences. The studio designs and produces large-format visual spectacles for luxury fashion houses (Louis Vuitton, Dior, Balmain, Loewe, Moncler), cultural institutions (notably Culturespaces' Atelier des Lumières and related venues), and public-sector and sovereign clients (Paris 2024 Olympics Arc de Triomphe show, Burj Khalifa, AlUla in Saudi Arabia, World Aquatics Championships 2026). Its technical stack combines custom creative direction with real-time show-control platforms such as Modulo Pi media servers and LiDAR-driven interactivity for audience-responsive installations.

The studio operates a project-based professional services model, generating revenue through bespoke commissions scoped to each client engagement rather than recurring SaaS or product sales. Go-to-market is reputation-led: marquee projects (Arc de Triomphe for Paris 2024, Burj Khalifa immersive show, ISE 2025/2026 trade-show installations) function as both deliverables and marketing assets that attract the next wave of luxury and institutional clients. The most recent disclosed capability extension is the use of AI-generated visuals within the 'Old Town Nights' Alula project (2026), indicating early adoption of generative AI in the production pipeline rather than as a standalone product offering.

Name

Spectre Lab

Legal name

SPECTRE LAB

Website

https://spectre-lab.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Spectre Lab is a French creative studio founded in 2014 that designs immersive projection mapping, 3D animation, and interactive experiences for luxury fashion brands, cultural institutions, and large-scale public events including the Paris 2024 Olympics.

Ownership category

akta.pro rank

Headquarters

HQ city

Montreuil-sous-bois

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Creative Services: Project-based creative services for immersive video, projection mapping, architectural wrapping, and interactive experience design. Clients include cultural institutions, fashion houses, event producers, governments, and sports organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Spectre Lab is a French creative studio that designs and produces immersive video, projection mapping, 3D animation, and interactive visual experiences for cultural and corporate projects. The studio operates four core service lines — Architectural Mapping, Immersive Shows, Interactive Experiences, and Large Scale Content — covering project stages from concept development and scenography through content creation and large-scale deployment for venues and events worldwide.

Product overview

Spectre Lab is a creative studio specializing in immersive video, projection mapping, 3D animation, and interactive experiences. The company operates four core service lines: Architectural Mapping (video projection onto building facades and monuments), Immersive Shows (full-scale experiences at venues like Atelier des Lumières), Interactive Experiences (visitor-responsive installations), and Large Scale Content (monumental prints and fashion show sets). Projects span cultural heritage exhibitions, international live events, corporate functions, and sports ceremonies. The studio combines artistic vision with technical expertise, covering concept development, scenography, content creation, and large-scale projection deployment.

Differentiator

Problem solved

Functional benefit

Products and services

• Architectural Mapping Video projection mapping onto building facades, monuments, and architectural structures, with projects including Burj Khalifa New Year's celebrations, Arc de Triomphe mappings, and cathedral illuminations.
• Immersive Shows Full-scale immersive visual experiences presented at venues like Atelier des Lumières, Bassins des Lumières, Carrières des Lumières, and Port des Lumières, combining monumental imagery, light, and sound.
• Interactive Experiences Interactive installations where visitor movement, presence, or data becomes integral to the visual presentation, including children's workshops with coloring-to-projection workflows and gesture-responsive environments.
• Large Scale Content Large-format printed trompe-l'œil backdrops and visual installations for fashion shows, corporate events, and sports ceremonies, including fashion show set design and monumental print production.

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core, major and supporting.

• Modulo PicoreTechnology or IntegrationLong-term technology partnership for interactive immersive installations. Spectre Lab creates interactive experiences using Modulo Kinetic media servers and LiDAR sensors for real-time visitor interaction. Collaborative presence at ISE trade shows showcasing interactive LED corners and immersive projection systems.
• CulturespacescoreStrategic or Co-development PartnerPrimary creative partner for immersive digital exhibitions across Culturespaces venues including Atelier des Lumières, Bassins des Lumières, Carrières des Lumières, and Port des Lumières. Created multiple major exhibitions including Tintin, Destination Cosmos, Océan, and Le Petit Prince immersive experiences.
• Auditoire QatarmajorStrategic or Co-development PartnerRecurring partnership for major events in Qatar region including World Boxing Championships opening ceremony, QITCOM opening ceremony, Challenge 22 innovation initiative, and Gulf Cup ceremonies.
• Start-RecsupportingTechnology or IntegrationAudio production partner for soundtrack creation, sound design, and music composition across immersive experience projects. Recurring collaboration on major installations and live events.
• La Mode en ImagesmajorChannel Partner/ Reseller/ DistributorProduction partner for luxury fashion show installations. Provides access to high-profile fashion clientele including Balmain, Moncler, and other major fashion houses requiring large-format printed backdrops and immersive runway environments.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ars Thanea: Polish creative studio producing immersive experiences, projection mapping, and CGI for global brands and cultural institutions. Direct peer in immersive brand and cultural work with similar European production model.
• Treatment Studios: UK creative studio producing immersive experiences, projection mapping, and branded content for global clients (e.g., Adidas, Samsung). Direct peer in immersive brand and event work with similar London/European production base.
• Playmodes: Barcelona-based studio combining interactive technology, generative visuals, and projection mapping for cultural venues and live events. Direct peer in interactive immersive experiences and venue-based work.
• Meow Wolf: US-based immersive arts and entertainment company creating large-scale interactive installations (e.g., House of Eternal Return, Convergence Station). Direct peer in immersive experience design, primarily serving US market rather than Europe/Middle East.
• Moment Factory: Montreal-based immersive entertainment studio specializing in projection mapping and immersive venue experiences (e.g., Foresta Lumina, Aura at Toronto airport). Closest direct peer to Spectre Lab in capability, venue model, and global brand-event clientele.
• 59 Productions: London-based creative studio specializing in projection mapping for theatre, opera, and live events (e.g., War Horse, David Bowie Blackstar). Direct peer in architectural projection design and large-scale immersive event production.
• Dirty Monitor: Belgium-based creative studio delivering projection mapping and immersive experiences for brands and events (e.g., Tomorrowland mainstage). Direct peer in architectural projection mapping and large-scale brand activations.
• Iregular: Montreal-based studio creating generative and interactive immersive installations for festivals and cultural venues. Direct peer in interactive and generative immersive content production with comparable studio scale.

Emerging players

• Refik Anadol Studio: LA-based studio specializing in AI-driven immersive data sculptures and large-scale installations (e.g., Machine Hallucinations, Unsupervised). Emerging player with overlap on AI-generated immersive content production approach.

Broad incumbents

• teamLab: Japanese interdisciplinary art collective operating massive permanent immersive digital art museums worldwide (e.g., teamLab Planets, Borderless). Larger incumbent in immersive art/venues with overlapping projection and interactive technologies but at vastly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/spectrelab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spectre Lab