Speedway Equipements Motos & Scooters

Name

Speedway Equipements Motos & Scooters

Legal name

Speedway

Website

https://speedway.fr

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Motorcycle Equipment Retail

NAICS

Automotive Parts and Accessories Retailers (441330), Automotive Parts and Accessories Retailers (44133), Automotive Parts, Accessories, and Tire Retailers (4413)

akta.pro primary industry

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

akta.pro secondary industries

Motorcycle Riding Gear & Apparel Retail (CRAMANAA), Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG), Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF)

Keywords

• Motorcycle equipment retail
• Motorcycle helmets
• Riding apparel
• Motorcycle accessories
• Motorcycle spare parts

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales: Direct sales of motorcycle equipment and accessories through both online store and physical retail locations. Products include helmets, gloves, jackets, pants, boots, protection gear, spare parts, and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Speedway Equipements Motos & Scooters is a French omnichannel retailer of motorcycle equipment, parts, and accessories, founded in 1979 in Marseille. The company sells helmets, riding apparel (jackets, gloves, pants, boots), protective gear (airbag vests, lumbar belts, fluorescent vests), luggage, high-tech accessories (GPS, intercoms, phone mounts), spare parts (braking, transmission, electrical, filters, exhaust), and maintenance products through 23 physical retail stores across France and an e-commerce platform. It carries over 50 third-party brands alongside its proprietary SPW line.

Product overview

Speedway.fr is a French omnichannel motorcycle equipment retailer founded in 1979, operating 23 physical stores across France plus an e-commerce platform. The company sells a comprehensive range of motorcycle safety gear and accessories, organized into distinct product categories including helmets (integral, modular, jet, demi-jet, cross/enduro, transformable), riding apparel (jackets, pants, gloves, boots), protective equipment (airbag vests, back protectors, lumbar belts, fluorescent vests), luggage solutions (top cases, saddlebags, tank bags, backpacks), high-tech accessories (GPS mounts, intercoms, phone cases), replacement parts (braking, transmission, electrical, filters, exhaust), and specialty gear for motorsports. The product portfolio includes both proprietary SPW branded items and products from over 50 third-party manufacturers including Scorpion, Alpinestars, Furygan, HJC, AGV, Dainese, Shark, Ixon, Arai, Shoei, Bering, and others. Speedway positions itself as a specialist retailer combining local store presence with online accessibility, targeting all two-wheeled vehicle segments from urban commuting to racing and motocross.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorcycle Helmets Full range of motorcycle helmets including integral, modular, jet, demi-jet, cross/enduro, and transformable types from brands such as Scorpion, HJC, AGV, Shark, Shoei, Arai, Nolan, and LS2. Targeted at individual motorcycle and scooter riders across all disciplines.
• Motorcycle Gloves Riding gloves for all seasons including summer gloves, mid-season gloves, winter gloves, heated gloves, and racing gloves from brands like Alpinestars, Furygan, Five, and others, for individual riders needing hand protection.
• Motorcycle Jackets and Vests Leather and textile motorcycle jackets and vests for men, women, and children, featuring CE/EPI certified protection in various classes, for individual motorcyclists.
• Lumbar Belts Motorcycle lumbar support belts and back protection devices, including heated models, from Dainese, Alpinestars, Bering, Tucano Urbano, and others. Targeted at individual riders seeking back support.
• Passenger Harnesses and Belts Child and adult passenger retention systems including harnesses and belts with patented S.I.T. System for motorcycle safety, from Veector and Ely'Tek, for motorcyclists transporting passengers.
• Airbag Vests and Gilets Motorcycle airbag vests providing impact protection, including high-visibility models and motorcycle school versions from Bering, Furygan, and Helite, for individual riders seeking enhanced impact protection.
• Motorcycle Luggage (Bagagerie) Complete luggage solutions including top cases, side cases, tank bags, saddlebags, tail bags, and mounting systems from Givi, Kappa, Shad, and other brands, for touring and commuting riders.
• High-Tech and Navigation Accessories Phone mounts, GPS systems, intercoms, USB chargers, and tracking devices for motorcycle connectivity and navigation, for individual riders needing connectivity and navigation tools.
• Replacement Parts and Components Extensive catalog of motorcycle spare parts including braking systems, transmission components, electrical parts, filters, exhaust systems, and engine components, for riders performing maintenance and repairs.
• Rain and Cold Weather Gear All-weather motorcycle clothing including heated garments, rain suits, thermal underlayers, and cold weather accessories, for individual riders in cold and wet conditions.
• Motocross and Enduro Equipment Complete off-road riding gear including motocross helmets, goggles, jerseys, pants, boots, knee guards, chest protectors, and cervical protection, for off-road and enduro enthusiasts.
• Vintage Motorcycle Equipment Retro-styled motorcycle equipment including vintage helmets, gloves, jackets, jeans, shoes, and accessories from brands like Helstons, Segura, Belstaff, Harisson, and John Doe, for vintage, cafe racer, and custom bike owners.
• Fluorescent and High-Visibility Vests Mandatory fluorescent yellow vests for motorcyclists with reflective strips for high visibility, required equipment since January 2016 in France, for individual motorcyclists.
• Motorcycle Tires Motorcycle tires for scooters, road/sport, and off-road applications from various manufacturers, for riders needing replacement tires.
• Tools and Maintenance Products Motorcycle workshop equipment, stands, oils, lubricants, cleaners, tire repair kits, and general maintenance tools, for riders performing DIY maintenance.
• Sportswear and Merchandise Casual sportswear including caps, t-shirts, sweatshirts, and motorcycle miniature collectibles and keychains, for motorcycle enthusiasts and brand fans.
• Gift Cards Speedway gift cards available in various denominations for giving as presents to motorcycle enthusiasts.

Quantifiable outcome

• 4.7/5 customer satisfaction rating from 18,850+ reviews

Named customers3 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core.

• PayPalcoreGTM or Marketing PartnerPayment processing partner enabling secure online transactions for customers.
• AlmacoreGTM or Marketing PartnerProvides 3x and 4x interest-free installment payment options for customers, improving affordability and conversion rates.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Motoblouz: Motoblouz is a leading French pure-play online motorcycle equipment retailer, founded in northern France. It competes with Speedway on e-commerce price, range, and delivery for the same motorcycle gear customer base across France.
• La Bécanerie: La Bécanerie is a French retailer specializing in motorcycle spare parts and technical components, with both online and physical channels. It is comparable to Speedway on the technical parts, accessories, and maintenance products side of the business.
• Moto Axxe: Moto Axxe is a French cooperative-style network of independent motorcycle equipment retailers. It represents the fragmented brick-and-mortar competitive set that Speedway competes with for both consumer traffic and supplier negotiations in France.
• Dafy: Dafy is the largest French motorcycle equipment retail chain, with dozens of physical stores across France plus an e-commerce platform. Speedway and Dafy compete directly in the same product categories (helmets, apparel, parts, accessories) and serve the same French rider base, making Dafy Speedway's closest direct competitor.

Regional players

• Polo Motorrad: Polo Motorrad is a large German motorcycle equipment retailer with a significant store footprint and e-commerce platform. It is comparable to Speedway in omnichannel model and product breadth, but serves the German market rather than France.
• Louis: Louis is Germany's largest motorcycle and scooter equipment retailer, with a large store network and a major e-commerce operation. It is comparable to Speedway in product breadth, omnichannel model, and customer base, but operates in the German-speaking market rather than France.

Emerging players

• Bikers Crown: Bikers Crown is a French online motorcycle equipment retailer offering competitive pricing across gear and accessories. It is comparable to Speedway on e-commerce customer overlap in the French market, though operating without a physical store network.
• iCasque: iCasque is a French online specialist focused on motorcycle helmets, with deep inventory and competitive pricing. It is comparable to Speedway's helmet category specifically and represents a focused emerging competitor pressuring share in Speedway's highest-volume segment.

Broad incumbents

• Bihr: Bihr is a major European wholesale distributor of motorcycle parts and accessories, supplying many independent retailers including Speedway-like stores. It is comparable as a broader industry incumbent operating across the same supplier ecosystem, though at the wholesale level rather than retail.

Others

• Helstons: Helstons is a French vintage and retro-style motorcycle apparel and equipment brand that Speedway retails. It is comparable as a French motorcycle equipment ecosystem participant and supplier, though operating as a brand/manufacturer rather than a multi-brand retailer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/speedway-sa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speedway Equipements Motos & Scooters