Spinwarriors

What Spinwarriors does

Spinwarriors (legal entity Pt. Spin Warriors Indonesia) is a privately held Indonesian e-commerce retailer specializing in cycling equipment, founded in 2010 and headquartered in Tangerang, Indonesia, with a 14-person team. The company operates a direct-to-consumer online store at spinwarriors.com and distributes through official storefronts on Tokopedia and Shopee, serving Indonesian cycling consumers across road, gravel, mountain biking, urban commuting, and indoor training disciplines.

The product catalog spans entire bikes (including premium Brompton folding bikes and Italian framesets from Tommasini and Battaglin), framesets, components (Shimano, Campagnolo, SRAM, HED carbon wheels), apparel, accessories, nutrition, and indoor trainers from over 300 international brands, with prices ranging from Rp. 15,000 consumables to Rp. 137,000,000 premium Brompton T Line units. The platform is delivered as a Progressive Web App (PWA) installable on iOS and Android, launched in May 2021, providing app-like mobile shopping without native app store distribution.

Revenue is generated through one-time product sales (pay-as-you-go unit pricing) across the catalog, with an active social media presence across Facebook, Instagram, TikTok, YouTube, and Twitter supporting top-of-funnel brand awareness. The company has no disclosed external funding, no parent entity, and no public listing, operating as an independent specialty retailer focused on the niche Indonesian cycling market.

Name

Spinwarriors

Legal name

Pt. Spin Warriors Indonesia

Website

https://spinwarriors.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Spinwarriors is an Indonesian e-commerce retailer selling premium and specialty cycling gear — bikes, framesets, components, apparel, and accessories from 300+ international brands — directly to consumers via its own PWA-enabled website and Tokopedia and Shopee marketplaces.

Ownership category

akta.pro rank

Product category

Cycling Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bike Parts & Components Retail (CRAMAHAB)

Keywords

• Cycling e-commerce
• Bicycle retail
• Folding bikes
• Cycling apparel
• Bike accessories

Headquarters

HQ city

Not specified

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (E-commerce): Direct retail sales of cycling equipment, accessories, apparel, and bikes through their e-commerce platform. Revenue generated from one-time product transactions across multiple price points from Rp. 15,000 to Rp. 137,000,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

SpinWarriors retails a comprehensive range of bicycles, parts, apparel, and accessories to Indonesian cycling consumers through its own online storefront (spinwarriors.com), Tokopedia, and Shopee. The catalog covers road, gravel, MTB, city, folding, and minivelo bicycles from international brands such as Brompton, Tommasini, HED, Cinelli, and Tyrell, complemented by components, cycling apparel, indoor trainers, and nutrition products priced from Rp. 15,000 to Rp. 137,000,000. A Progressive Web App enables mobile installation across iOS and Android for faster shopping.

Product overview

SpinWarriors is a comprehensive cycling e-commerce marketplace and retailer based in Indonesia, offering an extensive portfolio of cycling products across multiple categories. The platform operates both as a direct website (spinwarriors.com) and through multi-channel presence on Tokopedia and Shopee marketplaces. The product lineup centers on premium and specialty bicycles including Brompton folding bikes, road bikes, gravel bikes, and minivelo/folding bike variants, complemented by a vast ecosystem of cycling parts, components, apparel, and accessories from hundreds of international brands. SpinWarriors positions itself as a destination for both complete bikes and individual components, supporting disciplines ranging from road racing to urban commuting and indoor training.

Differentiator

Problem solved

Functional benefit

Products and services

• Brompton Folding Bikes Premium British folding bicycles known for compact portability and practicality for urban commuting. SpinWarriors offers Brompton C Line and T Line models with multiple handlebar, gear, and color configurations, plus dedicated Brompton parts, accessories, bags, wheels, and tires.
• Road and Gravel Bikes Performance bicycles designed for road cycling and mixed-terrain riding. SpinWarriors stocks complete bikes and framesets from NOVE, Cinelli, Tommasini, and Battaglin for Indonesian road and gravel riders.
• Framesets Bicycle frame kits in carbon fiber and steel from NOVE, Cinelli, Tommasini, and Battaglin, covering road, gravel, and folding applications for bike builders and enthusiasts.
• Folding Bikes and Minivelo Compact bicycles including Brompton, Hummingbird, Vello, Tyrell, Iruka, Ascent, and Moulton folding and minivelo designs, with brand-specific parts and accessories categories for each maker.
• Kid Bikes Bicycles sized and designed for children, listed as a sub-category under the Bikes collection for parents purchasing youth cycling equipment.
• Cycling Apparel Performance cycling clothing including jerseys, shorts, bibs, jackets, vests, gloves, helmets, glasses, road and MTB shoes, socks, caps, headbands, compression products, body protectors, arms/legs sleeves, and triathlon apparel from brands such as Biehler and SUAREZ, covering road, gravel, and triathlon disciplines.
• Bike Accessories Comprehensive range of cycling accessories including bags, bar tapes, bells and horns, bike boxes and protectors, bike racks, bottles and cages, cameras, cycling computers, gadgets, lights, lubricants, power meters, pumps, and tools from multiple international brands.
• Bike Parts and Components Replacement parts including wheels (road and MTB), brakes, cables, forks and suspension, groupsets, handlebars, stems, saddles, pedals, tires, and seatposts from Shimano, Campagnolo, SRAM, and other component manufacturers.
• HED Carbon Wheels Premium American-made carbon fiber bicycle wheels handcrafted in the USA, marketed as among the fastest wheels available and sold as a dedicated premium collection.
• Indoor Trainers Stationary trainers for indoor cycling training including turbo trainers and rollers from Wahoo, Tacx, and Kinetic for cyclists training indoors.
• Cycling Nutrition and Maintenance Products Energy supplements, hydration products, chain lubricants, cleaners, and maintenance tools from brands including Strive, High5, Silca, Muc-Off, and White Lightning for cyclists' fueling and bike upkeep needs.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• TokopediaminorChannel Partner/ Reseller/ DistributorMarketplace distribution partnership. SpinWarriors operates an official store on Tokopedia at tokopedia.com/spin-warriors, leveraging Tokopedia's e-commerce infrastructure and customer base in Indonesia.
• ShopeeminorChannel Partner/ Reseller/ DistributorMarketplace distribution partnership. SpinWarriors operates a presence on Shopee at shopee.co.id/spinwarriors153, leveraging Shopee's platform reach and logistics in Southeast Asia.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Chain Reaction Cycles: Chain Reaction Cycles is a major global online cycling retailer covering bikes, components, apparel and accessories with international delivery. It competes with SpinWarriors on assortment breadth and cross-border reach into Southeast Asia.
• Bike-Discount: Bike-Discount is a large European online cycling retailer with broad multi-brand assortment and international shipping. It overlaps SpinWarriors on category breadth and competes in the cross-border Indonesian buyer segment.
• Competitive Cyclist: Competitive Cyclist is a US-based premium cycling e-tailer focused on road, gravel and MTB with deep apparel and component assortments. It is directly comparable to SpinWarriors on premium cycling specialty e-commerce and competes via cross-border shipping to Indonesia.
• Probikekit: Probikekit is a UK-based cycling e-tailer offering bikes, components and apparel across road, MTB and commuter categories. It is comparable to SpinWarriors on multi-brand cycling e-commerce and reaches Indonesia via international shipping.
• Rodalink: Rodalink is one of Indonesia's largest multi-brand bicycle retailers with both physical stores and online channels. It is directly comparable to SpinWarriors as a domestic Indonesian cycling specialty retailer serving road, MTB and folding bike buyers across multiple price points.
• Merlin Cycles: Merlin Cycles is a UK-based cycling e-commerce specialist with a broad component and accessory range. It mirrors SpinWarriors' deep parts-and-accessories assortment and competes for the same cross-border enthusiast buyer.
• Wiggle: Wiggle is a UK-based global cycling e-commerce retailer offering bikes, parts, apparel and accessories across road, MTB and triathlon. It is a direct peer on multi-brand cycling specialty e-commerce serving enthusiast and commuter buyers, with international shipping that competes with SpinWarriors in Indonesia.

Broad incumbents

• Decathlon: Decathlon operates large-format sporting goods stores and a strong online presence in Indonesia across many sports including cycling. It is a broad incumbent that competes on cycling assortment at mass-market price points adjacent to SpinWarriors' lower end.
• REI: REI is a US-based member-owned outdoor and cycling retailer with deep bike, apparel and accessory assortments. It serves as a broad incumbent comparable to SpinWarriors on multi-category outdoor/cycling specialty retailing.

Emerging players

• Canyon (Bicycles): Canyon is a direct-to-consumer premium road, gravel and mountain bike brand that ships internationally including to Indonesia. It competes with SpinWarriors' premium segment by offering brand-direct premium bikes without local retail intermediation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/spinwarriors
• YouTubeyoutube.com/hashtag/spinwarriors
• Facebookfacebook.com/spinwarriorscycling
• Instagraminstagram.com/spinwarriors
• TikToktiktok.com/@spinwarriors
• LinkedInlinkedin.com/company/spinwarriors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spinwarriors