Splitrocks
- Company typePrivate
- Founded2015
- HeadquartersWyoming, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Splitrocks firmographics
Firmographics- Name
- Splitrocks
- Website
- https://splitrocksmn.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Splitrocks industry classification
Industry- Product category
- Family Entertainment Center
- NAICS
- Bowling Centers (71395), Amusement Arcades (71312), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)
Keywords
Where Splitrocks is headquartered
LocationHeadquarters
- HQ city
- Wyoming
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Splitrocks business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Bowling Services: Revenue from open bowling sessions, league bowling registrations, and cosmic bowling events. Customers pay per game or session for lane time.
- Arcade Games: Revenue from arcade gameplay using a pin-based token system. Players purchase pins to play games and earn tickets for redemption prizes.
- Axe Throwing: Revenue from axe throwing sessions priced per bay per hour, with capacity for up to 6 people per bay.
- Food and Beverage: Full-service restaurant and bar offering pizza, hamburgers, broasted chicken, steak, seafood, salads, and craft beer. The venue claims the largest beer selection in Chisago County.
- Birthday Packages: Customized party packages for children's birthdays and other celebrations, including Bar/Bat Mitzvahs, confirmations, first communions, and sweet sixteens.
- Banquets and Events: Event hosting services for weddings, receptions, and corporate events with seating for up to 300 guests and 3 modernized event rooms.
- League Bowling: Organized league bowling programs including Sunday Starbration, Sunday Shooting Stars, Monday Supernova, Tuesday Womens/Mixed, Thursday Five Stars, Saturday Adaptive All Stars, and Saturday Junior Lighthouse.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Axe Throwing - Off-Peak (Tues-Fri before 5pm) |
| Unit Pricing | Pay-as-you-go | Axe Throwing - Peak (5pm Fri through Sunday) |
| Unit Pricing | Pay-as-you-go | Arcade - Small Bundle |
| Unit Pricing | Pay-as-you-go | Arcade - Medium Bundle |
| Unit Pricing | Pay-as-you-go | Arcade - Large Bundle |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Splitrocks product offering
Product offeringCore offering
Splitrocks Entertainment Center is a single-location family entertainment venue in Wyoming, Minnesota offering 24 automatic bowling lanes, an arcade with over 40 video and redemption games, axe throwing bays, and a full-service restaurant and bar. The venue operates daily open bowling, organized league programs, customized birthday and life-event party packages, and banquet and wedding hosting for up to 300 guests across three modernized event rooms.
Product overview
Splitrocks Entertainment Center is a physical entertainment venue offering a unified family entertainment experience centered around bowling as the core attraction. The venue features 24 bowling lanes as its primary product, supplemented by a large arcade with over 40 games, axe throwing lanes, and a full food and beverage service. Additional revenue streams include customizable birthday party packages, banquet and wedding event hosting for up to 300 guests, organized league bowling programs, and daily open bowling sessions. The venue positions itself as a one-stop destination combining bowling, arcade gaming, axe throwing, dining, and event hosting into a single integrated entertainment experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Bowling
Quantifiable outcome
- Serving Chisago County with claimed largest beer selection in the region
- +1 more outcomes
Companies that use Splitrocks
Customer profileSegments4 records
Ideal customer profiles4 records
Splitrocks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Splitrocks partnerships and signals
Strategic signalScale indicators9 records
Recent moves5 records
Expansion highlights4 records
Splitrocks competitors and assessment
Company assessmentBroad incumbents
- Bowlero (Lucky Strike Entertainment): National bowling and entertainment center chain operating hundreds of locations. Directly comparable in core bowling + F&B + events model but at vastly greater scale and brand presence than Splitrocks' single location.
- Dave & Buster's: Large-format eatertainment chain combining arcade gaming, sports viewing, and full-service dining. Overlaps with Splitrocks on the arcade + bar + events combination but at significantly larger scale.
- Topgolf: Tech-enabled golf entertainment venue with full bar, dining, and event spaces. Comparable only in the broader "eatertainment" category; targets a different primary activity than Splitrocks.
- Round1 Bowling & Arcade: Multi-attraction entertainment centers combining bowling, arcade, karaoke, and billiards. Comparable entertainment mix and target demographic to Splitrocks, with a national footprint.
- Main Event Entertainment: National family entertainment center chain combining bowling, arcade, laser tag, and dining. Comparable all-in-one entertainment destination model, though operates at much larger venues than Splitrocks.
Direct peers
- AMF Bowling Centers: Long-standing bowling center chain focused primarily on league and open bowling. Closely comparable in bowling operations and league program structure, though without Splitrocks' full bar/restaurant/banquet mix.
- Splitsville: Bowling, food, and entertainment venue concept. Direct competitor in the bowling-centric FEC category, combining lanes, dining, and event hosting.
- Punch Bowl Social: Eatertainment venues combining bowling, arcade, axe throwing, and full bar/restaurant service. Closely aligned multi-attraction model to Splitrocks, targeting similar demographic of adults and groups.
- Pinstripes: Upscale bowling, bocce, and bistro concept with strong private events business. Comparable in combining bowling + F&B + banquet hosting, though with a more premium positioning.
Emerging players
- Axe Throwing companies (e.g., Urban Axes, Bad Axe Throwing): Pure-play axe throwing venues with bay rentals and leagues. Direct comparability on the axe throwing component of Splitrocks' offering, though they lack bowling/arcade/F&B.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Splitrocks social profiles
Digital presenceSplitrocks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Splitrocks leadership team
Management profileNumber of profiles
Profiles2 records
Splitrocks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Splitrocks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Splitrocks
What does Splitrocks do?
Splitrocks Entertainment Center is a single-location family entertainment venue in Wyoming, Minnesota offering 24 automatic bowling lanes, an arcade with over 40 video and redemption games, axe throwing bays, and a full-service restaurant and bar. The venue operates daily open bowling, organized league programs, customized birthday and life-event party packages, and banquet and wedding hosting for up to 300 guests across three modernized event rooms.
Is Splitrocks a public or private company?
Splitrocks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Splitrocks founded?
Splitrocks was founded in 2015. It employs 1 to 10 people.
Where is Splitrocks based?
Splitrocks is headquartered in Wyoming, United States, in the North America region.
How does Splitrocks make money?
Seven revenue lines are on record. Bowling Services are the primary driver. The others are arcade Games, axe Throwing, food and Beverage, birthday Packages, banquets and Events and league Bowling.
Who are Splitrocks's main competitors?
Broad incumbents on record are Bowlero (Lucky Strike Entertainment), Dave & Buster's, Topgolf, Round1 Bowling & Arcade and Main Event Entertainment. Direct peers are AMF Bowling Centers, Splitsville, Punch Bowl Social and Pinstripes. Axe Throwing companies (e.g., Urban Axes, Bad Axe Throwing) is listed as an emerging player.
Does Splitrocks have an API?
No public API is recorded for Splitrocks.
What industry is Splitrocks in?
Splitrocks's product category is Family Entertainment Center. Its primary akta.pro industry code is MPAFALAD, Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play). Its NAICS code is 71395 and its SIC code is 7900.