Axe Throwing
Celtic Axe Throwers is a privately held, founder-owned entertainment service operating guided axe throwing sessions, leagues, and team-building events at partner brewery venues in Portland, Austin, San Diego, and Vancouver, WA, plus a nationwide mobile trailer and a signature branded throwing axe.
- Company typePrivate
- Founded2019
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Axe Throwing does
Celtic Axe Throwers is a privately held, founder-owned entertainment service company founded by Mark Maher in Portland, Oregon (founded ~2019 per founder interview; website claims 8+ years of experience, creating a date discrepancy). The company operates guided axe throwing sessions at third-party brewery venues across four markets: Portland metro (Hopworks, Stickmen Brewery, BG Food Cartel, Stormbreaker Rage Room), Vancouver, WA, Austin, TX (The Brewtorium, 8 lanes), and San Diego, CA (AleSmith Brewing). Its service stack includes hourly walk-in sessions at $25/person/hour, weekly Axe League memberships at $20/week with WATL-aligned rules, Axe Gym practice memberships, private parties from $200, corporate team-building packages, and tournament events. Additional revenue comes from the Mobile Axe Throwing Unit (4-hour minimum, nationwide festivals and corporate events) and retail sales of 'The Celt' signature throwing axe, a WATL-spec hickory-handled competition axe.
The business is fundamentally a service operation with no proprietary technology platform; the underlying tech stack consists of commodity SaaS — Acuity Scheduling for reservations, Square for payments, SmartWaiver for digital liability waivers, Twilio/OpenPhone for SMS, and Vercel for hosting. The only tangible product differentiator is the branded 'Celt' axe and the 'Glow N' Throw' neon experience at the Austin Brewtorium location. Distribution is a hybrid of physical venue partnerships (fixed lanes inside breweries), direct online self-serve booking, dedicated corporate sales, and the mobile trailer. Customer segments are horizontal: individual consumers for social occasions, bachelor/bachelorette parties, corporate team-building, competitive league members, and event organizers using the mobile unit.
The company is bootstrapped with no disclosed funding rounds, no parent company, no subsidiaries, and no acquisitions. Revenue is not publicly disclosed. Marketing is dominated by word-of-mouth, user-generated social media from the inherently shareable throwing experience, blog content, email/SMS, and community/charity events such as the Ukraine fundraiser at Beaverton.
Axe Throwing firmographics
Firmographics- Name
- Axe Throwing
- Legal name
- Celtic Axe Throwers
- Website
- https://celticaxethrowers.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Celtic Axe Throwers is a privately held, founder-owned entertainment service operating guided axe throwing sessions, leagues, and team-building events at partner brewery venues in Portland, Austin, San Diego, and Vancouver, WA, plus a nationwide mobile trailer and a signature branded throwing axe.
- Ownership category
- akta.pro rank
Axe Throwing industry classification
Industry- Product category
- Recreational Entertainment Services
- NAICS
- Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Adventure Multi-Sport Camps & Skills Academies (THAAAKAM)
- akta.pro secondary industries
- Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL), Regional/Local Combat Sports Promoters (Independent circuits) (MPAKAHAL)
Keywords
Where Axe Throwing is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Axe Throwing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Walk-in/Reservation Sessions: Standard hourly axe throwing sessions at $25 per person per hour. Customers book lanes online or walk in. Revenue is transaction-based, paid per session.
- League Memberships: Weekly league memberships at $20/week for competitive throwers. Includes regular competition, coaching, tracked statistics, and season playoffs. Recurring revenue from dedicated league participants.
- Private Events & Parties: Birthday parties, bachelor/bachelorette parties, corporate events, and group bookings. Packages include dedicated lanes, coaching, and tournament organization. Starting at $200 for 2-hour party packages (8-12 people).
- Corporate Team Building: Customized team building events for businesses. Packages include safety instruction, equipment, coaching, and tournament coordination. Corporate packages start at $25/person with volume discounts.
- Axe Sales: Sale of Celtic-inspired throwing axes including 'The Celt' signature axe and 'The Chieftain' professional-grade axe. Axes include care instructions and throwing technique guides.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Walk-In Session |
| Transaction based/ take rate | Pay-as-you-go | Party Package |
| Subscription | Monthly | Weekly League Membership |
| Transaction based/ take rate | Pay-as-you-go | Corporate Team Building |
| Other | Pay-as-you-go | Mobile Unit Events |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Axe Throwing product offering
Product offeringCore offering
Celtic Axe Throwers runs guided, coached axe throwing sessions at multi-lane venues operated inside partner craft breweries in Portland (OR), Austin (TX), San Diego (CA), and Vancouver (WA). Sessions are priced at $25 per person per hour and include lane access, equipment, safety instruction, and a trained Axe Marshall coach. The company also offers weekly competitive Axe Leagues ($20/week), private parties and corporate team building packages, a mobile axe throwing trailer for off-site festivals and weddings, and retail sales of its signature "Celt" throwing axe.
Product overview
Celtic Axe Throwers is a multi-location axe throwing entertainment service operating at brewery venues across Portland (OR), Austin (TX), San Diego (CA), and Vancouver (WA). The core offering consists of guided axe throwing sessions at $25 per person per hour, enhanced by specialty experiences like Glow N' Throw (neon-themed throwing) and a Mobile Axe Throwing Unit for off-site events. The company runs competitive Axe Leagues ($20/week with seasonal playoffs) and offers membership programs through Axe Gym. Corporate services include team building packages, tournament events, and private venue rentals. The signature product is 'The Celt' throwing axe, available for purchase. All locations feature trained coaches, enclosed safety lanes, and partnerships with craft breweries for food and beverages.
Differentiator
Problem solved
Functional benefit
Brands
- The Celt: The signature throwing axe designed specifically for throwing, representing the perfect balance of historical Celtic inspiration and modern functionality. Engineered for consistent rotation and stick rate, forgiving for beginners while competition-ready.
Products and services
- Axe Throwing Sessions Guided, coached axe throwing sessions at brewery venues in Portland, Austin, San Diego, and Vancouver WA where participants learn throwing techniques from trained Axe Marshall coaches; priced at $25 per person per hour and open to all skill levels.
- Glow N' Throw (Neon Axe Throwing) Neon-themed axe throwing experience featuring UV-reactive targets, blacklight effects, and music, available at select locations on weekend evenings after 6pm.
- Mobile Axe Throwing Unit Self-contained mobile trailer that brings complete axe throwing experience — enclosed throwing lanes, professional targets, safety barriers, and trained coaches — to festivals, corporate picnics, weddings, and private parties (4-hour minimum booking).
- Axe League Weekly competitive league program with 8-10 week seasons plus playoffs using WATL/IATF standard rules at $20 per week, hosted at Stickmen Brewery (Wed), The Brewtorium (Wed), and AleSmith (Sat).
- Axe Gym Membership Practice membership providing regular access to throwing lanes for individual skill development and practice sessions.
- Team Building Events Corporate team building packages including standard team events (1-2 hours with coaching), tournament packages with brackets and prizes, and private venue rentals, starting at $25 per person with volume discounts.
- Tournament Events Competitive tournament formats including open tournaments, league championships, corporate tournaments, and charity events following official WATL rules and scoring.
- Private Event Booking Exclusive venue access for private parties including birthdays, bachelor/bachelorette parties, and group gatherings; includes dedicated lanes, personalized coaching, and customizable game formats starting at $200 for 2-hour packages of 8-12 people.
- The Celt (Signature Throwing Axe) Celtic Axe Throwers' signature throwing axe, featuring balanced weight distribution, high-carbon steel head with hickory handle, engineered to WATL competition standards; available for retail purchase with care instructions and throwing technique guides.
Companies that use Axe Throwing
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Axe Throwing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Axe Throwing partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Hopworks Urban BrewerycorePortland venue partnership. Hopworks is a sustainable brewery known for organic ingredients and environmental responsibility. Celtic Axe Throwers operates within this venue, providing axe throwing lanes alongside the brewery's food and beverages.
- Stickmen Brewery TualatincorePortland-area venue partnership. Family-friendly atmosphere with award-winning beers and excellent food options. Hosts weekly axe league on Wednesday evenings.
- BG Food Cartel BeavertoncorePortland-area venue partnership featuring rotating food trucks alongside axe throwing lanes. Covered outdoor area perfect for events. New Beaverton venue location.
- The BrewtoriumcoreAustin flagship location. 8 lanes inside Brewtorium Brewpub with craft beer brewed in-house, wood-fired pizza, and pub food. Ice-cold AC and brew garden. Hosts Wednesday league nights.
- AleSmith Brewing CompanycoreSan Diego flagship location at AleSmith Brewery in Miramar. Features award-winning craft beer and taco truck. Hosts Saturday afternoon league play.
- Stormbreaker Rage RoomminorPortland venue partnership offering rage room experiences alongside axe throwing.
- SquarecorePayment processing partner. Securely processes all booking and purchase payments. Celtic Axe Throwers does not store credit card numbers.
- Acuity SchedulingcoreOnline booking and appointment scheduling system. Handles reservation management across all locations.
- SmartWaivercoreDigital waiver processing system. All participants must sign liability waiver through SmartWaiver before any activity begins.
- Twilio/OpenPhonecoreSMS text messaging platform for customer communications including booking confirmations, reminders, and account notifications.
Scale indicators4 records
Recent moves10 records
Expansion highlights5 records
Axe Throwing competitors and assessment
Company assessmentDirect peers
- STACKED Axe Throwing: Axe throwing venue operator running league play and group events in the US. Overlaps with Celtic Axe Throwers on league format, WATL-aligned rules, and walk-in reservation sessions.
- Bury the Hatchet: Multi-state US axe throwing chain offering walk-in lanes, leagues, and group events. Operates a similar brewery/venue-anchored model with comparable pricing and event offerings to Celtic Axe Throwers.
- Urban Axes: Multi-location US axe throwing entertainment chain offering guided sessions, leagues, and parties at bar/brewery-adjacent venues. Direct competitor to Celtic Axe Throwers with comparable product, pricing, and target customer base.
- Kick Axe Throwing: Growing US axe throwing operator running walk-in sessions, leagues, mobile events, and private parties. Directly competes on the same combination of venue-based and mobile offerings as Celtic Axe Throwers.
- Bad Axe Throwing: Largest dedicated axe throwing chain in North America with 40+ locations across the US and Canada. Closest direct competitor to Celtic Axe Throwers in scale, league programming, and corporate team-building focus.
- Lumberjacks Axe Throwing: Multi-location axe throwing operator with WATL-aligned leagues, corporate team-building, and brewery-venue partnerships. Closely mirrors Celtic Axe Throwers' operating model and target segments.
- Axes and Ales: Axe throwing venues co-located with craft beverage partners, offering sessions and leagues. Direct competitor on the brewery-anchored entertainment-experience model Celtic Axe Throwers has built.
- Social Axe Throwing: Axe throwing venue chain offering guided sessions, leagues, and parties in multiple US markets. Comparable on consumer-focused entertainment positioning and group event revenue streams.
Broad incumbents
- Main Event Entertainment: National family entertainment chain combining bowling, laser tag, arcade, and food/beverage. Competes for birthday party, group outing, and corporate event dollars but at significantly larger venue scale.
- Topgolf: National experiential entertainment venue chain offering tech-enabled games, food, and beverage at multi-story driving ranges. Competes for the same discretionary group-outing and corporate team-building spend as Celtic Axe Throwers, but at a much larger scale and broader entertainment offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Axe Throwing social profiles
Digital presenceAxe Throwing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Axe Throwing leadership team
Management profileNumber of profiles
Profiles1 record
Axe Throwing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Axe Throwing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Axe Throwing
What does Axe Throwing do?
Celtic Axe Throwers runs guided, coached axe throwing sessions at multi-lane venues operated inside partner craft breweries in Portland (OR), Austin (TX), San Diego (CA), and Vancouver (WA). Sessions are priced at $25 per person per hour and include lane access, equipment, safety instruction, and a trained Axe Marshall coach. The company also offers weekly competitive Axe Leagues ($20/week), private parties and corporate team building packages, a mobile axe throwing trailer for off-site festivals and weddings, and retail sales of its signature "Celt" throwing axe.
Is Axe Throwing a public or private company?
Axe Throwing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Axe Throwing founded?
Axe Throwing was founded in 2019. It employs 11 to 50 people.
Where is Axe Throwing based?
Axe Throwing is headquartered in Austin, United States, in the North America region.
How does Axe Throwing make money?
Five revenue lines are on record. Walk-in/Reservation Sessions are the primary driver. The others are league Memberships, private Events & Parties, corporate Team Building and axe Sales.
Who are Axe Throwing's main competitors?
Direct peers on record are STACKED Axe Throwing, Bury the Hatchet, Urban Axes, Kick Axe Throwing, Bad Axe Throwing, Lumberjacks Axe Throwing, Axes and Ales and Social Axe Throwing. Broad incumbents are Main Event Entertainment and Topgolf.
Does Axe Throwing have an API?
No public API is recorded for Axe Throwing.
What industry is Axe Throwing in?
Axe Throwing's product category is Recreational Entertainment Services. Its primary akta.pro industry code is THAAAKAM, Adventure Multi-Sport Camps & Skills Academies, with a secondary code of MPAKACAL, Amateur Event & Tournament Organizers (Meets, Invitationals, Opens). Its NAICS code is 61162 and its SIC code is 7900.