Sport Auckland

What Sport Auckland does

Sport Auckland is a Regional Sports Trust (Registered Charity CC23631) established in 1992 and headquartered at Alexandra Park Function Centre, Epsom, Auckland. The organisation delivers free community health, sport, active recreation, and play programmes across seven Local Board Areas spanning Central, East, and South East Auckland, including Counties Manukau. Core programmes include Green Prescription (GRx), a referral-based health and wellbeing service for adults, children, young people, and whānau; Active Families; community-based and online HEAL (Healthy Eating Active Living) programmes; Healthy Active Learning (a nationwide school-based initiative rolled out to 800 schools by 2022); play services (Neighbourhood Play Systems, Say Yes to Play); Good Sports coach development; ActivAsian; maternal wellbeing; and the Inclusive Opportunities Map for tangata whaikaha (people with disabilities). The organisation also administers the Tū Manawa Active Aotearoa activation fund.

The underlying technology stack combines a mobile app (Green Prescription App on Android and iOS) that provides Photocard ID for activity providers, HEAL schedules, and exercise resources; Zoom for live online exercise classes (SitFit, BodyFit); Vimeo for recorded content libraries; interactive mapping tools for community assets; and integration with primary and secondary care eReferral systems (CareSelect/HealthLink, Care Connect, Concerto/Regional Clinical Portal). The platform infrastructure is hosted on Sporty.co.nz. The organisation operates with a team of approximately 50 staff under Chief Executive Mike Elliott, supported by a Volunteer Board of Trustees.

Sport Auckland operates as a non-profit with no commercial revenue from participants; all programmes are delivered free of cost. Funding flows from a mix of government sources (Sport NZ as the primary strategic partner and funder, Ministry of Health, Ministry of Education), philanthropic grants (Foundation North, NZCT), and Auckland Council Local Board funding. Go-to-market relies on a hybrid community-led and healthcare-referral motion: face-to-face community delivery, school cluster partnerships (29 secondary schools, multiple primary/intermediate schools), self-referral, and clinical eReferrals. Strategic delivery partners include Aktive, Harbour Sport, Sport Waitakere, CLM Community Sport, South Seas Healthcare, and Papakura Marae.

Name

Sport Auckland

Legal name

Sport Auckland

Website

https://sportauckland.co.nz

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Sport Auckland is a 1992-founded Regional Sports Trust that delivers free community health, sport, active recreation, and play programmes across Central, East, and South East Auckland, serving tamariki, rangatahi, families, and adults through referral, school, and community channels.

Ownership category

akta.pro rank

Product category

Community Health and Sport Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

Keywords

• Community sports trust
• Health and wellness programs
• Physical activity services
• Youth development programs
• Community health referrals

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Charitable Trust Funding: Sport Auckland operates as a Registered Charity (CC23631) established in 1992. The organization appears to be funded through a combination of government sources (Sport NZ, Ministry of Health, Ministry of Education), philanthropic grants (Foundation North, NZCT), and local board funding. No direct revenue is generated from participants as all services are free.
2. Tū Manawa Active Aotearoa Fund Administration: Administers the Tū Manawa activation fund that supports tamariki and rangatahi to access play, active recreation and sport opportunities. Fast Fund up to $12,000 and Local Fund between $12,000-$50,000.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Sport Auckland is a Regional Sports Trust that delivers free community health, sport, play, and active recreation programmes across Central, East, and South East Auckland. Core offerings include the Green Prescription (GRx) referral-based health and wellbeing service, Active Families, Community HEAL programmes, Online HEAL & Exercise Classes, Maternal Wellbeing, Healthy Active Learning in schools, Play Services, Good Sports Coach Development, ActivAsian community engagement, and funding administration including the Tū Manawa Active Aotearoa Fund. Services are delivered through community-based classes, school partnerships, digital platforms, and healthcare referral pathways.

Product overview

Sport Auckland is a Regional Sports Trust (Registered Charity CC23631, established 1992) offering a portfolio of community-focused health and sport programmes, not a unified software product. The core offerings include: Green Prescription (GRx) - a free health referral service with associated mobile app; Healthy Active Learning - school-based physical activity and wellness support; Play Services including the Say Yes to Play series and Neighbourhood Play Systems; Good Sports Coach Development programmes; ActivAsian community engagement; and Funding Advisory Services including the Tū Manawa Active Aotearoa Fund. These programmes are delivered through a combination of in-person community classes (Mount Albert, Glen Innes, Mangere, Manurewa), online Zoom/Vimeo sessions, school cluster support, and interactive mapping tools. The Green Prescription App serves as the primary digital product, providing Photocard ID, HEAL schedules, and exercise resources. The organisation is built on the Sporty.co.nz platform infrastructure and serves Central, East, and South East Auckland.

Differentiator

Problem solved

Functional benefit

Brands

• Green Prescription (GRx): A free referral-based health and wellbeing service supporting adults, children, young people and whānau to become more physically active and improve their overall lifestyle.
• Active Families
• ActivAsian

Products and services

• Green Prescription (GRx) A free referral-based health and wellbeing service supporting adults, children, young people and whānau to become more physically active and improve their overall lifestyle through one-on-one support, community programmes, online classes, and maternal health support.
• Green Prescription App A free mobile application for Green Prescription participants providing Photocard ID for activity providers, HEAL schedules, online exercise classes, physical activity and healthy eating resources, maternal wellbeing content, and Active Families programmes.
• Active Families Programme A free programme supporting tamariki and their whānau aged 5-17 years to become more active, build healthy habits, and feel confident about their wellbeing through personalised one-on-one support, goal setting, and connections to local sport opportunities.
• Community HEAL Programmes Community-based in-person Healthy Eating Active Living (HEAL) programmes delivered in Mount Albert, Glen Innes, Mangere, and Manurewa, providing free community wellbeing classes led by Healthy Lifestyle Advisors.
• Online HEAL & Exercise Classes Live and recorded online Healthy Eating Active Living (HEAL) webinars and exercise classes including SitFit (low intensity chair-based), BodyFit (moderate intensity), and HEAL modules, delivered via Zoom and Vimeo.
• Maternal Wellbeing Programme A programme supporting maternal health and wellbeing including pre- and post-natal guidance, exercise videos at beginner, intermediate and advanced levels, post natal exercises, C-section recovery, and pelvic floor strengthening resources.
• Healthy Active Learning A nationwide initiative providing tamariki with quality physical experiences and supporting schools in delivering healthy food and water-only policies, with three components: curriculum resources (Ministry of Education), health promotion workforce (Ministry of Health), and physical activity workforce (Sport NZ).
• Play Services Services promoting and advocating for the importance of play for tamariki, including the Say Yes to Play online learning modules, Neighbourhood Play Systems (NPS) reports, Puketetapapa Play Project, and Let's Talk Play workshops.
• Good Sports Coach Development Coach development programmes including Coach Emerge (upskilling for student coaches and community coaches), Coach Evolve (cross-code development for existing coaches), and Coach Developer Training (CDT), developed by Aktive.
• ActivAsian An initiative to inspire, empower, and collaborate with Asian communities through play, active recreation, and sport, focusing on increasing awareness, building capability, increasing participation, and inclusion in sport for Asian communities in Central and East Auckland.
• Funding Advisory Services Funding options and advice for community organisations including guidance on gaming machine funding (NZCT), philanthropic funding (Foundation North), SportNZ BoostedSport, Auckland Council Local Board Grants, and the Tū Manawa Active Aotearoa Fund.
• Tū Manawa Active Aotearoa Fund An activation fund supporting tamariki (5-11yrs) and rangatahi (12-18yrs) to access quality play, active recreation and sport opportunities, with Fast Fund up to $12,000 and Local Fund between $12,000-$50,000.
• School Cluster Support Support for Primary and Secondary Schools within clusters (Inner City, Maungakiekie, Mount Roskill, Orākei, Tamaki) including sports planning, volunteer management, coach education, Kiwisport funding, event facilitation, and insights for 29 secondary schools.
• Sector Support Workshops & Forums Educational workshops and forums covering accounting for community sport, engaging Asian communities, writing funding applications, legal considerations, women and girls engagement, mental health, disability and inclusion, and communications.

Quantifiable outcome

• Green Prescription participants achieving health improvements including weight loss, increased physical activity, and better diabetes management
• +1 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Aktive - Auckland Sport & RecreationcoreStrategic or Co-development PartnerAktive provides strategic oversight for regional play frameworks. Sport Auckland works with Aktive and other Regional Sports Trusts (Harbour Sport, Sport Waitakere, CLM) for coach development and regional programme delivery. For Tū Manawa funding, projects spanning multiple RSTs are submitted through Aktive.
• South Seas HealthcarecoreStrategic or Co-development PartnerPartnership in South Auckland for Green Prescription service delivery. Provides culturally responsive health and wellness support to the community.
• Papakura MaraecoreStrategic or Co-development PartnerPartnership for Green Prescription delivery in South Auckland, providing community-based health and wellness support.
• Harbour SportcoreStrategic or Co-development PartnerRegional Sport Trust partner for West/North Auckland Green Prescription referrals. Also partner for coach development and community sport initiatives.
• CLM Community SportcoreStrategic or Co-development PartnerRegional delivery partner for ActivAsian and Green Prescription services. Provides community sport support across Auckland.
• Auckland Council Pool & Leisure CentressupportingStrategic or Co-development PartnerRecreation centres associated with Green Prescription, providing activity venues for participants.
• The Y (YMCA)supportingStrategic or Co-development PartnerRecreation facilities associated with Green Prescription for physical activity and exercise opportunities.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CLM Community Sport: Regional sports organisation supporting South and East Auckland communities. Direct delivery partner for Sport Auckland on ActivAsian and Green Prescription, with overlapping community sport remit.
• Aktive - Auckland Sport & Recreation: Regional Sports Trust providing strategic oversight for play and recreation across Auckland, including the Auckland region's Good Sports coach development programme. Closest peer: same Regional Sports Trust ecosystem, overlapping board/policy relationships with Sport Auckland and shared delivery of Tū Manawa.
• Harbour Sport: Regional Sports Trust covering West and North Auckland. Directly comparable Regional Sports Trust model delivering community sport, Green Prescription referrals, and coach development across adjacent Auckland geography.
• Counties Manukau Sport: Regional Sports Trust covering the Counties Manukau area of South Auckland. Comparable Regional Sports Trust model serving overlapping South-East Auckland communities, with shared funding sources and community sport delivery.
• Sport Waitakere: Regional Sports Trust serving West Auckland. Operates the same Regional Sports Trust model with community sport, coaching, and activation programmes; shares Sport NZ and Auckland Council funding streams with Sport Auckland.

Others

• Auckland Council: Local government funder and strategic partner. Aligned Local Board Areas with Sport Auckland's boundaries and provides Local Board Grants; relevant as the upstream commissioning entity rather than a direct competitor.

Broad incumbents

• Recreation Aotearoa: National membership body for the recreation industry. Adjacent to Sport Auckland's recreation and community sport remit, with overlapping training, advocacy, and sector development functions.
• Sport New Zealand (Ihi Aotearoa): National sports agency and Sport Auckland's primary funder. Sets the policy framework and funding envelopes that Regional Sports Trusts operate within, including Tū Manawa Active Aotearoa and Good Sports.
• YMCA Auckland: Major recreation and fitness operator in Auckland. Accepts Green Prescription Photocard ID for facility access, and provides overlapping youth, family, and community recreation programming across Auckland.

Regional players

• Sport Canterbury: Regional Sports Trust operating in the South Island (Canterbury). Operates the same Regional Sports Trust model and serves as a useful comparator for how Sport Auckland's programmes could be replicated in another region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GreenPrescriptionAKLD
• LinkedInlinkedin.com/company/sport-auckland

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport Auckland