Sportcentrum Grand Slam Tienen

What Sportcentrum Grand Slam Tienen does

Sportcentrum Grand Slam Tienen is a privately held, multi-sport leisure facility operating since 1997 from a single campus at Tennisstraat 3, Tienen, Belgium. The company consolidates six racket sports (padel with 6 courts, indoor/outdoor tennis on 4 courts each, 2 squash courts, 2 badminton courts, plus pickleball and table tennis), a fitness gym (GS Fitness) with a small-group "Grand Slam Circuit" program and roughly a dozen group class formats (spinning, yoga, Pilates, HYROX, BBB, etc.), kids programming (camps, birthday parties, baby/toddler gym), corporate teambuilding, and a brasserie/restaurant operating weekdays. Supporting services include personal training bundles, structured padel lesson packages (Start 2 Padel through Road 2 P500), a Performance Coaching tier delivered through TrainingPeaks with optional lactate testing, and an in-house health practice (sports massage, nutritional advice from a resident dietitian).

The company operates on a hybrid recurring + transactional revenue model. The recurring base comprises annual memberships (Padel Light and Padel Plus tiers, with individual, student, family, and multi-sport combo pricing billed via SEPA direct debit, ranging from €20.90/month for students to €104.90/month for family padel-plus-tennis combos), personal training session bundles, and 4-week Performance Coaching cycles (12-week minimum commitment). Transactional revenue comes from non-member court rentals (€15–€50 per 1.5h slot), kids camp fees (€150–€170 per child), trial classes, branded apparel and gift vouchers sold via an in-house Webhero-powered webshop, and corporate teambuilding quotes. Operating technology is entirely third-party and integration-led: TennisVlaanderen/TennisenPadelVlaanderen for padel/tennis reservations, ClubPlanner for fitness class booking, TrainingPeaks for performance coaching plans, Bancontact for payments, and Webhero for ecommerce.

Go-to-market is community-led and event-driven: a dense calendar of tournaments (Tricolore Padel, Bad Luck Padel, Ladies/Gents Night, Cava de Padel, Kroket Cup), charity spinning marathons under the GS 4 Hope banner for Kom op tegen Kanker, family weekends, and an active social presence across Facebook, Instagram, LinkedIn, TikTok, and YouTube. Customer segments span individual fitness/wellness seekers, families with children (3–15), racket-sport enthusiasts across all skill levels, corporate B2B buyers for teambuilding, and amateur/semi-elite endurance athletes (marathon, triathlon, HYROX). The facility is open 361 days/year and reports approximately 7,000 weekly visitors across all activities.

Name

Sportcentrum Grand Slam Tienen

Legal name

Sportcentrum Grand Slam

Website

https://sportcentrumgs.be

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Sportcentrum Grand Slam Tienen is a privately held multi-sport leisure facility in Tienen, Belgium, operating a single campus of fitness, padel, tennis, squash, badminton, pickleball, table tennis, kids camps, personal training, and a brasserie, serving ~7,000 weekly visitors through annual memberships, court rentals, and lesson packages.

Ownership category

akta.pro rank

Product category

Multi-sport fitness and recreation facility

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAEAH

Multi-Sport Complexes & Community Sports Parks

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYMPAKABAF

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

SECONDARYMPAKACAF

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAGAMAF

Youth & Amateur Sports Tournaments

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Live Sports Events

SECONDARYMPAKAEAE

Tennis & Racquet Sports Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

• Multi-sport facilities
• Padel club
• Fitness center
• Sports coaching
• Kids sports camps

Headquarters

HQ city

Tienen, Vlaams-Brabant

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Membership Subscriptions: Annual/recurring memberships for padel, fitness, tennis, and racket sports, billed monthly via SEPA direct debit (domiciliëring). Subscription tiers include individual, student, family, and combination packages across multiple sports.
2. Lesson Packages & Course Fees: One-time or per-series fees for structured lesson packages: padel (Start 2 Padel, Road 2 P100/200/300/400/500), kids padel, kidspadel, performance coaching (billed per 4-week cycle), personal training sessions (sold in bundles of 4/8/12 or individually). Also includes Reformer Pilates trial classes.
3. Merchandise & Apparel: Sale of branded club clothing and accessories via the in-house webshop: Grand Slam Tops (€12.49–€24.99), Hoodies (€24.99–€49.99), Sweaters (€19.99–€39.99), Active Dry Shirts (€12.49–€24.99), GS Drinkflessen (€4.99), Cava de Padel bottles (€25.00).
4. Kids Kamp Fees: Fees for holiday sports camps: Kleuterkamp (€150), Sportkamp/Kids+ (implied similar), Padelkamp (€170). Includes meals (keurslager Verbiest), snacks, and optional childcare. Multi-child discounts offered.
5. Court Reservations (Non-members): Non-members pay per-session fees for padel courts (€42 outdoor, €50 indoor per 1.5h for 4 players), badminton (€15/hour), and single-use court bookings.
6. GS Brasserie Revenue: On-site brasserie operating Monday–Friday 8:30–01:00, serving food and beverages. Contributes to F&B revenue and complements the sports facility experience.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Sportcentrum Grand Slam is a multi-sport leisure campus in Tienen, Belgium offering fitness and group exercise classes, six racket sports (padel, tennis, squash, badminton, pickleball, table tennis), performance and personal coaching, kids holiday camps and birthday parties, and corporate teambuilding events. The facility also includes an on-site brasserie, sports massage and nutritional advisory services, and an online webshop selling lesson packages, branded apparel, and gift vouchers.

Product overview

Sportcentrum Grand Slam Tienen operates as a multi-sport leisure facility offering a comprehensive range of sports and wellness services. The core offering centers on fitness and group exercise classes (including the Grand Slam Circuit branded small-group training), five racket sports (padel, tennis, squash, badminton, pickleball, and table tennis), and youth programming (kids camps, birthday parties, and baby/toddler gymnastics). The facility provides tiered membership models—most notably the Padel LIGHT and Padel PLUS subscription options—and supplemental services including Performance Coaching (with TrainingPeaks integration), Personal Training, teambuilding events, a health practice (sports massage, nutritional counseling), and an on-site brasserie restaurant. A webshop sells padel lesson packages (Start 2 Padel through Road 2 P500 progression), branded club apparel, gift vouchers, and specialty items like the GS water bottle and Cava de Padel.

Differentiator

Problem solved

Functional benefit

Brands

• GS Fitness: Fitness division of Sportcentrum Grand Slam
• Grand Slam Padel
• GS Brasserie

Products and services

• Fitness & Groepslessen
• Padel
• Tennis
• Squash
• Badminton
• Pickleball
• Tafeltennis
• Performance Coaching
• Personal Training
• Kidskampen
• Kinderfeestjes
• Baby & Peuter Gym
• Teambuildings
• Padel Lespakketten
• Gezondheidspraktijk
• Brasserie
• Clubkledij
• Cadeaubon

Quantifiable outcome

• 7000+ visitors per week
• +4 more outcomes

Named customers5 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Passa Sports (formerly Tennis Direct)minorGTM or Marketing Partner · 4 September 2025Tennis Direct has been rebranded as Passa Sports. Grand Slam acts as a distribution point offering discount codes to members for purchasing tennis gear through Passa Sports, supporting the fall season kickoff.
• Royal Racing Tienen TennisminorStrategic or Co-development Partner · 2 April 2022Grand Slam Tennis partnered with Royal Racing Tienen Tennis in 2022 to jointly prepare for the summer tennis season, combining club resources and expertise for the benefit of both memberships.
• TennisVlaanderen / TennisenPadelVlaanderencoreTechnology or IntegrationGrand Slam uses the TennisVlaanderen/TennisenPadelVlaanderen platform as its official court reservation system for padel and tennis. All padel court bookings (for members and non-members) flow through this platform, which also manages club memberships and interclub registrations.
• ClubPlannercoreTechnology or IntegrationClubPlanner is the digital reservation platform used for fitness class bookings and member management at Grand Slam Fitness. Members access class schedules and make reservations through this system.
• TrainingPeakscoreTechnology or IntegrationTrainingPeaks is the platform used by Grand Slam coaches to deliver personalized training plans to performance coaching clients, enabling structured periodization, workout tracking, and coach-client communication.
• Balannz+ KinesitherapieminorStrategic or Co-development PartnerBalannz+ kinesitherapie practice (located 5 minutes from Grand Slam) offers pelvic floor therapy and pre/postnatal coaching in collaboration with Grand Slam. Lode Lemmelijn, a GS ambassador and elite athlete, also practices as a physiotherapist at this clinic. Grand Slam references this partner for members requiring specialized rehabilitation alongside their fitness programs.
• Keurslager Verbiest & CominorOthersKeurslager Verbiest & Co is the exclusive caterer for Grand Slam's kids holiday camps, providing warm lunches and meat-based meals included in the camp fee. A trusted local butcher brand that adds quality assurance to the family-oriented offering.
• GS 4 HopeminorOthersGS 4 Hope is Grand Slam's internal charity initiative that organizes events (e.g., spinning marathons) to raise funds for Kom op tegen Kanker (Belgian Cancer Fund). Demonstrates community engagement and social responsibility.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• The Club Company: UK operator of premium multi-sport family clubs with tennis, fitness, swimming, and junior programs. Operates the same integrated multi-sport campus thesis as Grand Slam, providing a useful scaling benchmark.
• LAGO: Flemish multi-sport leisure complexes with swimming, fitness, group classes, and recreational sports. Comparable 'belevingscentrum' positioning and regional Belgian footprint, though skewed toward aquatic facilities.
• Sportoase: Belgian chain of multi-sport aquatic and leisure centers offering fitness, swimming, racket sports, and group classes under one roof. Closest Belgian analog to Grand Slam's multi-sport campus model, though typically larger and more focused on aquatics.
• David Lloyd Leisure: European premium multi-sport family club chain with tennis, fitness, swimming, kids programs, and F&B. Operates the same one-stop-shop leisure campus model Grand Slam runs, though at significantly larger scale across the UK and continental Europe.

Broad incumbents

• Basic-Fit: Europe's largest low-cost fitness chain with extensive Belgian presence. Competes for the same fitness subscription wallet but offers no integrated racket sports, coaching depth, or community programming.
• Life Time Group Holdings: US-based premium multi-sport athletic resort operator with tennis, fitness, family programming, and F&B. Provides a scaled-up publicly-listed analog for the integrated multi-sport campus model Grand Slam runs locally.

Others

• Sport Vlaanderen: Flemish government-operated sports facility network offering subsidized memberships, fitness, swimming, and racket sports. Competes indirectly for the same regional sports consumer in Flanders but is publicly subsidized and not a commercial operator.
• Decathlon: European sporting goods retailer and padel equipment vendor. Not a direct competitor but a key ecosystem participant whose retail padel gear, lessons, and partnerships shape the customer acquisition environment Grand Slam operates within.

Regional players

• JIMS Fitness Club: Belgian fitness chain with multiple clubs across Belgium. Comparable subscription-based fitness model and Belgian market, but narrower in scope (fitness-focused) and lacking the racket sport breadth of Grand Slam.

Emerging players

• PadelPark: Dutch/Belgian padel-focused club operator with multiple locations. Comparable in padel court infrastructure and lesson pathway approach, but lacks Grand Slam's broader fitness, racket sport diversity, and family programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sportcentrumgrandslam4176
• Facebookfacebook.com/sportcentrumgrandslam
• LinkedInlinkedin.com/company/sportcentrum-grand-slam-tienen
• Instagraminstagram.com/grandslamtienen
• TikToktiktok.com/@grandslamtienen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportcentrum Grand Slam Tienen