Sport Edmonton

Name

Sport Edmonton

Legal name

Edmonton Sport Council

Website

https://sportedmonton.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Nonprofit Sport & Recreation Membership Organization

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (7112), Sports and Recreation Instruction (61162)

SIC

Services-Membership Organizations (8600), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Youth & Amateur Sports Tournaments (MPAGAMAF), Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ)

Keywords

• Sport membership organization
• Community recreation programs
• Youth athletics initiatives
• Sport event funding
• Nonprofit sport advocacy

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees from organizational and individual members. Organizational memberships range from $90 to $330 per year based on budget and profit status. Individual memberships are $30 per year. This is the primary recurring revenue stream and the core mechanism for funding organizational operations.
2. Event-Driven Sponsorship: Revenue from sponsorship of Sport Edmonton events and programs (e.g., Capital Power Summer Legends, Business of Sport Series, Community Champions). Sponsors include corporate partners such as Capital Power, ZerOne, and Elite Promotional Marketing. The Sport Edmonton Partnership Program aggregates event assets to attract corporate investment.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Sport Edmonton is Edmonton's civic membership agency for sport and recreation, selling annual memberships to sport organizations ($90–$330/year) and individuals ($30/year), and delivering youth sport programs (Capital Power Summer Legends, Metro Movers Dance Program), the $40,000 Event Accelerator Fund for local sport events, and recognition/advocacy programs such as Community Champions and Impact 2025.

Product overview

Sport Edmonton is a nonprofit membership-based organization serving as Edmonton's civic agency for sport and recreation. The organization offers a portfolio of membership programs (Organizational at $90-$330/year, Individual at $30/year, and free Insider Subscription), grant programs (the $40,000 Event Accelerator Fund), and direct youth programming including Capital Power Summer Legends and Metro Movers Dance Program. Through the Impact 2025 initiative and its Community Champions recognition program, Sport Edmonton connects sport organizations and individuals while advocating for sport development. The organization also provides extensive resources for strategic planning, safe sport practices, and funding opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Organizational Membership Annual membership for sport and recreation organizations in Edmonton, providing governance rights, funding eligibility, priority event access, onboarding meetings, and community spotlight opportunities. Non-profit organizations pay $90-$270/year based on annual budget; for-profit organizations pay $330/year. Benefits include funding eligibility, board/committee eligibility, onboarding meeting, member recognition with logo usage, community spotlight, priority event access, email subscription, and job board access.
• Individual Membership $30 annual membership for individuals passionate about or working in sport and recreation, offering community spotlight, email subscription, member recognition, committee eligibility, priority event access, and governance rights including voting at the AGM.
• Insider Subscription Free email newsletter subscription providing monthly updates on upcoming events, jobs, member stories, grant information, and sports news in Edmonton. Upsell path to the paid Individual Membership for exclusive emails and event access.
• Event Accelerator Fund $40,000 fund providing financial support ($5,000 or $10,000 grants), event expertise, and partnership sales support to local sport organizations hosting events in Edmonton for the 2026-27 season. Applicants must be active Sport Edmonton Organizational Members.
• Capital Power Summer Legends Free introductory athletics-based programming for children at 26 extended-hours (full-day) Green Shack locations across Edmonton, introducing kids ages 12 and under to fundamental skills of running, jumping, and throwing through fun, inclusive, age-appropriate activities. Drop-in program with no registration required.
• Metro Movers Dance Program Free 8-week summer dance program led by Image School of Dance for children aged 3-12 at O-day'min Park, offering weekly sessions in ballet, jazz, and hip-hop. Runs rain or shine.
• Impact 2025 Visionary initiative with three collectives (Youth in Sport, Community in Sport, Women in Sport) designed to elevate the role of sports and recreation in shaping vibrant, inclusive communities in Edmonton.
• Community Champions Program Monthly recognition program celebrating individuals, teams, and organizations demonstrating exceptional commitment to enhancing communities through sport. Each monthly Community Champion receives a $500 donation ($250 from Elite Promotional Marketing, $250 from Sport Edmonton) to their organization plus Elite/Sport Edmonton merchandise, and is featured in a monthly video profile.

Quantifiable outcome

• 163 Community Leagues reached through EFCL partnership
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, flagship and supporting.

• Edmonton Federation of Community Leagues (EFCL)coreStrategic or Co-development Partner · 12 March 2026Sport Edmonton and EFCL signed a memorandum of understanding (MOU) to partner on the Play Where You Live strategy. The partnership leverages EFCL's network of 163 Community Leagues to deliver sport and recreation programs across Edmonton neighborhoods, with emphasis on kids 10 and under. EFCL's presence across Edmonton enables Sport Edmonton to maximize participation by reducing financial, geographic, and social barriers. Sport Edmonton holds an advisory role on EFCL's Board and a seat on EFCL's Recreation Development Committee.
• Capital PowerflagshipGTM or Marketing Partner · 29 June 2025Capital Power sponsors the Capital Power Summer Legends program, a free athletics-based program for children at 26 Green Shack locations across Edmonton from June 29 to August 21. The program introduces kids ages 12 and under to running, jumping, and throwing through inclusive, age-appropriate activities.
• Athletics AlbertacoreStrategic or Co-development PartnerPartner in the Capital Power Summer Legends program, providing athletics expertise and sport-specific guidance for the free introductory programming delivered at Green Shack locations.
• City of EdmontoncoreStrategic or Co-development PartnerCity of Edmonton is a key partner through the Green Shack program. The City's beloved Green Shack program serves as the delivery mechanism for Capital Power Summer Legends. Sport Edmonton also benefits from City facilities and resources for community legacy projects and event hosting.
• Image School of DancesupportingStrategic or Co-development PartnerImage School of Dance leads weekly sessions in ballet, jazz, and hip-hop for the Metro Movers Dance Program, an 8-week free summer program at O-day'min Park. With over 30 years of instructional expertise, they deliver programming for children aged 3-12.
• Explore EdmontonsupportingStrategic or Co-development PartnerCEO Traci Bednard of Explore Edmonton participated in the Business of Sport Series panel discussion on women's sport's economic impact. Explore Edmonton represents Edmonton's destination marketing efforts and aligns with Sport Edmonton's economic impact goals.
• ZerOneflagshipGTM or Marketing PartnerZerOne is the presenting sponsor of the Business of Sport Series, a panel event exploring the intersection of sport and business in Edmonton. The series covers topics such as leveraging women's golf for Edmonton's business community and the CPKC Women's Open's economic impact.
• Elite Promotional MarketingflagshipGTM or Marketing PartnerElite Promotional Marketing sponsors the Community Champions Program in partnership with Sport Edmonton. Each monthly Community Champion receives $500 (split $250 Elite, $250 Sport Edmonton) plus Elite merchandise. The program produces monthly video profiles distributed across Sport Edmonton's digital channels.
• Edmonton Public LibrarysupportingStrategic or Co-development PartnerSport Edmonton partnered with Edmonton Public Library to host a panel discussion on inclusive sport and recreation in building stronger communities. The event engaged community members and sport leaders in conversations about making Edmonton's sport and recreation spaces inclusive and accessible.
• Indigenous Sport Council of AlbertasupportingStrategic or Co-development PartnerTaylor McPherson from the Indigenous Sport Council of Alberta participated in a Sport Edmonton panel on inclusive sport and recreation, contributing expertise on Indigenous sport access and participation.
• InMotion NetworksupportingStrategic or Co-development PartnerLindsay Wright from InMotion Network participated in a Sport Edmonton panel on inclusive sport and recreation, contributing expertise on adaptive and inclusive physical activity programs.
• Action for Healthy CommunitiessupportingStrategic or Co-development PartnerSarah E. Smith from Action for Healthy Communities participated in a Sport Edmonton panel on inclusive sport and recreation, bringing expertise on community health and wellness programming.
• Alberta VelodromesupportingStrategic or Co-development PartnerAlberta Velodrome hosted a post-AGM cycling activity for Sport Edmonton members, offering Level 1 Certification opportunities at Edmonton's indoor velodrome.
• Under ArmoursupportingGTM or Marketing PartnerUnder Armour provides custom merchandise (jacket, jersey, or other items) for Community Champions award recipients as part of the program sponsored by Elite Promotional Marketing and Sport Edmonton.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sport Calgary: Calgary's civic sport council and membership-based sport and recreation advocacy organization. Most direct comparable to Sport Edmonton in mandate, structure, and city-level scope, though operating in a larger market with a longer history.

Regional players

• Sport BC: Provincial sport federation in British Columbia providing advocacy, funding access, and member services to sport organizations. Similar role to Sport Edmonton but at provincial scope, with longer-established membership programs.
• Sport Manitoba: Provincial sport advocacy and funding organization in Manitoba. Comparable mission of unifying sport organizations and channeling funding, but operates at provincial rather than municipal scope.
• Sport Saskatchewan: Saskatchewan's provincial sport organization representing amateur sport across the province. Shares Sport Edmonton's mandate of advocating for sport participation and supporting member organizations, but at provincial level.

Broad incumbents

• ParticipACTION: National Canadian non-profit promoting physical activity and sport participation. Overlaps with Sport Edmonton's grassroots youth and community engagement agenda but operates nationally with mass-media campaigns rather than city-level coordination.
• YMCA of Northern Alberta: Regional YMCA operating community recreation facilities, sport programs, and youth services across Northern Alberta. Overlaps with Sport Edmonton's community recreation and youth participation mission but delivers direct programming rather than coordinating.
• Canadian Tire Jumpstart Charities: National charity funding sport registration for kids from low-income families. Tangentially comparable as a sport-access funder serving similar populations to Sport Edmonton's grassroots programming.

Emerging players

• KidSport: National charity removing financial barriers to youth sport participation. Comparable mission overlap with Sport Edmonton's Play Where You Live and Summer Legends programs targeting kids 10 and under.
• Canadian Sport Institute Calgary: Prairie-based high-performance sport organization supporting athlete development. Partial overlap with Sport Edmonton's elite-event hosting legacy projects and board expertise (e.g., Olympic athletes).

Others

• Explore Edmonton: Edmonton's destination marketing organization that aligns with Sport Edmonton's sport-event economic-impact agenda and co-invests via EDMH in the Event Accelerator Fund. Ecosystem partner rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SportEdmonton
• Facebookfacebook.com/EdmontonSportCouncil
• LinkedInlinkedin.com/company/sport-edmonton
• Instagraminstagram.com/sportedmonton

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport Edmonton