Sporthotel & Resort Grafenwald

What Sporthotel & Resort Grafenwald does

Sporthotel & Resort Grafenwald is a privately held, 4-star superior hotel and integrated resort located in Daun, Vulkaneifel, Germany, operating on an 84,000 square meter property under the legal entity Ferienpark Daun GmbH & Co. KG Vulkaneifel. The company was founded in 1975 as Ferienpark Daun, operated under the Dorint brand from 1986 to 2013, and rebranded as Sporthotel & Resort Grafenwald following the end of that management contract. The asset spans 137 residential units across hotel rooms, suites, and freestanding holiday homes, and approximately 75 freestanding holiday homes are owned by ~160 owner families who constitute a captive, multi-generational customer base.

The business serves primarily leisure travelers — families with children, active-holiday guests (hiking, cycling, tennis), and wellness-focused visitors — alongside a corporate conference and event segment. Revenue streams include accommodation, three food and beverage venues (Restaurant Grafenwald, Stübchen Grafenwald, Dorfschänke biergarten), a 1,200 sqm spa with pool, sauna, beauty, and fitness, conference packages at three price tiers, tennis programs operated under the DTB-licensed Marcus Merkel Tennis School, and one-time holiday home license sales. Pricing across accommodation ranges from EUR 100 to EUR 210 per person/night and conference packages from EUR 79.50 to EUR 150 per person/day. Distribution is predominantly direct-to-consumer via the hotel's website and OnePageBooking engine, supplemented by TripAdvisor, HolidayCheck, regional tourism partnerships, and a dedicated voucher shop.

The company employs approximately 70 permanent staff plus 35 mini-jobbers and 10 apprentices, and achieved approximately 75,000 overnight stays annually with 85% peak-season occupancy. The technology stack is standard hospitality tooling with no proprietary platform or AI/ML capabilities disclosed. Recent capital deployment has emphasized room renovation (EUR 2M in 2019) and the 2023 launch of 15 new Deluxe and Wellness Suites, alongside a 2014–2020 energy renovation program including a combined heat and power plant. Governance is provided by a Beirat (supervisory advisory board) and managing director Benno Maubach (since 2008), with Jennifer Kürsten appointed Hotel Director in March 2023.

Name

Sporthotel & Resort Grafenwald

Legal name

Ferienpark Daun GmbH & Co. KG Vulkaneifel

Website

https://sporthotel-grafenwald.de

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Sporthotel & Resort Grafenwald is a privately held 4-star superior hotel and resort in Daun, Vulkaneifel, Germany, operating 137 accommodation units and serving leisure families, active-holiday guests, and corporate conference clients through direct booking, wellness, tennis, and F&B offerings.

Ownership category

akta.pro rank

Product category

Hotel and Resort Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAGADAJ

Boutique Resorts (Small-Scale Resorts)

Travel & Hospitality/Lodging & Accommodation/Boutique & Lifestyle Hotels

SECONDARYTHAGAMAA

Destination Spa Resorts

Travel & Hospitality/Lodging & Accommodation/Wellness, Spa & Health Retreats

SECONDARYTHAGALAG

Conference Retreat Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

SECONDARYHSALAFAC

Destination Spas & Spa Resorts

Home & Personal Services/Personal Care & Beauty Services/Spa & Body Treatment Services

Keywords

• Hotel resort accommodation
• Wellness and spa services
• Conference and event hosting
• Tennis school coaching
• Family vacation packages

Headquarters

HQ city

Daun

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Accommodation: Revenue from room, suite, and holiday home rentals. The hotel offers 137 residential units across hotel rooms, comfort rooms, suites, and holiday homes.
2. Food & Beverage: Revenue from the main Restaurant Grafenwald, Stübchen Grafenwald, Dorfschänke biergarten, and spa bar.
3. Wellness & Spa Services: Revenue from beauty treatments, massages, sauna, swimming pool, and fitness day tickets and multi-visit passes.
4. Conference & Event Packages: Revenue from conference room rentals and package offerings (Basic, Comfort, Premium) targeting business and corporate clients.
5. Tennis Services: Revenue from court rentals, coaching by the Marcus Merkel Tennis School, and tennis packages.
6. Holiday Home Ownership: Property ownership model where individuals purchase holiday homes within the resort and become part of the owner community.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sporthotel & Resort Grafenwald is a 4-star superior hotel and resort in Daun, Vulkaneifel, Germany, providing accommodation in hotel rooms, suites, and freestanding holiday homes alongside a 1,200 m² spa and wellness area, an on-site tennis school, multiple dining venues, and conference facilities. The resort also sells holiday home ownership units to individuals, integrating them into an owner community of approximately 160 families. It packages these services into themed offers such as Happy Holiday, Happy Days, Happy Family, and tennis training weeks for direct booking.

Product overview

Sporthotel & Resort Grafenwald is a 4-star superior hotel and resort in Daun, Vulkaneifel, Germany, operating as a unified hotel-resort with diverse accommodation and leisure products. The core offering comprises hotel rooms (Comfort Room, Comfort Room Snorer) and suites (Wellness Suite, Comfort Suite Deluxe, Comfort Suite), plus holiday homes (Chestnut, Maple). Ancillary products include Spa & Wellness (swimming pool, saunas, steam bath, beauty treatments, massages, fitness studio), tennis facilities (Marcus Merkel Tennis School, Kids Tennis, tennis packages), dining venues (Restaurant Grafenwald, Stübchen Grafenwald, Dorfschänke), conference services (Lieser Conference Room, conference packages Basic/Comfort/Premium), and family programs (Kids Club, Nature Explorer). Package products like Happy Holiday, Happy Days, and Happy Family bundle accommodation with themed activities. The resort positions itself around 'Nature. Active. Experience' with focus on active recreation, wellness, and family holidays.

Differentiator

Problem solved

Functional benefit

Products and services

• Comfort Room Standard hotel room (30 m²) for double or single occupancy with bath, TV, Wi-Fi, seating area, desk, safe, and most with terrace or balcony, offering views over the Volcanic Eifel forests and combining wellness access with a personal retreat space.
• Comfort Room Snorer Larger room variant (30–50 m²) with a separate bedroom featuring a single bed, accommodating up to 3 guests, located on the 3rd floor without balcony.
• Wellness Suite Premium 75 m² suite featuring a separate sleeping room with double bed, a living room with 65-inch TV and electric fireplace, and a wellness bathroom with adventure shower, bathtub, and infrared cabin. Double from €140/person/night; single from €210/person/night.
• Comfort Suite Deluxe 50 m² suite with a separate bedroom and living room featuring a 65-inch flat-screen TV and electric fireplace, bath/shower, and terrace or balcony. Double from €130/person/night; single from €190/person/night.
• Comfort Suite Minimum 50 m² suite for up to 4 people with separate bedroom, living/dining room with sofa bed, modern kitchenette, available with or without balcony.
• Holiday Home Chestnut Holiday home with 2 bedrooms (double bed plus two single beds/bunk bed), living room, fully equipped kitchen, and terrace. Pets welcome. Minimum 3-night stay, accommodating up to 5 guests, from €139 per night.
• Holiday Home Maple 95 m² holiday home with 3 bedrooms (double bed plus two single beds), living room with sofa bed, fully equipped kitchen, and roof terrace or terrace, accommodating up to 7 guests, from €169 per night.
• Spa & Wellness Area 1,200 m² spa area featuring a 15x6 m swimming pool (27°C), bio sauna, Finnish sauna, steam bath, relaxation area, and spa bar, available to hotel guests and external day visitors via day tickets (sauna €16, swimming pool €6.50) and multi-visit passes.
• Marcus Merkel Tennis School On-site tennis school operated by DTB-licensed partner Marcus Merkel, providing coaching across 4 indoor courts and 1 outdoor artificial turf court for leisure, team, and competitive players of all ages. Indoor court €18/hour; outdoor court €16/hour.
• Conference Packages (Basic, Comfort, Premium) Three tiered conference packages (Basic from €79.50, Comfort from €115.50, Premium from €150 per person/day) including meeting room rental, equipment (projector, screen, flipchart, pinboards), catering, and beverage service for corporate meetings, seminars, team-building events, and incentive trips.
• Conference Rooms Six meeting rooms including the Lieser Conference Room, equipped with projector, screen, pinboards, flipchart, presenter kit, and free Wi-Fi for corporate meetings, seminars, and team-building events.
• Restaurant Grafenwald Main hotel restaurant offering regional cuisine with a front cooking station and culinary highlights, featuring regional and seasonal ingredients for hotel guests and external visitors.
• Stübchen Grafenwald Intimate dining option within the hotel offering specialized cuisine for hotel guests.
• Dorfschänke Traditional beer garden-style dining venue on the hotel property serving regional beverages and cuisine to hotel guests and external visitors.
• Kids Club Children's animation and supervised activities program for young guests of the resort, designed to support family vacations and multigenerational gatherings.
• Nature Explorer Program Nature discovery activities for children exploring the Vulkaneifel region's volcanic landscape, maar lakes, forests, and trails.
• Happy Holiday Package 3-night stay package available on long weekends, bundling accommodation with relaxation and activity inclusions for leisure guests.
• Happy Days Package 2-night escape package for unwinding and enjoying extra hours of relaxation at the resort.
• Happy Family Package 4-night family vacation package starting Sunday or Monday, bundling accommodation with family-oriented activities and Kids Club/Nature Explorer access.
• Senior Tennis Week 60+ 4-night intensive tennis training package for enthusiasts aged 60 and over, offered on weekdays at the resort's tennis facilities.
• Tennis Intensive Weekend 2-night package (Friday to Sunday) with tennis-specific tactics and technique training for experienced players.
• Tennis During the Week 4-night weekday package with intensive tennis training covering basic strokes, serves, and theory.
• Tennis Grafenwald Cup Double/mixed tennis tournament event scheduled November/December 2026 at the resort's tennis facilities.
• Holiday Home Ownership Property ownership model where individuals purchase holiday homes within the resort and become part of the owner community, with approximately 160 families having invested in vacation homes at the property.

Quantifiable outcome

• Approximately 75,000 overnight stays per year with 85% peak-season occupancy
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Vulkaneifel Natur- und GeoparkcoreGTM or Marketing PartnerRegional tourism partner providing cross-promotion and visibility within the Vulkaneifel nature reserve and Geopark destination brand. Logo displayed in tourism section of partner page.
• Gesundland VulkaneifelcoreGTM or Marketing PartnerHealth tourism association for the Vulkaneifel region, promoting wellness and health-focused travel to the area.
• EifelvereinminorGTM or Marketing PartnerHiking association supporting the region's trails and outdoor activities.
• EifeltourismusminorGTM or Marketing PartnerRegional tourism marketing organization for the Eifel region.
• DEHOGA (Deutscher Hotel- und Gaststättenverband)coreOthersGerman Hotel and Restaurant Association. Provides industry representation, quality standards, and certification programs (TOP-Ausbildungsbetrieb). The hotel holds DEHOGA certification and displays the logo.
• Marcus Merkel Tennis SchoolcoreStrategic or Co-development PartnerDTB-licensed tennis coaching partner operating on-site. Marcus Merkel and his team provide all tennis instruction for hotel guests and external players, covering all ages and skill levels.
• NürburgringminorGTM or Marketing PartnerLeisure partner for guests interested in motorsports experiences near the resort.
• Wild-Erlebnispark DaunminorGTM or Marketing PartnerLocal wildlife park recommended as an excursion destination for guests.
• Vulkanhof (Ziegenkäserei)minorStrategic or Co-development PartnerRegional goat farm and cheese dairy. Their products are used in the hotel's cuisine and they offer team-building goat-cheese-making experiences for conference groups.
• BitburgerminorOthersRegional brewery supplying beverages to the hotel's restaurant and bar outlets.
• IHK TriercoreOthersThe hotel participates in the HOGANEXT training campaign organized by IHK Trier, contributing to the regional Count Daun apprenticeship concept.
• HolidayCheckminorChannel Partner/ Reseller/ DistributorSwiss-German travel review and booking platform where the hotel maintains an active profile and guest review presence.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Maritim Hotels: German hotel group operating conference, wellness and family resort properties. Comparable on conference/wellness offering breadth, though operates at larger scale and broader geography.
• Lindner Hotels & Resorts: Established German hotel group with resort properties combining active, family and wellness offerings. Comparable as a broader 4-star superior operator with mixed leisure/business mix and on-site amenities.
• Dorint Hotels & Resorts: German hotel chain that previously operated Ferienpark Daun from 1986-2013. Now an independent competitor with broader portfolio across German cities and resorts; relevant as a former brand partner and current peer.
• H4 Hotel Resort Margarethenhof: German mid-scale resort hotel with sports/wellness facilities. Comparable in scale and 4-star positioning to Grafenwald's resort product, though part of the broader H-Hotels group with more distribution scale.
• Best Western Hotels (Germany): Largest hotel brand in Germany with a broad portfolio including resort and family properties. Provides a comparable 4-star segment benchmark with greater distribution and loyalty reach.

Direct peers

• Ahorn Hotels & Resorts: German 3-/4-star resort chain with active and family programming in nature destinations (Harz, Thüringer Wald). Highly comparable mid-market resort profile, on-site activities, and family target segments.
• Aldiana Club Resorts: German-speaking active/wellness club resort brand with bundled sports, family and spa programming. Highly comparable product concept and target guest (active, multi-generational families, tennis/cycling).
• ROBINSON Club: TUI-owned German club resort brand with full-board packages, on-site sports schools and family programming. Comparable active-resort positioning and bundled experience model.
• Familotel: German cooperative of family-specialist hotels and resorts. Directly comparable target audience (families with children), certified family service standards, and mid-scale 4-star resort positioning.
• Leading Family Hotels & Resorts: German-speaking cooperative of high-quality family-focused resort hotels. Directly comparable to Sporthotel Grafenwald as both target multi-generational family guests with active and wellness programming at 4-star superior level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sporthotel-&-resort-grafenwald

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sporthotel & Resort Grafenwald