ABSOLUTE TEAMSPORT SPORTFOTBAL

What ABSOLUTE TEAMSPORT SPORTFOTBAL does

SportFotbal s.r.o. (operating as SportFotbal.cz and ABSOLUTE TEAMSPORT) is a Czech football equipment retailer founded in 2000 and headquartered in Prague 10, with a 3-floor flagship retail store in Vršovice and a secondary store in Bratislava, Slovakia. The company runs a hybrid e-commerce and brick-and-mortar distribution model serving both individual football players (amateur through professional) and football clubs across the Czech Republic and Slovakia. Its product portfolio spans the full football equipment category — cleats, goalkeeper gear, balls, training and match apparel, accessories, pitch equipment, training aids, recovery products, and European club fan merchandise — distributed as an authorized dealer for adidas, Nike, Puma, Uhlsport, Reusch, Umbro, and other brands, supplemented by a private-label line (ABSOLUTE TEAMSPORT) covering training accessories.

The business generates revenue through one-time product sales via sportfotbal.cz and physical retail, priced in Czech Koruna across entry-level SKUs (e.g., 35Kč cones) to premium equipment (e.g., 69,243Kč professional goals). It supports club-level bulk orders with in-house custom printing and embroidery services via its "Grafické studio," and runs a "Naše kluby" (Our Clubs) partnership programme providing preferential pricing to amateur clubs plus the professional anchor customer 1.FC Slovácko. Marketing channels include a content-rich website, Facebook, Instagram, YouTube, and frequent promotional sales campaigns (20–50% discounts). With approximately 16 employees, no disclosed external funding, no M&A activity, and no institutional investors, SportFotbal is a tightly-held privately operated niche retailer operating without scale economies and with no proprietary technology beyond a conventional e-commerce storefront.

Name

ABSOLUTE TEAMSPORT SPORTFOTBAL

Legal name

SportFotbal s.r.o.

Website

https://sportfotbal.cz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SportFotbal s.r.o. is a Czech e-commerce and brick-and-mortar retailer founded in 2000, operating sportfotbal.cz and stores in Prague and Bratislava. As an authorized multi-brand football equipment dealer (adidas, Nike, Puma), it serves individual players and football clubs in Czechia and Slovakia.

Ownership category

akta.pro rank

Product category

Football Equipment Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Soccer/Football Footwear & Apparel Retail (CRAMACAC)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL), Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO)

Keywords

• Football equipment retail
• Soccer gear
• Goalkeeper equipment
• Football club supplies
• Sports apparel

Headquarters

HQ city

Prague 10 - Vršovice

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Retail: Revenue generated through direct retail sales of football equipment including cleats, balls, goalkeeper gear, club equipment, training gear, apparel, and accessories. Both individual consumer purchases and bulk club orders are supported through the e-commerce platform and retail stores.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

SportFotbal s.r.o. is a Czech football equipment retailer operating the sportfotbal.cz e-commerce platform and a 3-floor physical retail store in Prague, plus a store in Bratislava. As an authorized dealer of major brands (adidas, Nike, Puma, Uhlsport, Reusch, Umbro), it sells football cleats, balls, goalkeeper equipment, training and match clothing, club equipment, accessories, and fan merchandise, and offers a graphic studio service for custom jersey printing and embroidery.

Product overview

SportFotbal.cz is a Czech e-commerce platform and brick-and-mortar retailer specializing in complete football (soccer) equipment for clubs and individuals. The company operates as an authorized dealer for major brands including adidas, Nike, Puma, Reusch, Uhlsport, and Umbro. The product portfolio includes core product categories: football cleats (kopačky), goalkeeper equipment, balls (míče), training clothing, and accessories, complemented by specialized sections for club equipment, a fanshop featuring European club merchandise and player collections, a winter collection, training equipment with coaching aids, recovery products, and a graphic studio offering custom jersey printing and embroidery services. The company serves both amateur and professional footballers with a multi-story retail store in Prague and e-commerce operations.

Differentiator

Problem solved

Functional benefit

Brands

• ABSOLUTE TEAMSPORT: Private label brand of sports equipment, including agility markers and training cones, sold through the SportFotbal e-commerce platform.

Products and services

• Kopačky (Football Cleats)
• Brankářské vybavení (Goalkeeper Equipment)
• Míče (Balls)
• Oblečení (Clothing)
• Kluby (Club Equipment)
• Tréninkové pomůcky (Training Equipment)
• Regenerace (Recovery Products)
• Grafické studio (Custom Printing and Embroidery Service)
• Fanshop (Club and Player Merchandise)
• Vybavení sportovišť (Pitch Equipment)
• Doplňky (Accessories)
• Zima (Winter Collection)

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• adidascoreChannel Partner/ Reseller/ DistributorAuthorized dealer partnership. SportFotbal sells authentic adidas football products including cleats (Predator, Copa, F50, X, Copa collections), apparel, balls, and accessories. Official Teamsport partner offering adidas Teamsport products at competitive prices.
• NikecoreChannel Partner/ Reseller/ DistributorAuthorized Nike dealer. Offers full range of Nike football products including Mercurial, Phantom, Tiempo, and Phantom boot lines, as well as Nike apparel, balls, and goalkeeper equipment.
• PumacoreChannel Partner/ Reseller/ DistributorAuthorized Puma dealer for football equipment. Products include Puma Future, Ultra, King, and Tekela boot collections along with club apparel and accessories.
• UhlsportcoreChannel Partner/ Reseller/ DistributorAuthorized dealer specializing in goalkeeper equipment. Offers Uhlsport goalkeeper gloves, apparel, and accessories with particular focus on their goalkeeper-specific products.
• ReuschcoreChannel Partner/ Reseller/ DistributorAuthorized Reusch dealer specializing in goalkeeper gloves and equipment. Provides full range of Reusch goalkeeper products for both amateur and professional keepers.
• UmbrominorChannel Partner/ Reseller/ DistributorAuthorized Umbro dealer offering football apparel and training equipment under the Umbro brand.
• FC Háje Jižní MěstominorChannel Partner/ Reseller/ DistributorFootball club partnership under 'Naše kluby' (Our Clubs) program. Club receives preferential pricing and support while serving as reference customer.
• SK Rapid PsáryminorChannel Partner/ Reseller/ DistributorFootball club partnership under 'Naše kluby' program with preferential pricing and support arrangements.
• ČAFCminorChannel Partner/ Reseller/ DistributorFootball club partnership under 'Naše kluby' program.
• SK RoztokyminorChannel Partner/ Reseller/ DistributorFootball club partnership under 'Naše kluby' program.
• Sokol ČestliceminorChannel Partner/ Reseller/ DistributorFootball club partnership under 'Naše kluby' program.
• FCM KomořanyminorChannel Partner/ Reseller/ DistributorFootball club partnership under 'Naše kluby' program.
• Čechie TuklatyminorChannel Partner/ Reseller/ DistributorFootball club partnership under 'Naše kluby' program.
• 1.FC SlováckominorChannel Partner/ Reseller/ DistributorFootball club partnership under 'Naše kluby' program. 1.FC Slovácko is a professional club receiving preferential equipment arrangements.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hervis Sports: Central European sporting-goods retailer with Czech and Slovak presence owned by the Spar Group. Overlaps with SportFotbal on football category and serves a similar Austrian/Czech/Slovak customer base, but across a wider sport portfolio.
• Decathlon: Global sporting-goods retailer with full Czech e-commerce and store footprint. Competes with SportFotbal across football boots, apparel, and equipment but as part of a multi-sport portfolio rather than a football specialist.
• INTERSPORT: International sporting-goods franchise with a Czech storefront. Covers football boots, apparel, and team sport equipment but competes across many sports categories, making it a broad incumbent rather than a focused football peer.
• Sports Direct: UK-headquartered global multi-brand sporting-goods discounter with cross-border e-commerce reaching Central Europe. Competes on price across the same football brands and product categories SportFotbal carries.

Direct peers

• Unisport: Danish football specialist with strong European e-commerce footprint. Directly comparable in football-only positioning, authorized-dealer brand portfolio, and content-led online merchandising to SportFotbal.
• Sportisimo: Czech sporting-goods retailer operating both online and physical stores. Most direct domestic competitor to SportFotbal, with broader multi-sport assortment but overlapping football category and customer base in Czechia and Slovakia.
• Pro Direct Soccer: UK-based football-only specialist retailer operating e-commerce across Europe. Closest international analogue to SportFotbal in assortment depth (boots, goalkeeper, training, club kit) and dual B2C/B2B model.
• Lovell Soccer: Long-established UK football specialist retailer combining online sales with physical stores. Comparable to SportFotbal in football-only positioning, multi-brand authorized-dealer model, and team-customization services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-LnUFDv_2jQi2t_xvDrcAw
• Facebookfacebook.com/sportfotbal
• Instagraminstagram.com/ats_sportfotbal
• LinkedInlinkedin.com/company/ats-sportfotbal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABSOLUTE TEAMSPORT SPORTFOTBAL