Sporthart 't Gooi
Sporthart 't Gooi is a Dutch non-profit outdoor fitness club offering running, bootcamp, trail running, FitFight, survivalrun, and hiking group training across the Gooi region for local consumer members, managed via the Virtuagym platform.
- Company typePrivate
- Founded2012
- HeadquartersHuizen, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Sporthart 't Gooi does
Sporthart 't Gooi, legally Stichting Sporthart 't Gooi, is a Dutch non-profit foundation operating an outdoor group fitness club in the Gooi region of the Netherlands. Founded in 2012 by Michel Seinen as a bootcamp club in Huizen and originally named 'Sportief Hardlopen Huizen', the organization rebranded to its current name as its offering expanded across running, trail running, bootcamp, FitFight (boxing/fitness), survivalrun training, sportief wandelen (power hiking/interval hiking), Relax Runners, and a structured GO Running beginner course. The club trains exclusively outdoors across five municipalities — Huizen, Naarden, Laren, Bussum, and Blaricum — with the Sijsjesberg outdoor pool terrain (Ericaweg 22, Huizen) as the primary headquarters and GreenFit Naarden as a core training venue.
The organization's technology layer is intentionally thin: it relies on the third-party Virtuagym platform for membership management, scheduling, payments, and webshop distribution, with no proprietary software, app, or AI capability of its own. Operations are run by five paid staff plus a volunteer trainer pool and a seven-member board (Chair Anita den Ouden, Secretary Erik de Groot, Treasurer Desiree Hooijschuur, and members covering marketing, member advocacy, trainer coordination, and social media/events).
Sporthart 't Gooi monetizes through recurring consumer subscriptions (€24.50/month for weekly access, €32.50/month for unlimited access, €350/year for unlimited annual access), prepaid 10-strip punch cards (€72.50), and one-off course fees such as the €95 GO Running starterscursus. Distribution is exclusively digital self-serve via the Virtuagym app and webshop, supported by an open, non-committal membership model with free trial lessons designed to lower conversion friction and amplify word-of-mouth referrals within the local Gooi community.
Sporthart 't Gooi firmographics
Firmographics- Name
- Sporthart 't Gooi
- Legal name
- Stichting Sporthart 't Gooi
- Website
- https://sporthartgooi.nl
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sporthart 't Gooi is a Dutch non-profit outdoor fitness club offering running, bootcamp, trail running, FitFight, survivalrun, and hiking group training across the Gooi region for local consumer members, managed via the Virtuagym platform.
- Ownership category
- akta.pro rank
Sporthart 't Gooi industry classification
Industry- Product category
- Outdoor Fitness Training
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Outdoor Fitness & Park Bootcamps (HSADABAC)
- akta.pro secondary industries
- Endurance & Running/Cycling Training (HSADAAAG), Strength & Conditioning Bootcamps (HSADABAB)
Keywords
Where Sporthart 't Gooi is headquartered
LocationHeadquarters
- HQ city
- Huizen
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
Sporthart 't Gooi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Monthly Subscription: Recurring monthly payments for access to training sessions. Two tiers: 1x per week access or unlimited access.
- Annual Subscription: Yearly subscription offering unlimited training access at discounted rate compared to monthly.
- Strippenkaart (Prepaid Cards): 10-strip prepaid card valid for 10 training sessions; individual strips available for €8 each.
- GO Running Course: One-time fee for 9-week beginner running course including 18 training sessions, personal guidance, and race entry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription - 1x per week training access |
| Subscription | Monthly | Monthly subscription - Unlimited training access |
| Subscription | Annual | Annual subscription - Unlimited training access |
| Unit Pricing | Pay-as-you-go | 10-strip prepaid card |
| One time/ perpetual license | Pay-as-you-go | GO Running Starterscursus - 9-week beginner course |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Sporthart 't Gooi product offering
Product offeringCore offering
Sporthart 't Gooi provides outdoor group fitness training in the Gooise nature reserves of the Netherlands, covering running, interval training, bootcamp, trail running, sportief wandelen (power hiking/interval hiking), survivalrun, and FitFight (boxing/fitness). Training is delivered by professional and volunteer coaches across multiple municipalities in the Gooi region, with memberships and bookings managed through the Virtuagym app and webshop.
Product overview
Sporthart 't Gooi is an outdoor sports club offering a diverse portfolio of outdoor training activities in the Gooise nature reserve. The club provides running training, trailrunning, bootcamp, FitFight (boxing/fitness), survivalrun, and sportief wandelen (power hiking/interval hiking) through scheduled group sessions at multiple locations. Members access training through subscription plans or punch cards managed via the Virtuagym app and webshop. The offering is centered on community-based outdoor fitness with professional trainers, emphasizing technique, enjoyment, and accessibility for all fitness levels.
Differentiator
Problem solved
Functional benefit
Products and services
- Hardlopen (Running Training) Outdoor running training sessions including interval training and duration runs, held in the Gooise nature around Huizen, Blaricum, Laren, Bussum, and Naarden. Open to members of all fitness levels with attention to technique and injury prevention.
- Trailrunning
Companies that use Sporthart 't Gooi
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Sporthart 't Gooi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sporthart 't Gooi partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Breatheless MovemoreminorCollaboration partner mentioned on Sporthart 't Gooi's samen (together) page. Partnership aims to expand offerings and connect people with different sports that can reinforce each other.
- Beachclub HuizenminorCollaboration partner on samen page. Partnership enables expanded offerings and brings different sports together working toward healthy lifestyle.
- GreenFit NaardencoreTraining location partner. GreenFit Naarden is housed in same building as restaurant Bordeaux. Sporthart uses this location for training sessions, and their logo appears on Sporthart's partners page. Logo updated in 2024.
Scale indicators3 records
Recent moves8 records
Expansion highlights4 records
Sporthart 't Gooi competitors and assessment
Company assessmentEmerging players
- F45 Training: Global boutique group fitness franchise offering coached, modality-specific 45-minute classes. Comparable to Sporthart in delivering instructor-led, community-driven group workouts, though typically delivered in dedicated indoor studios.
- CrossFit (Affiliates in NL): Global group fitness brand with affiliated boxes across the Netherlands offering coached, high-intensity group training. Comparable to Sporthart's bootcamp and FitFight group-format, technique-focused strength and conditioning.
Broad incumbents
- Basic-Fit: Largest low-cost fitness chain in the Netherlands and broader Europe, offering memberships at scale across many locations. Comparable as a broad incumbent serving Dutch fitness consumers with monthly subscriptions, though its offering is indoor and equipment-based versus Sporthart's outdoor model.
- SportCity: Dutch mid-market gym chain with multi-location presence. Comparable as a Dutch fitness incumbent competing for the same regional consumer fitness spend as Sporthart, but with a traditional indoor facility model.
Direct peers
- Personal Fitness Nederland: Dutch personal training company offering one-on-one and small-group coaching. Comparable to Sporthart's technique-driven, trainer-led fitness services for the Dutch consumer market.
- Trainmore: Dutch personal and small-group training provider focused on coaching rather than equipment access. Comparable to Sporthart in offering instructor-led, technique-focused training for individuals and small groups in the Netherlands.
- Bootcamp Club Nederland: Dutch outdoor bootcamp provider offering group fitness sessions in parks and outdoor settings across the Netherlands. Closely comparable to Sporthart's core bootcamp and outdoor group training offering for Dutch consumers.
Others
- Run2Day: Dutch running specialty retailer offering group training programs and clinics. Comparable as a Dutch running-focused operator that combines community training with member services, overlapping Sporthart's running-centric offerings.
- Strong Viking: European obstacle course event organizer. Ecosystem-adjacent to Sporthart because the club's survivalrun training is positioned to prepare members for Strong Viking and similar OCR competitions.
- MudMasters: Dutch organizer of obstacle course and adventure races such as MudMasters events. Comparable as an ecosystem participant because Sporthart explicitly trains members for MudMasters and similar OCR events.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Sporthart 't Gooi social profiles
Digital presenceSporthart 't Gooi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sporthart 't Gooi leadership team
Management profileNumber of profiles
Profiles11 records
Sporthart 't Gooi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sporthart 't Gooi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sporthart 't Gooi
What does Sporthart 't Gooi do?
Sporthart 't Gooi provides outdoor group fitness training in the Gooise nature reserves of the Netherlands, covering running, interval training, bootcamp, trail running, sportief wandelen (power hiking/interval hiking), survivalrun, and FitFight (boxing/fitness). Training is delivered by professional and volunteer coaches across multiple municipalities in the Gooi region, with memberships and bookings managed through the Virtuagym app and webshop.
Is Sporthart 't Gooi a public or private company?
Sporthart 't Gooi is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Sporthart 't Gooi founded?
Sporthart 't Gooi was founded in 2012. It employs 1 to 10 people.
Where is Sporthart 't Gooi based?
Sporthart 't Gooi is headquartered in Huizen, Netherlands, in the Europe region.
How does Sporthart 't Gooi make money?
Four revenue lines are on record. Monthly Subscription is the primary driver. The others are annual Subscription, strippenkaart (Prepaid Cards) and GO Running Course.
Who are Sporthart 't Gooi's main competitors?
Emerging players on record are F45 Training and CrossFit (Affiliates in NL). Broad incumbents are Basic-Fit and SportCity. Direct peers are Personal Fitness Nederland, Trainmore and Bootcamp Club Nederland. Others are Run2Day, Strong Viking and MudMasters.
Does Sporthart 't Gooi have an API?
No public API is recorded for Sporthart 't Gooi.
What industry is Sporthart 't Gooi in?
Sporthart 't Gooi's product category is Outdoor Fitness Training. Its primary akta.pro industry code is HSADABAC, Outdoor Fitness & Park Bootcamps, with a secondary code of HSADAAAG, Endurance & Running/Cycling Training. Its NAICS code is 71394 and its SIC code is 7997.