Sportissimi GmbH

What Sportissimi GmbH does

Sportissimi GmbH is a Frankfurt am Main–based direct-to-consumer e-commerce retailer selling sports apparel, footwear, equipment, and accessories through its proprietary online storefront at shop.sportissimi.de. Founded in 2014 and operating with a 12-person team, the company targets German-speaking consumers with a broad, multi-category catalog organized around four primary product pillars — Textil (apparel), Hartware (equipment), Schuhe (footwear), and Accessoires — and numerous sub-categories spanning outdoor/hiking, cycling, football, fitness, running, skiing, swimming, basketball, tennis, and lifestyle sports. The assortment is sourced through distribution partnerships with over 150 brand suppliers, including Nike, adidas, The North Face, Fjällräven, Jack Wolfskin, Marmot, Camelbak, Helly Hansen, Colmar, Falke, New Era, Odlo, Schöffel, and Ucon Acrobatics, positioning the retailer as a multi-brand aggregator rather than a private-label operator.

The platform itself is a standard e-commerce stack with a product catalog, shopping cart, wishlist functionality, and an unusually deep accessibility toolbar (font/color/spacing customization, screen masking, dyslexia, reading, and visual-impairment presets). Customer acquisition is driven primarily by SEO through extensive product categorization, an editorial blog (#SPORTISSIMIBLOG) producing trend and training content across multiple sports, and organic social presence on Facebook, Instagram, and LinkedIn. The revenue model is purely transactional one-time retail sales with no subscription or membership tiers; pricing is unit-based with individual SKUs ranging from under €10 (e.g., cycling water bottles) to over €600 (e.g., premium sleeping bags) and free shipping on orders above €99. No funding rounds, M&A activity, or institutional investor backing are disclosed in the available information.

Name

Sportissimi GmbH

Legal name

Sportissimi GmbH

Website

https://sportissimi.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sportissimi GmbH is a Frankfurt-based direct-to-consumer e-commerce retailer selling multi-brand sports apparel, footwear, and equipment across outdoor, cycling, football, fitness, and lifestyle categories to German-speaking consumers via shop.sportissimi.de.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

akta.pro secondary industries

Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI), Soccer/Football Footwear & Apparel Retail (CRAMACAC)

Keywords

• Sports apparel retail
• Athletic footwear sales
• Outdoor equipment shop
• Sports e-commerce
• Fitness clothing store

Headquarters

HQ city

Germany

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Sportissimi generates revenue through direct retail sales of sports apparel, footwear, and equipment. Customers purchase products through one-time transactions on the e-commerce platform. The business model is purely transactional with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sportissimi GmbH operates a direct-to-consumer e-commerce platform (shop.sportissimi.de) selling sports apparel, footwear, equipment, and accessories from over 150 brands across multiple sports categories including fitness, outdoor, cycling, football, running, and lifestyle. The platform offers a comprehensive multi-category catalog with accessibility features and serves German-speaking consumers with free shipping on orders over €99.

Product overview

Sportissimi GmbH operates an e-commerce platform (shop.sportissimi.de) offering a comprehensive sports retail portfolio organized across four main product categories: Textil (textiles/apparel), Hartware (sports equipment/gear), Schuhe (footwear), and Accessoires. The product portfolio spans multiple sports disciplines including outdoor/camping, cycling, football/soccer, basketball, volleyball, handball, tennis, badminton, table tennis, fitness/workout, running/walking, swimming/beach, and skiing/snowboarding. The company distributes products from brand partners including adidas, Nike, The North Face, FJÄLLRÄVEN, New Era, Camelbak, Colmar, Falke, Jack Wolfskin, Marmot, Molten, Odlo, Schöffel, Ucon Acrobatics, and Helly Hansen. The online shop features an accessibility toolbar with font customization, color options, and screen masking capabilities, and offers free shipping on orders over 99€.

Differentiator

Problem solved

Functional benefit

Products and services

• Textiles (Textil) Apparel category covering sports textiles including swimwear, ski wear, outdoor/hiking clothing, cycling apparel, football kits, fitness wear, running apparel, and lifestyle sports clothing from over 150 brands.
• Footwear (Schuhe) Athletic footwear category covering football boots, lifestyle shoes, running/walking/athletics shoes, fitness/workout shoes, tennis shoes, volleyball shoes, outdoor/hiking shoes, rollerblades/skates, rugby boots, and skateboarding shoes from recognized sports brands.
• Hardware/Equipment (Hartware) Sports equipment category covering camping gear, fitness equipment, cycling accessories, ball sports equipment (football, basketball, volleyball, handball, tennis, badminton, table tennis), ski equipment, and beach/swimming gear.
• Accessories (Accessoires) Sports accessories category including caps, socks, bags/backpacks, boxer shorts, gloves, hip bags, scarves, and sweatbands from the brand portfolio.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered support and core.

• IT-Recht KanzleisupportImplementation/ SI/ Consulting PartnerLegal technology partner providing data security and legal compliance services for the e-commerce platform. Handles privacy policy and legal compliance matters.
• Major Sports Brands (Nike, adidas, The North Face, Fjällräven, etc.)coreChannel Partner/ Reseller/ DistributorSupply partnerships with over 150 sports brands including Nike, adidas, The North Face, Fjällräven, New Era, Camelbak, Colmar, Falke, Jack Wolfskin, Marmot, Molten, Odlo, Schöffel, Ucon Acrobatics, and Helly Hansen for product supply.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Zalando: Germany-headquartered pan-European fashion and lifestyle e-commerce platform with a meaningful sportswear assortment and category. Comparable as a German DTC e-commerce destination carrying overlapping athletic and lifestyle brand assortments.
• Intersport Germany: German sports retail cooperative operating a large network of member stores plus an online shop covering apparel, footwear, and equipment across most sport categories. Comparable product breadth with far greater physical and digital scale.
• Decathlon Germany: Global sporting goods retailer with a large German storefront and hundreds of physical stores, combining private-label and branded products across all sports categories. Comparable category coverage but vastly larger scale and vertical integration.
• Amazon.de Sports & Outdoor: Germany's largest online marketplace with a deep sporting goods and outdoor assortment across all major brands. Comparable as a destination for German consumers buying athletic apparel, footwear, and equipment, though not a pure-play specialist.

Regional players

• Engelbert Strauss: German-headquartered workwear and functional apparel retailer with growing sport/casual category overlap. Comparable as a German DTC e-commerce apparel brand-retailer though weighted toward workwear rather than sports specialty.

Direct peers

• SportScheck: German multi-category sporting goods retailer with both physical stores and a strong e-commerce storefront carrying Nike, adidas, The North Face, and similar brand assortments. Directly comparable as a German sporting goods generalist retailer across apparel, footwear, and equipment.
• Keller Sports: German online sporting goods retailer specializing in premium multi-brand sports apparel, footwear, and equipment. Closely comparable in DTC e-commerce model, German-language positioning, and tier-1 brand portfolio.
• Outfitter (Outdoor & Sports): German online retailer focused on outdoor, hiking, and camping apparel and equipment from brands such as The North Face, Jack Wolfskin, and Fjällräven. Closely comparable within the Bergsport/Camping category that Sportissimi features prominently.

Emerging players

• Bike24: Germany-based DTC cycling specialist retailer carrying bikes, components, apparel, and accessories from major brands. Comparable as a German vertical e-commerce sports retailer; narrower category focus on cycling.
• 11teamsports: European football-focused sports retailer offering team kits, footwear, and equipment from major brands. Comparable in German-market e-commerce distribution of football apparel/footwear though narrower in category scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sportissimi
• LinkedInlinkedin.com/company/sportissimi
• Instagraminstagram.com/sportissimi.de

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportissimi GmbH