SPORTLAND Niederösterreich

What SPORTLAND Niederösterreich does

SPORTLAND Niederösterreich is the official sports promotion body for the Austrian state of Lower Austria, operated by Niederösterreich-Werbung GmbH and affiliated with the Amt der NÖ Landesregierung. It runs a regional sports ecosystem serving approximately 3,500 sports clubs, 420,000 club members, and 6,600 sports facilities, with a core staff of nine. Its service portfolio spans a funding administration portal, an athlete portal, athlete honors, seminars and workshops, equipment rental, the SPORTLAND TV livestream platform, and an online merchandise shop, alongside flagship programs such as the spusu NÖ-Firmenchallenge corporate wellness initiative, the 'Sport verbandlt' youth campaign with BILLA, and the 'Die täglichen 10' senior fitness brochure series.

The organization's underlying technology stack is a conventional public-sector web and e-commerce configuration rather than a software platform business. The main website runs on WordPress with WooCommerce for the shop, payments are processed via Stripe and PayPal, livestreaming is delivered via a dedicated SPORTLAND TV site with Vimeo/YouTube embeds, and analytics and remarketing are handled through Google Analytics, Facebook Pixel, and Google reCaptcha. Commercial e-commerce operations — storefront, order processing, and shipping — are outsourced to 11teamsports AT GmbH and TeamOn GmbH, which together run the merch shop end to end.

From a business-model perspective, SPORTLAND Niederösterreich is primarily state-funded rather than commercially self-sustaining. Earned revenue is limited to on-demand merchandise sales (flat €3.95 shipping, free above €40, ~10 working-day delivery, domestic only) and a small number of named sponsorship and partnership fees (notably spusu for the NÖ-Firmenchallenge and BILLA for the Sport verbandlt armband campaign). The customer base is broad in headcount but largely non-paying — sports clubs, athletes, and citizens of Lower Austria — while paying counterparties are concentrated among a handful of corporate sponsors and the regional government itself. Geographic scope is explicitly confined to the single state of Lower Austria.

Name

SPORTLAND Niederösterreich

Legal name

Niederösterreich-Werbung GmbH

Website

https://sportlandnoe.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Government-affiliated sports promotion body for Lower Austria, operated by Niederösterreich-Werbung GmbH with 9 staff, funding programs and services for 3,500 sports clubs, 420,000 members, and 6,600 facilities, plus an e-commerce shop, SPORTLAND TV livestreaming, and sponsor-led initiatives.

Ownership category

akta.pro rank

Product category

Sports Promotion Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Regional/Continental Confederations & Associations (MPAKAFAD), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Sports promotion services
• Sports funding programs
• Athlete support services
• Sports merchandise retail
• Livestream sports events

Headquarters

HQ city

St. Pölten

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Online merchandise sales: SPORTLAND Niederösterreich operates an e-commerce shop selling sports merchandise including apparel for men, women, and children. Products are produced on-demand with approximately 10 working days delivery time.
2. Sponsorship and partnership fees: The organization generates revenue through sponsorship arrangements with companies such as spusu (sponsor for NÖ-Firmenchallenge) and BILLA (co-sponsor for youth sports initiatives).

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

SPORTLAND Niederösterreich is the official sports promotion organization of the Austrian state of Lower Austria, operated by Niederösterreich-Werbung GmbH. It coordinates sports funding, athlete services, events, and an online merchandise shop, supporting approximately 3,500 sports clubs, 420,000 club members, and 6,600 sports facilities across the region. Its core portfolio includes funding programs (Förderungen), an athlete portal, sports honors, seminars and workshops, equipment rental, livestream broadcasting via SPORTLAND TV, and an e-commerce shop for sports apparel and equipment.

Product overview

SPORTLAND Niederösterreich operates as a sports promotion organization for the state of Lower Austria, offering a digital platform ecosystem centered around its main website (sportlandnoe.at). The portfolio consists of the primary information and service platform, complemented by SPORTLAND TV for live streaming of sports events, an e-commerce online shop for merchandise and sports equipment, and the 'Die täglichen 10' fitness brochure program for seniors. Additional services include an athlete portal, funding programs, and an event calendar. The organization supports approximately 3,500 sports clubs, 420,000 club members, and 6,600 sports facilities across the region.

Differentiator

Problem solved

Functional benefit

Brands

• SPORTLAND TV: Livestreaming platform for sports events in Lower Austria
• Die täglichen 10

Products and services

• Online Shop (Sport Merchandise) E-commerce platform selling sports merchandise including clothing for men, women, and children, as well as sports equipment and accessories. Products are produced on-demand with approximately 10 working day delivery time. Available for delivery within Austria only.
• SPORTLAND TV Livestreaming platform that broadcasts sports events from across Lower Austria, including events such as Challenge Triathlon St. Pölten, Liese Prokop Memorial, and Wachau Radmarathon. Offers clubs and event organizers the ability to apply for live stream coverage of their events.
• Die täglichen 10 (Senior Fitness Brochure) Fitness brochure program for seniors featuring ten simple exercises designed to improve wellbeing and maintain fitness. Available for order via dedicated hotline. Published annually with themes such as mobility, coordination, strength training, and balance exercises.
• Förderungen (Sports Funding Programs) Grant and funding programs supporting sports clubs, organizations, and athletes throughout Lower Austria. Provides financial support for various sports initiatives and infrastructure.
• Athleten Portal (Athlete Portal) Portal providing services and information for athletes in Lower Austria, supporting both competitive and recreational sports participants.

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• BILLAcoreGTM or Marketing Partner · 2 July 2026BILLA is a retail partner for the 'Sport verbandlt' (Sport Connects) campaign, supporting youth sports in Niederösterreich. Armbands are sold in BILLA, BILLA PLUS, and BILLA Kaufleute markets throughout the region. SPORTLAND Niederösterreich and BILLA jointly support domestic youth sports.
• spusucoreGTM or Marketing Partnerspusu is a sponsor for the NÖ-Firmenchallenge (Niederösterreich Company Challenge), an annual corporate wellness initiative. In 2026, approximately 860 companies with over 12,000 employees participated, collecting 28.6 million active minutes through walking, running, cycling and other outdoor activities.
• 11teamsports AT GmbHcoreOthers11teamsports AT GmbH operates the online shop platform for SPORTLAND Niederösterreich, handling e-commerce sales of sports merchandise including apparel for men, women, and children.
• TeamOn GmbHsupportingOthersTeamOn GmbH handles order fulfillment and shipping operations for the SPORTLAND Niederösterreich online shop from their location in Inning (3383).
• IS Team GmbHsupportingOthersIS Team GmbH is mentioned as responsible for order processing in the context of delivery time information for the online shop.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ASKÖ Bundesorganisation: One of Austria's three major sports umbrella organizations with a federated club model. Comparable in mission and member-club structure to the network SPORTLAND Niederösterreich serves.
• ASVÖ Bundesverband: Austrian sports umbrella organization with affiliated regional associations across federal states. Comparable in federated amateur sports structure and club/member focus.
• Sportunion Österreich: Third major Austrian sports umbrella organization with state-level chapters. Comparable in promoting youth, recreational, and elite sport through affiliated clubs nationwide.
• SportBund Niederösterreich (LSB NÖ): The traditional umbrella sports federation for Lower Austria clubs and athletes. Directly comparable as the regional governing counterpart operating in the same state and member ecosystem as SPORTLAND Niederösterreich.

Regional players

• Landessportbund Nordrhein-Westfalen: State-level sports federation for Germany's most populous federal state. Highly comparable as a regional sports promotion, funding, and development organization with a similar club-based service model.

Broad incumbents

• Deutscher Olympischer Sportbund (DOSB): German national Olympic sports confederation overseeing member federations and Landessportbünde. Comparable as a higher-tier public-affiliated sports promotion structure with funding and development mandate.
• Sport England: Quango distributing public and National Lottery funding to grassroots and elite sport in England. Comparable as a publicly mandated sports funding, promotion, and community participation organization.
• UK Sport: UK public body funding elite athlete pathways and major events. Comparable in operating a publicly funded sports promotion/funding model with elite and grassroots mandates.
• Riksidrottsförbundet (Swedish Sports Confederation): National umbrella for Swedish sport with member federations and youth/recreational/elite programs. Comparable in mandate structure across Nachwuchs-, Breiten-, and Spitzensport.
• Sport Austria: National Austrian sports umbrella organization representing the same three-pillar structure (Breitensport, Nachwuchssport, Spitzensport) that SPORTLAND Niederösterreich supports at the state level.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SportlandnoeChannel
• Facebookfacebook.com/sportlandnoe
• Instagraminstagram.com/sportlandnoe
• LinkedInlinkedin.com/company/sportland-nieder%C3%B6sterreich

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPORTLAND Niederösterreich