SPORTLAND S.R.L.

What SPORTLAND S.R.L. does

Sportland S.r.l. is an Italian multi-channel specialty sports and outdoor retailer founded in 1989 and headquartered in Brescia, Italy. The company operates the consumer-facing e-commerce site sportlandweb.it alongside three company-owned physical retail stores — Sportland Bike (Brescia area), Sportland Stezzano, and Sportland Vinovo — covering approximately 66 employees in total. Its offering spans a broad assortment of premium third-party sports brands (Nike, Adidas, Asics, Brooks, Salomon, La Sportiva, Patagonia, Hoka, Helly Hansen, Karpos, and others) across roughly a dozen sporting disciplines including running, trail running, cycling, swimming, hiking, trekking, mountaineering, ski alpinism, alpine skiing, snowboarding, gym training, combat sports, and team sports (football, basketball, volleyball, tennis, padel), serving men, women, and children.

The underlying technology stack is built on the PrestaShop e-commerce platform with integrated inventory management, order tracking, live chat, and WhatsApp customer service; the company does not operate a proprietary mobile app, public API, or SDK, and there is no evidence of AI/ML-driven personalization or recommendation engines. Core commerce flows include nationwide home delivery (free above €99, €6.90 otherwise), a 24-48 hour Click & Collect service at the three physical stores, a 14-day return policy, and Scalapay-based pay-in-three installments.

Sportland's business model is B2C retail with unit-based pricing and one-time-purchase revenue across e-commerce and physical channels; bicycles are sold with pre-assembly (90%) and 2-5 year brand warranty, generating higher-ticket hardware revenue. The target customer base is fragmented across six horizontal segments — running, cycling, outdoor/winter, fitness, team sports, and children/youth — with primary emphasis on running/athletics, cycling, and outdoor enthusiasts. Go-to-market combines owned digital channels (email newsletter, Facebook, Instagram, YouTube, LinkedIn, content blog) with seasonal sale campaigns, and the company is an official partner of the Sport2000 European sports retail buying group. The company is privately held with no disclosed parent, subsidiaries, funding rounds, or institutional investors.

Name

SPORTLAND S.R.L.

Legal name

Sportland S.r.l.

Website

https://sportlandweb.it

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Sportland S.r.l. is an Italian multi-channel sports and outdoor retailer operating the e-commerce site sportlandweb.it and three specialty bicycle retail stores (Brescia, Stezzano, Vinovo), serving Italian consumers across running, cycling, outdoor, fitness, and team sports with premium third-party brands.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Shoe Retailers (4582)

SIC

Retail-Shoe Stores (5661), Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

akta.pro secondary industries

Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI), Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI), Team Sports Equipment & Uniforms Retail (CRAMABAE)

Keywords

• Sports retail
• Outdoor equipment
• Athletic footwear
• Cycling apparel
• Sporting goods

Headquarters

HQ city

Brescia area

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales - E-commerce: Direct online sales of sports and outdoor equipment through sportlandweb.it, including footwear, apparel, accessories, and equipment across multiple sports categories (running, cycling, outdoor, team sports, fitness). Products are sold at retail prices with periodic promotional sales.
2. Retail Sales - Physical Stores: Brick-and-mortar retail sales through company-owned stores including Sportland Bike, Sportland Stezzano, and Sportland Vinovo. Stores specialize in different sports categories and offer in-store pickup for online orders.
3. Bicycle Sales and Assembly Services: Sale of bicycles with assembly services. Bikes are delivered pre-assembled at 90% and include warranty support (2-5 years depending on brand) and after-sales assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sportland S.r.l. is an Italian multi-channel sports and outdoor retailer that sells branded footwear, apparel, and equipment via the e-commerce site sportlandweb.it and company-owned physical stores (Sportland Bike, Sportland Stezzano, Sportland Vinovo). The assortment covers running, trail running, cycling, swimming, mountaineering, trekking, skiing, snowboarding, gym training, combat sports, and team sports (football, basketball, volleyball, tennis, padel) for men, women, and children. Complementary services include Click & Collect in-store pickup, a 14-day Easy Return service, bicycle pre-assembly (90%) with 2-5 year brand warranty, and Scalapay interest-free pay-in-3 installments.

Product overview

Sportland S.R.L. operates a multi-brand e-commerce platform and physical retail chain specializing in sports and outdoor equipment for the Italian market. The offering encompasses a comprehensive range of footwear, apparel, and gear across running (including trail running), cycling, swimming, mountaineering, trekking, ski alpinism, skiing, snowboarding, gym training, combat sports, and team sports (football, basketball, volleyball, tennis, padel), serving men, women, and children. The platform also offers complementary services including Click & Collect in-store pickup and a 14-day easy return service. Product portfolio includes branded merchandise from major international sportswear and outdoor brands such as Nike, Adidas, Under Armour, New Balance, Asics, Brooks, On, Hoka, Salomon, La Sportiva, Patagonia, Helly Hansen, and Karpos.

Differentiator

Problem solved

Functional benefit

Products and services

• Running & Trail Running Footwear
• Cycling Equipment & Apparel
• Outdoor, Trekking & Mountaineering Equipment
• Ski & Snowboard Equipment
• Gym & Home Fitness Equipment
• Team Sports Equipment
• Sports Electronics
• Click & Collect Service
• Bicycle Assembly & Warranty Service
• Easy Return Service
• Scalapay Pay-in-3 Installments

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sport2000minorChannel Partner/ Reseller/ DistributorSportland is an official partner of Sport2000, a European sports retail group. This affiliation provides access to a network of independent sports retailers and potentially collaborative purchasing arrangements.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cisalfa Sport: Italian sporting goods retail chain operating 150+ stores nationwide plus a national e-commerce site. Cisalfa Sport directly overlaps Sportland across footwear, apparel, equipment, and team sports categories and competes for the same Italian family and enthusiast shoppers, with substantially larger physical footprint.
• Maxi Sport: Italian specialty sports retailer headquartered in Brescia (same province as Sportland) with multi-store presence and broad assortment across running, football, fitness, and outdoor categories. Comparable to Sportland in scale and target customer, and a particularly relevant regional competitor in northern Italy.
• Sportler: South-Tyrolean sporting goods retailer with strong presence in northern Italy and an Alpine/mountain-sports-focused assortment including ski, hiking, and outdoor categories. Comparable to Sportland in specialty positioning, premium-brand curation, and north-Italian customer base.
• Decathlon Italia: Italian subsidiary of Decathlon, the world's largest sporting goods retailer with 150+ stores across Italy and a deep multi-category assortment including running, cycling, outdoor, team sports, and gym equipment at aggressive price points. Decathlon is Sportland's most direct and most formidable competitor for both online and in-store Italian sports shoppers.
• Sport2000 Italia: Italian branch of Sport2000, the European sports retail cooperative of which Sportland is itself a partner member. Operates affiliated independent sports retailers across Italy; structurally aligned with Sportland through shared cooperative purchasing and brand partnerships.
• Intersport Italia: Italian arm of the global Intersport retail cooperative, operating affiliated sporting goods stores across Italy with multi-brand sporting assortment. Direct competitor to Sportland in the multi-store sports retail format and member of a similar cooperative retail structure to Sport2000.

Broad incumbents

• Zalando Italia: European fashion and sports e-commerce platform with significant Italian presence and broad athletic footwear and apparel assortment. Competes with Sportland primarily online, leveraging pan-European logistics scale that Sportland cannot match within Italy.
• Amazon Italia (Sports): Italy's largest online marketplace with extensive sporting goods assortment from Nike, Adidas, Salomon, and others, plus Prime shipping advantages in southern Italy. Competes with Sportland on assortment, price, and delivery speed rather than service or specialty expertise.

Regional players

• Trakking / Altorilievi (Italian outdoor specialty): Italian outdoor and mountaineering specialty retailers focused on hiking, climbing, and ski-touring categories from premium brands (Salewa, La Sportiva, Patagonia, Arcteryx). Comparable to Sportland's outdoor and ski verticals but with narrower category focus and stronger specialist positioning.

Emerging players

• BikeRoom / specialized Italian bike retailers: Italian specialty cycling retailers and e-commerce platforms offering road, gravel, MTB, and e-bikes with assembly and after-sales services comparable to Sportland's bike vertical. Most direct competitor to Sportland's specialized bike retail positioning.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/sportlandweb
• Facebookfacebook.com/sportlandweb
• LinkedInlinkedin.com/company/sportland-s.r.l.
• Instagraminstagram.com/sportlandweb_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPORTLAND S.R.L.