Sport 'n' Charity

Name

Sport 'n' Charity

Legal name

Foreningen Sport 'n' Charity

Website

https://sportncharity.dk

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Pediatric Cancer Rehabilitation Services

NAICS

Child and Youth Services (62411), Social Assistance (624), Vocational Rehabilitation Services (6243)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000), Services-Educational Services (8200)

akta.pro primary industry

Gait, Balance & Coordination Rehabilitation (School-Age) (EDAKAGAH)

akta.pro secondary industries

Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK), Gross Motor Development & Motor Learning Interventions (EDAKAGAG), Physical Therapy (Early Intervention) (EDACAFAD)

Keywords

• Cancer rehabilitation programs
• Nonprofit fundraising services
• Childhood cancer support
• Youth physical therapy
• Charitable health association

Headquarters

HQ city

Hellerup

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Corporate Sponsorship Packages: Businesses can sign up for sponsorship packages (sponsorpakker) with various benefit levels. The organization had secured more than 4,500 sponsorships from companies as of August 2023. Sponsor logos are prominently displayed on the website.
2. Association Membership Fees: Private individuals can become members of the association (foreningsmedlem) at a cost of under 1 kr per day (approximately 365 kr annually). The organization had more than 300 paying members by end 2023 and 182 monthly recurring supporters.
3. One-Time Donations: Supporters can make one-time donations of any amount. Donations can be made via bank transfer (Reg. 0755, Account 3234260986 for private; 3234264264 for corporate) or MobilePay (343638).
4. Bracelet Sales: The organization sells boxes containing 20 packages of two bracelets each (39 kr per package). Customers buy one bracelet for themselves and give one to someone they care about. All proceeds go to the organization. Distributed free to businesses, shops, clinics, cafés, and offices.
5. Foundation and Public Funding: The organization receives funding from foundations and legater (grants), as well as public funds, which is made possible by their status as a charitable (almennyttig) association. They have been approved to receive public funding since late 2023.
6. Monthly Recurring Support (Støttemedlem): Support members (støttemedlem) contribute monthly or quarterly amounts of their own choosing, providing predictable recurring revenue. 182 monthly supporters were reported at end 2023.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Sport 'n' Charity provides a free, research-based physical training program for Danish children (ages ~0-18) undergoing cancer treatment. Each enrolled child receives a mobile training bag (Træningstaske) containing resistance bands, balance tools, and sensory-motor equipment, along with access to an online training portal where they can follow exercises, track progress, and share workouts with friends and family. The program is delivered to the child's home or hospital, enabling structured exercise during and after treatment to reduce late effects and disability, complemented by the UNG Ambassadør youth program, charity bracelet sales, and Modig comfort items.

Product overview

Sport 'n' Charity is a Danish charitable association that provides a unified program for children with cancer. The core offering consists of a research-based physical training program delivered through a mobile training bag (Træningstaske) with equipment, paired with an online training portal where children can track their progress. The organization also offers complementary programs including the UNG Ambassadør youth ambassador initiative, bracelet sales boxes for fundraising, and comfort items like the Modig-bamse (Brave Teddy) and Modig-elefanten (Brave Elephant). The programs are funded through membership fees, corporate sponsorships, and private donations.

Differentiator

Problem solved

Functional benefit

Products and services

• Training Program with Equipment (Træningstaske)

Quantifiable outcome

• 146 children enrolled in training programs as of December 2025
• +3 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Alletiders RegnskabminorOthersAlletiders Regnskab is listed as a corporate sponsor on Sport 'n' Charity's website. As a sponsor, they contribute financially to the organization and receive logo visibility on the website.
• Cultur.oneminorOthersCultur.one appears as a logo sponsor on the Sport 'n' Charity website, indicating a corporate sponsorship relationship.
• Integra2rminorOthersIntegra2r appears as a logo sponsor on the Sport 'n' Charity website.
• Polygon GroupminorOthersPolygon Group is listed as a corporate sponsor on Sport 'n' Charity's website.
• Jabra-GNminorOthersJabra-GN (audio equipment company) appears as a corporate sponsor on the website.
• FC KøbenhavncoreOthersRebecca Steele serves as Head of Women's Football at FC København and is a business ambassador for Sport 'n' Charity. As an ambassador, she helps build the organization's network and strengthen its work to offer rehabilitation programs to all children with cancer in Denmark.
• Red Barnet (Save the Children Denmark)coreStrategic or Co-development PartnerKatharina S. Nøhr, Corporate Partnership Manager at Red Barnet, serves on Sport 'n' Charity's advisory board. With 18 years of experience at Red Barnet across various departments including CSR, ESG, and corporate fundraising, Katharina brings strategic expertise and networking capabilities to Sport 'n' Charity.
• Rigshospitalet (Copenhagen University Hospital)coreOthersProfessor Claus Yding Andersen from Rigshospitalet serves on the advisory board. He is one of the world's leading experts in freezing, storing, thawing, and transplanting ovarian tissue. He contributes medical/scientific expertise to the organization.
• Malene Bille-Ahmt (Advisory Board Member)coreOthersMalene Bille-Ahmt serves on the advisory board as a mother of Leander (a child who has been in cancer treatment since 2016 at 7 months old). She is also a board member and brings the family perspective and experience with children's cancer journeys.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• LIVESTRONG Foundation: US-based cancer survivorship nonprofit that emphasizes physical activity as a core recovery tool. Closely comparable philosophy — using structured exercise to reduce late effects — but at much greater scale and broader cancer focus.
• Macmillan Cancer Support: UK-based cancer charity whose 'Move More' and physical activity programs closely parallel Sport 'n' Charity's evidence-based exercise interventions. Comparable in research-led exercise programming for cancer patients, though for a broader age range.
• Make-A-Wish Foundation International: Global nonprofit granting wishes to children with critical illnesses, including cancer. Comparable in serving Danish children with cancer, with strong corporate sponsorships and a national chapter structure similar to Sport 'n' Charity's domestic footprint.
• Special Olympics: Global organization providing sports training and competition for children and adults with intellectual disabilities. Comparable in delivering structured sport-based programs to vulnerable children, with a strong ambassador-driven fundraising model.
• St. Jude Children's Research Hospital: Global leader in pediatric cancer research and treatment, with rehabilitation and survivorship programs. Comparable as a much larger, established incumbent addressing the same end-population (children with cancer), with research-backed multidisciplinary care.

Direct peers

• CureSearch for Children's Cancer: US-based nonprofit focused exclusively on pediatric cancer research and family support. Direct mission-comparable peer in the niche of children's cancer, with similar fundraising and awareness-driven model.
• Alex's Lemonade Stand Foundation: Pediatric cancer foundation that combines grassroots fundraising with research funding. Comparable in mission specificity (children with cancer), community-led fundraising approach, and growing scale from a small founding team.
• Team Rynkeby: Danish charity that uses competitive cycling to raise funds for Børnecancerfonden. Highly comparable operating model: sport-driven fundraising, mass participation events, and corporate sponsorship — though Team Rynkeby funnels proceeds to a beneficiary organization.
• Børnecancerfonden (Danish Children's Cancer Foundation): Denmark's leading pediatric cancer nonprofit, funding research and family support. Directly comparable to Sport 'n' Charity in mission (children with cancer in Denmark), donor base, and competitive positioning for charitable giving.

Emerging players

• Right To Play: International NGO that uses sport and play to improve health, learning, and wellbeing for children in disadvantaged settings. Comparable in the 'sport-as-health-intervention-for-children' thesis, though Right To Play focuses on developing-country contexts rather than pediatric illness.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sport-n-charity

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport 'n' Charity