ЗАО "Спорт-пари"

What ЗАО "Спорт-пари" does

ЗАО "Спорт-пари" is a Belarusian closed joint stock company that operates sportpari.by, an online sports betting and lottery platform serving adult consumers located within the Republic of Belarus. Founded on September 6, 2007 and registered under UNP №190863938 with certificate №0139505, the company is headquartered in Minsk and operates with a small team of 22 employees. The platform is accessible only from within Belarusian territory and is explicitly geo-blocked for users outside the country, with the company directing non-Belarus users to its social media pages to view draw results.

The product surface is a self-service web platform offering sports betting and lottery draw services. No mobile applications are offered; the betting interface is web-only. Customer support is delivered via a domestic short phone number (143, available within Belarus), email at [email protected], and social media channels. The company maintains an active presence on Facebook, Instagram, VKontakte, and Odnoklassniki, which serve both as customer engagement channels and as the primary means for users outside Belarus to follow draw outcomes.

The business operates a transaction-based revenue model, generating income through take rates or commissions on sports wagers placed by customers. Distribution is direct-to-consumer and self-service via the proprietary platform, with no disclosed partnerships, enterprise clients, or B2B channels. Marketing is largely organic and concentrated on the same social media platforms used for post-sale customer engagement. No funding rounds, ownership disclosures, or external investors are documented in the available data, and the company operates as an independent private entity under Belarusian jurisdiction.

Name

ЗАО "Спорт-пари"

Legal name

ЗАО "Спорт-пари"

Website

https://sportpari.by

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

ЗАО "Спорт-пари" is a Belarusian closed joint stock company that operates sportpari.by, a geo-restricted online sports betting and lottery platform serving adult consumers within the Republic of Belarus since 2007.

Ownership category

akta.pro rank

Product category

Online sports betting and lottery

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industry

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

Keywords

• Online sports betting
• Lottery services
• Sports wagering platform
• Lottery draws
• Betting operator Belarus

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Sports Betting Transactions: Online sports betting platform generating revenue through transaction fees/take rate on sports wagers placed by customers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ЗАО "Спорт-пари" operates the online platform sportpari.by, providing online sports betting and lottery services to adult customers located within the Republic of Belarus. The company generates revenue through a transaction fee / take-rate model on sports wagers placed by users, and also publishes lottery draw results accessible via its social media channels for users temporarily outside Belarus.

Product overview

Sport-Pari is an online sports betting and lottery platform operating in Belarus, accessible only within the country. The platform appears to offer sports betting services and lottery draw results, though detailed product information is not available from the restricted access page.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights1 record

Direct peers

• MaxLine: Belarusian-licensed online sportsbook operating at maxline.by; directly comparable as a domestic-only online sports betting operator competing for the same Belarusian customer pool as Спорт-пари.
• 1xBet: Large CIS-rooted online sportsbook accepting Belarusian players; directly comparable as a multi-vertical online betting operator with sportsbook, live betting, and adjacent wagering products targeting Belarus.
• Marathonbet: International online sportsbook with historical CIS presence including Belarus; overlaps on online sports betting product and transaction-fee revenue model.
• Fonbet: Major CIS-origin sportsbook with explicit Belarus operations at fonbet.by; runs an online sports betting platform with similar product scope to Спорт-пари and competes directly in the same regulated jurisdiction.
• Parimatch: Global/CIS sportsbook and betting brand with a dedicated Belarus presence (parimatch.by); offers online sports betting with a similar transaction-fee model and competes head-to-head in the Belarusian market.
• Baltbet (BALT Bet): CIS-region bookmaker active in Belarus with online sports betting offerings; comparable product scope and customer profile to Спорт-пари's Belarus-only operation.

Regional players

• Liga Stavok: Russian online sportsbook (ligastavok.ru) with comparable sports betting and lottery-adjacent product mix; serves as a regional peer given shared CIS regulatory and customer patterns even though it does not primarily serve Belarus.
• Winline: Russian online sportsbook (winline.ru) operating a comparable transaction-fee sports betting model; useful regional benchmark for product, margin structure, and unit economics even though its home market is Russia.

Broad incumbents

• Bet365: Global online sportsbook incumbent; not Belarus-licensed but sets the product/UX benchmark (mobile apps, live betting, deep markets) that Спорт-пари's web-only platform is implicitly measured against.

Others

• Belarusian National Lottery (Белорусские лотереи): State-affiliated Belarusian lottery operator; comparable on the lottery draw product that Спорт-пари also offers, representing the principal alternative for Belarusian lottery wagering spend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/sportpariby
• Instagraminstagram.com/sportpariby
• LinkedInlinkedin.com/company/sportpari

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ЗАО "Спорт-пари"