What Marathonbet does

Marathonbet, operated by Panbet Curacao N.V., is an independent online sportsbook and casino operator founded in 2002, headquartered in Willemstad, Curaçao, with a secondary listed presence in London and 51-100 employees. The company's primary legal entity holds a Curaçao Gaming Authority license under number OGL/2024/648/0172 (issued under the updated 2024 National Ordinance on Games of Chance) and operates across at least four internet gaming jurisdictions including the UK, Spain, Russia, Brazil, and parts of Asia.

The platform is a unified sports betting and casino ecosystem delivered via marathonbet.com, iOS and Android mobile applications, and a formal affiliate channel. Core products include a pre-match and live sportsbook covering football, tennis, basketball, esports (CS2, Dota 2, League of Legends, Valorant), and more than 20 other sports; an in-play betting platform with real-time odds and live streaming; an online casino with third-party slot content integrated via aggregators (Stakelogic through Aristocrat in Spain); a live dealer casino; and adjacent modules including Crash Games, Toto sports pools (jackpots reported up to €900,000+), a Superprize Quiz, and a football Bet Constructor tool. Live odds, live scores, and streaming feeds are powered by standard third-party real-time data integrations.

Marathonbet makes money exclusively through transaction-based take rates: the platform retains a margin on odds offered across sports betting markets, holds a house edge on casino slot and table games (via third-party studio content), and retains a percentage of Toto prize pools. Customer segments are horizontal and B2C — sports bettors, casino players, and esports wagerers — with no enterprise customer concentration. The company is privately held with no disclosed funding, revenue, or ownership structure, and operates without any disclosed AI/ML differentiators; its primary commercial engine is its affiliate program, multi-market digital distribution, and brand sponsorships (notably a historical Manchester City FC partnership).

Name

Marathonbet

Legal name

Panbet Curacao N.V.

Website

https://marathonbet.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Marathonbet is a privately held online sportsbook and casino operator, founded in 2002 and operated by Panbet Curacao N.V. under a Curaçao Gaming Authority license. It serves recreational sports bettors, casino players, and esports wagerers across multiple international jurisdictions via web and mobile platforms.

Ownership category

akta.pro rank

Product category

Online Sports Betting

NAICS

Gambling Industries (7132), Casinos (except Casino Hotels) (71321), Other Gambling Industries (713290)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industry

Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)

Keywords

• Online sports betting
• Live in-play betting
• Esports wagering
• Online casino games
• Sports pool betting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure, Others

Revenue model

1. Sports Betting: Commission from betting stakes placed on sports events including football, tennis, basketball, and other sports. Platform takes a margin on odds offered.
2. Casino Games: Revenue from casino slot games and table games with house edge built into game mechanics
3. Toto/Jackpot Games: Pool betting games where a percentage of the prize pool is retained, with jackpots growing from accumulated stakes

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Marathonbet operates an online sportsbook and casino platform where individual users wager real money on pre-match and live sporting events, esports, sports pools, casino slots, and live dealer games. The offering is accessed via the marathonbet.com website and native iOS/Android applications and is operated by Panbet Curacao N.V. under a Curaçao Gaming Authority license.

Product overview

Marathonbet is an online sports betting and gaming platform operated by Panbet Curacao N.V. The platform operates as a unified ecosystem combining a core Sports Betting Platform with multiple integrated modules including Live Betting/In-Play for real-time wagering, an Online Casino featuring third-party slot content, a Live Casino with professional dealers, dedicated Esports Betting covering titles like CS 2, Dota 2, and League of Legends, Crash Games for quick-play betting, Toto sports pools with jackpot opportunities, a Superprize Quiz game, and a Football Bet Constructor for building custom accumulators. A Mobile App extends the full platform to iOS and Android users. The offering is licensed by the Curaçao Gaming Authority.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Betting Platform Online sportsbook offering pre-match and live odds across football, tennis, basketball, ice hockey, volleyball, esports, and additional sports, targeted at individual sports bettors.
• Live Betting (In-Play) Real-time in-play betting product allowing users to place wagers on ongoing sporting events with continuously updating odds, live scores, and live streaming of selected events.
• Live Casino Live dealer casino offering table games hosted by professional dealers and streamed in real time to users.
• Online Casino Digital casino offering slot games and table games sourced from third-party gaming studios via aggregator integrations.
• Esports Betting Dedicated esports betting product covering competitive gaming tournaments and matches across CS 2, Dota 2, League of Legends, Valorant, King of Glory, and other titles.
• Crash Games Crash-style betting game where players wager on a multiplier that increases in real time and ends at a randomized crash point, with payouts determined by exit timing.
• Toto Sports Pools Sports pool betting product (Toto Correct Score, Toto 1X2, Toto Tennis) where players predict outcomes across multiple events for a share of jackpot prizes.
• Superprize Quiz Quiz-based prediction game tied to sporting events with prize pools up to €5,000 for users who make correct predictions.
• Bet Constructor Football bet builder tool that lets users combine selections from different matches into custom accumulator bets on a single slip.
• Marathonbet Mobile App Native iOS and Android mobile application providing the full Marathonbet sports betting and casino functionality to users on mobile devices.

Quantifiable outcome

• Toto jackpots can exceed €900,000

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Manchester City Football ClubcoreGTM or Marketing PartnerMarathonbet has a partnership history with Manchester City FC, operating as a sponsor/partner. The platform references 'Partnership History' related to Manchester City.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bet365: Global online sportsbook and casino operator offering pre-match and in-play sports betting, casino, and mobile apps across multiple jurisdictions. Most direct large-scale competitor to Marathonbet's product mix and international footprint.
• 1xBet: Online sportsbook and casino operator with broad product breadth (sports, live betting, casino, esports, Toto-style pools) and multi-jurisdiction presence including CIS and emerging markets — closely matching Marathonbet's product range and target geographies.
• Pinnacle: Independent online sportsbook renowned for high limits and competitive odds across global sports and esports. Closely comparable to Marathonbet on the sportsbook core, with a similar independent-operator profile and esports emphasis.
• Betway: Online sportsbook and casino with international brand presence, sports sponsorships, and multi-vertical product offering (sports, in-play, casino, esports). Directly comparable on product mix and global markets.
• Unibet: Online sportsbook and casino operated by Kindred Group across European and other regulated markets. Comparable multi-vertical product offering and similar tier of independent-style operator positioning.
• 10Bet: Mid-tier online sportsbook and casino with multi-jurisdiction footprint and similar product breadth (sports, in-play, casino). Closely matches Marathonbet's scale tier and product composition.
• Betsson: Nordic-listed online sportsbook and casino group operating multiple brands across regulated European and LatAm markets. Comparable integrated sportsbook-plus-casino offering and multi-market strategy.
• Bwin: Online sportsbook and gaming operator with European heritage and a strong in-play product, owned by Entain. Comparable product portfolio and licensed-market presence to Marathonbet.
• LeoVegas: Mobile-first online casino and sportsbook with European regulated-market focus. Comparable integrated sportsbook/casino model with an emphasis on multi-jurisdiction licensed operations.

Broad incumbents

• William Hill: Established UK-headquartered sportsbook and gaming operator now part of 888/Evoke, offering sports, casino, and retail betting. Larger incumbent overlapping Marathonbet's UK and international online sportsbook footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/marathonbet

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marathonbet