Sportscar Event

What Sportscar Event does

Sportscar Events Almennyttige Fond is a Danish charitable foundation registered in Aarhus (CVR 34 37 51 43), operating since 2000 and formally incorporated as a foundation in 2012. The foundation's core activity is running three annual supercar driving events on closed racetracks across Denmark — at FDM Jyllandsringen (Jutland), FDM Sjællandsringen (Zealand), and H.C.A. Airport in Odense (Funen) — featuring a portfolio of 90+ high-performance vehicles including Lamborghini, Ferrari, Porsche, McLaren, Aston Martin and Ford models.

Revenue is generated primarily through the sale of co-driver experience tickets, priced in eight color-coded categories ranging from 300 DKK (entry-level Honda S2000) to 5,000 DKK (Aston Martin Valhalla), each entitling the buyer to two laps as a passenger with a professional driver. The offering is extended by VIP corporate hospitality packages (from 1,595 DKK per person, including full catering), three-year-validity gift cards, and a charity lottery tied to the 'Skabt for Håbet' project (50 DKK per ticket). Substantially all proceeds are donated to Børnecancerfonden (the Danish Child Cancer Foundation), with smaller contributions to TrygFondens Familiehus and Lukashuset.

Operations are run with a lean team of one paid Eventchef (Dorte Lassen, hired 2019) and an uncompensated board chaired by Flemming Chrone, supported by an unpaid ecosystem of 110+ drivers who supply their own vehicles and cover all vehicle expenses, and 220+ volunteers handling event logistics. Marketing is conducted via the foundation's website, organic social media, partner co-marketing with Jyske Bank (main sponsor since 2004) and Porsche Danmark (official Car Partner since 2024), and direct B2B outreach for VIP arrangements. The organization has no app, no API, and no digital product beyond basic online ticket sales via Safeticket.

Name

Sportscar Event

Legal name

Sportscar Events Almennyttige Fond

Website

https://sportscarevent.dk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Sportscar Events Almennyttige Fond is a Danish charitable foundation operating three annual supercar driving events at Danish racetracks, offering paid co-driver experiences to consumers and corporate clients, with proceeds donated to child cancer and family support charities.

Ownership category

akta.pro rank

Product category

Charity Driving Experiences

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

akta.pro secondary industry

Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Charity driving events
• Supercar experiences
• Corporate hospitality packages
• Charitable foundation services
• Motorsport track experiences

Headquarters

HQ city

Aarhus C

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Co-driver Experience Tickets: Customers purchase tickets to ride as co-drivers in supercars at charity driving events. Tickets are priced by vehicle category (300-1600 DKK for standard cars, up to 5000 DKK for premium vehicles like Aston Martin Valhalla). Each ticket includes 2 laps on the track and free event entry.
2. VIP Corporate Packages: Corporate VIP arrangements include co-driver experiences, full catering (breakfast and lunch buffet), and beverages. Priced from 1595 DKK per person. Targeted at businesses seeking exclusive experiences for clients or employees.
3. Gift Cards: Gift cards valid for 3 years offering co-driver experiences. Includes free event entry and 2 laps per activation.
4. Lottery Fundraising: Project 'Skabt for Håbet' involves decorated Porsche children's electric cars displayed at events with lottery tickets sold (50 DKK each) for chances to win. All proceeds go to Børnecancerfonden.
5. Event Entry: General public entry fees (50 DKK for Sjælland events, free for Fyn). Children under 12 get free entry.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sportscar Event is a Danish charitable foundation that organizes three annual supercar driving experiences at closed racetracks across Denmark (Jyllandsringen, Sturup, and Padborg Park), where paying customers ride as co-drivers alongside professional drivers in 90+ high-performance vehicles including Lamborghini, Ferrari, McLaren, and Aston Martin Valhalla models. The organization sells color-coded co-driver tickets (Hvid, Sølv, Guld, Rød), gift cards, VIP corporate packages, and tiered sponsorship deals, with all proceeds donated to charities supporting children with life-threatening illnesses.

Product overview

Sportscar Event is an Almennyttige Fond (public charitable foundation) that operates a unified portfolio of live supercar experiences organized around three annual charity events in Denmark (Fyn, Sjælland, Jylland). Its core product is the Co-Driver Ride (Køretur) — paid passenger rides in 40–60 supercars on closed tracks — sold through color-coded price categories ranging from 300–1,800 kr. The offering extends to Gift Cards (Gavekort), VIP Hospitality Packages (VIP Arrangement) for corporate clients, and the 'Børnedag' experience for seriously ill children. The BØRNENES BIL (Children's Car) — a Porsche Taycan decorated with cancer patients' artwork — serves as the symbolic flagship vehicle of the events. The 'Skabt for Håbet' sub-project involves a lottery of student-decorated miniature Porsche electric cars, with proceeds going to Børnecancerfonden. Sponsorship tiers (Bronze, Silver, Gold) round out the offering for corporate partners. The organization has no digital/API product.

Differentiator

Problem solved

Functional benefit

Brands

• BØRNENES BIL: A specially decorated Porsche car dedicated to seriously ill children from Børnecancerfonden. The car's decoration is based on drawings made by cancer-stricken children at Rigshospitalet and Aarhus University Hospital in Skejby. Porsche Taycan 4S provided by Porsche Danmark since 2023, replaced by Porsche Taycan Turbo in 2025.
• Skabt for Håbet

Quantifiable outcome

• 850,000 DKK donated in 2020 despite COVID-19 event cancellation
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core partner, gold partner, silver partner and minor.

• Porsche Danmarkcore partnerStrategic or Co-development Partner · 1 January 2024Official Car Partner since 2024, Porsche Danmark provides vehicles for the BØRNENES BIL initiative. In 2024 they provided a Porsche Taycan 4S, extended in 2025 with a Porsche Taycan Turbo. Supports the charity focus while providing premium vehicle experiences.
• FDM Jyllandsringengold partnerStrategic or Co-development PartnerGold partner providing venue for Jylland events. As a Danish motorsport venue, FDM Jyllandsringen is essential to event operations.
• FDM Sjællandsringengold partnerStrategic or Co-development PartnerGold partner providing venue for Sjælland events. FDM Sjællandsringen is the second major racing venue used for charity events.
• Glasurit Danmarkgold partnerStrategic or Co-development PartnerGold partner contributing paint products for the 'Skabt for Håbet' project where students decorate children's electric cars.
• H.C.A. Airport (Odense)silver partnerStrategic or Co-development PartnerSilver partner and venue provider for Fyn events held on the airport landing strip. Partnership established in 2015.
• College360minorStrategic or Co-development PartnerEducational partner for 'Skabt for Håbet' project where student teams design and paint children's electric Porsche cars for charity lottery.
• AncotransminorOthersBronze partner supporting Sportscar Event activities.
• Rema 1000 (Holstebro and Øster)minorOthersBronze partner grocery chain supporting the charity events.
• JUUL DanmarkminorOthersSilver partner supporting Sportscar Event.
• Roskilde TeltudlejningminorOthersSilver partner providing event tent infrastructure.
• Børnecancerfondencore partnerOthersPrimary charitable beneficiary. Sportscar Event has raised millions for child cancer research through Børnecancerfonden since 2002.
• TrygFondens FamiliehusminorOthersSecondary beneficiary receiving donations for families with seriously ill children at AUH.
• LukashusetminorOthersHospice and palliative care provider for children receiving donations since 2016.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Lamborghini Esperienza: Lamborghini's official track driving programs (Esperienza Corsa, Accademia) letting customers and enthusiasts drive Huracán and Revuelto models on closed circuits. Comparable as a premium supercar co-driver/self-drive track experience with a multi-region presence, though operated by the OEM itself.
• Trackdays.co.uk: UK's leading track day booking platform offering self-drive experiences in customers' own cars plus supercar ride-alongs at circuits nationwide. Comparable on the customer-paid track-experience mechanic; differs by being self-drive focused with calendar-year continuous operations.
• McLaren Track Experience: McLaren's official driving programs (McLaren Track Experience, Pure McLaren) operating 720S, 750S, and Artura experiences at UK and international circuits. Closely comparable on product (co-driver rides in high-performance supercars on closed tracks) and target customer.
• Xtreme Xperience: US-based supercar ride-along experience operator offering Ferrari, Lamborghini, and Porsche rides at racetracks across America. Direct comparable on multi-brand supercar co-driver format; differs by being commercial (non-charity) and US-only.
• Ferrari Corso Pilota: Ferrari's official driving experience program (Corso Pilota, Ferrari Challenge) operating track days in F8 Tributo, 296 GTB and other models. Highly comparable to Sportscar Event's Ferrari/Yellow/Black tier offerings, though exclusive to Ferrari owners/affiliates rather than multi-brand.
• Aston Martin Driving Experience: Official Aston Martin track day programs (including the Valhalla launch program) offering co-driver and self-drive experiences. Direct comparable to Sportscar Event's elite 'Special Category' Aston Martin Valhalla tier and the brand's premium positioning.
• Porsche Experience Center: Porsche-operated driving experience centers (Silverstone, Atlanta, Leipzig, etc.) offering co-driver and self-drive programs in Porsche sports cars on professional tracks. Most directly comparable on product (premium track co-driver experience) and customer profile (supercar enthusiasts willing to pay for track access).

Broad incumbents

• Monterey Car Week: Annual week-long cluster of high-end automotive events in Monterey, California (Pebble Beach Concours, Rolex Monterey Motorsports Reunion, etc.). Comparable as a marquee multi-event supercar and motorsport gathering with strong OEM and sponsor presence, though at a much larger scale and US-based.
• Goodwood Festival of Speed: Annual multi-day motorsport celebration featuring supercars, F1 cars, and drivers on Lord March's hillclimb course. Broadly comparable as a flagship motorsport spectator/experience event with significant OEM and sponsor involvement; larger scale and for-profit commercial model.

Regional players

• Salon Privé: UK luxury automotive garden party and concours d'elegance featuring rare supercars, sponsor activations, and VIP hospitality. Comparable on the curated supercar showcase + premium sponsorship + VIP hospitality model; serves a different geography (UK vs Denmark) but similar affluent automotive audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sportscar-event

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportscar Event