Sportsmed NQ Physio & Core Movement NQ

What Sportsmed NQ Physio & Core Movement NQ does

Sportsmed NQ is a privately held, multidisciplinary allied health practice founded in 1995 by Paul Parker and headquartered in Townsville, Queensland, Australia. The business operates three physical clinic locations under two brands — Sportsmed NQ at Hyde Park and Pimlico, and Core Movement NQ (pilates and movement classes) — serving the broader North Queensland region. The practice employs approximately 22 staff delivering physiotherapy, clinical exercise physiology, remedial massage therapy, on-site sports coverage, and specialist women's health and lymphoedema services, supplemented by hydrotherapy, clinical Pilates, the MoveWell oncology/osteoporosis/falls-prevention program, and the PD Warrior Parkinson's program.

The technology stack is clinician-led and modest: the VALD Dynamo System and real-time ultrasound are used for objective assessment, while the Nookal platform handles online booking across all sites and HICAPS terminals process on-the-spot private health fund claims. The business model is fee-for-service professional services, with revenue diversified across self-paying patients (HICAPS/insurance), Medicare bulk-billing, NDIS, WorkCover, DVA, third-party insurers, and B2B sports coverage contracts. The North Shore Clinic was permanently closed in September 2022, leaving the current three-site footprint. No external funding, institutional ownership, or parent company is disclosed; the practice is operated by its founder and clinic partners, with revenue figures not publicly available.

Name

Sportsmed NQ Physio & Core Movement NQ

Legal name

Sportsmed NQ

Website

https://sportsmednq.net.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Sportsmed NQ is a privately held, multidisciplinary allied health practice operating three clinics in Townsville, Queensland, delivering physiotherapy, exercise physiology, massage, sports coverage, and women's health and lymphoedema services to the North Queensland community.

Ownership category

akta.pro rank

Product category

Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Ambulatory Health Care Services (621)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Sports Medicine (HLAKALAB)

akta.pro secondary industries

General Orthopedics (HLAKALAA), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Pain Management (Spine & Musculoskeletal) (HLAKALAM)

Keywords

• Physiotherapy services
• Exercise physiology
• Sports rehabilitation
• Remedial massage therapy
• Women's health physiotherapy

Headquarters

HQ city

Hyde Park

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Physiotherapy Services: Fee-for-service physiotherapy consultations for assessment, diagnosis, and treatment of musculoskeletal conditions, sports injuries, and post-surgical rehabilitation. Initial appointments typically last 30-45 minutes. The clinic offers HICAPS for on-the-spot health fund claims.
2. Exercise Physiology Services: Clinical exercise physiology consultations creating personalized exercise programs for chronic disease management, rehabilitation, and fitness improvement.
3. Massage Therapy Services: Remedial, sports, relaxation, pregnancy, hot stones, Swedish, and Indian head massage services provided by qualified remedial massage therapists who are health fund registered.
4. Sports Coverage Services: On-site sports coverage providing qualified physiotherapists, exercise physiologists, or sports trainers present during games or events for immediate injury management.
5. Government and Insurance Funded Services: Bulk billed Medicare services, NDIS funded therapy, WorkCover, Department of Veterans Affairs (DVA), and third-party insurance consultations.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Sportsmed NQ is a multidisciplinary physiotherapy practice operating three clinic locations across Townsville, Queensland, providing physiotherapy, exercise physiology, remedial massage therapy, sports coverage, and specialist women's health and lymphoedema services. The clinics deliver in-person assessment, diagnosis, treatment, and rehabilitation for musculoskeletal conditions, sports injuries, post-surgical recovery, chronic disease, and pelvic health concerns, supported by on-site rehabilitation gyms, hydrotherapy, Clinical Pilates (mat and reformer), and specialized assessment tools such as VALD dynamometry and real-time ultrasound imaging.

Product overview

Sportsmed NQ is a multidisciplinary physiotherapy group operating three clinic locations (Bayswater Road in Hyde Park, Fulham Road in Pimlico, and Core Movement NQ in Mundingburra), offering physiotherapy, exercise physiology, remedial massage therapy, sports coverage, and specialist lymphoedema and women's health services. The core service portfolio centers on Physiotherapy and Exercise Physiology as the primary clinical disciplines, supplemented by Remedial Massage Therapy, Sports Coverage (on-site event support), and specialist streams in Lymphoedema & Women's Health. Adjacent therapeutic offerings include Hydrotherapy, Clinical Pilates (mat and reformer, taught at Core Movement NQ), and specialized programs such as the MoveWell cancer rehabilitation program and PD Warrior for Parkinson's Disease management. The group also provides VALD Dynamo assessments for objective strength and performance measurement. Appointments are managed through the Nookal online booking platform across all three locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Assessment, diagnosis, and treatment of musculoskeletal conditions, sports injuries, and post-surgical rehabilitation using manual therapy, dry needling, shockwave therapy, blood flow restriction training, and real-time ultrasound imaging. Targeted at individuals with acute or chronic musculoskeletal pain, sports injuries, and post-operative recovery needs.
• Exercise Physiology
• Remedial Massage Therapy
• Sports Coverage
• Lymphoedema & Women's Health
• Hydrotherapy
• Clinical Pilates
• VALD Assessments
• MoveWell Program
• PD Warrior

Quantifiable outcome

• Faster and safer recovery to return patients to normal happy life
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Local Orthopaedic SurgeonscoreStrategic or Co-development PartnerSportsmed NQ Fulham Road Clinic works closely with local Townsville orthopaedic surgeons to provide seamless, evidence-based care for pre and post-operative rehabilitation of knee and shoulder conditions. The clinic participates in post-operative knee and shoulder clinics alongside surgeons.
• Healthcare Professionals NetworkcoreStrategic or Co-development PartnerCollaborates with healthcare professionals including doctors, specialists, and other health providers to ensure comprehensive patient care and safe return to play protocols for athletes.
• Townsville CrocodilesminorStrategic or Co-development PartnerHistorical partnership with Townsville Crocodiles NBL basketball team. Paul Parker served as Team Physiotherapist for 12 years. The clinic continues to serve basketball teams including Townsville Fire WNBL.
• Townsville Fire WNBLminorStrategic or Co-development PartnerCurrent partnership providing physiotherapy support for the Townsville Fire WNBL basketball team.
• Northern Fury FCminorStrategic or Co-development PartnerFootball (soccer) club partnership with Darren Dal Zilio providing sports physiotherapy and coverage services.
• NRL Officials TeamminorStrategic or Co-development PartnerDarren Dal Zilio currently works with the NRL Officials team providing sports physiotherapy support.
• Nookal Booking SystemcoreTechnology or IntegrationIntegrated online booking platform used across all Sportsmed NQ locations enabling patients to book appointments online at any time.
• Local Sports Teams and OrganizationsminorStrategic or Co-development PartnerHas supported various local sports teams in Townsville including North Queensland United FC, Football Queensland, MA Olympic FC, local AFL and Gridiron teams, netball and touch carnivals.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Healius (formerly Primary Health Care): Large Australian healthcare operator owning pathology, imaging, and physiotherapy networks (including Lifecare). Provides a comparable broad-incumbent benchmark for what scaled allied-health platforms look like in Australia.
• Bupa Health Services: Major Australian private health insurer and diversified healthcare provider with growing physiotherapy, dental, and optical service networks. Overlaps with Sportsmed NQ via HICAPS-billed physiotherapy services but at significantly greater scale and scope.

Direct peers

• Physio Inq: Australian mobile and in-clinic physiotherapy provider offering sports, NDIS, and aged-care physiotherapy across multiple states. Comparable service mix and NDIS-heavy payer profile, though distributed rather than regionally concentrated.
• Allsports Physiotherapy: Multi-clinic Australian physiotherapy and sports medicine group offering physiotherapy, pilates, sports coverage and rehabilitation across Queensland and other states. Directly comparable to Sportsmed NQ in service mix, sports-team partnerships, and multi-disciplinary delivery model.
• Lifecare Physiotherapy: Established Australian physiotherapy network (part of Healius) operating numerous clinics with physiotherapy, sports rehabilitation, women's health, and NDIS services. Directly comparable multi-clinic allied health platform with similar payer mix.
• Sports Physio Australia: Australian physiotherapy practice specialising in sports injury management with multi-location presence. Directly comparable in sports-injury focus, surgeon referral relationships, and elite-athlete coverage services.
• Back In Motion Health Group: Australia's largest physiotherapy franchise network with 100+ clinics offering musculoskeletal, sports, and women's health physiotherapy. Closely comparable to Sportsmed NQ in core service offering, multi-site Australian model, and outcomes-focused positioning.

Emerging players

• Kieser Australia: Australian strength-based rehabilitation clinic chain combining physiotherapy with equipment-based strength training. Comparable to Sportsmed NQ's gym-integrated rehab model but differentiated by a more standardized strength-training framework.

Others

• VALD Performance: Technology vendor providing the VALD Dynamo and related strength/movement assessment systems used by Sportsmed NQ. Included as an adjacent ecosystem participant and enabler of Sportsmed NQ's objective-assessment positioning.

Regional players

• Extend Rehabilitation: Queensland-based allied health group offering physiotherapy, exercise physiology, and dietetics across regional Queensland locations. Highly comparable regional multi-clinic model to Sportsmed NQ's Townsville footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sportsmednq
• Instagraminstagram.com/sportsmednq
• LinkedInlinkedin.com/company/sportsmed-nq

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportsmed NQ Physio & Core Movement NQ