Sportspeople - Australia's Largest Sports Jobsite
Sportspeople Group Pty Ltd operates Australia's largest dedicated job board for the sport, fitness, and aquatic sectors, founded in 1999. The self-service online marketplace connects 2,500+ active advertisers (peak bodies, professional clubs, government, education) with 39,000+ registered candidates across multiple regions.
- Company typePrivate
- Founded1999
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Sportspeople - Australia's Largest Sports Jobsite does
Sportspeople Group Pty Ltd operates Australia's largest dedicated job board for the sport, fitness, and aquatic sectors, founded in 1999 and headquartered in Balmain, NSW. The company's core product is the Sportspeople Jobs Market, a self-service online marketplace that connects employers with candidates across Australia, New Zealand, Asia, the UK, Europe, and North America. The platform supports job postings across 50+ sport classifications and 25+ job categories, with specialized filtering by qualifications (coaching accreditations, fitness certifications, lifeguard qualifications, etc.) that generic boards cannot match. The platform's underlying technology is a standard online job board with search/filter capabilities, a candidate database of 39,000+ registered users, and authentication/login infrastructure.
The business operates three primary revenue streams: (1) job listing fees paid by employers (starting at $200 plus GST per posting, supporting one-time license and pay-as-you-go billing), (2) featured learning listings on the Sportspeople Learning platform (free basic listings, paid enhanced placement — an advertising model), and (3) professional recruitment services via Sportspeople Recruitment for employers needing hands-on hiring assistance. Pricing is disclosed publicly, with discounts for AUSTSWIM Recognised Schools of Excellence (20% off aquatic ads) and currency localization for New Zealand advertisers.
The company serves a diverse customer base of 2,500+ active advertisers spanning peak sporting bodies (Football Australia, Netball Victoria), professional and semi-professional clubs (Sydney Swans, Manly Warringah Sea Eagles, NBL clubs), government (Department of Defence), education (Monash University), and large leisure operators (Belgravia Leisure). Distribution is augmented through long-standing syndication partnerships with Teachers On Net (education-focused) and Visa Sponsor Jobs (visa-sponsored roles), and a co-marketing partnership with AUSTSWIM in the aquatic sub-sector. The company is privately held with 16 employees, no disclosed funding events, no M&A activity, and no public AI/ML capabilities.
Sportspeople - Australia's Largest Sports Jobsite firmographics
Firmographics- Name
- Sportspeople - Australia's Largest Sports Jobsite
- Legal name
- Sportspeople Group Pty Ltd
- Website
- https://sportspeople.com.au
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sportspeople Group Pty Ltd operates Australia's largest dedicated job board for the sport, fitness, and aquatic sectors, founded in 1999. The self-service online marketplace connects 2,500+ active advertisers (peak bodies, professional clubs, government, education) with 39,000+ registered candidates across multiple regions.
- Ownership category
- akta.pro rank
Sportspeople - Australia's Largest Sports Jobsite industry classification
Industry- Product category
- Online Job Board / Recruitment Marketplace
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Athlete Post-Career Transition & Career Placement (Broadcast, Coaching, Business) (MPAKAMAL)
- akta.pro secondary industry
- Athlete Booking & Appearance/Speaking Engagement Agencies (MPAKAMAI)
Keywords
Sportspeople - Australia's Largest Sports Jobsite business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Job Listing Fees: Employers pay to post job vacancies on the Sportspeople Jobs Market platform. Listings start from $200 plus GST. The platform supports various job types including full-time, part-time, casual, contract, volunteer, and internship positions across sports, fitness, and aquatic sectors.
- Featured Learning Listings: Course and program providers can pay for featured/enhanced placement of their learning listings on Sportspeople Learning platform. Basic course listings are free, but premium promotional placement incurs fees.
- Recruitment Services: Sportspeople offers dedicated recruitment services through Sportspeople Recruitment (sportspeoplerecruitment.com.au) for employers seeking more hands-on hiring assistance beyond self-service job posting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Job Listing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Sportspeople - Australia's Largest Sports Jobsite product offering
Product offeringCore offering
Sportspeople operates an online job board marketplace connecting employers with job seekers in the sports, fitness, and aquatic sectors. Employers pay to post vacancies starting from $200 plus GST, while job seekers create free accounts to access a candidate database of 39,000+ registered users across Australia and New Zealand. The platform also offers Sportspeople Learning for course listings and Sportspeople Recruitment Services for assisted hiring.
Product overview
Sportspeople operates as a multi-product job board ecosystem centered around its core Jobs Market platform for sport, fitness, and aquatic employment. The main Jobs Market platform enables employers to post vacancies and job seekers to search and apply for positions across Australia and New Zealand. Complementing the job board is the Sportspeople Learning platform for professional development courses and the Sportspeople Recruitment Services for assisted hiring. The company also operates partner job boards Teachers On Net (education-focused) and Visa Sponsor Jobs (visa sponsorship positions), all connected under the Sportspeople Group umbrella since 1999.
Differentiator
Problem solved
Functional benefit
Products and services
- Sportspeople Jobs Market The main online job board platform connecting employers with job seekers in the sport, fitness, and aquatic sectors across Australia, New Zealand, and other regions. Employers post vacancies starting from $200 plus GST and job seekers search and apply for free.
- Sportspeople Learning A dedicated platform for listing and advertising courses, programs, and activities in the sports, fitness, and aquatic industries. Features filtering by learning type, delivery method, and qualifications, with free basic listings and paid featured placement.
- Sportspeople Recruitment Services A dedicated recruitment service offered alongside the job board for employers seeking hands-on assistance with hiring processes in the sports, fitness, and aquatic sectors.
Quantifiable outcome
- 86% of visitors are currently employed in sport, fitness, aquatic, coaching, venue, event, leisure and lifestyle sectors
- +1 more outcomes
Companies that use Sportspeople - Australia's Largest Sports Jobsite
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles2 records
Sportspeople - Australia's Largest Sports Jobsite technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sportspeople - Australia's Largest Sports Jobsite partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Teachers On NetcoreTeachers On Net is a partner job board that, together with Sportspeople and Visa Sponsor Jobs, has been successfully connecting employers and job seekers since 1999. The partnership extends Sportspeople's reach into education-focused job markets.
- Visa Sponsor JobscoreVisa Sponsor Jobs is a partner job board operating alongside Sportspeople and Teachers On Net since 1999. The partnership helps connect employers with international candidates requiring visa sponsorship in the sports and fitness sector.
- AUSTSWIMminorAUSTSWIM Recognised Schools of Excellence receive a 20% discount on Jobs Market advertisements for aquatic jobs in Australia. Jobs are also listed on the AUSTSWIM Job Board - two ads for the price of one.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Sportspeople - Australia's Largest Sports Jobsite competitors and assessment
Company assessmentDirect peers
- Leisurejobs: UK job board specializing in leisure, fitness, sport, and hospitality employment. Closely mirrors Sportspeople's vertical breadth and SMB/enterprise self-serve posting model.
- SportsJob.co.uk: UK-based dedicated sports industry job board covering coaching, fitness, leisure, and sports management roles. Closely comparable product, target market, and business model, with similar specialization in sport-sector employment.
- Jobs In Sport: A sports-focused online job board operating internationally across multiple sport disciplines. Directly comparable as a niche, sports-specialized recruitment marketplace serving employers and job seekers in the same vertical as Sportspeople.
- Teamwork Online: North American online job board focused on sports, hospitality, and retail recruitment. Comparable niche specialization and self-serve employer posting model, though with a stronger US weighting.
Emerging players
- Front Office Sports: Sports business media and talent platform covering the business of sports. Increasingly intersects with Sportspeople's audience of sports industry professionals and could evolve into a hiring channel for sports business roles.
- LeagueApps: US-based sports management platform providing registration, scheduling, and communication tools for youth and community sports organizations. Adjacent rather than directly competing, but increasingly bundles hiring-related functionality for the same customer base.
Broad incumbents
- Seek: Australia's dominant generalist job board. Competes with Sportspeople for sports-sector job listings while serving a vastly broader market, and represents the primary incumbent alternative for Australian employers.
- LinkedIn: Global professional network with integrated job marketplace. Increasingly used by sports organizations for executive and specialist hiring, and a structural competitor to niche sports job boards for senior and professional roles.
- Indeed: Global generalist job search engine and listing platform. Competes across all categories including sport and fitness, and increasingly segments industry verticals in ways that could pressure niche specialists like Sportspeople.
Others
- AUSTSWIM: Australian national body for aquatic education and swim teacher accreditation, with which Sportspeople has a discount and listing partnership. Not a direct competitor, but an ecosystem participant that influences Sportspeople's reach into the aquatic jobs vertical.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sportspeople - Australia's Largest Sports Jobsite social profiles
Digital presenceSportspeople - Australia's Largest Sports Jobsite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sportspeople - Australia's Largest Sports Jobsite leadership team
Management profileNumber of profiles
Sportspeople - Australia's Largest Sports Jobsite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sportspeople - Australia's Largest Sports Jobsite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sportspeople - Australia's Largest Sports Jobsite
What does Sportspeople - Australia's Largest Sports Jobsite do?
Sportspeople operates an online job board marketplace connecting employers with job seekers in the sports, fitness, and aquatic sectors. Employers pay to post vacancies starting from $200 plus GST, while job seekers create free accounts to access a candidate database of 39,000+ registered users across Australia and New Zealand. The platform also offers Sportspeople Learning for course listings and Sportspeople Recruitment Services for assisted hiring.
Is Sportspeople - Australia's Largest Sports Jobsite a public or private company?
Sportspeople - Australia's Largest Sports Jobsite is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sportspeople - Australia's Largest Sports Jobsite founded?
Sportspeople - Australia's Largest Sports Jobsite was founded in 1999. It employs 11 to 50 people.
How does Sportspeople - Australia's Largest Sports Jobsite make money?
Three revenue lines are on record. Job Listing Fees are the primary driver. The others are featured Learning Listings and recruitment Services.
Who are Sportspeople - Australia's Largest Sports Jobsite's main competitors?
Direct peers on record are Leisurejobs, SportsJob.co.uk, Jobs In Sport and Teamwork Online. Emerging players are Front Office Sports and LeagueApps. Broad incumbents are Seek, LinkedIn and Indeed. AUSTSWIM is listed as an others.
Does Sportspeople - Australia's Largest Sports Jobsite have an API?
No public API is recorded for Sportspeople - Australia's Largest Sports Jobsite.
What industry is Sportspeople - Australia's Largest Sports Jobsite in?
Sportspeople - Australia's Largest Sports Jobsite's product category is Online Job Board / Recruitment Marketplace. Its primary akta.pro industry code is MPAKAMAL, Athlete Post-Career Transition & Career Placement (Broadcast, Coaching, Business), with a secondary code of MPAKAMAI, Athlete Booking & Appearance/Speaking Engagement Agencies. Its NAICS code is 711410 and its SIC code is 7361.