Sportspeople - Australia's Largest Sports Jobsite

What Sportspeople - Australia's Largest Sports Jobsite does

Sportspeople Group Pty Ltd operates Australia's largest dedicated job board for the sport, fitness, and aquatic sectors, founded in 1999 and headquartered in Balmain, NSW. The company's core product is the Sportspeople Jobs Market, a self-service online marketplace that connects employers with candidates across Australia, New Zealand, Asia, the UK, Europe, and North America. The platform supports job postings across 50+ sport classifications and 25+ job categories, with specialized filtering by qualifications (coaching accreditations, fitness certifications, lifeguard qualifications, etc.) that generic boards cannot match. The platform's underlying technology is a standard online job board with search/filter capabilities, a candidate database of 39,000+ registered users, and authentication/login infrastructure.

The business operates three primary revenue streams: (1) job listing fees paid by employers (starting at $200 plus GST per posting, supporting one-time license and pay-as-you-go billing), (2) featured learning listings on the Sportspeople Learning platform (free basic listings, paid enhanced placement — an advertising model), and (3) professional recruitment services via Sportspeople Recruitment for employers needing hands-on hiring assistance. Pricing is disclosed publicly, with discounts for AUSTSWIM Recognised Schools of Excellence (20% off aquatic ads) and currency localization for New Zealand advertisers.

The company serves a diverse customer base of 2,500+ active advertisers spanning peak sporting bodies (Football Australia, Netball Victoria), professional and semi-professional clubs (Sydney Swans, Manly Warringah Sea Eagles, NBL clubs), government (Department of Defence), education (Monash University), and large leisure operators (Belgravia Leisure). Distribution is augmented through long-standing syndication partnerships with Teachers On Net (education-focused) and Visa Sponsor Jobs (visa-sponsored roles), and a co-marketing partnership with AUSTSWIM in the aquatic sub-sector. The company is privately held with 16 employees, no disclosed funding events, no M&A activity, and no public AI/ML capabilities.

Name

Sportspeople - Australia's Largest Sports Jobsite

Legal name

Sportspeople Group Pty Ltd

Website

https://sportspeople.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Sportspeople Group Pty Ltd operates Australia's largest dedicated job board for the sport, fitness, and aquatic sectors, founded in 1999. The self-service online marketplace connects 2,500+ active advertisers (peak bodies, professional clubs, government, education) with 39,000+ registered candidates across multiple regions.

Ownership category

akta.pro rank

Product category

Online Job Board / Recruitment Marketplace

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Athlete Post-Career Transition & Career Placement (Broadcast, Coaching, Business) (MPAKAMAL)

akta.pro secondary industry

Athlete Booking & Appearance/Speaking Engagement Agencies (MPAKAMAI)

Keywords

• Online job board
• Sports recruitment
• Fitness employment
• Aquatic jobs marketplace
• Professional development courses

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Job Listing Fees: Employers pay to post job vacancies on the Sportspeople Jobs Market platform. Listings start from $200 plus GST. The platform supports various job types including full-time, part-time, casual, contract, volunteer, and internship positions across sports, fitness, and aquatic sectors.
2. Featured Learning Listings: Course and program providers can pay for featured/enhanced placement of their learning listings on Sportspeople Learning platform. Basic course listings are free, but premium promotional placement incurs fees.
3. Recruitment Services: Sportspeople offers dedicated recruitment services through Sportspeople Recruitment (sportspeoplerecruitment.com.au) for employers seeking more hands-on hiring assistance beyond self-service job posting.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sportspeople operates an online job board marketplace connecting employers with job seekers in the sports, fitness, and aquatic sectors. Employers pay to post vacancies starting from $200 plus GST, while job seekers create free accounts to access a candidate database of 39,000+ registered users across Australia and New Zealand. The platform also offers Sportspeople Learning for course listings and Sportspeople Recruitment Services for assisted hiring.

Product overview

Sportspeople operates as a multi-product job board ecosystem centered around its core Jobs Market platform for sport, fitness, and aquatic employment. The main Jobs Market platform enables employers to post vacancies and job seekers to search and apply for positions across Australia and New Zealand. Complementing the job board is the Sportspeople Learning platform for professional development courses and the Sportspeople Recruitment Services for assisted hiring. The company also operates partner job boards Teachers On Net (education-focused) and Visa Sponsor Jobs (visa sponsorship positions), all connected under the Sportspeople Group umbrella since 1999.

Differentiator

Problem solved

Functional benefit

Products and services

• Sportspeople Jobs Market The main online job board platform connecting employers with job seekers in the sport, fitness, and aquatic sectors across Australia, New Zealand, and other regions. Employers post vacancies starting from $200 plus GST and job seekers search and apply for free.
• Sportspeople Learning A dedicated platform for listing and advertising courses, programs, and activities in the sports, fitness, and aquatic industries. Features filtering by learning type, delivery method, and qualifications, with free basic listings and paid featured placement.
• Sportspeople Recruitment Services A dedicated recruitment service offered alongside the job board for employers seeking hands-on assistance with hiring processes in the sports, fitness, and aquatic sectors.

Quantifiable outcome

• 86% of visitors are currently employed in sport, fitness, aquatic, coaching, venue, event, leisure and lifestyle sectors
• +1 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Teachers On NetcoreStrategic or Co-development PartnerTeachers On Net is a partner job board that, together with Sportspeople and Visa Sponsor Jobs, has been successfully connecting employers and job seekers since 1999. The partnership extends Sportspeople's reach into education-focused job markets.
• Visa Sponsor JobscoreStrategic or Co-development PartnerVisa Sponsor Jobs is a partner job board operating alongside Sportspeople and Teachers On Net since 1999. The partnership helps connect employers with international candidates requiring visa sponsorship in the sports and fitness sector.
• AUSTSWIMminorGTM or Marketing PartnerAUSTSWIM Recognised Schools of Excellence receive a 20% discount on Jobs Market advertisements for aquatic jobs in Australia. Jobs are also listed on the AUSTSWIM Job Board - two ads for the price of one.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Leisurejobs: UK job board specializing in leisure, fitness, sport, and hospitality employment. Closely mirrors Sportspeople's vertical breadth and SMB/enterprise self-serve posting model.
• SportsJob.co.uk: UK-based dedicated sports industry job board covering coaching, fitness, leisure, and sports management roles. Closely comparable product, target market, and business model, with similar specialization in sport-sector employment.
• Jobs In Sport: A sports-focused online job board operating internationally across multiple sport disciplines. Directly comparable as a niche, sports-specialized recruitment marketplace serving employers and job seekers in the same vertical as Sportspeople.
• Teamwork Online: North American online job board focused on sports, hospitality, and retail recruitment. Comparable niche specialization and self-serve employer posting model, though with a stronger US weighting.

Emerging players

• Front Office Sports: Sports business media and talent platform covering the business of sports. Increasingly intersects with Sportspeople's audience of sports industry professionals and could evolve into a hiring channel for sports business roles.
• LeagueApps: US-based sports management platform providing registration, scheduling, and communication tools for youth and community sports organizations. Adjacent rather than directly competing, but increasingly bundles hiring-related functionality for the same customer base.

Broad incumbents

• Seek: Australia's dominant generalist job board. Competes with Sportspeople for sports-sector job listings while serving a vastly broader market, and represents the primary incumbent alternative for Australian employers.
• LinkedIn: Global professional network with integrated job marketplace. Increasingly used by sports organizations for executive and specialist hiring, and a structural competitor to niche sports job boards for senior and professional roles.
• Indeed: Global generalist job search engine and listing platform. Competes across all categories including sport and fitness, and increasingly segments industry verticals in ways that could pressure niche specialists like Sportspeople.

Others

• AUSTSWIM: Australian national body for aquatic education and swim teacher accreditation, with which Sportspeople has a discount and listing partnership. Not a direct competitor, but an ecosystem participant that influences Sportspeople's reach into the aquatic jobs vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SportspeopleAU
• Facebookfacebook.com/Sportspeople
• LinkedInlinkedin.com/company/sportspeople
• Instagraminstagram.com/sportspeoplejobs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportspeople - Australia's Largest Sports Jobsite