Sport Studio Dokkum B.V.

What Sport Studio Dokkum B.V. does

Sport Studio Dokkum B.V. ("SportStudio Dokkum") is a privately held, single-location fitness and wellness center founded in 2009 in Dokkum, Netherlands, serving the Noard-East Fryslân region. Operated by owner-director Dirk and manager Cindy with a team of approximately 24 staff, the company claims to offer the largest combined sport, fitness, nutrition, and wellbeing portfolio in the region. Its core product is an all-inclusive subscription membership (€37–€59 per 4 weeks) that grants unlimited access to the fitness floor and 25+ group classes, supplemented by personal training (€25–€30 per 30-minute session), structured weight-loss programs (Fit in 12 at €190/month, BenFit lifestyle coaching), specialized adaptive programs for disabilities, and Cognitieve Fitness for dementia/Parkinson's/rehabilitation populations.

The business runs on a proprietary digital stack consisting of the SSD mobile app (class booking up to 3 days in advance, waitlist management, notifications) and a 3D body composition scanner (STYKU, with 2mm accuracy, claimed unique in Northern Netherlands), alongside the recently installed SensoPro LUNA training system from Switzerland for balance, strength, and fall-prevention work. Automated direct debit on a 4-week billing cycle was implemented in January 2026. Distribution is primarily direct-to-consumer via the website, app, social media, WhatsApp, and email, with secondary B2B channels through Bedrijfsfitness Nederland and BedrijfsFitnessAbonnement.nl corporate fitness networks that provide employees up to ~40% tax-advantaged access.

The go-to-market emphasizes family-friendly positioning, community engagement (annual FITNESSRUN Dokkum, Sportunderfiningswike, fundraising action days), and a network of co-located healthcare partners (MRT Praktijk Dokkum for motor remediation, Bodde Bouman Fysiotherapie, Bodde Bouman) and institutional partners (Dockinga College, De Waadwente care center, Alzheimer Café, Yfke welfare organization). Customer segments span general public, families, children/youth (ages 5–22), weight-loss seekers, people with disabilities, seniors/rehabilitation, and corporate employees through B2B fitness intermediaries. No funding rounds, M&A, parent company, or external investors are disclosed; ownership and management remain concentrated with the founding duo.

Name

Sport Studio Dokkum B.V.

Legal name

Sport Studio Dokkum B.V.

Website

https://sportstudiodokkum.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Sport Studio Dokkum B.V. is a privately held, single-location fitness and wellness center in Dokkum, Netherlands, serving the Noard-East Fryslân region with all-inclusive subscriptions, 25+ group classes, personal training, weight-loss programs, and specialized rehabilitation and adaptive fitness for individuals, families, and corporate clients.

Ownership category

akta.pro rank

Product category

Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

Weight Loss & Body Transformation Training (HSADAAAC), Functional Fitness / Cross-Training Groups (HSADABAH), Sports-Specific Group Conditioning (HSADABAK), Senior/Low-Impact Group Fitness (HSADABAI)

Keywords

• Group fitness classes
• Personal training
• Yoga instruction
• Corporate fitness
• Health club

Headquarters

HQ city

Dokkum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Core revenue from recurring membership fees billed every 4 weeks or annually. All-inclusive model allowing unlimited access to fitness floor, all group classes, and training support. Payment via automated direct debit.
2. Personal Training: 1-on-1 or small group (max 3 people) personal training sessions of 30 minutes. Trainers include Hedzer, Cindy, and Dirk. Sessions available at promotional pricing of €25/session (1-on-1) or €20/person (1-on-2).
3. Structured Programs: Specialized transformation programs including Fit in 12 (12-week program at €190/month with nutrition plan, weekly PT, and guaranteed 5kg fat loss) and BenFit lifestyle coaching.
4. Children's Party Rentals: Birthday party packages at SportStudio or DansStudio, priced at €70 for 1 hour or €175 for 3 hours (up to 10 persons, €17.50 extra per additional person).
5. Corporate Fitness Partnerships: B2B partnerships with Bedrijfsfitness Nederland and BedrijfsFitnessAbonnement.nl providing employees of partner companies access to fitness with up to 40% tax advantage.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Sport Studio Dokkum B.V. operates a full-service fitness center in Dokkum, Netherlands, offering group fitness classes (25+ types including Les Mills, yoga, spinning, boxing), personal training, specialized transformation programs (Fit in 12), lifestyle coaching (BenFit), corporate fitness benefits, and youth and senior fitness services. The center combines traditional gym facilities with digital tools such as a mobile app for class booking and 3D body composition scanning.

Differentiator

Problem solved

Functional benefit

Brands

• SSD-app: Mobile application for class reservations and member services
• BenFit Leefstijlverandering
• YinStudio Dokkum
• DansStudio Dokkum

Products and services

• Group Fitness Classes Over 25 types of group fitness classes including Les Mills licensed programs (Body Attack, Body Pump, Les Mills Dance), spinning, boxing, yoga, and other disciplines, available through membership and drop-in attendance.
• Personal Training One-on-one and one-on-two personalized fitness training sessions delivered by certified trainers, aimed at individual goal achievement such as strength, conditioning, or body composition targets.
• BenFit Lifestyle Program Combined nutrition and exercise lifestyle program focused on healthy living, weight management, and sustained behavioral change for participants.
• Fit in 12 Transformation Program 12-week intensive body transformation program with structured training and nutrition guidance, designed for members seeking significant body composition change.
• Corporate Fitness (Bedrijfsfitness) Workplace fitness benefits package enabling companies to provide gym memberships to employees as a perk, with employer-billed or subsidized access.
• Yoga Classes Hatha, restorative, and customized yoga sessions including the YinStudio Dokkum program, delivered in dedicated yoga sessions separate from regular group fitness.
• Kids and Youth Fitness Fitness programs for children and teenagers including Kids Fitness, junior coaching, and Mom-2B-Fit programs that combine parental and child exercise.
• Adaptive and Senior Fitness Specialized fitness programs for individuals with disabilities, cognitive fitness programming, and senior-friendly exercise including Yoga op Maat (customized yoga) and DC Sport.
• STYKU 3D Body Scan 3D body composition analysis service using STYKU technology for tracking fitness progress, body measurements, and circumference data over time.
• Children's Sports Parties Sports-themed birthday parties for children hosted at the facility, combining structured activity with celebration.

Quantifiable outcome

• Weight loss: Members report losing 12-50 kg through programs like BenFit and regular group fitness
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• MRT Praktijk DokkumcoreStrategic or Co-development PartnerReinou Aagtjes operates MRT (Motorische Remedial Teaching) practice on-site every Wednesday. MRT helps children with motor difficulties, coordination problems, writing issues, and developmental challenges. Services include gross motor skills, fine motor skills, writing, math, spatial awareness, and confidence building.
• Bodde Bouman FysiotherapiecoreStrategic or Co-development PartnerWessel Bouman has been a long-standing presence at the gym. The practice provides physiotherapy services including for chronic pain, injuries, and conditions like COPD. Has multiple locations in Ternaard, Holwerd, and Dokkum-Zuid. Laura Zeinstra, holistic physiotherapist, provides weekly Hatha Yoga classes at the gym.
• DC Sport (Dockinga College & Gemeente Noard-East Fryslân)flagshipStrategic or Co-development Partner7-week program developed with Dockinga College and municipality for students in group settings. Focuses on building self-confidence, self-awareness, breathing techniques, physical and mental challenges. Led by Dirk and Cindy, both qualified pedagogues with years of experience in (special) education. Max 12 students per group.
• Sûnenz/De WaadwentecoreStrategic or Co-development PartnerPartnership with health and prevention platform for Cognitieve Fitness and Yoga op Maat classes. Cognitieve Fitness combines physical exercise, cognitive challenges, and relaxation for people with dementia, Parkinson's, brain injury, Long Covid, etc. Yoga op Maat uses chairs for accessible yoga sessions for people with movement limitations.
• Bedrijfsfitness NederlandcoreChannel Partner/ Reseller/ DistributorAffiliated with National Corporate Fitness Plan. Enables employees of partner companies to fitness with ~40% cost advantage through tax benefits. Company handles setup and administration of corporate fitness plans free of charge for employers.
• BedrijfsFitnessAbonnement.nlcoreChannel Partner/ Reseller/ DistributorCorporate fitness intermediary enabling employees to sport via their employer with tax advantages up to 40%. Helps employers, employees, and sports locations by taking over administration, costs, and member recruitment.
• YfkeminorStrategic or Co-development PartnerWelfare organization serving residents of Noardeast-Fryslân and Dantumadiel. SportStudio Dokkum participated in opening event for Yfke, a social work organization focused on wellbeing and community support.
• Alzheimer Café Noord Oost FrieslandminorStrategic or Co-development PartnerPartnership for Cognitieve Fitness sessions at Alzheimer Café meetings - bringing together people with dementia, family members, and caregivers for exercise and social connection.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Basic-Fit: Largest low-cost fitness chain in the Netherlands and Europe with subscription pricing in a similar tier to SportStudio Dokkum (€19.99–€29.99/month tiers). Competes for the same broad consumer base on unlimited-access membership models.
• Curves International: Women's-focused 30-minute circuit fitness franchise with small-format clubs and personal-coaching model. Comparable in small-studio footprint and coaching-centric member experience.
• F45 Training: Global functional training franchise with group conditioning programs that overlap with SportStudio Dokkum's functional training expansion and Sports-Specific Group Conditioning offerings (SensoPro, Les Mills).
• SportCity: Dutch mid-market fitness chain offering group classes, personal training, and all-inclusive memberships across multiple locations. Comparable in product breadth and customer profile to SportStudio Dokkum.
• TrainMore: Dutch boutique fitness brand focused on premium personal training and small-group coaching. Directly comparable in personal training emphasis (€25/session at SportStudio Dokkum maps to TrainMore's PT-led offering).
• Fit For Free: Dutch low-cost fitness chain with comparable budget subscription pricing and broad class offerings. Direct head-to-head competitor in the Dutch secondary-city fitness market.
• Anytime Fitness: Global 24/7 fitness franchise with personalized training, group classes, and small-club operational model. Comparable in scale and member experience to a single regional studio like SportStudio Dokkum.
• HealthCity: Dutch premium fitness operator with comprehensive wellness offerings, personal training, group classes, and corporate wellness programs. Comparable breadth of services to SportStudio Dokkum's all-inclusive model.

Broad incumbents

• David Lloyd Leisure: European premium family fitness chain with extensive group class portfolios (often 100+ weekly classes), family-friendly positioning, and racquet amenities. Closest comparable in family positioning and breadth, though at a higher price tier and much larger scale.

Emerging players

• Orangetheory Fitness: Boutique heart-rate-based group training concept with tech-enabled progress tracking (overlaps with SportStudio Dokkum's STYKU 3D scanning value proposition). Targets a more affluent and results-oriented member than SportStudio's family positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sport-studio-dokkum-b.v.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport Studio Dokkum B.V.