Sportted

What Sportted does

Sportted is a specialty sports retail store operating from a single location at Torenstraat 2 in Ede, Netherlands, with a reported founding year of 1972. The store carries 1,000+ sports articles across 12 categories (Football, Hockey, Korfbal, Tennis, Padel, Fitness, Running, Indoor, Sportcasuals, Swimwear, Wintersport, and Accessories) sourced from 30+ brands including Nike, Adidas, Puma, Under Armour, and Asics. The business serves two core customer segments: individual sport enthusiasts seeking expert fitting and advice, and local sports clubs requiring official team apparel, custom logo/number/sponsor printing, and member webshop services.

The company's core technology is minimal; the value proposition rests on physical retail expertise, in-person fitting, and custom printing operations rather than proprietary software. A web presence supports marketing via Instagram, Facebook, and a 4.3-star Google rating from 50 reviews, but general consumer e-commerce is absent—only partnered clubs operate member-only online shops. Customization services (Kleding bedrukken) for club logos, jersey numbers, and sponsors form a key differentiator alongside the 13 official club partnerships spanning football, hockey, korfball, tennis, volleyball, gymnastics, and fitness.

Sportted operates as a privately held, independent retail business with 6 employees, no disclosed funding, no parent company, and no M&A activity in the data. Revenue is generated through hardware sales of branded sports apparel, footwear, and equipment, supplemented by professional services revenue from custom club apparel printing. Pricing is not publicly disclosed and is set in-store. The business is geographically bounded to the Ede and surrounding region, with seasonal product lines (notably Wintersport) adding modest revenue volatility tied to weather and holiday periods.

Name

Sportted

Legal name

Sportted

Website

https://sportted.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sportted is a single-location specialty sports retailer in Ede, Netherlands, selling 1,000+ sports articles across 12 categories from 30+ brands and serving both individual athletes and 13 local sports club partnerships with custom apparel printing.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Team & School Athletic Uniforms Retail (CRAMACAJ)

Keywords

• Sports retail store
• Athletic apparel sales
• Sports equipment retail
• Custom apparel printing
• Sports club partnerships

Headquarters

HQ city

Ede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Retail Sports Apparel and Equipment Sales: Sportted generates revenue through the sale of sports apparel, footwear, and equipment from various top brands. They also offer custom printing services for club and team clothing, adding value through personalization.
2. Custom Club Apparel Printing: Sportted provides custom printing services for club logos, numbers, and sponsor names on sports apparel. This service supports local sports clubs and creates a recurring revenue stream through club partnerships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Sportted is a physical sports retail store in Ede, Netherlands, selling more than 1,000 sports articles across 12 collections including football, hockey, korfbal, tennis, padel, fitness, running, indoor sports, sport casuals, swimwear, winter sports, and accessories from 30+ brands such as Nike, Adidas, Puma, Under Armour, and Asics. The store also offers a professional clothing printing service that applies club logos, jersey numbers, and sponsor names to apparel for local sports clubs. It maintains 13 official club partnerships and provides each partner with an online member webshop for ordering official team apparel.

Product overview

Sportted is a physical retail sports store located in Ede, Netherlands, offering a comprehensive sports equipment and apparel portfolio across 12 product categories: Voetbal (Football), Hockey, Korfbal, Tennis, Padel, Fitness, Running, Indoor, Sportcasuals, Zwemkleding (Swimwear), Wintersport, and Accessoires. The company carries over 30 top sports brands including Puma, Adidas, Nike, Under Armour, ASICS, and many specialty brands. Beyond retail, Sportted provides clothing customization services (Kleding bedrukken) for sports clubs and teams, applying logos, numbers, and sponsor names. The company also operates a club partnership program supporting 13 local sports clubs with official team clothing through member webshops. The product offering is a traditional brick-and-mortar retail model with an online presence for browsing and club partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Voetbal (Football) Collection Football/soccer collection including balls from Adidas, Nike, Puma, and Derbystar, football shoes, shin guards, goalkeeper gloves, and clothing from Nike, Adidas, and Stanno, for amateur and competitive football players.
• Hockey Collection Hockey collection featuring sticks from Adidas, Indian Maharadja, Osaka, Princess, and Brabo, plus hockey shoes, shin guards, mouthguards, and protective clothing for all ages.
• Korfbal Collection Korfbal equipment including grip pads, competition balls, korfbal posts, and shoes designed for explosive movements in indoor and outdoor settings.
• Tennis Collection Tennis collection with rackets from Babolat, Wilson, Head, Dunlop, professional stringing service, tennis balls from Tretorn, Head, Dunlop, Wilson, and shoes from Asics, Mizuno, K-Swiss.
• Padel Collection Padel rackets from Head, Dunlop, Adidas, padel balls from Dunlop, Tretorn, Head, clothing from The Indian Maharadja and Sjeng Sports, shoes from Mizuno, K-Swiss, Asics, plus grips and padel bags.
• Fitness Collection Fitness clothing from Fittastic, Athlecia, Adidas, Nike, Under Armour including leggings, sports bras, shorts, shirts, tracksuits, tank tops, jackets, plus accessories like resistance bands, yoga mats, jump ropes, and shoes from Nike and Under Armour.
• Running Collection Running shoes from Asics and On with innovative cushioning, clothing from Rukka for temperature regulation and sweat wicking, accessories from Nike and Rukka including phone holders and waist bags, plus Stox compression socks and Falke running socks.
• Indoor Collection Indoor sports clothing including breathable shirts, shorts, leggings, tracksuits, grip-stable indoor shoes, volleyballs, badminton and squash rackets, plus knee and elbow protectors and water bottles.
• Sportcasuals Collection Sport lifestyle clothing and footwear from Nike, Adidas, Under Armour, Lacoste, Asics including hoodies, T-shirts, tracksuits, sneakers, and casual shoes combining comfort, quality and style.
• Zwemkleding (Swimwear) Collection Swimwear including swim trunks in various styles, swimming costumes for men, swimsuits for women and children in various sizes and colors, diving goggles from Speedo, snorkel sets, and accessories for beginners and recreational swimmers.
• Wintersport (Winter Sports) Collection Seasonal winter sports collection with waterproof ski jackets, breathable thermal clothing, fleece jumpers, insulating ski pants, ski goggles with UV protection, gloves, hats, plus ski and snowboard waxing, sharpening, and binding inspection services.
• Accessoires Collection Sports accessories including darts supplies (shafts, flights, cases), boxing protection (mouthguards, wraps, bandages), ergonomic water bottles, sports towels, and sports bags.
• Kleding bedrukken (Clothing Printing Service) Professional clothing customization service for clubs and teams including application of club logos, jersey numbers, and sponsor names. Service includes official numbering and logos for official club collections.

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core.

• BSVO OtterlocoreGTM or Marketing PartnerSportted is the official sport partner of BSVO Otterlo, a volleyball club that began as a multi-sport youth club in 1973 and evolved into the volleyball club of Otterlo. Sportted provides club apparel and custom printing services.
• DOK EdecoreGTM or Marketing PartnerSportted is the clothing partner of DOK Ede, a gymnastics club established in 1922 with Royal Honor and 1,250+ members across 11 disciplines. Sportted supplies official club clothing that is flexible, durable, and carries the recognizable DOK identity.
• DTS 35 EdecoreGTM or Marketing PartnerSportted is the official clothing partner of DTS Ede (Door Training Sterk), a football club founded in 1935 on Sportpark Inschoten. Sportted provides the official club collection combining the recognizable blue-white identity with high-quality materials.
• DVO BennekomcoreGTM or Marketing PartnerSportted is the sport partner of DVO Bennekom (Door Vriendschap Omhoog), one of the most prominent korfball clubs in the Netherlands competing in the Korfbal League since 1946.
• ETC EdecoreGTM or Marketing PartnerSportted is the sport partner of Edese Tennis Club (ETC), the largest tennis club in Ede with 650+ members, 8 smashcourt and 4 artificial turf courts on the Paasberg.
• KSV FortissimocoreGTM or Marketing PartnerSportted is the official clothing partner of KSV Fortissimo, a football club founded in 1945 by Chaplain Hooyschuur, located at Sportpark Hoekelumse Eng with red-black colors.
• MHC EdecoreGTM or Marketing PartnerSportted is the sport partner of MHC Ede (Mixed Hockey Club), a dynamic hockey club since 1961 located at Sportpark Bosrand with multiple artificial turf fields.
• Premium Health Club EdecoreGTM or Marketing PartnerSportted is the sport partner of Premium Health Club Ede (PHC), a fitness club since 2007 offering EGYM circuits, group classes including Zumba, Bootcamp, Boxing, Yoga, Pilates, and lifestyle programs.
• SDS 55 WekeromcoreGTM or Marketing PartnerSportted is the sport partner of SDS '55 (Sterk Door Samenwerking), a football club founded in 1955 on Sportpark De Beek in Wekerom, known for its village mentality and volunteer-driven operations.
• SV HarskampcoreGTM or Marketing PartnerSportted is the sport partner of SV Harskamp, a football club founded in 1948 at Sportpark 't Meuleveld with red-black colors, known for its Saturday club culture and strong community involvement.
• SV OtterlocoreGTM or Marketing PartnerSportted is the sport partner of SV Otterlo, a football club founded in 1933 at sportpark 'De Weide' with white-blue colors, featuring stable first team and strong youth development.
• Tennisvereniging OtterlocoreGTM or Marketing PartnerSportted is the sport partner of Tennisvereniging Otterlo (TVO), a tennis club in the Veluwe with 3 artificial turf courts playable year-round, known for social interaction and hospitality.
• TeskwikcoreGTM or Marketing PartnerSportted is the sport partner of Tennis Club Teskwik, located at Sportpark Peppelensteeg in Ede since 1978, with 4 clay and 2 artificial turf courts and 250+ members. Under motto 'Teskwik is meer dan tennis'.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• Zalando: Leading European online fashion and sportswear platform. Not a direct competitor in-store, but the dominant structural threat to single-store sporting goods retailers due to assortment breadth, returns policy, and convenience.
• Bol.com: Largest Dutch online marketplace; carries many of the same sports brands. Represents a key channel and competitive alternative for Dutch consumers, particularly for repeat-purchase items and accessories.

Broad incumbents

• Decathlon: World's largest sporting goods retailer with stores across the Netherlands including in/near Ede. Offers an overlapping multi-sport assortment at lower price points, making it the most significant competitive threat and structural comparison for any NL sports retailer.
• Foot Locker: Major athletic footwear and apparel retailer with stores across the Netherlands. Overlaps with Sportted's athletic footwear and casual sportswear lines (Nike, Adidas, Puma, Under Armour) but lacks equipment and custom-printing services.

Direct peers

• Bever: Dutch specialty retailer focused on outdoor and active sports (running, hiking, cycling, fitness) with multi-brand assortment and expert service. Comparable as a Dutch specialty sports retailer that competes on curation and service rather than pure scale.
• Sport 2000: Dutch/European sports retail chain with a similar local-store format selling multi-sport apparel, footwear, and equipment. Competes in the same Dutch market with overlapping brand portfolio and club-partnership dynamics.
• Run2Day: Dutch running specialty chain carrying premium running brands and offering gait analysis / expert fitting. Directly comparable as a local-format running-and-fitness specialist competing against Sportted's running and fitness categories.
• Aktiesport: Dutch sports retail chain with multi-sport assortment (football, running, fitness, outdoor). Directly comparable as a Dutch specialty sports retailer competing for similar consumer occasions and brands.
• Intersport: International franchise network of local sports retailers. The Intersport franchise model — independent store owners operating under a shared brand — is structurally analogous to Sportted's local-retailer-with-multi-sport-assortment approach, making it the closest direct peer.

Emerging players

• A.S. Adventure / Juttu: Belgian/Dutch outdoor and active lifestyle retailer. Comparable on adjacent active-lifestyle assortment (casuals, outdoor, winter sports) and overlaps with Sportted's sportcasuals and wintersport categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Sportted
• Instagraminstagram.com/sporttedede?igsh=MXJ1aGpnOWpnbms3Mw%3D%3D
• LinkedInlinkedin.com/company/sportted

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportted