Sprek365

What Sprek365 does

MOVA AS is a Norwegian fitness center chain operating 90+ training centers across Norway with 1,400+ staff, 200+ personal trainers, and 75+ distinct group exercise class formats. Founded in 2015, the company — referred to internally as Sprek365 in some systems — is headquartered in Oslo (Silurveien 2, Org.nr. 994 588 117) and operates a direct-to-consumer subscription model with monthly membership access to all centers via the MOVA mobile app for entry, class booking, and member self-service.

The company generates revenue across three streams: (1) recurring monthly gym memberships granting access to the full 90+ center network and group classes, (2) subscription-based personal training services delivered by 200+ trainers, and (3) one-time fees from MOVA Akademiet, an instructor training academy established in 2015 that certifies group fitness instructors through 2,500–3,700 NOK courses. Short-term summer memberships (7-day and 30-day) broaden the top-of-funnel acquisition beyond annual subscribers.

Members are segmented horizontally into general fitness consumers and aspiring fitness professionals, with the brand positioned around a "null stress" philosophy contrasted with high-performance gym culture. All locations are certified "Rent Senter" (Clean Center) by Antidoping Norge, and the company has a public-facing partnership with Kreftforeningen (Norwegian Cancer Society). The company publishes annual Åpenhetsloven (Transparency Act) statements for 2024 and 2025, suggesting formal governance maturity. There is no public listing, no disclosed external funding, and no parent company.

Name

Sprek365

Legal name

MOVA AS

Website

https://sprek365.no

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

MOVA AS is a Norwegian fitness center chain operating 90+ training centers across Norway with 1,400+ staff, offering recurring memberships, personal training, and certified group fitness instruction through MOVA Akademiet to general fitness consumers.

Ownership category

akta.pro rank

Product category

Fitness Centers

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Small-Group Personal Training (Semi-Private) (HSADAAAN), Pilates Instruction (Mat & Reformer) (HSADACAB), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Fitness center memberships
• Group exercise classes
• Personal training services
• Instructor certification courses
• Norwegian gym chain

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Gym Memberships: Recurring monthly or annual membership fees for access to fitness centers, group classes, and facilities
2. Personal Training Services: One-on-one training sessions with personal trainers
3. Instructor Training Courses: MOVA Academy offers instructor education courses at various price points (2500-3700 NOK) for aspiring group fitness instructors

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sprek365 (via MOVA AS) operates a chain of 90+ fitness centers across Norway, providing monthly gym memberships, 75+ different group exercise classes, 200+ personal trainers, and a mobile app for booking and gym access. It also runs MOVA Akademiet, offering instructor training and certification courses (2,500–3,700 NOK) for aspiring group fitness instructors. Short-term summer memberships (7- and 30-day) are sold across all locations.

Differentiator

Problem solved

Functional benefit

Brands

• MOVA Akademiet: Educational institution for training group exercise instructors, offering courses in strength, pulse and choreography, cycling, and Pilates.

Products and services

• Standard Gym Membership Recurring monthly subscription granting access to 90+ MOVA fitness centers across Norway, including group classes, facilities, and member services via the MOVA App. Targeted at adult consumers seeking flexible nationwide fitness access.
• Summer Membership (7-day and 30-day) Short-term pay-as-you-go memberships available across 90+ centers, offered as 7-day and 30-day options for seasonal, trial, or vacation users in Norway.
• Personal Training Sessions One-on-one training sessions delivered by MOVA's 200+ personal trainers across all locations, used for general fitness, rehabilitation, and tailored programming.
• Group Exercise Classes (75+ formats) Group class library of 75+ distinct formats including Performance, MOVA Sterk, MOVA Power Pilates, yoga, spinning, and other formats, available at all centers.
• MOVA Akademiet Instructor Courses Educational institution providing instructor certification: a mandatory Digital Basic Course (2,500 NOK) plus specialized tracks in Pilates, Spinning, Strength, Pulse, and Choreography (3,200–3,700 NOK). Designed for aspiring group fitness instructors seeking professional certification.

Quantifiable outcome

• 9 out of 10 members get effect from training (based on survey of 22,000 members)

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Antidoping NorgecoreStrategic or Co-development PartnerAll MOVA fitness centers are certified as 'Rent Senter' (Clean Center) through partnership with Antidoping Norge, ensuring doping-free training environment.
• Kreftforeningen (Cancer Society)minorGTM or Marketing PartnerMOVA supports the important work of the Cancer Society in helping people affected by cancer, contributing to hope, research, and better quality of life.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Actic Group: Nordic gym and bath operator with clubs across Sweden, Norway, and Germany. Comparable in subscription fitness center business model and Nordic footprint, though Actic is more diversified into public bath operations.
• World Gym: Global fitness franchise with hundreds of locations. Comparable in fitness center operating model, group class offerings, and personal training services, though typically operates as a franchised model rather than a corporate chain.
• Life Time Fitness: US-based premium fitness chain operating large-format athletic clubs with group classes, personal training, and wellness amenities. Comparable in multi-format fitness center model and comprehensive class offerings, though operating in a different geography.
• Basic-Fit: Largest low-cost fitness chain in Europe with 1,300+ clubs across multiple countries. Comparable in subscription fitness model, though Basic-Fit operates at a larger scale and broader geography than MOVA.

Emerging players

• Barry's: Premium boutique fitness brand known for high-intensity interval training classes. Comparable in group fitness focus, though positioned at a higher price point and more boutique-style experience than MOVA's broader offering.

Direct peers

• Fitness24Seven: Low-cost 24/7 gym chain with strong Nordic presence including Norway. Comparable in subscription fitness model and target consumer, though positioned at a lower price point than MOVA.
• SATS Group: Publicly listed Nordic fitness chain operating hundreds of clubs across Norway, Sweden, Denmark, and Finland. Directly comparable in membership model, group class offering, and personal training services, and is the dominant scaled competitor to MOVA in Norway.
• EVO Fitness: Norwegian fitness chain with multiple locations across Norway, offering subscription-based memberships and group classes. Closely comparable in geography, customer base, and direct-to-consumer gym model.
• Fresh Fitness: Norwegian fitness center operator with multiple clubs across Norway. Comparable in subscription memberships, group classes, and personal training offerings to the Norwegian consumer.

Regional players

• Wellnesspunt: Dutch fitness center chain operating multiple locations with a focus on group classes and personal training. Comparable in subscription fitness and group class offerings, though operating in a different geography (Netherlands).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/movatrening
• LinkedInlinkedin.com/company/sprek365
• Instagraminstagram.com/movanorge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sprek365