Spring Orthodontics
Spring Orthodontics is a privately-held suburban Chicago orthodontic practice operating two clinics in Western Springs and Lemont, Illinois, staffed by three orthodontists offering metal braces, clear braces, Invisalign, and pediatric orthodontic services to children, teens, and adults.
- Company typePrivate
- Founded2019
- HeadquartersWestern Springs, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Spring Orthodontics does
Spring Orthodontics is a privately-held orthodontic practice founded in 2019 by Dr. Rohini Mathrani in Western Springs, Illinois, with a second clinic in Lemont. The practice operates two physical clinics serving the western suburban Chicago corridor and is staffed by three orthodontists (Dr. Mathrani, Dr. Lauren Hoye, and Dr. Monica Gandhi) supported by a total team of seven employees. Dr. Hoye is board-certified and has published research on Dental Monitoring smartphone-based tooth-movement tracking.
The practice offers a full orthodontic treatment menu across three primary modalities: traditional metal braces with optional colored ties, ceramic clear braces placed on upper teeth, and Invisalign clear aligners manufactured using custom 3D imaging. Adjunct services include early/Phase 1 intervention for children around age 7, space maintainers for premature baby-tooth loss, thumb-sucking/habit-breaking appliances, and post-treatment retainers (both clear and fixed) with replacement retainers fabricated from stored final models. The VPro5 device is used to accelerate aligner treatment cycles. The practice invests in board-certified specialist talent and modern digital imaging as competitive differentiators.
The business model is direct-to-consumer and one-time-fee-based, with treatment costs varying by complexity and modality. Free no-referral consultations with complimentary digital X-rays reduce top-of-funnel friction, and same-day treatment is available for eligible patients. Interest-free in-house payment plans plus acceptance of most major insurance and HSA/FSA broaden the addressable segment. Patient acquisition relies on local SEO, a content-rich website, the practice's 250+ five-star Google reviews, and word-of-mouth referrals in the suburban Chicago community. There are no disclosed external investors, parent company, or funding rounds; ownership is concentrated with the founding practitioner and the clinical team.
Spring Orthodontics firmographics
Firmographics- Name
- Spring Orthodontics
- Legal name
- Spring Orthodontics
- Website
- https://springfamilyortho.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Spring Orthodontics is a privately-held suburban Chicago orthodontic practice operating two clinics in Western Springs and Lemont, Illinois, staffed by three orthodontists offering metal braces, clear braces, Invisalign, and pediatric orthodontic services to children, teens, and adults.
- Ownership category
- akta.pro rank
Spring Orthodontics industry classification
Industry- Product category
- Orthodontic Services
- NAICS
- Offices of Dentists (621210)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro industry
- Comprehensive Orthodontic ClinicsPediatric OrthodonticsAdult OrthodonticsEarly Interceptive Orthodontics (Phase I)Clear Aligner OrthodonticsTraditional Braces (Metal/Ceramic/Lingual) Providers
Keywords
Where Spring Orthodontics is headquartered
LocationHeadquarters
- HQ city
- Western Springs
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Spring Orthodontics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Orthodontic Treatment Services: One-time orthodontic treatment services including braces, clear braces, and clear aligners. Treatment costs vary based on complexity and type. The practice offers flexible, interest-free payment plans tailored to patient budgets. Insurance benefits are verified before treatment begins.
- Retention Products and Services: Custom retainers provided at the end of treatment to maintain alignment. Retainers are essential ongoing products for maintaining treatment results.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Consultation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Spring Orthodontics product offering
Product offeringCore offering
Spring Orthodontics is a private orthodontic practice that diagnoses and treats malocclusion and tooth alignment issues for children, teens, and adults. Its core offerings are three primary treatment modalities — traditional metal braces, ceramic clear braces, and Invisalign clear aligners — supported by pediatric services (early/Phase 1 treatment, space maintainers, habit-breaking) and post-treatment custom retainers. Treatment is delivered in-clinic at two locations in western suburban Chicago and is accompanied by free initial consultations and flexible payment plans.
Product overview
Spring Orthodontics is a single-location orthodontic practice offering a unified set of treatment services rather than a modular software platform. The core offerings are three primary orthodontic treatment types: Metal Braces (traditional stainless steel braces), Clear Braces (ceramic aesthetic braces), and Invisalign Clear Aligners (removable clear aligner therapy). Supporting services include Early/Phase 1 Treatment for children, Space Maintainers for pediatric patients, Thumb Sucking/Habit Breaking intervention, and Retainers for post-treatment maintenance. The practice serves patients of all ages in Western Springs and Lemont, Illinois.
Differentiator
Problem solved
Functional benefit
Products and services
- Metal Braces
Companies that use Spring Orthodontics
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
Spring Orthodontics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Spring Orthodontics partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Spring Orthodontics competitors and assessment
Company assessmentBroad incumbents
- Heartland Dental: Largest U.S. dental DSO supporting general and specialty practices including orthodontics. Comparable as a well-capitalized competitor with similar office-based patient model and integrated marketing/practice support.
- Aspen Dental: National DSO providing general dentistry and orthodontic services with strong consumer marketing. Comparable in operating multi-location offices serving suburban consumer markets, though broader in scope.
- Great Expressions Dental Centers: Multi-specialty dental DSO offering orthodontic services among broader general/specialty dental care. Comparable as a large, PE-backed dental group practice competing for orthodontic patients in shared geographies.
- Pacific Dental Services (PDS): Large dental support organization providing practice support to general and specialty dental practices. Comparable as a competing model for scaling dental/orthodontic care delivery and competing for orthodontic patients.
- Western Dental & Orthodontics: Multi-state DSO offering general dentistry with embedded orthodontic services. Comparable as a clinic-based orthodontic provider competing for similar consumer segments in suburban markets.
Emerging players
- Candid Co. Direct-to-consumer clear aligner brand that also partners with in-office orthodontists. Comparable as an emerging competitor/partner targeting the same adult clear aligner segment that Spring serves.
- SmileDirectClub: Historically a leading DTC clear aligner brand offering low-cost direct-to-consumer orthodontics. Comparable as a price-disrupting competitor that reshaped consumer expectations around orthodontic pricing.
Direct peers
- Smile Doctors: Large orthodontic-specific DSO operating hundreds of locations across the U.S. Most directly comparable peer given shared orthodontic-only focus, multi-doctor model, and full treatment mix (braces, clear aligners, Phase I).
- Beam Orthodontics / Local Independent Orthodontic Practices: Independent multi-location orthodontic practices serving suburban U.S. communities. Comparable as small, doctor-led orthodontic groups competing for the same suburban patient demographics with similar service mixes.
Others
- Align Technology (Invisalign): Manufacturer of Invisalign clear aligners and iTero scanners. Comparable as the primary technology supplier enabling Spring's clear aligner offering; also shapes competitive dynamics via direct-to-consumer channels.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Spring Orthodontics social profiles
Digital presenceSpring Orthodontics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spring Orthodontics leadership team
Management profileNumber of profiles
Profiles3 records
Spring Orthodontics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spring Orthodontics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spring Orthodontics
What does Spring Orthodontics do?
Spring Orthodontics is a private orthodontic practice that diagnoses and treats malocclusion and tooth alignment issues for children, teens, and adults. Its core offerings are three primary treatment modalities — traditional metal braces, ceramic clear braces, and Invisalign clear aligners — supported by pediatric services (early/Phase 1 treatment, space maintainers, habit-breaking) and post-treatment custom retainers. Treatment is delivered in-clinic at two locations in western suburban Chicago and is accompanied by free initial consultations and flexible payment plans.
Is Spring Orthodontics a public or private company?
Spring Orthodontics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Spring Orthodontics founded?
Spring Orthodontics was founded in 2019. It employs 1 to 10 people.
Where is Spring Orthodontics based?
Spring Orthodontics is headquartered in Western Springs, United States, in the North America region.
How does Spring Orthodontics make money?
Two revenue lines are on record. Orthodontic Treatment Services are the primary driver. The others are retention Products and Services.
Who are Spring Orthodontics's main competitors?
Broad incumbents on record are Heartland Dental, Aspen Dental, Great Expressions Dental Centers, Pacific Dental Services (PDS) and Western Dental & Orthodontics. Emerging players are Candid Co. and SmileDirectClub. Direct peers are Smile Doctors and Beam Orthodontics / Local Independent Orthodontic Practices. Align Technology (Invisalign) is listed as an others.
Does Spring Orthodontics have an API?
No public API is recorded for Spring Orthodontics.
What industry is Spring Orthodontics in?
Spring Orthodontics's product category is Orthodontic Services. Its primary akta.pro industry code is HLABABAA, Comprehensive Orthodontic Clinics, with a secondary code of HLABABAB, Pediatric Orthodontics. Its NAICS code is 621210 and its SIC code is 8093.