What Spring Valley Golf Club does

Spring Valley Golf Club is a private, non-profit members golf club located in Clayton South, Victoria, Australia. Founded in 1948, it operates an 18-hole championship course situated in Melbourne's Sandbelt region, originally designed by architect H.V. Morcom, and is ranked among Australia's top-100 golf courses. The club serves a member base spanning individual golfers, juniors, women, beginners, corporate clients, and elite players, supported by a staff of 28 employees. Member-facing technology platforms include MiScore (digital scoring) and MiClub (member management); coaching and fitting operations are supported by third-party swing-analysis tools including TrackMan, SAM PuttLab, and Bull 3D Motion Capture.

The club's product surface extends well beyond the course. It hosts the Marty Joyce Golf Academy alongside coaching programs led by Travis Harrison and Paul Skinner, providing structured tuition across skill levels. Equipment services are anchored by a Titleist National Fitting Centre — reported as the first in Melbourne — alongside an adjacent pro shop. Food and beverage operations include on-premise service plus a take-home meals line that has begun launching retail packaged products. Junior and women's pathways (including the SV Rippers program) are positioned as a multi-generational player development pipeline, complemented by an Elite Players Program run in partnership with the Victorian Institute of Sport and Golf Victoria.

Revenue is generated through a mix of recurring and transactional streams: annual membership subscriptions, green fees and guest play, coaching and lessons, club fitting, pro shop merchandise, food and beverage, and corporate event hosting. The combination of a full membership roster, diversified on-site revenue, and exclusive OEM-affiliated fitting provides multiple recurring revenue anchors with limited single-customer concentration. Capital investment is being deployed in a staged program — Stage One completion in May 2026 and Stage Two commencing with the 19th Green opening on July 6, 2026 — supporting capacity expansion and event revenue potential.

Name

Spring Valley Golf Club

Legal name

Spring Valley Golf Club

Website

https://springvalleygolf.com.au

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Spring Valley Golf Club is a private, non-profit members golf club in Clayton South, Victoria, operating an 18-hole Sandbelt championship course founded in 1948. It serves individual members, juniors, women, corporate clients, and elite players via memberships, coaching, fitting, F&B, and merchandise.

Ownership category

akta.pro rank

Product category

Golf Club / Private Member Golf Course

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Club Fitting Retail (CRAMAGAA), Golf Training Aids & Swing Analytics Retail (CRAMAGAG), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf club membership
• Golf coaching lessons
• Club fitting services
• Corporate golf events
• Golf practice facilities

Headquarters

HQ city

Clayton South

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Golf Membership Subscriptions: Annual and category-based memberships providing access to course, competitions, and club facilities. Multiple membership categories including full playing, clubhouse-only, and different capacity levels.
2. Green Fees and Guest Play: Revenue from green fees for visitors and guest play charges, particularly on restricted days.
3. Golf Coaching and Lessons: Revenue from teaching academies (Marty Joyce, Travis Harrison, Paul Skinner) providing individual lessons, group clinics, and beginner programs.
4. Club Fitting Services: Titleist National Fitting Centre providing custom club fitting services for drivers, fairways, hybrids, irons, and wedges.
5. Pro Shop Merchandise: Golf Shop (GSC) selling clubs, apparel, accessories including Callaway promotions, Glenmuir club jumpers, Footjoy shoe fittings.
6. Food and Beverage: Restaurant and bistro services including take-home meals, Heritage wine sales, Heritage BBQ events, Heritage Steak Night, Tax Payers v Pensioners dinner.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Spring Valley Golf Club is a private members golf club operating an 18-hole Sandbelt championship course in Clayton South, Victoria. The club sells memberships, coaching lessons and clinics through its teaching academies, custom club fitting via the Titleist National Fitting Centre, pro shop merchandise, corporate golf days and venue hire for functions, plus food and beverage including take-home meals. Practice facilities include two driving ranges, a short game area and a putting green.

Product overview

Spring Valley Golf Club offers a comprehensive golf club experience built around its 18-hole Sandbelt championship course (ranked 45th best in Australia). The core offering combines golf membership, course access, and practice facilities with professional coaching academies (Marty Joyce Golf Academy, Travis Harrison Golf Academy), a Titleist National Fitting Centre, and diverse programs for all skill levels including beginner clinics and junior development. The club operates the Golf Service Centre (GSC) for equipment and apparel, provides corporate golf and function hire services, and supports members with Take Home Meals. Technology platforms include MiClub for member management and MiScore 2 for digital scoring competitions. The teaching facilities leverage advanced technologies including Trackman launch monitors, SAM PuttLab, and video analysis for coaching and club fitting.

Differentiator

Problem solved

Functional benefit

Brands

• Marty Joyce Golf Academy: Golf teaching academy led by Marty Joyce, former Golf Australia National Coach and Head of VIS.
• Travis Harrison Golf Academy
• Titleist National Fitting Centre

Products and services

• 18-Hole Championship Golf Course An 18-hole Sandbelt championship golf course measuring 6,161 metres from championship tees, designed by H.V. Morcom and ranked #45 in Australia by Golf Australia magazine. Available to members and authorised guests/visitors.
• Golf Membership Annual category-based memberships providing access to the course, clubhouse, club competitions, pennant and interclub matches, and full club facilities. Multiple membership categories including full playing and clubhouse-only at stated full capacity.
• Marty Joyce Golf Academy Coaching High-performance teaching academy led by former Golf Australia National Coach Marty Joyce, offering individual lessons and group coaching using TrackMan, SAM PuttLab and Bull 3D Motion Capture. Base for VIS and Golf Victoria Elite Players Programs.
• Travis Harrison Golf Academy Coaching PGA Professional coaching service with video analysis using TrackMan data, goal setting and coaching for all skill levels. Travis Harrison won Victorian PGA Club Professional of the Year 2016/17 and Game Development Coach of the Year 2018/19.
• Paul Skinner Golf Coaching AAA-rated PGA Member specialising in player development and tournament coaching with over 10 years of professional competition experience. Former Golf Australia High Performance Coach.
• Titleist National Fitting Centre State-of-the-art Titleist National Fitting Centre using TrackMan launch monitors and the Titleist SureFit system for custom fitting of drivers, fairways, hybrids, irons and wedges. First of its kind in Melbourne; bookings via Titleist website.
• Golf Service Centre (Pro Shop) On-site pro shop retailing clubs, apparel and accessories including Titleist, Callaway, Footjoy and Glenmuir ranges, with promotional offers and gift vouchers.
• Beginner Golf Programs 10-week Get Into Golf Level 1 ($34.90/session) and Build Your Game Level 2 ($47.50/session) programs led by PGA Professional Jake Fullerton. Equipment provided.
• Friday Group Clinics Weekly group golf clinics for all skill levels held Fridays at 3:00pm for 8 weeks at $25 per session, led by PGA Professional Jake Fullerton.
• Driving Range and Practice Facilities Practice facilities including the Heatherton Driving Range (300 metres full length, 1,200 sqm turf tee, open 7 days year-round), Northern Members Driving Range, a 19th-hole short game area with pitching/chipping areas and bunkers, and a large putting green in front of the clubhouse.
• Corporate Golf Days Premium corporate golf day packages for client entertainment with tailored options including shotgun start Stableford format and dining.
• Functions, Weddings and Conferences Venue Hire Venue hire for meetings, conferences, weddings and private celebrations with tailored packages and dining options.
• Take Home Meals Weekly rotating menu of restaurant-quality meals prepared fresh by the kitchen team, including soups, Hokkien noodles, curries and desserts. Ordered via app or website, collected from the Club Bar.
• House-Made Chilli Oil Small-batch house-made chilli oil crafted fresh onsite in the SVGC kitchen, sold at $9.00 per unit for collection from the Bistro.

Named customers6 records

Segments6 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• VIS (Victorian Institute of Sport)coreStrategic or Co-development PartnerSpring Valley Golf Club is the home based facility for VIS under the tutelage of Marty Joyce Golf Academy. VIS players regularly train at the club's Heatherton Range, short game area, putting green, and play on the golf course. This partnership establishes the club as 'Home of Elite Golf'.
• Golf VictoriacoreStrategic or Co-development PartnerHome based facility for Golf Victoria's Elite Players Program under Marty Joyce Golf Academy. Top players in the state train at the club alongside members.
• Golf AustraliacoreStrategic or Co-development PartnerMarty Joyce served as Golf Australia National Coach for Victoria. The club is featured in Golf Australia Magazine and has hosted Vic Open volunteers. Strong alignment with national golf body programs.
• Titleist (Acushnet Australia New Zealand and South East Asia)coreTechnology or IntegrationTitleist National Fitting Centre located within Spring Valley's Driving Range practice facility. First of its kind Titleist Fitting Centre in Melbourne. Nick Arnold, Managing Director Acushnet ANZ & SEA stated it was 'the only place we wanted to call home for this important initiative'. Complete range of Titleist club product and Trackman launch monitors available.
• Marty Joyce Golf AcademycoreStrategic or Co-development PartnerMarty Joyce Golf Academy based at Spring Valley Golf Club, located next to Heatherton Road (entrance) South Range. High performance coaching facility with indoor and outdoor hitting bays using Trackman and SAM PuttLab technology. Marty Joyce is former Golf Australia National Coach and Head of VIS.
• GlenmuirminorChannel Partner/ Reseller/ DistributorGlenmuir provides club logo jumpers for members. Special discounted pricing available for members on initial release orders. Men's and women's jumper programs supported.
• MiClubcoreTechnology or IntegrationMiClub provides the club's website platform, membership management system, online booking systems, and MiScore digital scoring application. Website developer and technology partner.
• Travis Harrison Golf AcademyminorStrategic or Co-development PartnerPGA professional based at Spring Valley Golf Club coaching golfers of all abilities. Winner of 2016/17 Victorian PGA club professional of the year and 2018/19 Victorian PGA game development coach of the year. Also works for Golf Australia as High Performance coach.

Scale indicators7 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Huntingdale Golf Club: Sandbelt private members club in Huntingdale, Victoria. Comparable as a championship 18-hole course hosting club championships, pennant teams and corporate golf days in the same Melbourne southern corridor.
• The National Golf Club: Multi-course private club on the Mornington Peninsula. Comparable as a high-end Victorian private members club with elite coaching, club championships and corporate hosting in the broader Melbourne golf market.
• Kingston Heath Golf Club: Iconic Melbourne Sandbelt private club in Cheltenham. Closely comparable to Spring Valley as a member-owned championship Sandbelt course, regularly ranked among Australia's top courses, with similar elite and competitive positioning.
• Victoria Golf Club: Private Sandbelt club in Cheltenham, Victoria. Comparable member-owned championship layout with similar competition structure (club championships, pennant, interclub) and elite coaching operations.
• Metropolitan Golf Club: Sandbelt private members club in Oakleigh South, Victoria. Direct comparable: similar course, similar member-owned structure, similar competitive events and F&B/corporate offerings in the same Melbourne catchment.
• Royal Melbourne Golf Club: Australia's most prestigious Sandbelt golf club in Black Rock, Victoria. Directly comparable as a private member-owned 18-hole Sandbelt championship course hosting elite pennant and interclub competition in the same Melbourne market.
• Woodlands Golf Club: Private members club in Mordialloc, Victoria. Comparable Sandbelt course with similar club championship, pennant, and member-event structure in the same metropolitan Melbourne market.
• Yarra Yarra Golf Club: Sandbelt private members club in Bentleigh East, Victoria. Comparable member-owned championship club with similar competition program, member categories and corporate event offerings in the Melbourne catchment.
• Peninsula Kingswood Country Club: Recently merged private club with 36 holes across two Melbourne Sandbelt sites (Dingley). Comparable as a member-owned championship club offering elite coaching, fittings and corporate events in the Melbourne market.
• Commonwealth Golf Club: Sandbelt private club in Oakleigh South, Victoria. Direct competitor: same Melbourne southern corridor, similar pennant/interclub programs (Commonwealth is referenced in Spring Valley's women's interclub results).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/spring-valley-golf-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spring Valley Golf Club