The Sprinkler Media Group Pty Ltd

What The Sprinkler Media Group Pty Ltd does

The Sprinkler Media Group Pty Ltd is an Australian creative content production studio founded in late 2016 and headquartered in Sydney with a secondary presence in Brisbane. The studio specializes in cinematic visual storytelling through film, photography, copywriting, podcasts, and animation, delivering projects primarily to luxury real estate developers, prestige property agencies, and premium brands seeking high-end marketing content. Its core production approach is hero-centered, positioning the client or end-user as the protagonist of each narrative, with filming conducted in 4K resolution and an emphasis on cinematic quality.

The studio's product portfolio centers on brand films, prestige property marketing content, brand documentary series (such as the recurring "Behind The Developer" franchise with AD Group), and discrete advertising campaigns. Documented engagements include a $100,000+ IGLU brand story series across Sydney, Brisbane, and Melbourne that achieved 284,000+ YouTube views, a Fundo campaign with MAFS personality Evelyn Ellis that exceeded 427,000 YouTube views, and luxury property films for clients including Sekisui House, Thirdi, and William Manning at McGrath. The studio retains copyright ownership of all produced media, granting clients a non-exclusive license upon final payment, which positions its IP portfolio as a recurring intangible asset.

Commercially, the studio operates a project-based, sales-led go-to-market model with custom quotes scoped per engagement. No public pricing tiers are published, and no external institutional funding is disclosed; the company remains founder-owned. The team comprises roughly 5-6 people including the co-founder Katie Preston-Toepfer (Creative Director), Managing Director Reece Underhay, and Associate Directors in cinematography and editing. Geographic service delivery spans Sydney, Brisbane, Melbourne, Gold Coast, and Regional NSW. The studio has articulated a long-term mission of delivering 1,000+ "Heroes" and 2,000+ "Beautiful Stories" by 2035.

Name

The Sprinkler Media Group Pty Ltd

Legal name

The Sprinkler Media Group Pty Ltd

Website

https://sprinkler.media

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The Sprinkler Media Group is an Australian creative content production studio founded in 2016, delivering cinematic brand films, photography, and visual storytelling to luxury real estate developers and premium brands across Sydney, Brisbane, and Melbourne.

Ownership category

akta.pro rank

Product category

Creative Content Production Services

NAICS

Motion Picture and Sound Recording Industries (512), Postproduction Services and Other Motion Picture and Video Industries (51219), Sound Recording Studios (51224), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industries

Short-Form Documentaries (MPADADAC), Media Management for Post (Proxy/Transcode, Project Organization) (MPAHAAAI)

Keywords

• Visual storytelling services
• Cinematic brand films
• Luxury property videography
• Creative content production
• Premium brand photography

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Creative Content Production Services: Project-based creative services including video production, photography, brand films, and content campaigns. Pricing determined through proposals and invoices with custom quotes based on project scope. The company retains copyright ownership with clients receiving a non-exclusive license upon full payment.
2. Real Estate Media Services: Specialized property filming services for luxury real estate listings, including cinematic property tours and marketing content. Deliverables include final edited master files (MP4, JPEG) for property marketing campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Sprinkler Media is a creative content production studio delivering visual storytelling services through brand films, photography, copywriting, podcasts, and animation. The studio produces cinematic, hero-centered narratives for brands, creative agencies, luxury real estate developers, and premium property owners across Australia. Services span the full production lifecycle from concept development through to final edited master file delivery, with the studio retaining copyright and licensing content to clients upon full payment.

Product overview

Sprinkler Media is a creative content production studio offering a unified suite of visual storytelling services. The core offering centers on brand films, photography, copywriting, podcasts, and animation—all delivered through a collaborative, hero-centric approach. The portfolio includes prestige real estate property content, documentary-style brand series (such as 'Behind The Developer' for AD Group), and advertising campaigns for clients like Fundo, DigitalMaas, and Unitex. Additional offerings include the Sparks educational blog sharing creative insights. All services are unified by the company's commitment to cinematic quality, authentic storytelling, and collaborative production processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Films & Cinematic Storytelling
• Photography Services
• Real Estate Property Content
• Copywriting Services
• Podcast Production

Quantifiable outcome

• 284,000+ YouTube views on IGLU brand story series
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Cutting Edge (Australia): Long-established Australian post-production and content services provider, adjacent to Sprinkler through post-production, editing, and finishing capabilities used in its brand film work.
• Visual Domain: Established Australian video production and content agency serving property, retail, and enterprise clients at greater scale than Sprinkler, providing a broader-scope reference point in the same category.

Emerging players

• Shooting Gallery Pictures: Australian film and content studio producing brand and commercial work, a comparable emerging player in the Australian boutique production space.

Direct peers

• Airbag: Australian creative content and production studio producing brand films, advertising, and integrated content, closely aligned with Sprinkler's multi-format storytelling offering.
• Hunting with Hawks: Australian boutique production and content studio producing brand films and advertising content, comparable in size, geography, and service mix to Sprinkler.
• The Producers: Australian film and content production studio producing brand films, documentaries, and advertising content, comparable to Sprinkler in service offering and Australian market focus.
• Revolver: Australian boutique production company specializing in film, content, and brand storytelling for premium clients, directly comparable to Sprinkler in size, geography, and service mix.
• Goodoil Films: Australian production house producing premium commercials and brand films for agencies and direct clients, overlapping with Sprinkler's brand film and advertising production work.
• Guilty Content Agency: Australian content and creative production agency producing branded content, social video, and campaigns, comparable to Sprinkler in market and content production focus.

Regional players

• Archibald Productions: Australian video and content production studio delivering brand and corporate content, comparable service mix though focused primarily on the corporate and government segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sprinkler-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sprinkler Media Group Pty Ltd