SP Sales Canada
- Company typePrivate
- Founded1990
- HeadquartersGuelph, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
SP Sales Canada firmographics
Firmographics- Name
- SP Sales Canada
- Legal name
- SP Sales Canada
- Website
- https://spsalescanada.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where SP Sales Canada is headquartered
LocationHeadquarters
- HQ city
- Guelph
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
SP Sales Canada business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Sales Commission from Manufacturers: SP Sales Canada operates as a manufacturers' representative firm. They represent commercial food service equipment manufacturers and earn commission on sales generated through their dealer network and direct customer relationships. Equipment is purchased by customers through authorized equipment dealers, with SP Sales facilitating the relationship between manufacturers, dealers, and end customers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
SP Sales Canada product offering
Product offeringCore offering
SP Sales Canada is a manufacturers' representative firm that represents premium commercial food service equipment brands in the Canadian market. The company connects equipment manufacturers (InSinkErator, XLT Ovens, EmberGlo, LightFry, EcoFry, Southern CaseArts, Calcana, Diced Knives, and SMR Solutions) with an authorized dealer network of 30+ dealers across Ontario. Sales are facilitated through field sales reps and supported by a showroom-based "Try Before You Buy" demo program at their Guelph, Ontario headquarters.
Product overview
SP Sales Canada is a sales representative company (not a product manufacturer) representing multiple commercial food service equipment brands for the food service and hospitality industry. The company operates a 'Try Before You Buy' demo program, allowing customers to test equipment before purchase. Products represented include food waste disposers (InSinkErator), commercial ovens (XLT Ovens/SmartSolution), char broilers and steamers (EmberGlo), commercial fryers (LightFry, EcoFry), display cases (Southern CaseArts), patio heaters (Calcana), commercial knives (Diced Knives), and case solutions (SMR Solutions). All equipment must be purchased through authorized equipment dealers.
Differentiator
Problem solved
Functional benefit
Products and services
- Manufacturers' Representation Services
Quantifiable outcome
- Potential labor savings of 4000+ hours per year for restaurant operators using featured equipment (CDR 2000)
Companies that use SP Sales Canada
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
SP Sales Canada technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SP Sales Canada partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- SMR SetcoreSMR Set is a manufacturer represented by SP Sales Canada. Their logo appears prominently on the SP Sales Canada partner section of the website.
- InSinkErator (Emerson)coreInSinkErator, a brand of Emerson Electric, is a manufacturer of food waste disposers and hot water dispensers represented by SP Sales Canada in Canada.
- XLT Ovens (SmartSolution)coreXLT Ovens, represented through SmartSolution, is a manufacturer of commercial ovens included in SP Sales Canada's portfolio of premium equipment brands.
- EmberGlocoreEmberGlo is a manufacturer of char broilers and steamers. SP Sales Canada has had a 3-decade partnership with EmberGlo, representing their products to Canadian food service customers.
- LightFry USAcoreLightFry USA is a manufacturer of frying equipment represented by SP Sales Canada. Featured with updated logo on the website.
- EcoFry Equipment LLCcoreEcoFry Equipment LLC is a manufacturer of frying equipment included in SP Sales Canada's represented brands.
- Southern CaseArtscoreSouthern CaseArts is a manufacturer of food service equipment cases and storage solutions represented by SP Sales Canada.
- Calcana (Patio Heater Canada)coreCalcana, operating as Patio Heater Canada, is a manufacturer of patio heaters represented by SP Sales Canada.
- Shop DiceD KnivescoreShop DiceD Knives is a manufacturer of commercial kitchen knives and cutlery represented by SP Sales Canada.
- NAFA (National Association of Food Equipment)coreNAFA is a national trade organization for food equipment professionals. SP Sales Canada is proudly allied with NAFA as part of their industry organization partnerships.
- CFESA (Canadian Food Equipment Suppliers Association)coreCFESA is the Canadian industry association for food equipment suppliers. SP Sales Canada holds membership/alliance status with CFESA as part of their industry standing.
- FHD (Foodservice Consultants Society)coreFHD is an international organization for food service consultants. SP Sales Canada is allied with FHD as part of their professional network partnerships.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
SP Sales Canada competitors and assessment
Company assessmentBroad incumbents
- Edward Don & Company: Large U.S. food service equipment distributor and dealer offering a broad portfolio of commercial kitchen equipment; comparable end-market exposure but operates as a distributor/dealer rather than a manufacturers' rep, making it an adjacent incumbent rather than direct peer.
- Heritage Foodservice Group: North American commercial food service equipment parts, service, and distribution company; comparable customer base of operators and dealers but focused on service and parts rather than new-equipment representation.
- Ben E. Keith Company: Major North American food service distributor covering broadline foodservice plus equipment; comparable in foodservice customer base but is a much larger broadline distributor rather than a specialist rep firm.
- Boelter Companies: U.S. foodservice equipment and supplies distributor serving operators, dealers, and consultants; overlaps with SP Sales in foodservice equipment category but operates at greater scale and as a distributor rather than rep firm.
Emerging players
- KaTom Restaurant Supply: Growing online-direct foodservice equipment retailer serving restaurants and dealers with a broad catalog; overlapping product categories with brands SP Sales represents, but competing via e-commerce rather than rep relationships.
- Central Restaurant Products: U.S. multi-channel foodservice equipment retailer selling commercial kitchen equipment direct to operators; partial overlap with SP Sales' represented brand categories but different go-to-market (retailer vs. rep).
Others
- CFESA (Canadian Food Equipment Suppliers Association): Industry trade association of which SP Sales is already a member; relevant ecosystem participant that connects foodservice equipment reps, dealers, and manufacturers in Canada.
- NAFA (National Association of Food Equipment): U.S. food equipment industry association of which SP Sales is an allied member; relevant ecosystem organization that supports the broader commercial foodservice equipment rep and dealer community.
Direct peers
- Brand Reps Inc. North American manufacturers' rep firm specializing in commercial food service equipment, representing multiple premium brands to dealers and operators; directly comparable in commission-based rep model and foodservice category focus.
- Trone Foodservice: Canadian manufacturers' representative agency covering the food service equipment industry with multi-provincial reach; comparable in business model (commission-based rep firm) and target market (foodservice dealers and operators).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SP Sales Canada social profiles
Digital presenceSP Sales Canada financial estimates
Financial estimateRevenue estimate
Valuation estimate
SP Sales Canada leadership team
Management profileNumber of profiles
Profiles4 records
SP Sales Canada funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SP Sales Canada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SP Sales Canada
What does SP Sales Canada do?
SP Sales Canada is a manufacturers' representative firm that represents premium commercial food service equipment brands in the Canadian market. The company connects equipment manufacturers (InSinkErator, XLT Ovens, EmberGlo, LightFry, EcoFry, Southern CaseArts, Calcana, Diced Knives, and SMR Solutions) with an authorized dealer network of 30+ dealers across Ontario. Sales are facilitated through field sales reps and supported by a showroom-based "Try Before You Buy" demo program at their Guelph, Ontario headquarters.
Is SP Sales Canada a public or private company?
SP Sales Canada is a private company. It is classified as family owned and is currently operating.
When was SP Sales Canada founded?
SP Sales Canada was founded in 1990. It employs 1 to 10 people.
Where is SP Sales Canada based?
SP Sales Canada is headquartered in Guelph, Canada, in the North America region.
How does SP Sales Canada make money?
One revenue line is on record: sales Commission from Manufacturers.
Who are SP Sales Canada's main competitors?
Broad incumbents on record are Edward Don & Company, Heritage Foodservice Group, Ben E. Keith Company and Boelter Companies. Emerging players are KaTom Restaurant Supply and Central Restaurant Products. Others are CFESA (Canadian Food Equipment Suppliers Association) and NAFA (National Association of Food Equipment). Direct peers are Brand Reps Inc. and Trone Foodservice.
Does SP Sales Canada have an API?
No public API is recorded for SP Sales Canada.