Squada

What Squada does

Squada is a French survey and study institute headquartered in Rennes, founded in 2015. The firm specializes in quantitative survey execution, citizen participation recruitment, and marketing insights for French public institutions, metropolitan governments, and private companies. Its core offering is built on the third-party Voxco multichannel platform, which Squada operates to deliver telephone (CATI), online (CAWI), and face-to-face (CAPI) data collection through a 30-position call center platform and a national network of field interviewers using Android tablets. A signature methodology is random-draw citizen recruitment by telephone, designed to ensure representative and unbiased participant selection for participatory democracy devices such as citizen juries, panels, and conventions.

The company's revenue model is professional services, charging bespoke project-based fees for survey design, execution, data processing, and reporting with data visualization. Pricing is custom per project with multi-year contract cadences; no standard price list is published. Squada goes to market via direct enterprise sales to government institutions, participation in public tenders and procurement processes, and subcontracting arrangements with market research institutes such as IFOP. The firm emphasizes a human-centered, voice-based approach, positioning empathy and qualitative listening as core to its value proposition. Data infrastructure is hosted on Microsoft Azure servers in France under RGPD compliance, with double-firewall protection, anonymization, and a designated Data Protection Officer.

Customer concentration is heavily skewed toward the French public sector, with named clients including Rennes Métropole, Métropole de Lyon, Région Grand Est, Département de Seine-Saint-Denis, Ville de Marseille, Nantes Métropole, Grenoble Alpes Métropole, Région Hauts-de-France, Université de Lille (DemoCIS project), and La Fabrique des Quartiers. Operational scale includes 150,000+ surveys per year, 45,000 people interviewed annually, and 1.2 million questions answered per year per company self-reporting. The team comprises approximately 20 collaborators including field investigators and supervisory staff, led by Director Jean-Louis Coudrais. The legal entity is a SASU (Société par Actions Simplifiée Unipersonnelle) incorporated in Rennes.

Name

Squada

Legal name

Squada

Website

https://squada.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Squada is a Rennes-based French survey institute founded in 2015 that delivers quantitative surveys, citizen recruitment, and marketing insights to government bodies and private clients using the Voxco multimodal platform with telephone, web, and face-to-face data collection.

Ownership category

akta.pro rank

Product category

Market research and survey services

NAICS

Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)

Keywords

• Market research services
• Quantitative survey fieldwork
• Telephone survey call center
• Citizen participation recruitment
• Face-to-face data collection

Headquarters

HQ city

Rennes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Survey and Study Services: Squada generates revenue through professional services fees charged for conducting quantitative surveys, citizen participation recruitment, and marketing insights studies. Services are delivered on a per-project basis and include end-to-end support from methodology design through reporting and data visualization. The company also recruits survey participants for qualitative research studies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Squada is a French survey and study institute that designs and executes custom quantitative surveys for public institutions, research bodies, and private companies. It runs a 30-position CATI call center in Rennes capable of delivering more than 150,000 surveys per year and supports telephone, online, and face-to-face data collection through the Voxco multimodal platform. Its flagship specialization is random-draw citizen recruitment for participatory democracy devices such as citizen juries, panels, and conventions.

Product overview

Squada is a survey and research institute based in Rennes, France, operating since 2015. Its offering is built around the Voxco multimodal survey platform, which unifies telephone (CATI), web (CAWI), and face-to-face (CAPI) data collection methods. The core portfolio spans three main expertise areas: quantitative surveys (delivered through telephone, online, or in-person modalities), marketing insights, and citizen participation. The product line includes specialized services for telephone surveys (with a 30-position call center capable of 150,000+ annual surveys), face-to-face surveys conducted nationwide using Android tablets, consumer recruitment from qualified panels or client files, and citizen participation through random telephone draw, social media, and in-person outreach. Supporting services include questionnaire programming, data processing and statistical treatment, and reporting with infographics and data visualization.

Differentiator

Problem solved

Functional benefit

Products and services

• Quantitative Surveys (Enquêtes quantitatives)

Quantifiable outcome

• 45,000 people interviewed annually; 1.2 million questions answered; 150,000+ surveys conducted per year

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• IFOP: One of France's largest polling and market research institutes. IFOP is both a documented Squada collaborator (for polling and public-opinion research) and a direct competitor for the same government and institutional survey contracts.
• Elabe: French polling and research institute specializing in opinion studies and political/public-policy surveys. Comparable to Squada in serving French institutional clients with survey fieldwork.
• Harris Interactive: Major French polling and market research firm with extensive CATI operations and public-sector clients. Direct competitor for telephone-based surveys and citizen-recruitment projects.
• OpinionWay: French survey and market research firm delivering quantitative, qualitative, and citizen-engagement studies. Competes with Squada for French institutional and enterprise survey mandates.
• BVA: Established French market research and polling firm offering CATI, online, and face-to-face fieldwork plus strategic advisory. Overlaps directly with Squada's quantitative survey and citizen-engagement offerings.
• Bilendi: European fieldwork and panel provider operating in France. Directly comparable to Squada in providing CATI/CAWI data collection and consumer/citizen panel recruitment.

Broad incumbents

• Kantar: Global research firm offering consumer insights, panel operations, and public-sector research. Overlaps with Squada's quantitative-survey and customer-insight offerings as a much larger incumbent.
• Ipsos: Global market research leader with strong French roots. Operates across the full research stack and competes with Squada for large-scale public-sector and citizen-engagement contracts.
• Toluna: Online panel-based consumer research provider. A broader incumbent whose digital panel model represents an alternative to Squada's telephone-centric fieldwork approach.
• Yougov: International online research and polling firm with French operations. Adjacent competitor for online-based quantitative and opinion research that competes for similar client budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hellosquada

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Squada