What Square Grouper Bar & Grill does

Square Grouper Bar & Grill is a privately held, owner-operated casual seafood restaurant business operating three dine-in locations across the Florida Keys, in Cudjoe Key, Islamorada, and Key West, with lunch and dinner service Tuesday through Saturday. The offering centers on fresh local seafood with environmental sustainability messaging, the Cudjoe Key location also houses the My New Joint Lounge sub-brand upstairs as a separate concept. The business model is straightforward dine-in restaurant revenue with a small secondary e-commerce channel.

The underlying technology footprint is minimal: a WordPress website with an Ecwid (Lightspeed) storefront used to sell gift certificates online. There are no disclosed AI/ML capabilities, no proprietary technology platforms, and no third-party ordering or delivery integrations beyond the basic e-commerce widget. The company is bootstrapped with no disclosed funding rounds and is run by owner Lynn across 16 total employees.

Revenue is generated primarily through point-of-sale dine-in transactions across three Keys locations, with a modest supplemental stream from online gift certificate sales. The customer base is a mix of Florida Keys residents and tourist visitors, captured through foot traffic and local reputation rather than digital demand generation. The company has been recognized via Bubba Awards nominations in 2018 and 2019 and demonstrated operational resilience by rebuilding after Hurricane Irma in 2017.

Name

Square Grouper Bar & Grill

Legal name

Square Grouper Bar & Grill

Website

https://squaregrouperbarandgrill.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Square Grouper Bar & Grill is an owner-operated, three-location casual seafood restaurant in the Florida Keys (Cudjoe Key, Islamorada, Key West) serving fresh local seafood for lunch and dinner, with a sub-brand lounge and online gift certificate sales.

Ownership category

akta.pro rank

Product category

Full-Service Seafood Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

Keywords

• Seafood restaurant
• Full-service dining
• Florida Keys restaurants
• Gift certificates
• Fresh local seafood

Headquarters

HQ city

Cudjoe Key

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Service: Revenue from serving fresh and local seafood for lunch (11AM-2:30PM) and dinner (5PM-10PM), Tuesday through Saturday. Operates multiple locations in Cudjoe Key (main), Islamorada, and Key West.
2. Gift Certificate Sales: Online gift certificates sold through Ecwid-powered store on the restaurant website.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Square Grouper Bar & Grill is a full-service seafood restaurant operating at three Florida Keys locations (Cudjoe Key, Islamorada, and Key West), offering lunch (11AM-2:30PM) and dinner (5PM-10PM) service Tuesday through Saturday. The restaurant specializes in fresh, local seafood with a focus on consistency and quality, supplemented by an online gift certificate store and an upstairs lounge concept (My New Joint) at the Cudjoe Key location.

Product overview

Square Grouper Bar & Grill is a single-location seafood restaurant with two additional locations (Islamorada and Key West), offering dine-in lunch and dinner services alongside an e-commerce platform for gift certificate sales. The restaurant emphasizes fresh, local seafood with a focus on consistency, quality, and environmental sustainability (using corn-based paper products and straws). The company also operates My New Joint Lounge upstairs from the Cudjoe Key location. All three locations operate independently with consistent branding and menu offerings.

Differentiator

Problem solved

Functional benefit

Brands

• My New Joint: A lounge located upstairs from Square Grouper in Cudjoe Key, FL

Products and services

• Square Grouper Bar & Grill Restaurant Full-service seafood restaurant located at MM 22.5 Oceanside on Cudjoe Key, Florida, offering lunch (11AM-2:30PM) and dinner (5PM-10PM) service Tuesday through Saturday. Emphasizes fresh, local seafood with consistency and quality.
• My New Joint Lounge Lounge located upstairs from Square Grouper Bar & Grill in Cudjoe Key, FL, offering margaritas and beer selection. Nominated for Best Margarita and Best Beer Selection in the Bubba Awards.
• Square Grouper Islamorada Second location of Square Grouper Bar & Grill in Islamorada, FL, offering the same fresh, local seafood dining experience.
• Square Grouper Key West Third location of Square Grouper Bar & Grill in Key West, FL, offering the same fresh, local seafood dining experience.
• Gift Certificates Digital gift certificates available for purchase through the restaurant's online store, powered by Ecwid/Lightspeed e-commerce platform. Targeted at consumers buying gifts for special occasions.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Regional players

• Sloppy Joe's Bar: Iconic Key West bar and restaurant. Comparable as a Keys-based full-service dining and bar destination targeting tourist traffic, though more bar-centric than seafood-focused.

Direct peers

• Keys Fisheries Market & Marina: Long-standing Marathon, FL seafood destination serving fresh local catch from an on-site fish market. Directly comparable as a Florida Keys fresh-local-seafood full-service concept with strong tourist appeal.
• Hogfish Bar & Grill: Independent Florida Keys seafood restaurant in Key West area serving fresh local seafood, burgers, and casual fare. Directly comparable as an independent, locally-sourced Keys seafood destination competing for the same tourist dining spend.
• Half Shell Raw Bar: Key West landmark seafood raw bar and casual seafood restaurant. Comparable as an independent Keys seafood concept with a strong local brand and tourist draw.
• Pierre's Restaurant: Islamorada fine-dining seafood and steaks restaurant at the Islander Resort. Comparable as a Keys full-service seafood destination with cocktail program and brand-led positioning.
• The Island Fish Co. Marathon, FL waterfront seafood restaurant. Comparable as an independent Florida Keys full-service seafood destination emphasizing fresh local catch and casual waterside dining.
• Marker 88: Islamorada seafood and steak restaurant on the Florida Keys waterfront. Comparable as an independent, mid-upper Keys full-service seafood dining destination targeting tourists and locals.
• A&B Lobster House: Key West waterfront seafood and lobster house operating under the historic A&B brand. Comparable as an established Keys full-service seafood restaurant with bar/lounge component.

Broad incumbents

• Landry's Seafood House: Multi-concept national seafood restaurant operator (Landry's Inc.). Comparable as a broader-portfolio seafood dining competitor with overlapping tourist and local diner audiences in coastal markets.
• Bonefish Grill: National polished-casual seafood chain. Comparable as a competing full-service seafood concept targeting diners seeking a quality seafood experience, though at much larger scale and broader footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/square-grouper-bar-&-grill

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Square Grouper Bar & Grill