SRA Group

What SRA Group does

SRA Group is a privately held Bangalore-based residential real estate developer operating through its legal entity SRA Homes Private Limited. Founded in 1989, the company develops plotted residential layouts, gated villa communities, farmhouse developments, and resort properties across Karnataka and Tamil Nadu, with claimed cumulative sales of 1,000+ acres, an 800+ acre land bank, and 7,500+ served customers over its 35-year operating history. The current project portfolio comprises one upcoming (SRA EDGEWATER), five ongoing (SRA VASUDHA, SRA PROPERTY @ Malur, SRA NISARGHA, SRA DENHILLS, SRA GOLDEN GLADES), and three delivered (SRA AURORA, SRA PRASANTA, SRA ISHKRIPA) developments, concentrated in South Bangalore micro-markets (Sarjapura, Kodathi, Avalahalli, Electronic City) with extensions into Malur and the Hosur corridor.

The company's underlying technology stack is modest and not a differentiator: distribution relies on a content website, WhatsApp/phone, email, and on-site sales visits, with no app, API, or third-party platform integrations disclosed. Core products include ready-to-register plots with modern infrastructure (underground utilities, sewage treatment, clubhouse, swimming pool, 24/7 security) and three service lines (Sell Land, Develop Spaces, Buy Land) articulating a full-lifecycle land transaction offering.

The business model is direct-to-consumer real estate development: revenue is generated through one-time plot sales to individual homebuyers and investors, with quote-based per-unit pricing that varies by project, location, and plot size. The stated headcount of 7 employees implies a heavily outsourced operating model — construction, brokerage, and possibly land origination are contracted out, with SRA retaining development rights, branding, and sales closing. Customer concentration is on individual SMB/retail buyers across two primary segments: mass-market individual homebuyers/investors and premium property investors (HNI buyers of farmhouse/resort/lake-front plots). No disclosed funding, institutional ownership, partnerships, or M&A activity; the company is founder-owned and independently operated.

Name

SRA Group

Legal name

SRA Homes Private Limited

Website

https://sragroup.in

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

SRA Group, operating as SRA Homes Private Limited, is a Bangalore-based residential real estate developer founded in 1989. It develops and sells plots, villa communities, farmhouses, and resort properties across Karnataka and Tamil Nadu, serving individual homebuyers and investors through direct sales channels.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

Land Subdivision (2372), New Housing For-Sale Builders (236117)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industries

Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL), Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)

Keywords

• Residential plot development
• Villa community projects
• Farmhouse land sales
• Plotted real estate developments
• Land acquisition services

Headquarters

HQ city

Bengaluru (Bangalore)

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Property Sales: One-time sale of residential plots, villas, and farmland. Revenue is generated through direct property sales to end customers. The company sells well-documented, clear-title plots and developed land parcels. Additional services include land development, plot sales, and land acquisition.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SRA Group develops and sells residential plotted developments, gated villa communities, premium farmhouses, and resort properties in Bangalore (Karnataka) and Tamil Nadu. The company acquires raw land, develops it into ready-to-register plots with modern infrastructure (underground utilities, sewage treatment, interlock roads, clubhouses, swimming pools, and 24/7 security), and sells directly to individual homebuyers, investors, and developers. It also offers land acquisition and development-as-a-service across its project portfolio.

Product overview

SRA Group is a real estate development company established in 1989, offering a portfolio of residential and commercial property developments. The company's product portfolio consists of distinct real estate projects organized by development stage: Upcoming Projects (SRA EDGEWATER), Ongoing Projects (SRA VASUDHA, SRA PROPERTY @ Malur, SRA NISARGHA, SRA DENHILLS, SRA GOLDEN GLADES), and Delivered Projects (SRA AURORA, SRA PRASANTA, SRA ISHKRIPA). These projects span residential layouts, villa communities, farmhouse developments, and premium plotted developments across Bangalore and Karnataka. The company also provides three core services: Sell Land, Develop Spaces, and Buy Land, enabling a full lifecycle of land transaction and development. Projects range from 50-acre farmhouses to 7-acre villa communities, with amenities including clubhouses, swimming pools, 24-hour security, and sustainable infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• SRA EDGEWATER Upcoming lake-front premium residential plotted development located in Old Chandapura, Bangalore. Offered to individual homebuyers and investors seeking plots in a lake-facing development.
• SRA VASUDHA Ongoing residential villa community development located in Avalahalli, near Kodathi Gate, Bangalore. Targeted at individual buyers seeking villa plots.
• SRA PROPERTY @ Malur (SRA Serenity Property) 50-acre premium farmhouse and resort development in Malur, Karnataka, positioned for eco-retreats, farmhouses, and weekend homes with high appreciation potential. Targeted at premium lifestyle and investment buyers.
• SRA NISARGHA 7-acre gated villa community in Avalahalli, near Kodathi-Huskur Road, Sarjapura, featuring a clubhouse, swimming pool, and 24-hour security. Aimed at individual homebuyers building custom dream homes.
• SRA DENHILLS Premium plotted development in Denkanikottai, located near the Bangalore-Hosur corridor. Marketed for wellness retreats, retirement homes, and weekend getaways.
• PREMIUM PROPERTY @ SRA GOLDEN GLADES Premium plotted development on Sarjapura-Attibele Road, Bangalore, located in a top residential growth zone. Suitable for high-end private villas, commercial spaces, and premium farmland-style development.
• SRA AURORA Completed premium residential development near Electronic City Phase 2, Bengaluru, featuring well-laid roads, landscaped surroundings, and quality infrastructure. Sold to individual homebuyers and investors.
• SRA PRASANTA Premium 7-acre residential plotted development in Avalahalli, near Kodathi Gate, Bangalore, featuring a signature bamboo clubhouse with serene landscaping. Delivered to individual plot buyers.
• SRA ISHKRIPA Fully developed residential plotted project near Sarjapur with lake views, featuring wide internal roads, gated entry, 24-hour security, and a children's play area. Sold to individual homebuyers.
• Sell Land Service Sells well-documented, clear-title plots to homebuyers, investors, and developers, suitable for villas, resorts, weekend homes, or custom projects. Includes plot registration, documentation, and handover.
• Develop Spaces Service Transforms raw land into ready-to-build spaces with planned roads and utility access, designed for comfortable long-term residential living. Includes layout planning, infrastructure, and amenity development.
• Buy Land Service Specializes in acquiring land in emerging and high-potential zones, backed by thorough research, legal due diligence, and future development insight. Sourced for the company's own development pipeline or for sale to other developers.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Assetz Property Group: Bangalore-headquartered residential developer focused on plotted developments, villas, and apartments in similar growth corridors (Sarjapur, Whitefield, North Bangalore). Comparable in Bangalore-centric, mid-market positioning with similar buyer profiles of individual homebuyers and investors.
• Shriram Properties: South India-focused residential developer with plotted developments and apartment projects in Bangalore and Tamil Nadu. Comparable geographic focus and product mix targeting individual homebuyers and investors.
• Mana Projects: Bangalore-based developer specializing in plotted residential layouts, villa communities, and farm plots in similar suburban and growth-corridor locations. Directly comparable business model targeting individual plot buyers and weekend home investors in Karnataka.
• Puravankara Limited: Bangalore-headquartered listed developer with significant plotted development and villa offerings in Karnataka and Tamil Nadu. Comparable in product type and target buyer segments, with broader geographic and price-tier coverage.
• Salarpuria Sattva Group: Established Bangalore-focused developer with significant residential plotted development and villa community projects across the same suburban corridors. Comparable in customer base and product mix, though typically operating at a larger scale.

Broad incumbents

• Brigade Group: Bangalore-based established developer with plotted developments, villas, and integrated townships across Karnataka. Much larger and more diversified, but operates in overlapping Bangalore growth corridors.
• Prestige Group: One of Bangalore's largest and most established real estate developers with extensive residential plotted, villa, and apartment projects across the same growth corridors. Operates at significantly larger scale and broader product portfolio than SRA, but competes directly in target micro-markets.
• Godrej Properties: Pan-India listed developer with plotted and villa developments in Bangalore and other major cities. Much larger scale, but competes in the same Bangalore corridors for premium individual buyers and investors.
• Sobha Limited: Bangalore-headquartered national developer with villa and plotted developments in similar suburban corridors. Larger scale and broader product range, but competes for the same premium individual buyer and investor segments.

Regional players

• Casagrand Builder Private Limited: Chennai-headquartered residential developer with significant presence in Tamil Nadu and expanding Bangalore footprint. Comparable product mix of plotted developments and apartments targeting individual buyers in South India.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sra-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SRA Group