SRA Karting International Inc

What SRA Karting International Inc does

SRA Karting International Inc is a privately held Canadian karting operator and equipment distributor founded in 1996, headquartered at the ICAR Complex in Mirabel, Quebec. The company runs three differentiated tracks (1060m High Performance, 600m Regular, and a Bambino track) supporting recreational karting rentals across three kart tiers (9HP RT8, 13HP Elite SR5, and children's LR5), structured competitive racing via the LKMTL-SWS league (Sprint Cup, Grand Prix, Endurance Cup), and the BCR Academy led by three-time world champion Ben Cooper for ages 7-16.

The business monetizes through multiple streams: per-session kart rental ($30-$50), competitive racing heats ($129-$175), high-performance driving courses ($135-$520), corporate events hosting 60-200 people, children's birthday parties, mechanical services ($105-$150/hr), seasonal track-access subscriptions ($375-$800/month), and annual kart/trailer storage ($1,000-$1,200). Beyond facility operations, SRA Karting functions as the exclusive Canadian distributor for premium karting brands including Rotax engines (BRP), TM motors, BirelART chassis, MOJO and VEGA tires, Alpinestars apparel, and Arai helmets, supported by a 20,000+ SKU retail showroom.

The company is founder-led, with Michel Boisclair as President and General Director, and operates in a hybrid direct-to-consumer and sales-led motion: recreational customers self-book online, while corporate groups, equipment buyers, and academy enrollees are handled through dedicated phone extensions and email channels. Geographic scope is regionally concentrated in Greater Montreal for facility-based services and nationally across Canada for wholesale distribution.

Name

SRA Karting International Inc

Legal name

SRA Karting International inc

Website

https://srakarting.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

SRA Karting International Inc is a privately held Canadian karting facility and equipment distributor operating three tracks at the ICAR Complex in Mirabel, Quebec, serving recreational consumers, competitive racers, corporate groups, and youth academy participants with karting rentals, racing leagues, training, and exclusive Canadian distribution for Rotax, MOJO, and Alpinestars.

Ownership category

akta.pro rank

Product category

Recreational Karting Services

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Retail-Hobby, Toy & Game Shops (5945)

akta.pro industry

PRIMARYTHAJAEAK

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes)

Travel & Hospitality/Tours, Attractions & Experiences/Theme Parks, Water Parks & Family Entertainment Centers

Keywords

• Recreational karting
• Competitive racing leagues
• Karting equipment distribution
• Corporate team building events
• Youth racing academy

Headquarters

HQ city

Mirabel, Quebec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Karting Location Sessions: Revenue from recreational karting sessions across three kart types (Regular 9HP, Elite 13HP, Children LR5). Sessions are priced per 12-15 minute runs with multi-session discounts. This is a per-use transaction model targeting individual consumers, families, and groups.
2. Competitive Racing Events: Revenue from organized racing competitions including LKMTL-SWS Sprint Cup ($129/heat), Grand Prix ($175/heat), Endurance Cup, and Elite Special Activities. The SWS Regional Cup provides pathway to international finals.
3. Products Distribution and Retail: Canadian distributor for Rotax (BRP), TM motors, BirelART chassis, MOJO and VEGA tires, Alpinestars clothing, Arai helmets, and other karting products. Offers over 20,000 parts and products. Also a retailer for various other karting brands.
4. Pilotage Training Programs: High-performance driving courses ranging from $135-$350 for single courses to $520 for 3-day selection camps. Programs include Cadet, Briggs & Stratton, Rotax MAX, and MAX DD2 training for ages 7+.
5. Services and Storage: Mechanical services ($105/hr, $150/hr with dynamometer), season track access subscriptions ($375-$800+/month), kart and trailer storage ($1,000/year).
6. Corporate and Group Events: Corporate events hosting 60-200 people, group championships (Amateur $75/person, Pro $95/person), and birthday parties.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

SRA Karting International Inc operates a comprehensive karting center at the ICAR Complex in Mirabel, Quebec, offering recreational karting rentals, competitive racing leagues (LKMTL-SWS), a youth racing academy (BCR), corporate events, and retail/wholesale distribution of premium karting equipment and parts. The company runs three separate tracks (1,060m High Performance, 600m Regular, and Bambino for children) and serves as the Canadian distributor for Rotax, TM, BirelART, MOJO, VEGA, Alpinestars, and Arai products.

Product overview

SRA Karting International Inc operates a comprehensive karting center at the ICAR Complex in Mirabel, Quebec. The company offers a multi-faceted portfolio combining recreational and competitive karting services with retail distribution of karting products. The core service offerings include kart rental (three types: Régulier RT8 9HP, Élite SR5 13HP, and Enfants LR5), group championships (Amateur and Pro formats), corporate events (60-200 people), and children's birthday parties. Competitive racing programs include the LKMTL-SWS league with three series: Sprint Cup (up to 60 drivers per round), Grand Prix (20 competitors, F1-style format), and Endurance Cup (2h, 4h, and 6h events). The Ben Cooper Racing (BCR) Academy provides high-performance training for ages 7-16, including selection camps ($520), driving courses (Cadet $275, Briggs & Stratton $300, Rotax MAX $350), and the La Ligue SRA HP entry-level racing league ($80 non-members). Special Elite activities include Friday Challenges, Tarmac Attack, Elimination Races, and 1H Endurance races. On the retail side, the company serves as Canadian distributor for Rotax motors (BRP), TM motors, BirelART chassis, Mojo and Vega tires, Alpinestars apparel, Arai helmets, Tillett rib protectors, Mychron5 data acquisition, and Mylaps transponders. Supporting services include mechanical work ($105/hr), dynamometer ($150/hr), kart/trailer storage (annual $1,000), and season subscriptions ($450-$800/month by kart type). The facility features three karting tracks: HP track (1,060m), Regular track (600m), and Bambino track for children.

Differentiator

Problem solved

Functional benefit

Brands

• BCR (Ben Cooper Racing): Racing team and academy division dedicated to young competitive karting pilots aged 7-16, led by three-time world champion Ben Cooper.
• LKMTL-SWS (Ligue de Karting de Montréal)

Products and services

• Karting Location - Régulier RT8 Recreational kart rental for ages 13 and up (minimum 152cm), featuring 9 HP karts with 12-minute sessions and top speed approximately 80 km/h. Available at the ICAR Complex in Mirabel.
• Karting Location - Élite SR5 High-performance kart rental for ages 15 and up (minimum 152cm), featuring 13 HP karts with 12-minute sessions and top speed approximately 90 km/h. Requires prior qualification on RT8 karts.
• Karting Location - Enfants LR5 Children's kart rental for ages 8-12 (minimum 122cm). Parents can accompany on RT8 karts during family departures.
• Championnat de Groupe Group championship racing packages for groups of 15+ participants. Amateur package ($75/person) includes practice/qualification and 15-lap race; Pro package ($95/person) adds timed qualification session.
• Événements Corporatifs Corporate event packages for 60-200 people, including Grand Prix-style races, team building activities, and fully dedicated track access.
• Fêtes d'Enfants Birthday party packages for children ages 8 and up. Includes dedicated party space, 1-2 sessions of 15 minutes each ($35-$60 per child or parent).
• LKMTL-SWS Sprint Cup Flagship racing series of the Ligue de Karting de Montréal, gathering up to 60 drivers per round with 9 championship rounds. Part of the Sodi World Series. Entry fee $129 + tax per heat. Requires Elite status.
• LKMTL-SWS Grand Prix Limited to 20 competitors, featuring F1-style Q1-Q2-Q3 qualifying format and approximately 45-minute race. Entry fee $175 + tax per round.
• LKMTL-SWS Endurance Cup Team endurance racing series including 2-hour, 4-hour, and 6-hour events. The Mïrabergring 6-hour event features a specially configured 2km circuit. Maximum 20 teams.
• SWS Regional Cup Exclusive regional race offering drivers who participated in at least six Sprint rounds in 2024 the opportunity to win a free ticket to SWS International Finals 2025 in the Sprint Cup category.
• Académie BCR High-performance karting academy for young pilots aged 7-16, focusing on racing techniques, regulations, physical conditioning, concentration, and confidence building. Program runs April to October.
• Équipe de Course BCR Competition racing team for young pilots aged 7-14, led by three-time world champion Ben Cooper with a team of 25 professionals. Prerequisites include prior academy training.
• Cours de Pilotage Haute Performance High-performance driving courses including: Cadet ($275, 4-stroke engine, ages 7-12), Briggs & Stratton ($300, 4-stroke, 12+), Rotax MAX ($350, 2-stroke 125cc, 12+), and MAX DD2 trial ($135, 2-stroke 2-speed, 16+).
• Camps de Sélection Three-day selection camps for young people aged 8-14 introducing karting in a structured environment. Cost $520 for three days, includes kart, equipment, theoretical and practical training, mechanical workshops, and video analysis sessions.
• La Ligue SRA HP Entry-level racing league for competition beginners. Sunday afternoon races with simplified format including practice, qualification, prefinal and final. Categories include Briggs & Stratton Cadet/Junior/Senior, Rotax MAX Junior/Senior, and Rotax DD2/Shifter. Fee: $80 non-members, $50 members.
• Défis du Vendredi Soir Friday evening racing challenges combining qualification, two intense races, and a final. Open to Elite status drivers.
• Tarmac Attaque Four-hour competition to set the fastest lap time without being dethroned. Prizes for top 3 fastest times. Team participation allowed.
• Course d'Élimination Intense 8-round elimination format where bottom 5 drivers are eliminated each round. Final round determines the ultimate winner.
• Course Enduro 1H One-hour endurance race, solo or in teams of 2-3 pilots. Entry fee $130.
• Rotax Motors (BRP) Distribution Canadian distributor of Rotax karting motors from BRP. The Rotax MAX engine family is the world's most popular karting engine.
• TM Motors Retail Italian TM motors for karting, including KZ gearbox motors. TM has a long tradition of excellence in karting with renowned performance.
• Briggs & Stratton LO206 Retail B&S L206 4-stroke engine used for the 4-stroke category in Canada, available in Junior or Senior configuration.
• BirelART Chassis Retail Italian-designed and produced karting chassis with over 50 years of experience. Most renowned brand worldwide with impressive record in international competitions.
• Mojo Tires Distribution Official tires of the Rotax MAX Challenge, specially developed for use with the Rotax engine range.
• Vega Tires Retail Tires used in Briggs & Stratton categories and gearbox karts.
• Alpinestars Racing Apparel Distribution Alpinestars racing clothing including suits, gloves, and shoes known for design and quality.
• Arai Helmets Retail Arai helmets, among the most popular in racing due to quality and comfort. FIA-homologated products specifically designed for karting.
• Pratique sur Piste HP High-performance track access for kart owners at specified schedules. Full day (9h-17h) for $80, half-day (13h-17h) for $65.
• Abonnement de Saison Season subscription options for kart owners with varying rates by month (May through October), including family discounts and Bambino track access.
• Services Mécaniques General mechanical services at $105/hour and dynamometer service at $150/hour.
• Entreposage de Karts et Remorques Annual kart storage for $1,000, trailer storage for 24ft and under ($1,000) or 25ft and over ($1,200). Trailer storage billed in 6-month periods.

Quantifiable outcome

• Track top speeds: Regular karts 80 km/h, Elite karts 90 km/h, Competition karts up to 130 km/h
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, secondary and minor.

• Rotax (BRP)coreChannel Partner/ Reseller/ DistributorSRA Karting is the Canadian distributor for Rotax karting engines from BRP. Rotax MAX engines are the world's most popular karting motors and are featured in major competitions worldwide.
• BirelARTcoreChannel Partner/ Reseller/ DistributorSRA Karting is a retailer for BirelART karting chassis, produced in Italy with 50+ years of experience and world-renowned competition pedigree.
• MOJO TirescoreChannel Partner/ Reseller/ DistributorSRA Karting is the Canadian distributor for MOJO karting tires, the official tire of the Rotax MAX Challenge.
• AlpinestarscoreChannel Partner/ Reseller/ DistributorSRA Karting is the Canadian distributor for Alpinestars racing apparel including suits, gloves, and shoes.
• TM KartsecondaryChannel Partner/ Reseller/ DistributorItalian manufacturer of karting engines, including gearbox motors. SRA Karting is a retailer of TM products.
• Briggs & StrattonsecondaryChannel Partner/ Reseller/ DistributorSRA Karting retails Briggs & Stratton LO206 engines, the standard for 4-stroke karting in Canada, used in Junior and Senior categories.
• VEGA TiressecondaryChannel Partner/ Reseller/ DistributorSRA Karting retails VEGA tires, used in Briggs & Stratton categories and shift kart racing.
• AraisecondaryChannel Partner/ Reseller/ DistributorSRA Karting retails Arai helmets, popular in racing for quality and comfort, with FIA-approved karting-specific models.
• Jim Russell Karting (AKJR)minorStrategic or Co-development PartnerShown as partner on SRA Karting website. Jim Russell is a renowned karting school organization.
• Coupe de Montréal (CMTL)minorStrategic or Co-development PartnerMontreal Championship racing series. SRA Karting is home to BCR racing team competing in the Coupe de Montréal.
• Sodi World Series (SWS)coreStrategic or Co-development PartnerSRA Karting operates the Ligue de Karting de Montréal (LKMTL) as part of the Sodi World Series, providing pathway to International Finals.

Scale indicators7 records

Recent moves9 records

Expansion highlights4 records

Others

• Sodi Kart / SWS: French kart manufacturer and operator of the Sodi World Series (SWS), of which SRA's LKMTL league is a regional affiliate. Comparable as the upstream organizer and equipment provider for the league ecosystem in which SRA participates.
• BirelART: Italian kart chassis manufacturer that SRA distributes and retails in Canada. Comparable as the upstream brand supplying SRA's retail/distribution business.

Regional players

• Bushido Raceway: Outdoor competitive karting facility focused on rental and league racing in a North American market. Comparable as a recreational/competitive karting operator with similar per-session and league revenue structure.

Broad incumbents

• K1 Speed: Largest indoor karting chain in North America with multiple locations across the US and internationally. Comparable as a scaled recreational and competitive karting operator serving families, groups, and corporate clients with standardized experiences.
• Andretti Indoor Karting & Games: Multi-location indoor karting and entertainment brand operating across the US under the Andretti family motorsport legacy. Overlaps with SRA in recreational karting, group events, and motorsport brand association.

Direct peers

• RPM Raceway: Indoor karting and entertainment facility on the US East Coast with electric karts, leagues, corporate events, and youth programs. Directly comparable in business model across recreational, competitive league, and event revenue streams.
• Autobahn Indoor Speedway: Multi-location indoor karting operator offering recreational karting, leagues, corporate events, and youth programs in the US. Closely aligned with SRA's mix of consumer, corporate, and competitive offerings.
• Jim Russell Karting Academy: Renowned karting school already listed as a partner on SRA's website, providing structured driver development training. Comparable as a karting-specific training academy targeting serious drivers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/srakarting
• LinkedInlinkedin.com/company/sra-karting-international-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SRA Karting International Inc